Link copied to clipboard # Meltwater vs Muck Rack Comparison - What are their main differences? Share [ Export ](/compare/meltwater/muck-rack/export.csv) MeltwaterMuck Rack[+ Add Product](#) Reviews **Meltwater** [ 4.1/5(2,677) ](https://www.g2.com/products/meltwater/reviews#reviews) **Muck Rack** [ 4.5/5(537) ](https://www.g2.com/products/muck-rack/reviews#reviews) Pricing **Meltwater** No pricing available **Muck Rack** No pricing available **Pricing Insights** from reviews Time to Implement **Meltwater** 1 month Based on 318 responses **Muck Rack** 1 month Based on 69 responses Return on Investment **Meltwater** 14 months Based on 254 responses **Muck Rack** 8 months6 months sooner Based on 64 responses Perceived Cost **Meltwater** $$$$$ **Muck Rack** $$$$$ Average Discount **Meltwater** 13%3% more **Muck Rack** 10% ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. Pros & Cons **Meltwater** [ Ease of Use (168) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1876445&qs=pros-and-cons#reviews)[ Features (137) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1875928&qs=pros-and-cons#reviews)[ Improvement Needed (78) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1872226&qs=pros-and-cons#reviews)[ Learning Curve (56) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1873163&qs=pros-and-cons#reviews) **Muck Rack** [ Ease of Use (74) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=1313100&qs=pros-and-cons#reviews)[ Database Quality (51) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=1313521&qs=pros-and-cons#reviews)[ Limited Functionality (22) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=2066763&qs=pros-and-cons#reviews)[ Data Inaccuracy (21) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=1313486&qs=pros-and-cons#reviews) Integrations **Meltwater** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a6867b2a633fbb5cb36165ac39a3ea/audiense-discover.png "Product Avatar Image") Audiense Discover ](https://www.g2.com/products/audiense-discover/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/meltwater/integrations) **Muck Rack** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a45358798c292981f351f096c165556/instantly.png "Product Avatar Image") Instantly ](https://www.g2.com/products/instantly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_18e4069f1b54a9012faa6cc8e9e0ddce/lexisnexis-intelligent-investigator.jpg "Product Avatar Image") LexisNexis Intelligent... ](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews)[ View all ](https://www.g2.com/products/muck-rack/integrations) Screenshots **Meltwater** ![Meltwater screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154792/01-Explore.png) **Muck Rack** ![Muck Rack screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/169227/Journalists.png) Ratings Meets Requirements **Meltwater** 7.9 7.92,189 **Muck Rack** 8.8 8.8376 Ease of Use **Meltwater** 7.9 7.92,295 **Muck Rack** 8.7 8.7381 Ease of Setup **Meltwater** 7.9 7.91,263 **Muck Rack** 8.9 8.9259 Ease of Admin **Meltwater** 8.1 8.1940 **Muck Rack** 8.8 8.8123 Quality of Support **Meltwater** 8.5 8.52,112 **Muck Rack** 9.1 9.1351 Has the product been a good partner in doing business? **Meltwater** 8.4 8.4946 **Muck Rack** 9.1 9.1126 Product Direction (% positive) **Meltwater** 8.0 8.02,161 **Muck Rack** 9.0 9.0347 Features Media Monitoring[Hide 37 FeaturesShow 37 Features](javascript:void(0);) 7.3 822 7.0 243 Media Channels Broadcast Media 7.3(won by 0.4) 645 6.9 94 Print Media 7.2 667 8.0(won by 0.8) 121 (There is a greater than 0.5 difference between this product's rating and its competitors) Online Media 8.5 746 8.9(won by 0.4) 146 Geographic Coverage Local Media 7.8 711 8.4(won by 0.6) 132 (There is a greater than 0.5 difference between this product's rating and its competitors) National Media 8.3 720 9.1(won by 0.8) 131 (There is a greater than 0.5 difference between this product's rating and its competitors) International Media 7.6 644 7.9(won by 0.3) 106 Reporting Keyword Targeting 8.2 724 8.4(won by 0.2) 154 Custom Feeds and Alerts 8.1(tied score) 705 8.1(tied score) 138 Custom Reports 7.9(tied score) 712 7.9(tied score) 158 Dashboards 8.0 739 8.3(won by 0.3) 139 Agentic AI - Media Monitoring Autonomous Task Execution 6.3(won by 2.4) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 3.9 9 Cross-system Integration 6.3(won by 1.1) 82 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.2 14 Adaptive Learning 6.2(won by 1.4) 80 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.8 9 Natural Language Interaction 6.3(won by 3.0) 81 (There is a greater than 0.5 difference between this product's rating and its competitors) 3.3 9 Proactive Assistance Feature Not Available 2.7(won