--- title: Optimizely Content Management System Reviews meta\_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 197 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Optimizely Content Management System Reviews & Product Details Visit Website Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. * * * Product Website Optimizely Content Management System Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Content Management System Community](https://www.g2.com/products/optimizely-content-management-system/discuss) Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) ![Elaine H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elaine H.") EH Elaine H. Guest Lecturer Small-Business (50 or fewer emp.) 4/22/2025 "it requires technical knowledge and developers to manage because it is a code- based PaaS platform." 2.5/5 What do you like best about Optimizely Content Management System? It comes with automatic renew CloudFlare SSL certification, convenient to manage certification. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? 1. Configuration and maintenance mostly code- based, hard to hand-over and long- term manage. 2. Limited built- in feature for enterprise level usage, for instance, doesn't come with Salesforce integration add-on. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? It has in- time alert when websites server perform down turn. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite BF Balint F. Global E-Commerce Manager Mid-Market (51-1000 emp.) 11/11/2022 "Easy to work with but lacks state-of-the-art features" 2.5/5 What do you like best about Optimizely Content Management System? Easy to set up new page types and blocks if you know how. Highly customizable. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? I have worked with Shopware 5 and 6 before and found a lot of features missing in Optimizely. Why do I need to add redirects manually if a page changes its title? Why do I need to code to add new page types and blocks if it is so simple anyways? Why is there no separation between menu items and pages? They often have the same name so at least a different icon would be helpful. Everything has to be coded instead of configured in the backend. Performance is also not great and lacks effective caching mechanisms. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? It is still a step up from the system we used before, as it was outdated and no longer supported. Once set up, it is easy for non-technical staff to add new content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 8/16/2021 "Works excessively well." 2.5/5 What do you like best about Optimizely Content Management System? The approval workflows and the CMS no-code solutions are fantastic, and anyone can use them, they are not just for coders . Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The license is costly. I wish there was a way to break it down for different needs. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? There are tons of features packed, but we only host some content in it. Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Content... [Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-4938435/official_response/edit) Hi There, We're happy that Full Stack is working well for you and your business. If you would ever like to discuss any of your insights with our product, please reach out to your customer success manager or message us at reviews@optimizely.com. Thanks! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/10/2021 "User-friendly, but it comes with a price tag" 3/5 What do you like best about Optimizely Content Management System? The UI is quite simple and easy to get a grip on. I can also appreciate the level of customization for our project. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The license is really expensive. If we didn't have the budget, this would be an issue. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? This is a great resource for personalizing content for our users Review collected by and hosted on G2.com. Show More Response from Emma Davis of Optimizely Content... [Editedit](https://www.g2.com/survey_responses/optimizely-content-management-system-review-4924046/official_response/edit) Hi There, We're happy to hear that you're enjoying the personalization aspect of Content Cloud. If you every have any questions or concerns, don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/21/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Not the easiest CMS" 3/5 What do you like best about Optimizely Content Management System? The websites when done right are beautiful and optimised. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? It's just very slow and complicated to use. It's very easy to make a mistake when updating the content or if you want to schedule it. It's difficult to find old content from the tree structure. You always need a partner to use it unlike in Wordpress, Hubspot, Spotify, etc. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Management System: Carefully plan the blocks that you need. Specially photo blocks cause some problems visually. Select a company as a partner who understands your business needs and follow the visual guideline they provide. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? If you have the budget, then Episerver is a good option. It has many different blocks and features for all your communication needs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Svilen P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Svilen P.") SP Svilen P. Senior Software Developer Mid-Market (51-1000 emp.) 4/25/2020 "Functional CMS with helpful community but with a high price." 3/5 What do you like best about Optimizely Content Management System? It is relatively easy to use. A good admin module. Relatively helpful community. Learning courses are available. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Kind of slow. The official support is sometimes slow. High price. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Easy content management. Faster web site development and then support. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 7/24/2018 "Decent CMS for an E-commerce system" 3/5 What do you like best about Optimizely Content Management System? It's a good framework that allows you to do whatever you want (though see Dislikes) - the API system is excellent and easy to work with. One of the few Windows based CMS systems. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Overly complicated and requires a developer to make real changes. Even support team has issues understanding how things work. