--- title: Optimizely Content Management System Reviews meta_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 197 scale: '5' date_modified: '2026-07-17' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Optimizely Content Management System Reviews **Vendor:** Optimizely **Category:** [Web Content Management Software](https://www.g2.com/categories/web-content-management) **Average Rating:** 4.0/5.0 **Total Reviews:** 197 ## About Optimizely Content Management System Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. ## Optimizely Content Management System Pros & Cons **What users like:** - Users value the **flexibility** of Optimizely CMS, enabling tailored designs and seamless integration for various needs. (17 reviews) - Users find the **ease of use** of Optimizely CMS highly beneficial, allowing seamless operation without training. (16 reviews) - Users appreciate the **easy content management** of Optimizely CMS, benefiting developers and marketers alike with its intuitive interface. (16 reviews) - Users highly value the **intuitive interface and robust content management** capabilities of Optimizely CMS for seamless use. (15 reviews) - Users value the **powerful customization options** of Optimizely CMS, enhancing their website development and management experience. (15 reviews) - Users value the **seamless integrations** of Optimizely CMS, enhancing content management with minimal technical effort required. (13 reviews) - Customer Support (12 reviews) - Intuitive (11 reviews) - Reliability (10 reviews) - Personalization (9 reviews) **What users dislike:** - Users find the **initial learning curve** of Optimizely CMS quite challenging, especially for those unfamiliar with .NET. (11 reviews) - Users find the **licensing cost** of Optimizely CMS to be a significant barrier for smaller businesses and projects. (9 reviews) - Users find the **learning difficulty** of Optimizely CMS challenging, particularly for new developers adapting to its complexities. (9 reviews) - Users find the **complexity of Optimizely CMS** challenging, especially for those without a strong technical background. (6 reviews) - Users find the **developer challenges** cumbersome, often facing steep learning curves and requiring extensive customization efforts. (5 reviews) - Limited Features (5 reviews) - Slow Performance (5 reviews) - Users face **update issues** with Optimizely CMS, particularly during the transition to .NET core, causing short-term adoption challenges. (5 reviews) - Coding Required (4 reviews) - Lack of Customization (4 reviews) ## Optimizely Content Management System Reviews ### 1. Very simple to use but crucially flexible content management system. **Rating:** 4.0/5.0 stars **Reviewed by:** Tom P. | Digital Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Optimizely Content Management System?** The navigation is simple to use and easy to manage and update. **What do you dislike about Optimizely Content Management System?** Switching between domains can sometimes be slow. **What problems is Optimizely Content Management System solving and how is that benefiting you?** The ability to host several domains all in one place. ### 2. Powerful software to manage web content and assets **Rating:** 4.5/5.0 stars **Reviewed by:** Krushang R. | Content designer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Optimizely Content Management System?** This software provides all the best working and professional working features in it, that make the workflow amazing and transparent for all. Easy structuring of workflow, roadmapping all the processes and to manage websites platforms content in it. Optimizely Content Management System has a very easy to operate and smooth working interface. The dashboard does not at all has any kind of bugg or laggy workflow or process in it. Its very easy with it to assign the tasks, process and schedule posts for publishing on social media and managing the content too. Even there are many worthful and interesting features for creating and editing the content of posts for social media posting. **What do you dislike about Optimizely Content Management System?** Its interface consist of lot of tools and connectors, which sometimes make the users a little bit confused for selecting the preffered tool for there work from the bunch. **What problems is Optimizely Content Management System solving and how is that benefiting you?** The process efficiency and time management of the application has been amazing, it managed our projects and sites seamlessly. ### 3. A performant and easy to use CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Optimizely Content Management System?** Optimizely is performant, highly customizable, and simple to use. It is very easy to integrate other systems via out-of-the-box integrations or custom APIs. **What do you dislike about Optimizely Content Management System?** The content authoring UI is a bit dated. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely gives us a highly customizable platform for our website development that includes a large number of integration points to various systems. It allows us to provide our users with a modern, mobile-optimized, and personalized experience. ### 4. Straighforward and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Optimizely Content Management System?** Very user friendly. Can use it without any training. Very intuitive. **What do you dislike about Optimizely Content Management System?** Some of the fields feel repetitive (but issue may be on our side) **What problems is Optimizely Content Management System solving and how is that benefiting you?** Keeping projects organized and coordinated to completion. ### 5. Robust CMS for Scalable Web Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Content Management System?** Simple to use CMS that allows for teams to scale their website building and managment processes. **What do you dislike about Optimizely Content Management System?** At times can lag in terms of speed of platform. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Scalability and speed in managing a website. ### 6. The easier way to build pages **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Optimizely Content Management System?** Our previous CMS was outdated and very slow. It could take 2 hours to build even the simplest pages. Now, me and my team spend less time building pages and are able to focus on strategic projects we weren’t before. **What do you dislike about Optimizely Content Management System?** Some of the features we are starting to explore need additional development, which can delay deliveries. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely help us save time when building pages while offering better user experience than our previous CMS. ### 7. A powerful CMS for Medium to large sites. B2B and B2C **Rating:** 4.0/5.0 stars **Reviewed by:** Darko M. | Director of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Optimizely Content Management System?** Integrated with our ERP API and WIS easily. Allows us to change pages quickly with minimal knowledge of code. Product data options are vast and easy to setup and update. Amazing customer support. **What do you dislike about Optimizely Content Management System?