by default) 8 Social Media Integration Not enough data Not enough data Generative AI AI Text Generation 6.6(won by 0.9) 291 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.7 44 AI Text Summarization 6.6(won by 1.3) 284 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.3 33 Generative AI Not enough data Not enough data Additional Functionality Search/Filter Not enough data 8.7(won by default) 9 Media Monitoring Not enough data 9.0(won by default) 5 Auto Update Not enough data 10.0(won by default) 6 Multi-Channel Marketing Not enough data Not enough data Approval Process Control Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Visualization Not enough data Not enough data Real-Time Data Not enough data Not enough data Content Library Not enough data Not enough data Press Release Builder Not enough data Not enough data API Not enough data Not enough data Monitoring Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Data Import/Export Not enough data Not enough data Press Monitoring Not enough data Not enough data Email Distribution Not enough data Not enough data Social Media Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 7.7 994 8.1 15 Monitoring & Listening Influencer Identification 7.3 707 8.1(won by 0.8) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Measurement 8.1(won by default) 824 Not enough data Brand Monitoring 8.2(won by default) 549 Not enough data Keyword Tracking 8.3(won by default) 538 Not enough data Trend Analysis 7.8(won by default) 505 Not enough data Competitor Analysis 7.9(won by default) 486 Not enough data Social Media Monitoring Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Hashtag Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Influencer Tracking Not enough data Not enough data Impact Measurement Not enough data Not enough data Agentic AI - Social Media Listening Tools Autonomous Task Execution 6.6(won by default) 85 Not enough data Cross-system Integration 6.6(won by default) 90 Not enough data Adaptive Learning 6.2(won by default) 84 Not enough data Proactive Assistance Feature Not Available Not enough data Decision Making Feature Not Available Not enough data AI/Machine Learning Not enough data Not enough data Third-Party Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Management & Analysis Sentiment Analysis 6.9(won by default) 795 Not enough data Social Reporting 8.0(won by default) 822 Not enough data Alerts and Notifications 8.1(won by default) 493 Not enough data Advanced Data Filtering 7.8(won by default) 486 Not enough data Additional Functionality Reporting/Analytics 9.7(won by default) 5 Not enough data Negative Feedback Management Not enough data Not enough data Dashboard Not enough data Not enough data Audience Analytics Not enough data Not enough data Multi-Account Management Not enough data Not enough data API Not enough data Not enough data Collaboration Tools Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Visualization Not enough data Not enough data Audience Engagement Not enough data Not enough data Content Publishing Options Not enough data Not enough data Content Discovery Not enough data Not enough data Generative AI Not enough data Not enough data Performance Metrics Not enough data Not enough data Natural Language Processing Not enough data Not enough data Optical Character Recognition Not enough data Not enough data Campaign Analytics Not enough data Not enough data Multi-Language Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Audience Targeting Not enough data Not enough data Commenting/Notes Not enough data Not enough data Approval Process Control Not enough data Not enough data Content Library Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Social Promotion Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customer Engagement Not enough data Not enough data Automated Publishing Not enough data Not enough data Benchmarking Not enough data Not enough data Boolean Search Not enough data Not enough data Tagging Not enough data Not enough data Visual Analytics Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Reputation Management Not enough data Not enough data Social Listening Not enough data Not enough data Social Advertising Not enough data Not enough data Customizable Reports Not enough data Not enough data Campaign Management Not enough data Not enough data Content Management Not enough data Not enough data Workflow Management Not enough data Not enough data PR Analytics[Hide 2 FeaturesShow 2 Features](javascript:void(0);) 6.7 159 5.3 35 Generative AI AI Text Generation 6.6(won by 1.4) 155 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.2 34 AI Text Summarization 6.7(won by 1.3) 154 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.4 