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? We needed an ecommerce system that could be highly customized and Episerver fit the bill. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Investment Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Management") AI Verified User in Investment Management Enterprise (\> 1000 emp.) 1/19/2016 "Lessons Learned " 3/5 What do you like best about Optimizely Content Management System? Delay publish feature Immediate updates to live sites Mega menu brings end-users closer to content in fewer clicks. Refresh Report function Various page and content types Automatic archiving feature Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? We are on an older version and use an older editor. We have problems with changes not saving, functions like spell-checker and page-moves not working as designed. It would probably be better for me to complete this survey after we upgrade this year. Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Management System: Have full-time dedicated Developers. Use separate "Projects" or "Platforms" if multiple areas are using the product to allow for separate reporting and easier system enhancements. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? We no longer have to manually hold pages for release at certain times. We can automatically archive news items at the time we write them. Review collected by and hosted on G2.com. Show More 3/27/2018 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Maritime](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Maritime") UM Verified User in Maritime Enterprise (\> 1000 emp.) 10/3/2017 "Master a few basics and you'll be fine" 2.5/5 What do you like best about Optimizely Content Management System? Simple block building for web parts, connectivity to Asia is not great Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Can be tricky for first time users, do not try with weak internet Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Website, news posting, events, services, products etc Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") ET Verified User in Transportation/Trucking/Railroad Enterprise (\> 1000 emp.) 1/19/2016 "The platform is very intuitive" 2.5/5 What do you like best about Optimizely Content Management System? How easy it is to use. compared to the others we evaluated Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The lack of a full complement of page templates, especially for content Review collected by and hosted on G2.com. Recommendations to others considering Optimizely Content Management System: Make sure to evaluate all aspects of each alternative - ensure you have a robust scorecard and have all stakeholders participate. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Improve internal communications Review collected by and hosted on G2.com. Show More 12/20/2016 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Optimizely Content Management System? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Optimizely Content Management System ](https://www.g2.com/products/optimizely-content-management-system/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 3 years ago Does Episerver offer product education? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/education-and-certification) GU Guest User • Last activity over 2 years ago What is Episerver DXC? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-episerver-dxc) [ View all Discussions ](https://www.g2.com/products/optimizely-content-management-system/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Return on Investment 19 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) Optimizely Content Management System Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(661) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-sitecore-digital-experience-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/adobe-experience-manager-vs-optimizely-content-management-system) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_146a5f97b2588bde0535e0d81a050a0e/umbraco.png "Product Avatar Image") Umbraco 4.5/5(1,011) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-umbraco) ##### ##### Optimizely Content Management System Features Content Content Authoring Rich Text Editor Versioning Design Customization Platform User Community SEO Flexible Navigation Structures [ View More Features ](https://www.g2.com/products/optimizely-content-management-system/features) ## Top-Rated Alternatives [ ![Umbraco](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Umbraco") Umbraco 4.5/5(1,011) ](https://www.g2.com/products/umbraco/reviews) [ ![Contentful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contentful") Contentful 4.3/5(327) ](https://www.g2.com/products/contentful/reviews) [ ![Sitecore Digital Experience Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sitecore Digital Experience Platform") Sitecore Digital Experience Platform 4.2/5(661) ](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-management-system/competitors/alternatives) ##### Categories on G2 [Web Content Management](https://www.g2.com/categories/web-content-management)[WebOps Platforms](https://www.g2.com/categories/webops-platforms)[Headless CMS](https://www.g2.com/categories/headless-cms) ##### Explore More [What are the best talent assessment software on the market](https://www.g2.com/discussions/which-is-the-best-talent-assessment-software-in-the-market)[What do frontline sales reps actually want from a sales training platform versus what sales enablement managers tend to prioritize when selecting one?](https://www.g2.com/discussions/what-do-frontline-sales-reps-actually-want-from-a-sales-training-platform-versus-what-sales-enablement-managers-tend-to-prioritize-when-selecting-one%20)[Which bot platforms are good for running 24/7 customer support when your team is small and you cannot afford to staff it around the clock?](https://www.g2.com/discussions/what-bot-platform-handles-the-handoff-from-chatbot-to-a-live-human-agent-well-without-the-customer-having-to-repeat-themselves) [Which brand protection software is the most reliable for monitoring counterfeits online and getting listings removed before they cause real brand damage?](https://www.g2.com/discussions/which-brand-protection-software-is-the-most-reliable-for-monitoring-counterfeits-online-and-getting-listings-removed-before-they-cause-real-brand-damage)[Best AI code generators for secure and compliant code in finance and healthcare sectors](https://www.g2.com/discussions/best-ai-code-generators-for-secure-and-compliant-code-in-finance-and-healthcare-sectors)[Pros and Cons Details](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)