--- title: Optimizely Content Management System Reviews meta\_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 197 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Optimizely Content Management System Reviews & Product Details Visit Website Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. * * * Product Website Optimizely Content Management System Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Content Management System Community](https://www.g2.com/products/optimizely-content-management-system/discuss) Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) ![Ma. Clarizza F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ma. Clarizza F.") MF Ma. Clarizza F. Digital Marketing Senior Analyst Enterprise (\> 1000 emp.) 6/27/2025 "Software review and feedback for Optimizely Content Management System" 4.5/5 What do you like best about Optimizely Content Management System? The best thing about Optimizely CMS is their customer support; even on the weekend, they are always available. Apart from that, the ease of use is one of the best things about using Optimizely. In our company, aside from the development team, we have a content team that curates the content of our corporate website. They always want to customize some content, and they can easily customize that the way they want using the rich-text and add some custom HTML code, which is a feature of the CMS. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? One thing in Optimizely that is a challenge is integrating other software which they are not yet supported. Hence, software that is big in the market can be easily implemented, such as InRiver and other things, with Optimizely CMS. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely CMS helps us solve customization request of the stakeholders with their built-in feature and deployment support. In our team, every weekend we are having a deployment to Production and Optimizely support always helps us whenever we are facing issues with the deployment like a revert, a database update. On the content management side, Optimizely is top-notch with customization feature that helps our authoring to our website more ease. It's convenient since we are just building pages and blocks and we can easily drag and drop those content stack to each other. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Roel Cezar C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roel Cezar C.") RC Roel Cezar C. .NET Developer Mid-Market (51-1000 emp.) 6/6/2025 "Optimizely CMS Review 2025" 4.5/5 What do you like best about Optimizely Content Management System? One thing I've always liked best about EPiServer (since I've been developing on it before the transition to Optimizely) is its versatility and open-source integration with other platforms. As a CMS developer, we are creating a content management solution that our internal authors would use, and Optimizely has its distinct feature to curate content, page layouts, and other public materials on our website. The customer support is very responsive whenever we have an issue with regards to deployment to our different staging environments, aside from production. It can also support having to develop a multisite which will share a layout to have different websites in one. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The least favorite feature for me is the challenge to upgrade to the latest one, as we do have an issue upgrading our framework as well. Overall, Optimizely is top-notch in its service in terms of Content Management System. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? The content management and curation of public materials in our corporate website. Optimizely has an ease of use to develop with and to use by the our internal authors which leads to a top SEO engagement/metrics in our site that converts page visitors to a potential customer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Paul d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul d.") PD Paul d. Chief Technology Officer Enterprise (\> 1000 emp.) 5/7/2025 "Optimizely CMS, from content management to marketing workflow engine." 4.5/5 What do you like best about Optimizely Content Management System? I have been using Optimizely CMS from 2006 and have seen it grow through all the years. The last few years its effectiveness has increased due to being part of the Optimizely One product, integrated with AI and workflow. This has really leveraged the product to go from Content Management System (CMS) to Digital Experience Platform (DXP) to Marketing Operating System (Marketing OS). It is not a place to do tasks anymore, but to check up on the final content of your workflow on every channel and in every language. It has become really easy to use. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The real power of the Optimizely CMS is leveraged in the newest version, which requires an upgrade for many existing users to a different format. Looking at long-term strategy, you would need to do that anyways, but this could hurt user adoption on the short-term. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely CMS, in combination with its Optimizely CMP product and Opal AI, really leverage the power of workflows with Generative AI and AI agents. Instead of providing information on how to do something, the system really does the tasks for you in good quality. All steps still need human oversight, ofcourse, but free up much needed mental space for the creative work as a marketer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alyssa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa G.") AG Alyssa G. Web Development Specialist Enterprise (\> 1000 emp.) 5/6/2025 "Easy to use with lots of customization opportunities" 4.5/5 What do you like best about Optimizely Content Management System? I find the CMS easy to navigate while also having many customizable features to enhance the usage of the system. As a web developer, not only is the CMS interface easy to work with, but so is the code. There has been many opportunities to add our own customization and it's pretty easy to integrate any add-ons and apps. The CMS works well with 3rd party implementations as well as Optimizely's own library of apps. I feel the opportunities are kind of endless with what you can do with the platform which is always a plus. Their customer service has also been top notch with detailed reports and fast responses. 9 times out of 10, their customer support will have a solution ready for whatever problem we happen to encounter weather it be on the code side or within the CMS itself. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? I do feel that the developer documentation could be a little more detailed. I find that whenever I need to look into the documentation, i'm still left with a few questions. But on the bright side the forums will almost always have an answer within them. And also i do end up finding answers on google from independent blogs/forums and customer support usually can help fill in any missing info as well. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely allows for everyday people, who have little to no website management experience, to create a website with ease. It allows for the customization of a site and with a web developer on the team, even more customization is possible. Honestly, it's kind of endless the opportunities that are available to easily create a website with a good user experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite MH Michelle H. Web and Digital Marketing Manager Mid-Market (51-1000 emp.) 4/21/2025 "Easy content editing and custom functionality" 4.5/5 What do you like best about Optimizely Content Management System? Optimizely is easy for a variety of content editors to make changes - with permission restrictions it's simple to grant team members access to manage their content contributions. The ability to develop custom functionality has been beneficial for our team and has allowed for unique user experiences to help set our brand apart from peers. The ease of integrating other 3rd party solutions into the CMS has been seamless. I've had great customer service from Optimizely over the years where they are quick to respond to tickets and helpful with requests that are less common. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The out of box forms are a little limiting and require custom development in order to style them and/or create custom workflows. It would be great if the A/B testing capability was available outside of their ODP package. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? The site search feature allows us to easily track content topics users are interested in and/or looking for. This feature has allow our content team to develop relevant content and provide easier navigation to items people commonly search for, which has reduced calls to our call centers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jonathan O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan O.") JO Jonathan O. Manager of Web Development Services Mid-Market (51-1000 emp.) 3/27/2025 "A great CMS for developers" 5/5 What do you like best about Optimizely Content Management System? As a developer and technical admin for the Opti CMS, I find it very easy to do whatever I need. Things work as expected and We've had nearly zero downtime since using the platform. Although the ease of use for editors depends greatly on choices made during implementation, we've found the experience to be positive. The CMS is easy to use and our customer support team at Optimizely are very supportive and take great care of us. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? I don't really dislike anything but there are some minor annoyances over some things in the CMS. Recently we've needed to find a document stored in the CMS based on its public URL but, because it was stored inside of a "for this block" that was likely stored in another "for this block" or "for this page" folder, it became nearly impossible to find. Some additional internal reporting and management utilities would be helpful. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Our previous CMS platform was a bit of a disaster, partly due to the platform and partly due to the implementation. This product allows us to host our website within little-to-no technical issues outside of some implementation problems that we are easily able to remedy. We can host the content that we want, the way that we want, without worrying about the technology. Our internal stakeholders have just gotten use to the site being up 100% of the time without issues. Even when we deploy updates to our CMS, we have zero downtime. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RF Robin F. Backend developer Mid-Market (51-1000 emp.) 3/25/2025 "Excellent product and easy to use as a developer" 5/5 What do you like best about Optimizely Content Management System? Ease of use, as a developer to code-first approach to CMS is very useful. Plenty of training materials available and an active community forum. I use this every day and alongside other CMS offerings and find Opti to always provide the best environment to implement a fully functional website using a mix of Opti features and standard .NET practices. Very extendable and lots of 3rd party plugins available to use and simple to create your own and integrate into a CMS website. Customer support available for reporting issues and assistance using cloud services. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Since upgrade to .NET core some features have not yet been implemented (DDS admin) Upgrading from .NET framework to core can be complicated and time consuming. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Agency website development providing boiler plate style sample projects (Alloy/Foundation) for a starting point to get a website running and customised quickly and easily. Client requirements often involve heavy customisation of base product, which can be done easily with Opti CMS. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/6/2025 "User friendly CMS" 5/5 What do you like best about Optimizely Content Management System? User friendly CMS, there’s a lot of features like personalization of block , Built in SEO mogul for setting up page redirect , easy access you can login in different devices without using any vpn , responsive support when you have questions or challenges they provided solutions on time , like executing queries on database prod for data collection Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Currenlty our version of CMS is not in latest which lack of new features. theres an error everytime when we tried to update the global link translation. it requires a latest version of CMS and other nugget packages Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Fallback language, if the content of particular page is same with other region we dont need to create another content for that paticular region to save time. we just have to set the fallback language When a requestor requires a time and date to publish the page , we can set this up on episerver using scheduled publish time Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AT Anthony Sedrey T. Application Development and Support Analyst Mid-Market (51-1000 emp.) 6/16/2025 "Very efficient" 5/5 What do you like best about Optimizely Content Management System? I like it because stands out for its user-friendly interface, powerful personalization capabilities, and strong integration with digital marketing tools, making it ideal for delivering dynamic, targeted content efficiently. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Custom development can be complex, requiring experienced developers familiar with the platform Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely CMS helps me solve the challenge of managing complex content across multiple channels while making it easy to personalize experiences for different audiences. It benefits me by speeding up content updates, improving collaboration with my team, and allowing me to deliver more relevant, engaging content that drives better results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/22/2025 "Optimizely CMS has been a game-changer for delivering high-quality content efficiently" 4.5/5 What do you like best about Optimizely Content Management System? What I like best about Optimizely CMS is its flexibility and developer-friendly architecture. It allows for clean, modular code while giving content editors a powerful and intuitive editing experience. Features like content versioning, personalization, and multi-site support are built-in and work seamlessly. I also appreciate how well it integrates with modern front-end frameworks and APIs, making it ideal for headless and hybrid CMS scenarios. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? While Optimizely CMS is powerful, the learning curve can be steep for new developers—especially when setting up complex features like custom content types or integrating with external systems. Some parts of the documentation could be more detailed or include more real-world examples. A Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely CMS solves the challenge of managing content efficiently across multiple sites and languages, while maintaining consistency and flexibility. It simplifies collaboration between developers and content editors, enabling faster time-to-market for updates and campaigns. With built-in personalization and headless delivery through Content Graph, we can tailor content for different audiences and deliver it seamlessly across channels. This improves both the user experience and our team’s productivity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Optimizely Content Management System? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Optimizely Content Management System ](https://www.g2.com/products/optimizely-content-management-system/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 3 years ago Does Episerver offer product education? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/education-and-certification) GU Guest User • Last activity over 2 years ago What is Episerver DXC? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-episerver-dxc) [ View all Discussions ](https://www.g2.com/products/optimizely-content-management-system/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Return on Investment 19 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) Optimizely Content Management System Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(661) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-sitecore-digital-experience-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/adobe-experience-manager-vs-optimizely-content-management-system) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_146a5f97b2588bde0535e0d81a050a0e/umbraco.png "Product Avatar Image") Umbraco 4.5/5(1,011) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-umbraco) ##### ##### Optimizely Content Management System Features Content Content Authoring Rich Text Editor Versioning Design Customization Platform User Community SEO Flexible Navigation Structures [ View More Features ](https://www.g2.com/products/optimizely-content-management-system/features) ## Top-Rated Alternatives [ ![Umbraco](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Umbraco") Umbraco 4.5/5(1,011) ](https://www.g2.com/products/umbraco/reviews) [ ![Contentful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contentful") Contentful 4.3/5(327) ](https://www.g2.com/products/contentful/reviews) [ ![Sitecore Digital Experience Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sitecore Digital Experience Platform") Sitecore Digital Experience Platform 4.2/5(661) ](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-management-system/competitors/alternatives) ##### Categories on G2 [Web Content Management](https://www.g2.com/categories/web-content-management)[WebOps Platforms](https://www.g2.com/categories/webops-platforms)[Headless CMS](https://www.g2.com/categories/headless-cms) ##### Explore More [What are the best talent assessment software on the market](https://www.g2.com/discussions/which-is-the-best-talent-assessment-software-in-the-market)[What do frontline sales reps actually want from a sales training platform versus what sales enablement managers tend to prioritize when selecting one?](https://www.g2.com/discussions/what-do-frontline-sales-reps-actually-want-from-a-sales-training-platform-versus-what-sales-enablement-managers-tend-to-prioritize-when-selecting-one%20)[Which bot platforms are good for running 24/7 customer support when your team is small and you cannot afford to staff it around the clock?](https://www.g2.com/discussions/what-bot-platform-handles-the-handoff-from-chatbot-to-a-live-human-agent-well-without-the-customer-having-to-repeat-themselves) [Which brand protection software is the most reliable for monitoring counterfeits online and getting listings removed before they cause real brand damage?](https://www.g2.com/discussions/which-brand-protection-software-is-the-most-reliable-for-monitoring-counterfeits-online-and-getting-listings-removed-before-they-cause-real-brand-damage)[Best AI code generators for secure and compliant code in finance and healthcare sectors](https://www.g2.com/discussions/best-ai-code-generators-for-secure-and-compliant-code-in-finance-and-healthcare-sectors)[Pros and Cons Details](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)