31 Media and Influencer Targeting[Hide 16 FeaturesShow 16 Features](javascript:void(0);) 7.4 530 6.8 219 Database Media Database 7.9 490 9.3(won by 1.4) 203 (There is a greater than 0.5 difference between this product's rating and its competitors) Contact/Campaign Management 7.9 416 8.5(won by 0.6) 142 (There is a greater than 0.5 difference between this product's rating and its competitors) Newsroom 8.0(won by default) 390 Feature Not Available Outreach Media Distribution 8.1 433 8.6(won by 0.5) 138 (There is a greater than 0.5 difference between this product's rating and its competitors) PR Planner 7.5 146 7.7(won by 0.2) 99 Social Media Services 7.7(won by 0.9) 349 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.8 86 Reporting Monitoring 8.5(tied score) 486 8.5(tied score) 166 Response Desk 8.3 362 8.7(won by 0.4) 119 Impact Measurement 8.1(tied score) 413 8.1(tied score) 120 Agentic AI - Media and Influencer Targeting Autonomous Task Execution 5.8(won by 2.3) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 3.5 10 Cross-system Integration 6.0(won by 2.1) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) 3.9 11 Adaptive Learning 6.0(won by 1.5) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.5 11 Natural Language Interaction 6.0(won by 2.0) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.0 10 Proactive Assistance 6.0(won by 1.9) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.1 11 User Rights/Roles Version Control 7.7(tied score) 305 7.7(tied score) 85 Team Collaboration 8.0 327 8.6(won by 0.6) 110 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);) 7.6 659 Not enough data Social Analytics Competitor Analysis 7.8(won by default) 530 Not enough data Follower Analysis 7.7(won by default) 514 Not enough data Post Performance 8.0(won by default) 520 Not enough data Paid Campaign Tracking 6.8(won by default) 376 Not enough data Hashtag Analytics 7.5(won by default) 393 Not enough data Sentiment Analysis 7.1(won by default) 427 Not enough data Attribution Feature Not Available Not enough data Lead Attribution Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Influencer Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Reports & Dashboards Report Customizability 7.7(won by default) 550 Not enough data Report Exporting 8.0(won by default) 568 Not enough data Scalability 7.9(won by default) 482 Not enough data White Label Feature Not Available Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Social Media Analytics Autonomous Task Execution Feature Not Available Not enough data Cross-system Integration Feature Not Available Not enough data Adaptive Learning Feature Not Available Not enough data Proactive Assistance Feature Not Available Not enough data Decision Making Feature Not Available Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data Benchmarking Not enough data Not enough data Content Library Not enough data Not enough data Charting Not enough data Not enough data Dashboard Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Dashboard Creation Not enough data Not enough data AI Copilot Not enough data Not enough data Automated Scheduling Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Activity Dashboard Not enough data Not enough data Performance Metrics Not enough data Not enough data Calendar Management Not enough data Not enough data Commenting/Notes Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Workflow Management Not enough data Not enough data Post Scheduling Not enough data Not enough data @mentions Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Tagging Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Visualization Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Search/Filter Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Social Promotion Not enough data Not enough data Social Advertising Not enough data Not enough data Content Management Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Social Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data API Not enough data Not enough data Press Release Distribution[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data 7.1 18 Content Creation Press Release Creation Not enough data 6.0(won by default) 5 Multimedia Not enough data 6.4(won by default) 6 SEO Not enough data 6.2(won by default) 7 Newsrooms Not enough data Feature Not Available Agentic AI - Press Release Distribution Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Content Distribution Distribution Not enough data 8.7(won by default) 15 Contact List Not enough data 9.2(won by default) 14 Social Sharing Not enough data 5.0(won by default) 5 Analytics Not enough data 8.2(won by default) 10 PR CRM[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data 