** Error codes need more details. Mobile friendly, but rigid on some Content editing options that require custom updates. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Allows us to put up a robust website with many of the interactive components we need quickly. Maintaing the site is very easy as well. ### 8. My experience using optimizely CMS for clients as a freelancer **Rating:** 4.0/5.0 stars **Reviewed by:** Vincent E. | Marketing Strategist for an Healthcare Store, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Optimizely Content Management System?** Well, I think how it seamlessly integrates with other softwares like CRM and Ecommerce platforms for instance. Makes it quite easy and user friendly to use. **What do you dislike about Optimizely Content Management System?** The complexity. More often than usual, I find myself going back to watch vidoes or requesting for technical help/support. So if they can make series of step by step guides, then it would be good. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Well, some of my freelance clients do struggle with low conversation rates on my site. Optimizely CMS integrates seamlessly with A/B testing and experimentation tools, allowing me to test different versions of product pages, checkout processes, and promotional content. Now, I can identify which variations perform best and implement those changes to increase conversions..... Taaada! Haha ### 9. Solid CMS with expected features and ease in management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Optimizely Content Management System?** 1. Ease in Management - It is a easily navigatable platform with a lag-free interface 2. Features - Big fan of the A/B testing feature which can be done without much effort and integrate with our personal systems 3. Customization - We are able to personalize what we want to have appear in pages which are easy to access **What do you dislike about Optimizely Content Management System?** 1. Price - Too pricey to afford for medium sized businesses compared to competitors 2. Generic but not different - It is very similar to other systems we've seen and used, nothing out of the ordinary which stands out or justifies the spend 3. Can get complicated to use for new users who struggle to get going quick **What problems is Optimizely Content Management System solving and how is that benefiting you?** 1. Website Efficiency - Able to do various CMS testing methods using features like A/B testing to help optimize our website performance. It has improved the performance of adding new features to improve customer interaction and engagement 2. Personalization - Like I mentioned before, the powerful personalization features allows us to give content relavent to our users based on their user habits, behaviors, and interaction. This has led to better conversion rates ### 10. Very intuitive and easy to use! Make content updating a sinch! **Rating:** 4.5/5.0 stars **Reviewed by:** Stelios K. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Optimizely Content Management System?** Very easy to use and allows for easy custom coding, as well. **What do you dislike about Optimizely Content Management System?** Its a pricey service but worth the investment. **What problems is Optimizely Content Management System solving and how is that benefiting you?** By having an easy to method to keep our new ecommerce website up to date. ### 11. Optimizely Content Management System **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Veterinary | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Optimizely Content Management System?** Ease of use - the system is pretty self explanatory, if you have experience of other CMS such as AEM then its easy to transfer skills Features - whilst it doesnt have all the features you may expect out of the box, there is an active and visible roadmap of support **What do you dislike about Optimizely Content Management System?** Customer service - this is an area that needs work. The ticketing system is over complex, and often responses dont handle the issue on 1st attempt. Whilst response time is reasonable, expect to go back and forth Implementation - this just nudges into a negative. I would recommend using a third party with experience of Optimizely in most cases **What problems is Optimizely Content Management System solving and how is that benefiting you?** As a hybrid CMS, Optimizely is pretty useful in filling the gap between "simple" CMS and more complex "headless" content CMS. It means you dont need people with html experience in order to manage content, while also allowing for more complex changes if your team has that skill set ### 12. Optimizely Content Management System - Review **Rating:** 3.5/5.0 stars **Reviewed by:** Neiden E C. | Physiotherapist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Optimizely Content Management System?** The fact that it has use AI-generated insight and I also like the interface of the product **What do you dislike about Optimizely Content Management System?** I haven't experienced any technical downsides as of yet however I do find the cost of it a bit more pricey compared to other platforms that are out there **What problems is Optimizely Content Management System solving and how is that benefiting you?** It makes it easier for me to be able to deliver good digital experiences for my customers ### 13. Easy platform to create pages **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2021 **What do you like best about Optimizely Content Management System?** Easy to create and organize content great possibility of resources (images, videos, texts, carousel) **What do you dislike about Optimizely Content Management System?** They could develop the ability to optimize content based on user experience with the site (ex: update home with cookie-based content) **What problems is Optimizely Content Management System solving and how is that benefiting you?** launch pages quickly to test with users ### 14. Digital Content Specialistat Mazda Canada **Rating:** 0.5/5.0 stars **Reviewed by:** Louis E. | Founder (Digital Content Producer & Business Owner), Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Optimizely Content Management System?** when it comes to what I like, I must be honest in stating that Optimizely hasn't managed to impress me or capture my enthusiasm in the same way that Squarespace did for my personal website. Squarespace's user interface is exceptionally intuitive, making it accessible for those with limited technical expertise, and the design options are aesthetically pleasing and customizable, offering a visually stunning website-building experience. **What do you dislike about Optimizely Content Management System?** Optimizely's performance has, in my experience, been notably slower than I'd prefer, and its interface is often unintuitive. The lag in response time can be frustrating, causing delays in my workflow and leading to a less efficient user experience. Additionally, the platform's lack of intuitive design and navigation makes it challenging to find and implement the features I need quickly and seamlessly, especially when compared to more user-friendly alternatives. These issues with speed and usability can be significant obstacles to maximizing the potential of the platform and can hinder the overall user satisfaction and productivity. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely offers an effective solution for Mazda to streamline the process of displaying information about their cars, selling their vehicles, and facilitating customer test drives at dealerships, all of which play a crucial role in boosting sales and generating revenues for the company. With its robust optimization and experimentation capabilities, Optimizely empowers Mazda to fine-tune their website and marketing strategies to better showcase their car models, making it easier for potential customers to access comprehensive information and make informed decisions. The platform's user-friendly interface and flexible design options enable Mazda to create an engaging online experience, ultimately driving more customers to the point of sale. Furthermore, Optimizely's tools for personalization and data-driven insights can help Mazda tailor their offerings to individual preferences, enhancing the likelihood of successful conversions and increased revenue. By providing a cohesive and data-backed approach to improving the customer journey, Optimizely plays a pivotal role in maximizing Mazda's sales potential and contributing to the company's overall success. **Official Response from Emma Davis:** > Hi Louis, Thank you so much for leaving us a review! We appreciate your honest feedback and we’re sorry to hear that you’ve been running into some issues with Optimizely Content Management System. You may have already done so, but to improve your user experience, we highly suggest that you upgrade to our CMS 12. This is our latest version which includes a sleeker UI and better performance! We would also like to recommend our Education materials many of which are free to our customers. You have access to content such as tutorials, webinars, and more which can help you to get the most out of our products. You can find them on our Optimizely Academy site here: https://academy.optimizely.com/student/catalog If you would like to dig deeper into any issues we didn’t address here, please connect with your Customer Success Manager. Thanks! ### 15. Elevating Marketing Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Optimizely Content Management System?** One of Optimizely's best features is its user-friendly interface, which facilitates seamless navigation. Not really a huge learning curve, which is typically associated with learning new software. **What do you dislike about Optimizely Content Management System?** Wish I knew about Optimizely sooner, I don't see a lot of companies using it! Out of 40+ external licensing agencies that I deal with, only 1 uses Optimizely. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Project Management for licensing ### 16. Optimizely makes our operations more efficient and facilitates effective content deployment. **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Optimizely Content Management System?** Throughout my position, working with Optimizely Content Management System closely, its outstanding flexibility took the core focus that I appreciate. Content managers like us need UX to be engaging for our audiences and the software allows us to customize how audience can interacts with product easily. It is quite beneficial to have a workflow tool that provides necessary oversight and approval processes as provided by Optimizely as a CMS administrator. It makes our operations more efficient and facilitates effective implementation of content. **What do you dislike about Optimizely Content Management System?** Nevertheless, I must remark that complexity with Optimizely can be a challenge sometimes, especially in supporting our testers. Sometimes, when updates made on a website are released, the same are found to have interfered with already existing tests and thus giving rise to some remakes. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We have managed solve some of our operational challenges by virtue of Optimizely CMS. It shortens our response time, so that were able to deliver content more effectively. ### 17. A developers dream, extreme flexibility on the Microsoft stack **Rating:** 5.0/5.0 stars **Reviewed by:** Arjan P. | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2024 **What do you like best about Optimizely Content Management System?** A true enterprise level CMS, with all the support and flexiblity that goes with it. Easy to integrate with anything out there, be it an out of the box integration or using the vast Microsoft ecosystem. A very active community ensures any issues you might have is quickly resolved. Easy to work with for content managers, especially compared with some of the enterprise level competition. Complete control over the customer facing UI. Constant updates and innovation to the platform. **What do you dislike about Optimizely Content Management System?** Pricewise it can be unsuitable for smaller organisations or projects. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Creating digital platforms for mid to large size customers. ### 18. Everything you need for success!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Optimizely Content Management System?** Everything! Great everyday tool! The way content can be managed and organized is very clear and easy to find. When editing, it is easy to go back to previous versions/edits. So simple to integrate other tools such as Bynder! **What do you dislike about Optimizely Content Management System?** Sometimes the edit panels do not display and takes some time to come back. (Have refreshed browser, cache, tried incognito and still no panel) **What problems is Optimizely Content Management System solving and how is that benefiting you?** Display and formating of product and the site as a whole. Starting to target more personalization across the site as well, and the way we can target specific traffic is great and has been proven succesful! ### 19. sometimes the fields aren't flexible enough **Rating:** 3.5/5.0 stars **Reviewed by:** Allison W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Optimizely Content Management System?** quick and easy to set up a task and submit **What do you dislike about Optimizely Content Management System?** inflexible fields hard to customize and adjust for our internal needs **What problems is Optimizely Content Management System solving and how is that benefiting you?** cotinuous updates coming to brand team for review allows us to review the content before it is published and track that it is ### 20. Optimizely CMS : Empowering Educators to Craft Effective Learning Experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Sejal K. | Maths Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Optimizely Content Management System?** Its intuitive interface makes it easy for Educators of all technical levels to create and manage content. It is simple to implement and its collaborative features like Drag-and-drop functionality, WYSIWYG editor, pre-built templates make it quick and easy to add content, format text and design layouts. It integrates seamlessly with other educational tools and platforms, such as Learning Management System (LMS), Assessment tools and student data systems. **What do you dislike about Optimizely Content Management System?