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Compare Optimizely Content Management System and Umbraco 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Optimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemUmbraco
Star Rating
(944)4.5 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Umbraco excels in user-friendliness, with many users highlighting its intuitive dashboard and ease of management. One user noted, "Umbraco is very user-friendly for anyone, even those with minimal marketing and tech experience," making it a strong choice for teams looking for a straightforward CMS.
- Users say that Optimizely Content Management System stands out for its exceptional customer support, with one reviewer mentioning, "The best thing about Optimizely CMS is their customer support; even on the weekend, they are always available." This level of support can be crucial for businesses that require timely assistance.
- Reviewers mention that Umbraco's flexibility and community support are significant advantages, with users appreciating the helpfulness of the Umbraco community. One long-time user stated, "Umbraco CMS and its other products are very good; I really like this," indicating a strong sense of loyalty and satisfaction among its user base.
- According to verified reviews, Optimizely offers powerful personalization capabilities, which users find beneficial for delivering targeted content. A reviewer highlighted its "strong integration with digital marketing tools," making it ideal for businesses focused on personalized marketing strategies.
- G2 reviewers note that while both platforms have their strengths, Umbraco generally receives higher ratings for ease of setup and administration. Users have praised its "easy to learn" interface, which can significantly reduce the onboarding time for new users.
- Users report that while Optimizely has a solid feature set, it may not always meet specific workflow needs as effectively as Umbraco. Some users have pointed out configuration challenges, suggesting that those with unique requirements might find Umbraco's flexibility more accommodating.
Pricing
Entry-Level Pricing
Optimizely Content Management System
No pricing availableUmbraco
Umbraco CMS
Starting at $0.00
Per Month
This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants
Free Trial
Optimizely Content Management System
No trial information availableUmbraco
Free Trial is available
Ratings
Meets Requirements
8.2
168
8.6
758
Ease of Use
7.9
170
8.8
769
Ease of Setup
7.3
125
8.6
633
Ease of Admin
7.5
109
8.9
606
Quality of Support
7.8
149
8.2
641
Has the product been a good partner in doing business?
8.1
98
8.8
520
Product Direction (% positive)
7.8
156
8.8
723
Features by Category
Content
8.3
143
|
Verified
8.8
589
|
Verified
8.0
143
|
Verified
8.4
600
|
Verified
8.0
137
|
Verified
7.9
573
|
Verified
7.2
135
|
Verified
7.6
559
7.7
127
|
Verified
7.7
468
7.9
135
|
Verified
8.1
543
|
Verified
7.6
136
|
Verified
8.0
567
|
Verified
6.9
139
|
Verified
7.6
570
|
Verified
7.9
134
|
Verified
8.2
561
|
Verified
Design
6.4
119
|
Verified
6.8
498
|
Verified
7.1
123
|
Verified
7.4
515
|
Verified
7.5
120
|
Verified
7.5
508
|
Verified
7.8
130
|
Verified
8.7
563
|
Verified
Platform
7.2
126
8.4
546
7.7
131
8.3
539
|
Verified
7.8
133
|
Verified
8.5
553
|
Verified
8.0
137
|
Verified
8.6
572
|
Verified
8.2
116
|
Verified
8.3
514
|
Verified
8.2
120
|
Verified
8.3
511
|
Verified
6.9
125
|
Verified
7.5
505
7.7
125
|
Verified
8.2
526
|
Verified
Agentic AI - Web Content Management
Not enough data
5.7
61
Not enough data
5.8
60
Analytics
Not enough data
7.4
29
Not enough data
6.9
28
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
7.2
28
Not enough data
7.0
27
Content Management
Not enough data
8.6
30
Not enough data
8.2
30
Not enough data
9.0
30
Design & Development
Not enough data
6.4
29
Not enough data
6.8
28
Not enough data
7.5
26
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.3
13
8.8
56
6.3
12
8.4
55
7.2
13
8.8
56
Management
7.6
14
8.7
56
8.3
14
8.7
54
7.7
13
8.8
60
Support
7.4
14
8.7
57
7.8
12
Feature Not Available
7.4
13
Feature Not Available
Publishing
8.2
14
8.6
148
8.8
14
8.6
161
6.4
14
6.4
109
Development
7.8
15
8.1
164
7.7
14
7.9
153
7.4
14
8.5
143
7.9
15
8.1
149
Analytics
8.2
15
7.6
137
8.0
15
7.9
151
Agentic AI - Headless CMS
Not enough data
6.7
11
Categories
Categories
Shared Categories
Optimizely Content Management System and Umbraco are categorized as Web Content Management, Headless CMS, and WebOps Platforms
Unique Categories
Optimizely Content Management System has no unique categories
Umbraco is categorized as Digital Experience Platforms (DXP)
Reviews
Reviewers' Company Size
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Umbraco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Computer Software
17.3%
Information Technology and Services
11.4%
Marketing and Advertising
9.3%
Program Development
3.4%
Government Administration
2.6%
Other
56.0%
Alternatives
Discussions
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!
3 Comments
MS
Some Umbraco Swag on Ebay: https://ebay.us/VotDEg Read more
Is umbraco better than WordPress?
2 Comments
CS
Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way.Read more
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