8.8 83 Contact Management Media Database Not enough data 9.3(won by default) 78 Record Management Not enough data 8.7(won by default) 52 Relationship Management Not enough data 9.0(won by default) 57 Segmentation Not enough data 9.2(won by default) 46 Digital Asset Management Not enough data Not enough data User Management Not enough data Not enough data Calendar Management Not enough data Not enough data Direct Mail Management Not enough data Not enough data Contact Management Not enough data Not enough data PR Management Communications Not enough data 9.0(won by default) 55 Campaign Management Not enough data 9.0(won by default) 49 Engagement Tracking Not enough data 8.3(won by default) 45 PR Analytics Not enough data 8.3(won by default) 55 Communication Management Not enough data Not enough data Clippings Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Agentic AI - Regulatory Change Management Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Campaign Planning Not enough data Not enough data Workflow Automation Pitching Not enough data 8.8(won by default) 63 Campaign Scheduling Not enough data 8.9(won by default) 47 Follow-ups Not enough data 8.5(won by default) 55 Lead Scoring Not enough data Feature Not Available Additional Functionality Multi-Channel Marketing Not enough data Not enough data Approval Process Control Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Visualization Not enough data Not enough data Real-Time Data Not enough data Not enough data Content Library Not enough data Not enough data Press Release Builder Not enough data Not enough data API Not enough data Not enough data Monitoring Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Data Import/Export Not enough data Not enough data Press Monitoring Not enough data Not enough data Email Distribution Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Search/Filter Not enough data Not enough data Media Monitoring Not enough data Not enough data Auto Update Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.3 312 Not enough data Content & Collaboration Content Calendar 8.1(won by default) 239 Not enough data Content Library 7.3(won by default) 211 Not enough data Shared Inbox 7.3(won by default) 203 Not enough data Approval Workflows 7.5(won by default) 204 Not enough data Users and Permissions 8.0(won by default) 229 Not enough data Content Creation 7.6(won by default) 211 Not enough data Image Library Not enough data Not enough data Social Management Social Analytics 8.3(won by default) 285 Not enough data Social Publishing 7.9(won by default) 273 Not enough data Campaign Optimization 7.4(won by default) 237 Not enough data Multi-Account Management 7.9(won by default) 277 Not enough data Social Ads 6.5(won by default) 208 Not enough data Campaign Planning 7.1(won by default) 208 Not enough data Hashtag Capabilites 7.3(won by default) 100 Not enough data Multi-Campaign Not enough data Not enough data Customer Engagement Not enough data Not enough data Automated Publishing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Agentic AI - Social Media Management Autonomous Task Execution 5.8(won by default) 24 Not enough data Multi-step Planning 6.0(won by default) 24 Not enough data Decision Making 6.2(won by default) 23 Not enough data Cross-system Integration Feature Not Available Not enough data Adaptive Learning Feature Not Available Not enough data Natural Language Interaction Feature Not Available Not enough data Proactive Assistance Feature Not Available Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Customizable Reports Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Social Advertising Not enough data Not enough data Filtering Not enough data Not enough data Approval Process Control Not enough data Not enough data Keyword Tracking Not enough data Not enough data Tagging Not enough data Not enough data Activity Dashboard Not enough data Not enough data Calendar Management Not enough data Not enough data Workflow Management Not enough data Not enough data Post Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Trend Analysis Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Sentiment Analysis Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data @mentions Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Engagement Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brand Tracking Not enough data Not enough data Drag & Drop Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Management Not enough data Not enough data Template Management Not enough data Not enough data Audience Intelligence Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 7.7 53 Not enough data Audiences Audience Insights 8.0(won by default) 46 Not enough data