** Its pricing structure is not feasible for small educational institutions or those with limited budgets. Setting up and configuring Optimizely CMS is time-consuming and need expertise for first time users, so it needs some improvement to increase their frequency of use. Customer Support is poor, it takes a while for them to reply. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It simplifies the process of creating, editing and managing content, saving my time and effort. It's collaborative features enable educators to work together seamlessly like sharing drafts, providing feedbacks and tracking changes. It is committed to making content accessible to all learners that includes built-in features, such as alterative text for images, keyboard navigation and colour contrast options to ensure that everyone can access and engage with content. Its Integration with educational tool streamlines workflows and make it easy to manage content and data across different systems. ### 21. Best user experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Content Management System?** The main user experience and how it is easy to manage the content. **What do you dislike about Optimizely Content Management System?** It is very user to navigate but sometimes the contents are more and difficult to understand. **What problems is Optimizely Content Management System solving and how is that benefiting you?** The optimizely content management system is solving the user problems which is helpful to use the system more efficiently and make the best use of it ### 22. Advanced web building capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Optimizely Content Management System?** I love the bespoke model that you can use through this system. Things like setting up audiences and the AI support are great! **What do you dislike about Optimizely Content Management System?** It's too expensive for a solo entrepreneur such as myself. **What problems is Optimizely Content Management System solving and how is that benefiting you?** I love the ability to build a customized website, especially because I don't have coding skills. This system helps me do just that. ### 23. Great content management system **Rating:** 4.0/5.0 stars **Reviewed by:** Matt B. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Optimizely Content Management System?** Personalization, Data driven decision making, intergration with experimentation, A/B testing of content, scalability and performance and the user-friendly interface! **What do you dislike about Optimizely Content Management System?** Cost is the only downside, however, it is competitive based on other enterprise-level CMS platforms. **What problems is Optimizely Content Management System solving and how is that benefiting you?** content opimization - allows you to test and refine various elements of our website (i.e. headlines, call to action buttons, images, etc) personalization - easy to use implementation of personalized content based on user preferences, user behaviour and demographics to ensure content is most tailored to our target customers. data-driven decision making - easy to conduct experimentation and provide helpful insights about what content performs best and what does not perform best. ### 24. Content management made easy!!!!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Content Management System?** It has potential to save loads of time in content management. Easy to view content in one place. **What do you dislike about Optimizely Content Management System?** Slight learning curve require but the design is very intuitive. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Cluster free content management tool ### 25. Review of Optimizely content management. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Optimizely Content Management System?** To be honest,beginners may find Optimizely's interface to be a little confusing at first.It is quite strong,but it requires practice and commitment to learn all of its nuances. It can seem like putting together a complicated IKEA bookcase to set up Optimizely.Developer intervention is often necessary for extensive customization,even though pre-built templates and integrations can facilitate the initial steps.There are so many configuration options that a novice could get lost. Optimizely,s support team are,when you can get through to them,enlightened and accommodating.But contacting them can be difficult due to lengthy wait times and a convoluted ticketing process.When you need to stop during a fast-paced ride,imagine that the repair manual is written in a foreign language and the mechanics are overworked. **What do you dislike about Optimizely Content Management System?** For testers like me , Optimizely's feature set is impressive,but its complexity hurts.Updates often break current tests,necessitating ongoing rework.Combining it with other tools can be challenging due to awkward APIs and incompatible workflows.It's as if we are constantly falling behind and hoping for greater steadiness and seamless connectivity.Its power unfortunately comes at the expense of tester sanity and agility. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Tests conducted in the dark are over! By using A/B testing,I can precisely determine what works and what doesn't ,allowing me to optimize content for optimal impact.Imagine launching features with assurance,knowing that they supported by data-driven evidence. It works like magic to optimally personalize content,customizing each user's experience. A system that learns and adapts will result in fewer edge cases to test,more efficient workflows,and satisfied customers.Envision it as if i had a personal virtual assistant that is aware of every user's preferences, simplifying my workload. ### 26. Great for running A/B testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Optimizely Content Management System?** It was easy to run website experiments to help with conversion rate optimization. **What do you dislike about Optimizely Content Management System?** Honestly didn't use it fully so didn't come across any limitations **What problems is Optimizely Content Management System solving and how is that benefiting you?** Run A/B testing experiments on our website for conversion rate optimization ### 27. Optimizely CMS Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Optimizely Content Management System?** Optimizely makes it super easy to create a page. It makes really complex web features simple to use. **What do you dislike about Optimizely Content Management System?** The UX is hard to learn and at times can be a little clunky. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Personalizing pages based on specific audiences ### 28. Optimizely is a dream CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Halo W. | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Optimizely Content Management System?** Optimizely CMS makes managing dozens of department, agency, parks, rec centers, and other associated sites very easy! What could be an unmanageable mess is instead straightforward, streamlined, and simple. **What do you dislike about Optimizely Content Management System?