--- title: Optimizely Content Management System Reviews meta\_title: 'Optimizely Content Management System Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 197 reviews by the users' company size, role or industry to find out how Optimizely Content Management System works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 197 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Optimizely Content Management System Reviews & Product Details Visit Website Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. * * * Product Website Optimizely Content Management System Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Content Management System Community](https://www.g2.com/products/optimizely-content-management-system/discuss) Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) ![Beatrice B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beatrice B.") BB Beatrice B. Translator Mid-Market (51-1000 emp.) 4/1/2026 "User-Friendly CMS with Some Limitations" 4/5 What do you like best about Optimizely Content Management System? I use Optimizely Content Management System for localizing, creating, and optimizing landing pages. I find it very user-friendly and appreciate that it's structured to serve even junior-level e-commerce coordinators. I like the layout and category structure, allowing me to review, preview, and localize content from master languages effectively. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Sometimes it's very clumsy and has certain features missing or that simply don't work. It is quite a limited platform when it comes to creating more creative content, such as articles or adjusted landing pages. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? I use Optimizely Content Management System for localizing and optimizing landing pages and as a platform for our e-commerce, managing products and CMS pages. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Brian L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian L.") BL Brian L. Senior Director, CRM and Web Integration Mid-Market (51-1000 emp.) 4/21/2025 "Optimizely is a robust CMS with a rich feature set for organizations of all sizes." 4/5 What do you like best about Optimizely Content Management System? The Optimizely CMS is intuitive and easy to use. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The system is expensive and could be cost-prohibitive for smaller organizations. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? We use Optimizely to run our website to support over 100,000+ of our members. The Optimizely CMS is solving several key challenges for the American Massage Therapy Association (AMTA) by streamlining content creation, management, and delivery across its digital platforms. Prior to implementation, AMTA likely faced difficulties with outdated content workflows, inconsistent user experiences, and limited personalization capabilities. Optimizely CMS addresses these issues by providing a user-friendly interface, robust content personalization tools, and seamless integration capabilities. This empowers AMTA to deliver relevant, timely information to its members and site visitors, enhance engagement, and maintain a consistent brand voice. As a result, the association can better support its mission of promoting the massage therapy profession and serving its members through a more dynamic and responsive digital presence. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/6/2025 "Reliable and Developer-Friendly CMS for Enterprise Web Solutions" 3.5/5 What do you like best about Optimizely Content Management System? Optimizely CMS strikes a solid balance between flexibility for developers and ease of use for content authors. The UI is intuitive, making it easy for our content team to manage and publish updates without needing technical intervention. As developers, we benefit from its strong integration capabilities with ASP.NET and C#, allowing us to create custom blocks, APIs, and features with minimal friction. Implementation is relatively smooth if you're already familiar with .NET, and the modular design encourages clean, maintainable code. We use the platform frequently across multiple global pages and campaigns, and it scales well with our enterprise needs. The CMS also offers a wide set of features, from versioning to localization and user permissions, that are critical for managing large, content-rich sites. Support from Optimizely has been responsive and helpful whenever we've reached out with questions or run into issues, which adds confidence to our day-to-day operations. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The initial learning curve can be steep for developers who are new to the platform, especially when dealing with complex configurations or legacy projects. Some aspects of the documentation can be inconsistent or lacking detail, especially when dealing with version-specific features or upgrades. Additionally, performance can occasionally lag on large-scale content-heavy pages unless optimization is proactively managed. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? We use Optimizely CMS as the core platform for managing and delivering content across our global enterprise website. It supports modular content creation, localized page versions, user role management, and structured publishing workflows. Content authors use it to build and maintain landing pages, support sections, product information pages, and promotional content, while developers extend its functionality to meet specific business and branding requirements. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AK Adrienne K. Social Media Manager Enterprise (\> 1000 emp.) 3/26/2025 "Easy to use - if everyone uses it well" 4/5 What do you like best about Optimizely Content Management System? It helps me keep on top of my content tasks easily. It also enables quick collaboration and removes clutter from the inbox. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? It takes a while for many people to get used to best practices and even more for everyone to work in the same way. I know this is pretty much up to the implementation team and not the system itself, however, the system is built to be used by people so there is always the human element to be considered. Aside from that, calendars are hard to use. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Content management is made easy with this tool. No more having to scour emails to search where the last change in an article ended up, it's all in one single place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") II Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/9/2025 "Web Developer using Optimizely for Vertiv.com" 3.5/5 What do you like best about Optimizely Content Management System? Optimizely has 24 hours support that is very helpful when ever an issue is encountered. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Not enough free documentation available online when when they are new features you want to implement to you system. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely is primarily used to show offerings and product details of our company to our possible buyers. Our authors are non-IT users and as developers, we create page and block types that our authors use so they can create article pages to showcase our products and services. Optimizely is easy to use for our authors and they can focus on the content. Development is also easy to understand that even our new developers with no previous experience with CMS can create new pages and blocks immediately. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Mid-Market (51-1000 emp.) 6/11/2025 "Optimizely CMS Review" 3.5/5 What do you like best about Optimizely Content Management System? Optimizely has been our CMS for the longest time. Best thing about it is the fallback settings, you are able to propagate the change on the page without recreating the pages. second best thing, if can be considered, is the preview page. It allows you to view the page and review it without publishing the oage. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? The navigation. It took us some time to be familiar with the navigation especially if you are creating blocks within the blocks structures. