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Compare Meltwater and Muck Rack 
Featured Products
At a Glance
Market Segments
Small-Business (41.6% of reviews)
Small-Business (57.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Meltwater
Star Rating
(2,494)4.0 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterMuck Rack
Star Rating
(340)4.6 out of 5
Market Segments
Small-Business (57.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in media monitoring, boasting a high satisfaction score that reflects its robust capabilities. Users appreciate features like the Share of Voice analytics, which provide clear insights and executive-ready reporting, making it a valuable tool for tracking brand mentions across various platforms.
- Users say Muck Rack stands out for its user-friendly interface and comprehensive features. The new tracker function allows for consistent search term alignment across the platform, enhancing the media monitoring experience and making it easier to create competitor dashboards.
- According to verified reviews, Meltwater's customer support is highly regarded, with users noting the team's responsiveness and willingness to incorporate feedback for product improvements. This level of support contributes to a smoother user experience, especially for those new to the platform.
- Reviewers mention that Muck Rack's reporting features are particularly effective, helping users understand media placements and engagement metrics. This capability is crucial for PR professionals looking to demonstrate the value of their media efforts to stakeholders.
- Users highlight that while Meltwater offers powerful automation for tracking mentions, it sometimes faces challenges in matching specific workflow needs, which can lead to configuration difficulties for some users.
- G2 reviewers note that Muck Rack's pitching personalization feature is a game-changer, allowing users to send targeted emails to journalists, which enhances the effectiveness of their outreach efforts. This feature is particularly beneficial for those looking to build strong media relationships.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableMuck Rack
No pricing availableFree Trial
Meltwater
No trial information availableMuck Rack
No trial information availableRatings
Meets Requirements
7.9
2,136
8.9
238
Ease of Use
7.8
2,170
8.9
239
Ease of Setup
7.8
1,150
9.0
127
Ease of Admin
8.1
929
9.1
81
Quality of Support
8.5
2,061
9.2
224
Has the product been a good partner in doing business?
8.4
935
9.3
82
Product Direction (% positive)
8.0
2,119
9.1
230
Features by Category
Social Analytics
7.8(won by default)
525
Not enough data
7.7(won by default)
513
Not enough data
8.0(won by default)
518
Not enough data
6.8(won by default)
376
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
394
Not enough data
7.1(won by default)
425
Not enough data
Reports & Dashboards
7.7(won by default)
544
Not enough data
8.0(won by default)
564
Not enough data
7.9(won by default)
481
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content Creation
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
5.0
5
Not enough data
8.3
6
Contact Management
Not enough data
9.3
60
Not enough data
8.5
48
Not enough data
8.9
51
Not enough data
9.1
41
PR Management
Not enough data
8.9
51
Not enough data
8.9
46
Not enough data
8.3
42
Not enough data
8.4
52
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
Feature Not Available
Not enough data
8.8
52
Not enough data
8.8
44
Not enough data
8.5
49
Content & Collaboration
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Not enough data
Social Management
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Not enough data
Agentic AI - Social Media Management
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Not enough data
Media Channels
7.3
635
6.9
77
7.2
657
8.0
106
8.5
730
9.0
121
Geographic Coverage
7.8
703
8.4
115
8.2
711
9.1
117
7.6
636
7.8
95
Reporting
8.2
709
8.3
116
8.1
696
8.1
117
7.9
690
8.2
112
7.9
713
8.2
109
Agentic AI - Media Monitoring
6.3
83
3.6
7
6.3
81
3.1
7
6.2
80
3.6
7
6.3
81
3.1
7
Feature Not Available
3.1
7
Generative AI
6.5
288
5.6
34
6.6
283
5.5
31
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring & Listening
8.0
801
Not enough data
7.3
703
Not enough data
8.2
515
Not enough data
8.3
522
Not enough data
7.8
486
Not enough data
7.8
477
Not enough data
Agentic AI - Social Media Listening Tools
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management & Analysis
6.9
779
Not enough data
7.9
787
Not enough data
8.0
481
Not enough data
7.8
464
Not enough data
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Generative AI
6.6
155
5.4
33
6.7
152
5.6
30
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
7.9
480
9.2
155
7.9
412
8.5
130
8.0
388
Feature Not Available
Outreach
8.1
426
8.6
124
7.5
146
7.7
96
7.7
349
6.8
85
Reporting
8.5
474
8.5
139
8.3
361
8.7
115
8.1
407
8.1
112
Agentic AI - Media and Influencer Targeting
5.8
20
3.9
9
6.0
19
4.1
9
6.0
19
4.4
9
6.0
19
4.4
9
6.0
19
3.9
9
User Rights/Roles
7.7
305
7.7
83
8.0
326
8.6
105
Categories
Categories
Shared Categories
Meltwater and Muck Rack are categorized as Social Media Listening Tools, Answer Engine Optimization (AEO), Media Monitoring, Media and Influencer Targeting, and PR Analytics
Unique Categories
Meltwater is categorized as Audience Intelligence Platforms, Social Media Analytics, Social Media Suites, Social Media Management, and Influencer Marketing Platforms
Muck Rack is categorized as PR CRM and Press Release Distribution
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Public Relations and Communications
43.8%
Non-Profit Organization Management
4.3%
Marketing and Advertising
4.3%
Entertainment
4.3%
Information Technology and Services
3.9%
Other
39.5%
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
What is Muck Rack used for?
1 Comment
Official Response from Muck Rack
Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do...Read more
Muck Rack has no more discussions with answers
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