** It makes all the other CMS systems I have used in the past look bad in comparison. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It helps immensely with re-use of content, and also helps us manage a few hundred users and their distinct levels of permissions much more simply, ### 29. BOON TO CONTENT MARKETING **Rating:** 5.0/5.0 stars **Reviewed by:** Priyanka R. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2023 **What do you like best about Optimizely Content Management System?** We can easily customize our content. The user interface is very clean and simple to understand and navigate. Excellent service from their support team makes it more convinient to rely on them :) **What do you dislike about Optimizely Content Management System?** They should revise the cost of this tool as it is very expensive for small business or who wants to start with something new. You must have hands on technical knowledge to use Otimizely CMS as it is complicated platform for people with no prior tech skills. Moving to optimizely from other Content management system can be hectic and time consuming. **What problems is Optimizely Content Management System solving and how is that benefiting you?** This platforms easily publish content on different digital channels saving a lot of time. This has helped us in increasing the sales by managing our products on e-commerce sites. This CMS easily detect problem and resolve them on priority. **Official Response from Emma Davis:** > Hi Jagannath, Thanks for leaving us a review on Optimizely CMS! It's great to hear that our product has been serving as a great solution for your team. Also, happy to hear about your positive customer service experience. We appreciate you sharing your insights on how we could improve your experience and ask that you also share these points directly with your Customer Success Manager. ### 30. Perfect & Seamless CMS for Startups **Rating:** 4.5/5.0 stars **Reviewed by:** Prasanth G. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Optimizely Content Management System?** 1. Can quickly do the page setup. Enables lot of customizations. 2. Drag-&-Drop feature is excellent & is the need of hour to swiftly & securely publish contents. 3. Support is great & approachable. **What do you dislike about Optimizely Content Management System?** 1. UI doesn't render quickly making it a lag to fetch the data. 2. Building through blocks is hard lot of friction to align the content with the images. 3. Lots of features make the user confused, better tutorial guides can help. **What problems is Optimizely Content Management System solving and how is that benefiting you?** We are an agile product and everyday we make some changes related to the product, features, news articles & pricing. As we are a small team we don't have a dedicated team who looks care of the CMS. Optimizely is jumping into the action to solve this as it's easy to use by anyone. **Official Response from Emma Davis:** > Hi Prasanth, Thank you for your detailed review on Optimizely CMS. It's great to hear that our platform is working well for your small business. If you haven't already, it would be great if you could share feedback on how we could improve your user experience with your Customer Success Manager. They will be able to pass your insights onto our product team so they can be taken into consideration for future product updates. ### 31. Optimizely for Higher Ed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Optimizely Content Management System?** Optimizely offers excellent flexibility within the software, allowing our team to customize UX to different audiences throughout the site. As a CMS administrator, the built in workflow tools allows multiple content mangers to maintain their specific content, while providing me with oversight and approval functionality before changes are live. **What do you dislike about Optimizely Content Management System?** Creating new functionality within the system generally requires the assitance of an external developer. It would be nice if there were more user friendly tools to enable non-techinal users to customize functionality features. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Workflow automation allows me to review and approve content created by multiple content contributors within my organization. ### 32. Website Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Optimizely Content Management System?** The prompt service in resolving website issues and improving management gaps based on client feedback. **What do you dislike about Optimizely Content Management System?** Optimisely still needs to improve their communications with client whenever there is a suspicious website attack **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely handles Bank of Sydney's website operations backend and assists us on various enhancements such as updating certificates, improving backend security checks etc ### 33. Best CMS tool for any mid-sized company or a startup **Rating:** 4.5/5.0 stars **Reviewed by:** Yakkaluru G. | Director - Products, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Optimizely Content Management System?** 1. Options like plenty like multi-contribution, drag-drop & customizations. 2. Integration with other third party softwares makes it easy to colloborate & make changes. 3. Finally their support is prompt & empathetic **What do you dislike about Optimizely Content Management System?** 1. No proper user guide. Users can be lost with multiple features. 2. Commerce Manager is not supportive with the latest versions. 3. Images & content doesn't fit in. It takes a lot of time to load if we are adding too much of the content. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Our product gets updated every now and then from the marketing & content team, so it needs to be updated on the fly where we can't rely on Developers. Optimizely CMS jumps into the action to ship us quickly the content to the users. **Official Response from Emma Davis:** > Hi Yakkaluru, Thanks so much for leaving us a review, we really appreciate it. It's great to hear that you've been having an overall positive experience with Optimizely CMS and it's enabling your team members to make updates when developer resources may not be available. It would be great if you could share your dislikes above with your Customer Success Manager if you haven't already. They will be able to pass on your insights onto our product team. ### 34. The Optimizely effect on digital brilliance. **Rating:** 4.0/5.0 stars **Reviewed by:** Kapil V. | Senior Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Optimizely Content Management System?** With Optimizely, my digital playground becomes a launchpad for next-level experiences. Mix, Match, and experiment with ease to find the golden formula that wows my audience. **What do you dislike about Optimizely Content Management System?** I really liked what Optimizely had to offer- great features for experimenting and optimizing digital experiences. Unfortunately, the paid subscription didn't align with my budget limitations. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Operating within a highly competitive landscape, financial services companies like ours can leverage Optimizely to conduct A/B testing and experimentation. Enables us to refine our website and digital interface, resulting in enhanced user experiences, smoother navigation, and streamlined processes. These improvements are crucial and retaining customers in the digital age. **Official Response from Emma Davis:** > Hi Kapil, Thanks so much for sharing more on your user experience with our product. We're happy to hear that it's been pivotal in creating unique experiences for your customers. We're sorry to hear about your budget limitations and hope to have you as a customer again one day! ### 35. Seamless CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Optimizely Content Management System?** Optimizely CMS is simple to use and great for granting access to marketing or content management teams to quickly and easily manage their own updates without the need for complex releases. It is easy to use and onboard. **What do you dislike about Optimizely Content Management System?** At times the CMS is limited in its features and capabilities such as forms which means we have to seek other solutions when we would prefer to keep all solutions within the same platform. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely CMS is reducing the need for developers to be involved in changes to content and giving marketers the freedom to manage their own changes. This results in the more effective use of developer time and enhances speed to market for specific changes required by marketing. **Official Response from Emma Davis:** > Hi There, Thanks for leaving Optimizely CMS a review! We greatly appreciate your feedback. Our product is always evolving so any insight into how we can improve your user experience would be great to share with your Customer Success Manager. You can also always reach us with any questions or concerns at reviews@optimizely.com. ### 36. Easy to use CMS for small enterprises. **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay S. | Stock Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Optimizely Content Management System?** The user interface of this CMS is very easy to understand for a naive user like me. Its dashboard is very appealing visually and navigation on this platform is like charm. **What do you dislike about Optimizely Content Management System?** I find the support team a lilte slow. That's the only thing annoyed me. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It helps me to add and remove contents from our online materials and web pages in real time. Without taking help of any developers, I can manage my contents by myself in just few clicks. **Official Response from Emma Davis:** > Hi Akshay, We appreciate your review! We're happy to hear that you're finding our platform user-friendly. It would be much appreciated if you could share any feedback on how we could improve your experience with your Customer Success Manager so they can pass it on to the right people. Thanks! ### 37. Clunky Fragile CMS with Limited Features **Rating:** 0.0/5.0 stars **Reviewed by:** Stephen S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Optimizely Content Management System?** * Intuitive and easy learning curve to get started authoring content **What do you dislike about Optimizely Content Management System?** * Search doesn't find video media (only image assets) * Difficult to duplicate blocks. * Too many clicks/screens required to edit blocks * UI is slow, unresponsive, unpredictable (Sometimes, if CMS errors creating content, you just have to try another browser or reload to try again) * Difficult to customize and make user-friendly. I've tried making the CMS more user-friendly for Content Editors, but this either requires a lot of development effort or isn't feasible. * Preview mode not representative of actual published content and functionality. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Our client's marketing team provides content for our web and mobile app platforms. They produce, manage, and edit that content in Optimizely CMS. **Official Response from Emma Davis:** > Hi There, Thank you so much for leaving us a review! We’re sorry to hear that you’ve been having some trouble with Optimizely CMS and we’d like to address some of the points you’ve made here. Concerning the issues you’re finding with our search, we now have an Optimizely DAM where you can search any file type you’d like. You can learn more here: https://www.optimizely.com/enhancements/asset-management/ As for the speed and reliability of our User Interface, an upgrade to our CMS 12 will solve the issues you’re experiencing, we highly recommend switching over as soon as possible. On to our preview mode- we're currently focusing on increasing publishing transparency through the improvement of our preview feature. This focus is on our roadmap and an upgrade will be coming soon. Surrounding the other roadblocks you’re experiencing, it would be much appreciated if you could share with your Customer Success Manager. We’re always looking to support our customers in any way possible. You can also leave us a message at reviews@optimizely.com and we’ll connect you with the right people. Thanks again! ### 38. A really good leading CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Optimizely Content Management System?** Allows huge teams of editors to manage website copy and assets intuitively and productively.Love the projects features and A+B testing. Also the framework is well designed, in the past we've relied on the good c# design of the framework to reach in and customize items via inheritance and dependency injection. **What do you dislike about Optimizely Content Management System?** Sometimes our clients need hundereds or thousands of products in a single directory/catalog node, and when that happens the UI in the front end start losing features and slowing down, so we have to ask clients to carefully consider the product layout. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It gives editors the freedom to create and manage their own content, so once we have design and coded the basic site, we know the client will keep the content fresh and update to very little assistance from our agency. **Official Response from Emma Davis:** > Hi There, Thanks for your Optimizely CMS review! It's great to hear that it's working great for your organization. We ask that you share your feedback into how we can improve user experience directly with your Customer Success Manager or you can leave us a message with any questions or concerns at reviews@optimizely.com. ### 39. Optimizely CMS is a developer friendly, highly custimizable CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Johan B. | .NET Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Optimizely Content Management System?** I like that Optimizely CMS runs on the latest .NET version (6 and now 7) and is really developer friendly. We can make use of a fantastic open-source ecosystem of (NuGet) packages to extend the CMS, as well we can write them ourselves to meet any business requirement we can think of. **What do you dislike about Optimizely Content Management System?