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Compare Adobe Experience Manager and Optimizely Content Management System 
Featured Products
At a Glance
Market Segments
Enterprise (44.4% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Experience Manager
Star Rating
(535)4.2 out of 5
Market Segments
Enterprise (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerOptimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Experience Manager excels in overall user satisfaction, reflected in its higher G2 Score of 79.57 compared to Optimizely's 64.24. Users appreciate its robust integration with analytics, which enhances communication with customers and supports scalability.
- Users say that Optimizely Content Management System stands out for its exceptional customer support, with many highlighting the availability of assistance even on weekends. This level of support is a significant advantage for teams needing quick resolutions to issues.
- Reviewers mention that Adobe Experience Manager offers impressive flexibility, allowing users to work with both headless and traditional CMS models. This adaptability is particularly beneficial for organizations looking to reuse content across various channels efficiently.
- According to verified reviews, Optimizely is praised for its user-friendly interface and ease of navigation, making it a great choice for teams that prioritize a straightforward content management experience without extensive training.
- Users highlight that Adobe Experience Manager provides a wealth of possibilities for team collaboration, which is crucial for larger enterprises. The platform's ability to support co-working enhances productivity and streamlines workflows.
- Reviewers note that while both platforms have strong content authoring capabilities, Adobe Experience Manager slightly edges out with its features for creating engaging content, such as videos, which users find enjoyable and convenient to use.
Pricing
Entry-Level Pricing
Adobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
Optimizely Content Management System
No pricing availableFree Trial
Adobe Experience Manager
No trial information availableOptimizely Content Management System
No trial information availableRatings
Meets Requirements
8.5
408
8.2
168
Ease of Use
7.8
461
7.9
170
Ease of Setup
7.6
297
7.3
125
Ease of Admin
7.8
133
7.5
109
Quality of Support
8.0
372
7.8
149
Has the product been a good partner in doing business?
8.3
129
8.1
98
Product Direction (% positive)
8.1
404
7.8
156
Features by Category
Interface and Performance
8.5
88
Not enough data
8.2
88
Not enough data
7.9
86
Not enough data
8.4
85
Not enough data
8.1
88
Not enough data
Asset Management
8.5
94
Not enough data
8.6
86
Not enough data
8.2
86
Not enough data
8.3
87
Not enough data
8.3
86
Not enough data
7.7
84
Not enough data
8.3
86
Not enough data
8.4
90
Not enough data
Media Types
8.2
88
Not enough data
8.1
83
Not enough data
9.0
89
Not enough data
Administration
8.5
93
Not enough data
8.5
91
Not enough data
8.1
87
Not enough data
8.1
83
Not enough data
8.2
92
Not enough data
Agentic AI - Digital Asset Management
7.3
27
Not enough data
Content
8.3
220
|
Verified
8.3
143
|
Verified
8.1
210
|
Verified
8.0
143
|
Verified
8.0
198
|
Verified
8.0
137
|
Verified
7.8
193
7.2
135
|
Verified
8.1
191
|
Verified
7.7
127
|
Verified
8.1
195
|
Verified
7.9
135
|
Verified
8.2
214
|
Verified
7.6
136
|
Verified
7.6
203
|
Verified
6.9
139
|
Verified
8.3
207
|
Verified
7.9
134
|
Verified
Design
7.6
194
|
Verified
6.4
119
|
Verified
7.7
188
7.1
123
|
Verified
7.9
198
|
Verified
7.5
120
|
Verified
8.1
209
|
Verified
7.8
130
|
Verified
Platform
7.8
173
|
Verified
7.2
126
7.8
180
|
Verified
7.7
131
7.9
192
|
Verified
7.8
133
|
Verified
8.1
202
|
Verified
8.0
137
|
Verified
8.3
187
8.2
116
|
Verified
8.2
179
|
Verified
8.2
120
|
Verified
7.8
180
|
Verified
6.9
125
|
Verified
7.9
174
|
Verified
7.7
125
|
Verified
Agentic AI - Web Content Management
7.7
28
Not enough data
7.5
28
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
8.9
22
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
8.9
23
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
Standards
9.1
21
|
Verified
Not enough data
8.7
20
|
Verified
Not enough data
8.8
11
Not enough data
9.0
21
|
Verified
Not enough data
Agentic AI - Digital Governance
9.3
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Analytics
8.4
104
Not enough data
8.3
97
Not enough data
8.2
98
Not enough data
8.4
99
Not enough data
8.5
90
Not enough data
8.3
85
Not enough data
Content Management
8.8
104
Not enough data
8.7
107
Not enough data
8.5
101
Not enough data
Design & Development
8.1
97
Not enough data
8.0
93
Not enough data
8.3
99
Not enough data
Agentic AI - Digital Experience Platforms
7.6
65
Not enough data
8.1
70
Not enough data
7.8
65
Not enough data
7.7
65
Not enough data
7.9
65
Not enough data
Channels
8.6
48
Not enough data
8.5
48
Not enough data
8.3
47
Not enough data
Design
8.7
48
Not enough data
8.9
49
Not enough data
8.9
49
Not enough data
8.5
47
Not enough data
9.0
49
Not enough data
Generative AI
7.5
24
Not enough data
7.9
24
Not enough data
Functionality
Not enough data
7.3
13
Not enough data
6.3
12
Not enough data
7.2
13
Management
Not enough data
7.6
14
Not enough data
8.3
14
Not enough data
7.7
13
Support
Not enough data
7.4
14
Not enough data
7.8
12
Not enough data
7.4
13
Publishing
Not enough data
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Development
Not enough data
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Analytics
Not enough data
8.2
15
Not enough data
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Content Creation
9.0
89
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
7.8
17
Not enough data
8.2
18
Not enough data
8.0
18
Not enough data
8.2
18
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Optimization
8.1
82
|
Verified
Not enough data
Visual UGC
8.2
35
Not enough data
7.8
37
Not enough data
7.5
36
Not enough data
8.3
35
Not enough data
Integrations
7.9
35
Not enough data
8.4
36
Not enough data
7.9
35
Not enough data
8.1
35
Not enough data
Support
8.0
33
Not enough data
8.1
35
Not enough data
Performance
8.1
33
Not enough data
8.1
32
Not enough data
Categories
Categories
Shared Categories
Adobe Experience Manager and Optimizely Content Management System are categorized as Web Content Management
Unique Categories
Adobe Experience Manager is categorized as Customer Communications Management, Digital Asset Management, Content Experience Platforms, Digital Experience Platforms (DXP), Digital Governance, and User-Generated Content
Optimizely Content Management System is categorized as Headless CMS and WebOps Platforms
Reviews
Reviewers' Company Size
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.4%
Marketing and Advertising
8.2%
Computer Software
8.2%
Financial Services
6.6%
Retail
3.4%
Other
63.1%
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Alternatives
Discussions
Do you have any plan to improve it's scalability?
3 Comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is the best way to use
1 Comment
MR
Adobe Experience Manager as a Cloud Service is the best way to use, which makes AEM SaaS.Read more
How to reduce the reindex time for large index
1 Comment
MR
We can reduce the indexing time by creating Lucene Index.Read more
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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