Influencer Identification 7.3(won by default) 44 Not enough data Buyer Personas 7.0(won by default) 42 Not enough data Segmentation 7.4(won by default) 42 Not enough data Data Analysis Network Analysis 7.5(won by default) 42 Not enough data Dashboards 8.2(won by default) 47 Not enough data Visualizations 8.1(won by default) 43 Not enough data Advanced Filtering 8.0(won by default) 45 Not enough data Administration Data Exporting 7.9(won by default) 44 Not enough data Marketing Integrations Feature Not Available Not enough data Ad Integrations Feature Not Available Not enough data Agentic AI - Audience Intelligence Platforms Autonomous Task Execution Feature Not Available Not enough data Cross-system Integration Feature Not Available Not enough data Adaptive Learning Feature Not Available Not enough data Proactive Assistance Feature Not Available Not enough data Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);) 7.2 222 Not enough data Influencer Marketing Influencer Recruitment 7.8(won by default) 206 Not enough data Influencer Scoring 7.8(won by default) 206 Not enough data Audience Analysis 8.0(won by default) 211 Not enough data Influencer Segmentation 7.7(won by default) 199 Not enough data Influencer Collaboration 7.4(won by default) 197 Not enough data User-Generated Content (UGC) Management 6.9(won by default) 162 Not enough data Content Approval 7.4(won by default) 170 Not enough data Campaign Analytics 8.0(won by default) 199 Not enough data Reporting and Dashboards 7.9(won by default) 200 Not enough data Data Importing and Exporting Tools 7.7(won by default) 185 Not enough data Influencer Compensation 6.7(won by default) 148 Not enough data Social Commerce 6.7(won by default) 135 Not enough data E-Commerce Integration 6.3(won by default) 115 Not enough data Influencer Whitelisting Feature Not Available Not enough data Trend Analysis Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Demographic Data Not enough data Not enough data Social Media Integration Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Communication Management Not enough data Not enough data Influencer Relationship Management Not enough data Not enough data Social Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Rewards Management Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Agentic AI - Influencer Marketing Platforms Cross-system Integration 5.5(won by default) 7 Not enough data Proactive Assistance 6.0(won by default) 7 Not enough data Autonomous Task Execution Feature Not Available Not enough data Multi-step Planning Feature Not Available Not enough data Adaptive Learning Feature Not Available Not enough data Decision Making Feature Not Available Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Data Visualization Not enough data Not enough data Keyword Tracking Not enough data Not enough data Search/Filter Not enough data Not enough data Social Advertising Not enough data Not enough data Influencer Tracking Not enough data Not enough data Social Promotion Not enough data Not enough data Conversion Tracking Not enough data Not enough data Payment Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Email Marketing Not enough data Not enough data Approval Process Control Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Engagement Tracking Not enough data Not enough data Monitoring Not enough data Not enough data Contact Database Not enough data Not enough data Influencer Discovery Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data ROI Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Reporting & Statistics Not enough data Not enough data CRM Not enough data Not enough data Faceted Search/Filter Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Filtering Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data Answer Engine Optimization (AEO)[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data 7.8 9 AI Visibility & Tracking AI Mention Tracking Not enough data Not enough data AI Search Ranking Insights Not enough data Not enough data Sentiment & Brand Analysis AI Sentiment Monitoring Not enough data Not enough data AI Hallucination Detection Not enough data Not enough data Competitive Benchmarking Industry AI Sentiment Benchmarking Not enough data Not enough data Competitor AI Presence Comparison Not enough data Not enough data AI Content Optimization Semantic Optimization for AI Models Feature Not Available Not enough data AI-Driven Content Recommendations Not enough data Not enough data Reporting & Alerts AI Visibility Reporting Not enough data 7.8(won by default) 6 Real-Time AI Mention Alerts Feature Not Available Not enough data Show 2 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Customer Segmentation Not enough data Not