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At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Optimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemUmbraco
Star Rating
(942)4.5 out of 5
Market Segments
Small-Business (53.0% of reviews)
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Umbraco excels in Ease of Use with a score of 8.8 compared to Optimizely's 7.9. Reviewers mention that Umbraco's intuitive interface makes it easier for content creators to navigate and manage their content effectively.
- Reviewers mention that Umbraco offers superior Content Scheduling capabilities, scoring 8.2 versus Optimizely's 7.9. Users appreciate the flexibility and control they have over when content goes live, which is crucial for marketing campaigns.
- G2 users highlight Umbraco's strong performance in Quality of Support, scoring 8.2 compared to Optimizely's 7.8. Reviewers say that Umbraco's support team is responsive and knowledgeable, providing timely assistance when needed.
- Users on G2 report that Umbraco shines in Developer Tools, achieving a score of 8.8 against Optimizely's 7.3. Reviewers mention that Umbraco's robust API and integration capabilities make it a favorite among developers for custom solutions.
- Reviewers mention that Optimizely has a slight edge in Versioning with a score of 8.0 compared to Umbraco's 7.9. Users appreciate the ability to track changes and revert to previous versions, which is essential for maintaining content integrity.
- Users report that both platforms perform well in Content Performance, each scoring 8.0. However, reviewers say that Umbraco's analytics tools provide deeper insights into user engagement, helping businesses optimize their content strategy.
Pricing
Entry-Level Pricing
Optimizely Content Management System
No pricing availableUmbraco
Umbraco CMS
Starting at $0.00
Per Month
This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants
Free Trial
Optimizely Content Management System
No trial information availableUmbraco
Free Trial is available
Ratings
Meets Requirements
8.2
168
8.6
756
Ease of Use
7.9
170
8.8
767
Ease of Setup
7.3
125
8.6
632
Ease of Admin
7.5
109
8.9
606
Quality of Support
7.8
149
8.2
640
Has the product been a good partner in doing business?
8.1
98
8.8
520
Product Direction (% positive)
7.8
156
8.8
721
Features by Category
Content
8.3
143
|
Verified
8.8
587
|
Verified
8.0
143
|
Verified
8.4
599
|
Verified
8.0
137
|
Verified
7.9
572
|
Verified
7.2
135
|
Verified
7.6
558
7.7
127
|
Verified
7.7
467
7.9
135
|
Verified
8.1
542
|
Verified
7.6
136
|
Verified
7.9
566
|
Verified
6.9
139
|
Verified
7.6
569
|
Verified
7.9
134
|
Verified
8.2
560
|
Verified
Design
6.4
119
|
Verified
6.8
496
|
Verified
7.1
123
|
Verified
7.4
514
|
Verified
7.5
120
|
Verified
7.5
507
|
Verified
7.8
130
|
Verified
8.7
561
|
Verified
Platform
7.2
126
8.4
545
7.7
131
8.3
538
|
Verified
7.8
133
|
Verified
8.5
552
|
Verified
8.0
137
|
Verified
8.6
570
|
Verified
8.2
116
|
Verified
8.3
512
|
Verified
8.2
120
|
Verified
8.3
510
|
Verified
6.9
125
|
Verified
7.5
504
7.7
125
|
Verified
8.2
525
|
Verified
Agentic AI - Web Content Management
Not enough data
5.7
60
Not enough data
5.7
59
Analytics
Not enough data
7.4
29
Not enough data
6.9
28
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
7.2
28
Not enough data
7.0
27
Content Management
Not enough data
8.6
30
Not enough data
8.2
30
Not enough data
9.0
30
Design & Development
Not enough data
6.4
29
Not enough data
6.8
28
Not enough data
7.5
26
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.3
13
8.8
56
6.3
12
8.4
55
7.2
13
8.8
56
Management
7.6
14
8.7
56
8.3
14
8.7
54
7.7
13
8.8
60
Support
7.4
14
8.7
57
7.8
12
Feature Not Available
7.4
13
Feature Not Available
Publishing
8.2
14
8.6
147
8.8
14
8.6
160
6.4
14
6.3
108
Development
7.8
15
8.1
163
7.7
14
7.9
152
7.4
14
8.5
142
7.9
15
8.1
148
Analytics
8.2
15
7.6
136
8.0
15
7.9
150
Agentic AI - Headless CMS
Not enough data
6.3
10
Categories
Categories
Shared Categories
Optimizely Content Management System and Umbraco are categorized as Web Content Management, Headless CMS, and WebOps Platforms
Unique Categories
Optimizely Content Management System has no unique categories
Umbraco is categorized as Digital Experience Platforms (DXP)
Reviews
Reviewers' Company Size
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Umbraco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Computer Software
17.3%
Information Technology and Services
11.4%
Marketing and Advertising
9.4%
Program Development
3.4%
Government Administration
2.6%
Other
56.0%
Alternatives
Discussions
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!
3 Comments
MS
Some Umbraco Swag on Ebay: https://ebay.us/VotDEg Read more
Is umbraco better than WordPress?
2 Comments
CS
Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way.Read more
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