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Although the personalization capability of Optimizely is lacking, this is what helps us with the pages and sections we need to limit the audience and personalize the user experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Audrey Margareth H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Audrey Margareth H.") AH Audrey Margareth H. Supervisor for Content Management Small-Business (50 or fewer emp.) 6/11/2025 "Optimizely can still be improved" 3.5/5 What do you like best about Optimizely Content Management System? Optimizely is sync to our system and it is fairly easy to use Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? In terms of user interface, I feel that this can be improved. not very much looking aesthetically but fairly serves its purpose Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? In terms of user interface and user experience, I feel that you have so many options going on your screen. Too many things are happening on the side, panels and even top most surface Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") CC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/2/2025 "A mostly good start for Optimizely SaaS CMS, but with some edges to be polished." 4/5 What do you like best about Optimizely Content Management System? Some communality with the traditional Optimizely CMS, in terms of structure and look & feel; Search functionality included OOB; Quick support, and willingness to make additions/improvements based on feedback; Configuration via GUI is simple and easy; Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? As customization is limited, things like extended configuration options for things like rich text fields would be appreciated by content editors; GraphQl makes FE integration easy, though there is room for improvement (things like field nullability, and content area fields should reflect the types actually allowed); Lack of tools for content/configuration synchronization across environments (GUI and API options are available, but make it difficult to keep track of what's being changed in each environment); Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Content management and search capabilities, in a headless SaaS. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") UB Verified User in Biotechnology Mid-Market (51-1000 emp.) 4/1/2025 "Optimizely keeps content on track & moving forwardys intu" 4/5 What do you like best about Optimizely Content Management System? It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of content. I'm not sure what we did before it to be honest! Everything is laid out in a logical fashion & users are accountable for their contributions. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Some features need to be more clearly labelled, it's not always intuitive as it should be. The default notifications are a lot and it should be easier to opt out of being a watcher on all tasks & to select a back up person to temporarily take over responsibility for my tasks when I'm away. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? It enables me to manage my workload & know what is the highest priority, it makes collaborating so simple. The . Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rob F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob F.") RF Rob F. Digital Marketing Manager Enterprise (\> 1000 emp.) 4/21/2025 "Highly flexible platform" 4/5 What do you like best about Optimizely Content Management System? There is nothing I have ever wanted to do on Optimizely that couldn't be done, it is highly flexible, anything can be developed with minimal restrictions. The Optimizely environment is also highly reliable and Optimizely's hosting services provide fast load times. Optimizely is capable of handling large numbers of SKUs with complexity including regional pricing and customised content for different visitor groups. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Management System? Development of new functionality can be slow and expensive, there are very few out of the box plug ins that can be simply turned on without significant customisation required. Review collected by and hosted on G2.com. What problems is Optimizely Content Management System solving and how is that benefiting you? Optimizely provides a flexible environment allowing us to cater for complexity with our e-commerce offering, while also meeting our lead generation needs. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 5/1/2025 Validated ReviewerIncentivizedSource: Seller invite ## Questions about Optimizely Content Management System? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Optimizely Content Management System ](https://www.g2.com/products/optimizely-content-management-system/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 3 years ago Does Episerver offer product education? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/education-and-certification) GU Guest User • Last activity over 2 years ago What is Episerver DXC? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-episerver-dxc) [ View all Discussions ](https://www.g2.com/products/optimizely-content-management-system/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Return on Investment 19 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-management-system/pricing) Optimizely Content Management System Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(661) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-sitecore-digital-experience-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/adobe-experience-manager-vs-optimizely-content-management-system) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_146a5f97b2588bde0535e0d81a050a0e/umbraco.png "Product Avatar Image") Umbraco 4.5/5(1,011) [ Compare Now ](https://www.g2.com/compare/optimizely-content-management-system-vs-umbraco) ##### ##### Optimizely Content Management System Features Content Content Authoring Rich Text Editor Versioning Design Customization Platform User Community SEO Flexible Navigation Structures [ View More Features ](https://www.g2.com/products/optimizely-content-management-system/features) ## Top-Rated Alternatives [ ![Umbraco](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Umbraco") Umbraco 4.5/5(1,011) ](https://www.g2.com/products/umbraco/reviews) [ ![Contentful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contentful") Contentful 4.3/5(327) ](https://www.g2.com/products/contentful/reviews) [ ![Sitecore Digital Experience Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sitecore Digital Experience Platform") Sitecore Digital Experience Platform 4.2/5(661) ](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-management-system/competitors/alternatives) ##### Categories on G2 [Web Content Management](https://www.g2.com/categories/web-content-management)[WebOps Platforms](https://www.g2.com/categories/webops-platforms)[Headless CMS](https://www.g2.com/categories/headless-cms) ##### Explore More [What are the best talent assessment software on the market](https://www.g2.com/discussions/which-is-the-best-talent-assessment-software-in-the-market)[What do frontline sales reps actually want from a sales training platform versus what sales enablement managers tend to prioritize when selecting one?](https://www.g2.com/discussions/what-do-frontline-sales-reps-actually-want-from-a-sales-training-platform-versus-what-sales-enablement-managers-tend-to-prioritize-when-selecting-one%20)[Which bot platforms are good for running 24/7 customer support when your team is small and you cannot afford to staff it around the clock?](https://www.g2.com/discussions/what-bot-platform-handles-the-handoff-from-chatbot-to-a-live-human-agent-well-without-the-customer-having-to-repeat-themselves) [Which brand protection software is the most reliable for monitoring counterfeits online and getting listings removed before they cause real brand damage?](https://www.g2.com/discussions/which-brand-protection-software-is-the-most-reliable-for-monitoring-counterfeits-online-and-getting-listings-removed-before-they-cause-real-brand-damage)[Best AI code generators for secure and compliant code in finance and healthcare sectors](https://www.g2.com/discussions/best-ai-code-generators-for-secure-and-compliant-code-in-finance-and-healthcare-sectors)[Pros and Cons Details](https://www.g2.com/products/optimizely-content-management-system/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)