--- title: Optimizely Content Management System Reviews meta\_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 197 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Optimizely Content Management System Reviews & Product Details Visit Website Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. * * * Product Website Optimizely Content Management System Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Content Management System Community](https://www.g2.com/products/optimizely-content-management-system/discuss) Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) ![Joshua P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua P.") JP Joshua P. Freelance Graphic Designer & Illustrator Small-Business (50 or fewer emp.) 10/25/2018 "Antiquated CMS that only Developers with Giant Pockets can undertsand" 2/5 What do you like best about Optimizely Content Management System? Nothing about this CMS is good for anyone. I find no positives. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? This CMS was created to bleed the most amount of money out of a company. Nothing is secure, and no integration is out of the box. Do you need your CMS to do anything? Get ready to pay out the nose for 1 of 5 companies that can do all the work for you. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Management System: Don't use this. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Our news site is hosted on it. I see no benefits of using this. Biggest mistake the company has made. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") AI Verified User in Information Services Mid-Market (51-1000 emp.) 10/31/2018 "Non-intuitive CMS" 2/5 What do you like best about Optimizely Content Management System? We are eager to see what the latest version has to offer. We are on the second to most recent version. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Clunky and buggy. OUr system is setup where even a simple update can take a long time and involve many many clicks. It is difficult to find files and we have a bunch of work arounds and functions that do not work. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? EPI server is our CMS for our website globallu. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities") AU Verified User in Utilities Mid-Market (51-1000 emp.) 1/20/2016 "Poor" 1.5/5 What do you like best about Optimizely Content Management System? The only real feature I enjoy on Episerver is the ability to schedule elements. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Everything else about Episerver. Features are created to make things easier for users, but it seems as if they've been created in a rush. It's mobile responsive site is by no means a finished article and requires constant attention to ensure everything is in place. Content creation is extremely poor. Why does my text overlay my headings? Why does my content cut off half way? Why is there no easy way to create a table of data? Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Management System: Don't. Find something else Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Content management. The benefits include: Episerver gives us a CMS platform for easy content management. Not extremely well but the tools are there. Episerver also has a number of great features which could make this system extremely powerful, but it is not a finished product and certainly not the future of content management. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen M.") SM Stephen M. E-Commerce Manager - Travel Internet Mid-Market (51-1000 emp.) 1/21/2016 "Inflexible and overcomplicated - outdated version" 2/5 What do you like best about Optimizely Content Management System? Fairly easy to add new pages & work from templates. Fluid layout allows content to be added to pages fairly easily. Meta information is easy to update. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Difficult to work with in terms of integration with other products that need to dynamically change content. Inability to support iFrames. No 'bulk' edit function for Meta data and content. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? None. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Optimizely Content Management System? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Optimizely Content Management System ](https://www.g2.com/products/optimizely-content-management-system/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 3 years ago Does Episerver offer product education? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/education-and-certification) GU Guest User • Last activity over 2 years ago What is Episerver DXC? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-episerver-dxc) [ View all Discussions ](https://www.g2.com/products/optimizely-content-management-system/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Return on Investment 19 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) Optimizely Content Management System Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(661) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-sitecore-digital-experience-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/adobe-experience-manager-vs-optimizely-content-management-system) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_146a5f97b2588bde0535e0d81a050a0e/umbraco.png "Product Avatar Image") Umbraco 4.5/5(1,011) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-umbraco) ##### ##### Optimizely Content Management System Features Content Content Authoring Rich Text Editor Versioning Design Customization Platform User Community SEO Flexible Navigation Structures [ View More Features ](https://www.g2.com/products/optimizely-content-management-system/features) ## Top-Rated Alternatives [ ![Umbraco](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Umbraco") Umbraco 4.5/5(1,011) ](https://www.g2.com/products/umbraco/reviews) [ ![Contentful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contentful") Contentful 4.3/5(327) ](https://www.g2.com/products/contentful/reviews) [ ![Sitecore Digital Experience Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sitecore Digital Experience Platform") Sitecore Digital Experience Platform 4.2/5(661) ](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-management-system/competitors/alternatives) ##### Categories on G2 [Web Content Management](https://www.g2.com/categories/web-content-management)[WebOps Platforms](https://www.g2.com/categories/webops-platforms)[Headless CMS](https://www.g2.com/categories/headless-cms) ##### Explore More [What are the best talent assessment software on the market](https://www.g2.com/discussions/which-is-the-best-talent-assessment-software-in-the-market)[What do frontline sales reps actually want from a sales training platform versus what sales enablement managers tend to prioritize when selecting one?](https://www.g2.com/discussions/what-do-frontline-sales-reps-actually-want-from-a-sales-training-platform-versus-what-sales-enablement-managers-tend-to-prioritize-when-selecting-one%20)[Which bot platforms are good for running 24/7 customer support when your team is small and you cannot afford to staff it around the clock?](https://www.g2.com/discussions/what-bot-platform-handles-the-handoff-from-chatbot-to-a-live-human-agent-well-without-the-customer-having-to-repeat-themselves) [Which brand protection software is the most reliable for monitoring counterfeits online and getting listings removed before they cause real brand damage?](https://www.g2.com/discussions/which-brand-protection-software-is-the-most-reliable-for-monitoring-counterfeits-online-and-getting-listings-removed-before-they-cause-real-brand-damage)[Best AI code generators for secure and compliant code in finance and healthcare sectors](https://www.g2.com/discussions/best-ai-code-generators-for-secure-and-compliant-code-in-finance-and-healthcare-sectors)[Pros and Cons Details](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)