** The biggest downside to Optimizely CMS is its pricing, unfortunately. I work at a partially government-funded charity organization that has to comply with some public Procurement Act, so we might be forced to switch from DXP to on-prem or, worse, another CMS, which nobody here really wants, though... The pricing also made the CMS a hard sell when I worked at Indivirtual. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It's a CMS, it solves all the content management bits that make our content editors productive. Optimizely CMS is the backbone of most of our systems, from the public www to a my-environment to delivering content via a third-party service, all the while editors can stay in control. **Official Response from Emma Davis:** > Hi Johan, Thanks for your review, it's great to hear about your experiences with our CMS. We highly value your business as a customer and would greatly appreciate if you could share any of your reservations with your Customer Success Manager, or you can always leave us a message at reviews@optimizely.com. ### 40. New but easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Optimizely Content Management System?** I like the most that like best about Optimizely Content Management System is Easy to learn. **What do you dislike about Optimizely Content Management System?** I dislike the most about Optimizlely is that it is something in addition, new to have to learn. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It is benefiting me because it is efficient and easy to use. ### 41. Easy to work with but lacks state-of-the-art features **Rating:** 2.5/5.0 stars **Reviewed by:** Balint F. | Global E-Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Optimizely Content Management System?** Easy to set up new page types and blocks if you know how. Highly customizable. **What do you dislike about Optimizely Content Management System?** I have worked with Shopware 5 and 6 before and found a lot of features missing in Optimizely. Why do I need to add redirects manually if a page changes its title? Why do I need to code to add new page types and blocks if it is so simple anyways? Why is there no separation between menu items and pages? They often have the same name so at least a different icon would be helpful. Everything has to be coded instead of configured in the backend. Performance is also not great and lacks effective caching mechanisms. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It is still a step up from the system we used before, as it was outdated and no longer supported. Once set up, it is easy for non-technical staff to add new content. ### 42. Powerful Content Management System for Enterprises **Rating:** 4.5/5.0 stars **Reviewed by:** Arun P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Optimizely Content Management System?** Optimizely Content Management system is one of the best Enterprise-grade Content Management Systems I ever used. It has good approval flows and can easily manage good experiences while working with big Enterprises. It built on .Net, and Azure makes things easier for more prominent firms. **What do you dislike about Optimizely Content Management System?** As a user, I never experienced anything wrong with Optimizely. Pricing can be expensive, but It can bring a lot of value for Enterprises. **What problems is Optimizely Content Management System solving and how is that benefiting you?** It helps you to manage content while providing better digital experiences. **Official Response from Emma Davis:** > Hi Arun, Thanks for leaving us a review! We love to hear that you're loving Optimizely CMS for your enterprise-level business and that you haven't faced any issues yet. If you happen to ever run into any problems or have any suggestions on how we could improve your user experience, please don't hesitate to reach out to your Customer Success Manager or you can leave us a message at reviews@optimizely.com. ### 43. The perfect CMS for a marketing department **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Optimizely Content Management System?** For the proper use, this CMS can be a handy tool. It excels at taking ideas from a marketing department or employee and turning that into an actual website. It's very straightforward to use. **What do you dislike about Optimizely Content Management System?** The environment lacks customization - it seems to be meant to give a quick result with minimal fuss. However, it does excel at the mobile experience. It's worth using for that aspect alone! **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely solves the need for fast, simple solutions to ideas that must be implemented quickly. It takes a lot of the design and development process out of the way. You can template and use the content across many portals or sites. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review. It's great to hear that your marketing department is finding our tool user friendly. We ask that you share your feedback on how we could improve Optimizely CMS directly with your Customer Success Manager or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 44. Optimizely is the leading enterprise CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Peter B. | Solution Architect, Digital, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2023 **What do you like best about Optimizely Content Management System?** Based on c#.Net Security penetration tested every release Excellent support from Optimizely Leading edge features and integration with experimentation and personalisation **What do you dislike about Optimizely Content Management System?** This is a required field and there isn't too much I can say that I dislike Optimizely Content Management System other than it's not open source however if it was it wouldn't be as feature rich. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Delivering CMS based websites for large enterprises in Australia. The CMS contains every feature that the customer needs and more. Compares extremely well against all competitors. **Official Response from Emma Davis:** > Hi Peter, Thanks for leaving us a review for our CMS. It's great to hear that you're loving it! Please feel free to reach out to us through your CSM or reviews@optimizely.com if you ever have any questions or need support in the future. ### 45. Easy to use and expand on **Rating:** 3.5/5.0 stars **Reviewed by:** Tommy E. | Mining & Metals, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Optimizely Content Management System?** Its an easy to understand system with good overview and many easy ways to expand and build on your current system. **What do you dislike about Optimizely Content Management System?** It can sometimes be a tad bit on the slow side. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Easy daily web publishing. Clear ways to get an overview of months and years of published material. **Official Response from Emma Davis:** > Hi Tommy, Thanks for leaving us a review, it's great to hear your feedback on Optimizely CMS. We're happy that it's working well for you! If you ever have any questions or suggestions on how we can improve our services, please let your Customer Success Manager know, or you can leave us a message at reviews@optimizely.com. ### 46. My favorite for 10+ years! