Optimizely is easy for a variety of content editors to make changes - with permission restrictions it's simple to grant team members access to manage their content contributions. The ability to develop custom functionality has been beneficial for our team and has allowed for unique user experiences to help set our brand apart from peers. The ease of integrating other 3rd party solutions into the CMS has been seamless. I've had great customer service from Optimizely over the years where they are quick to respond to tickets and helpful with requests that are less common. Review collected by and hosted on G2.com.
The out of box forms are a little limiting and require custom development in order to style them and/or create custom workflows. It would be great if the A/B testing capability was available outside of their ODP package. Review collected by and hosted on G2.com.
