Optimizely Content Management System Features
Content (9)
Content Authoring
Based on 143 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Based on 143 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Formatting content is straight-forward and painless.
Versioning
Based on 137 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Based on 135 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Based on 127 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Based on 135 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
Based on 136 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
System allows the storage and management of rich media files.
Internal Search
Based on 139 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 134 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (4)
Breadth of Pre-Built Templates
Based on 119 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Based on 123 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Effective mobile templates are available and easily customizable.
Branding/Themes
Based on 120 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
Based on 130 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
Based on 126 Optimizely Content Management System reviews.
The system has a large and interactive community of users.
SEO
As reported in 131 Optimizely Content Management System reviews.
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Based on 133 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Based on 137 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Based on 116 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Based on 120 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Based on 125 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Access pre-built and custom reports and dashboards.
API / Integrations
Based on 125 Optimizely Content Management System reviews and verified by the G2 Product R&D team.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Functionality (3)
Developer Tools
13 reviewers of Optimizely Content Management System have provided feedback on this feature.
Provide developer-focused tools for website creation and maintenance.
Automation
12 reviewers of Optimizely Content Management System have provided feedback on this feature.
Automate repetitive web development processes.
Website Staging
As reported in 13 Optimizely Content Management System reviews.
Offer staging and other pre-production environments for web development.
Support (3)
CMS Variety
14 reviewers of Optimizely Content Management System have provided feedback on this feature.
Support traditional and headless CMS.
Multi-CMS Support
12 reviewers of Optimizely Content Management System have provided feedback on this feature.
Support several CMS through a single platform.
Compliance
13 reviewers of Optimizely Content Management System have provided feedback on this feature.
Offer or foster security compliance capabilities, e.g., SOC 2.
Management (3)
Web Content Dedication
Based on 14 Optimizely Content Management System reviews.
Provide web-dedicated content management capabilities.
Website Hosting
14 reviewers of Optimizely Content Management System have provided feedback on this feature.
Provides website hosting capabilities.
Role-Based Permissions
Based on 13 Optimizely Content Management System reviews.
Dictate user access and permissions based on organizational role.
Publishing (3)
Automated Publishing
This feature was mentioned in 14 Optimizely Content Management System reviews.
Automatically publishes content at a time set by users.
Multi-language
Based on 14 Optimizely Content Management System reviews.
Can support content being viewed in multiple languages.
AR/VR Capability
As reported in 14 Optimizely Content Management System reviews.
Capable of deploying content to AR and/or VR platforms.
Development (4)
Image Management
This feature was mentioned in 15 Optimizely Content Management System reviews.
Provides limited digital asset management.
Reuseable Content
14 reviewers of Optimizely Content Management System have provided feedback on this feature.
Uses XML-based content structuring to support reuse of content pieces.
Unlimited Environments
Based on 14 Optimizely Content Management System reviews.
Provides unlimited environments to develop projects.
Form Builder
As reported in 15 Optimizely Content Management System reviews.
Provides a built-in form builder.
Analytics (2)
Personalization
Based on 15 Optimizely Content Management System reviews.
Offers built-in personalization tools to tailor content to users.
Content Performance
Based on 15 Optimizely Content Management System reviews.
Offers content performance analytics.
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Headless CMS (1)
Cross-system Integration
Works across multiple software systems or databases