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Optimizely Content Management System?** It's user-friendly for developers and editors, has an excellent community, good technical support, new headless features, great ecosystem! **What do you dislike about Optimizely Content Management System?** I wouldn't say I like that they changed their name from Episerver to Optmizely, and that the experimentation part of Optimizely gets too much attention. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Managing content. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review! It's great to hear that you're a longtime user of Optimizely CMS and you've always found it as user friendly. If you have any feedback into how we can improve your user experience or any questions, please connect directly with your Customer Success Manager, or you can leave us a message at reviews@optimizely.com and we'll get you to the right people. ### 47. Easy to use with an excellent customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Calvin W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Optimizely Content Management System?** It is very intuitive to use, the dashboards are visually on a very good level as well. **What do you dislike about Optimizely Content Management System?** That I needed the customer service to change the E-Mail adress. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Sending thousands of E-Mails in a few clicks, with Feedback about bounces, etc. **Official Response from Emma Davis:** > Hi Calvin, Thanks for leaving us a review! We love to hear that you've been having a smooth user experience with our CMS. If you ever need assistance or have any product feedback, please feel free to discuss with your Customer Success Manager or you can reach out to us at reviews@optimizely.com and we'll share with the right people. ### 48. Best for large teams and enterprise-level **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Optimizely Content Management System?** Scalable and infinitely customizable for enterprise-level needs. **What do you dislike about Optimizely Content Management System?** Support is not as helpful or timely as it should be. Often requires back and forth and multiple levels of escalation. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Complex category and content tagging and management solutions for client teams. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! We're happy to hear that Optimizely CMS is fitting all your enterprise-level needs. We apologize for the issues you are facing with our support team and we ask that you let your Customer Success Manager know more on how we could improve your experience. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 49. It's all .net 6! **Rating:** 4.5/5.0 stars **Reviewed by:** Viktor B. | Solution Architect, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Optimizely Content Management System?** Currently my main happiness is that we have gone from .net framework to .net 6. Besides the being on a modern platform with all technical benefits, it also attracts developers and reivigerates old "Episerver Veterans" **What do you dislike about Optimizely Content Management System?** This only applies to the latest version, but there is a big issue with backwards compability in terms of functionality. A lot of things previously possible through Commerce Manager is now either not visible or available. This is a step back. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Optimizely Content Cloud helps me help our clients business problems. For example providing a superb CMS with great multi-language capabilities while also being developer friendly and open for customization. **Official Response from Emma Davis:** > Hi Viktor, It's great to hear that your highly satisfied with our CMS' switch over to .net 6! If you haven't already shared your feedback with us on how we can improve our latest product version, it would be great if you could let your Customer Success Manager know about your experience or you can leave us a message at reviews@optimizely.com. ### 50. Great Content Searching with unique SEO Capability. **Rating:** 4.5/5.0 stars **Reviewed by:** Christine M. | Arquitecto, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about Optimizely Content Management System?** Highly-functional content creation and content publication tools and the optimization tools are quite excellent and very useful reporting features. Content integration tools on Optimizely Content Management are effective and lead generation options are perfect. **What do you dislike about Optimizely Content Management System?** None at all on this great management platform which was very easy on my first implementation and the features customization was easy also. **What problems is Optimizely Content Management System solving and how is that benefiting you?** Excellent platform for multiple marketing content management and creating reliable data analytics and publication is also very easy via this platform. ## Optimizely Content Management System Discussions - [Does Episerver offer product education?](https://www.g2.com/discussions/education-and-certification) - 2 comments, 1 upvote - [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) - 1 comment - [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) - 1 comment - [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) - 1 comment - [View Optimizely Content Management System pricing details and edition comparison](https://www.g2.com/products/optimizely-content-management-system/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+07%3A23%3A18+-0500&secure%5Bsession_id%5D=e2c43e78-dd3e-4d3f-8eb8-0a6c7ff7f2cd&secure%5Btoken%5D=43cc86fc2070f754b9a1ea1e5454ebbb6501f88cca834e51ebdbe73dab409fbc&format=llm_user) ## Optimizely Content Management System Features **Content** - Content Authoring - Rich Text Editor - Versioning - Plug-ins/Widgets/Apps - Approval Process - Content Scheduling - Asset Management - Internal Search - Content Repository **Functionality** - Developer Tools - Automation - Website Staging **Publishing** - Automated Publishing - Multi-language - AR/VR Capability **Design** - Breadth of Pre-Built Templates - Mobile - Branding/Themes - Customization **Management** - Web Content Dedication - Website Hosting - Role-Based Permissions **Development** - Image Management - Reuseable Content - Unlimited Environments - Form Builder **Platform** - User Community - SEO - Flexible Navigation Structures - User, Role, and Access Management - Enterprise Scalability - Internationalization - Dashboards and Reports - API / Integrations **Support** - CMS Variety - Multi-CMS Support - Compliance **Analytics** - Personalization - Content Performance **Agentic AI - Web Content Management** - Cross-system Integration - Natural Language Interaction **Agentic AI - Headless CMS** - Cross-system Integration ## Top Optimizely Content Management System Alternatives - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (969 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - 4.3/5.0 (311 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - 4.1/5.0 (560 reviews)