enough data Conversion Tracking Not enough data Not enough data Post Scheduling Not enough data Not enough data Automated Scheduling Not enough data Not enough data Content Management Not enough data Not enough data Campaign Planning Not enough data Not enough data Content Library Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Campaign Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Data Import/Export Not enough data Not enough data Contact Management Not enough data Not enough data Social Media Monitoring Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Marketing Not enough data Not enough data Automated Publishing Not enough data Not enough data Image Library Not enough data Not enough data AI Copilot Not enough data Not enough data Tagging Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Filtering Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data Workflow Management Not enough data Not enough data Calendar Management Not enough data Not enough data Data Visualization Not enough data Not enough data Multi-Campaign Not enough data Not enough data Social Media Integration Not enough data Not enough data Multi-Account Management Not enough data Not enough data Commenting/Notes Not enough data Not enough data Engagement Tracking Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Performance Metrics Not enough data Not enough data Click Tracking Not enough data Not enough data ## Meltwater vs. Muck Rack: Which Is Best for You? Generated using AI Last updated October 01, 2026, based on 3,168 verified G2 reviews. ![Meltwater](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Meltwater") ### Choose Meltwater if… - You need a **cost-effective wire distribution service** integrated with your media monitoring. - You want **AI-driven insights** that connect PR, social, and campaign data in one platform. - You require **centralized social listening and influencer management** to streamline marketing tasks. - You want **real-time insights and benchmarking** for your brand and competitors in one tool. - You prefer a platform with **responsive support and fast issue resolution** for your team. Show more ![Muck Rack](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7eda2cb9bcdab64bf87a86a37f8a3560/muck-rack.jpg "Muck Rack") ### Choose Muck Rack if… - You need **a comprehensive journalist contact database** for media outreach and placements. - You want **easy media list building and personalized pitching** to streamline PR workflows. - You require **detailed media outlet and contact insights** with an easy-to-navigate interface. - You want **quick coverage reporting and export options** to save time on client deliverables. - You need **top customer service** to support your PR analytics and AI usage. Show more User Insights Reviewers' Company Size [![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews) Meltwater Small-Business(50 or fewer emp.) 41.3% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% [![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack")](https://www.g2.com/products/muck-rack/reviews) Muck Rack Small-Business(50 or fewer emp.) 57.0% Mid-Market(51-1000 emp.) 30.0% Enterprise(\> 1000 emp.) 13.0% Small-Business (50 or fewer emp.) 41.3% 57.0% Mid-Market (51-1000 emp.) 38.0% 30.0% Enterprise (\> 1000 emp.) 20.6% 13.0% Reviewers' Industry [![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews) Meltwater Marketing and Advertising 15.2% Public Relations and Communications 14.7% Non-Profit Organization Management 6.9% Higher Education 5.4% Information Technology and Services 3.2% Other 54.6% [![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack")](https://www.g2.com/products/muck-rack/reviews) Muck Rack Public Relations and Communications 49.0% Marketing and Advertising 5.6% Non-Profit Organization Management 4.3% Entertainment 3.8% Information Technology and Services 3.6% Other 33.8% FAQs ## Meltwater vs Muck Rack FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Meltwater vs Muck Rack? Muck Rack stands out for higher reviewer satisfaction, especially in support and ease of setup, while Meltwater is noted for its comprehensive feature set and analytics. | [Meltwater](https://www.g2.com/products/meltwater/reviews) | [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | | --- | --- | | 4.1/5 (2669 reviews) | 4.5/5 (500 reviews) | | Mid-Market | Small-Business | | 7.9 | 8.9 | | 8.6 | 9.1 | | Comprehensive features and analytics (156 all-time mentions) | User-friendly and reliable media database | ### How do the pricing models of Meltwater and Muck Rack compare? Muck Rack is rated as the stronger value, with higher reviewer satisfaction on price and cost-related dimensions. - **Meltwater:** In recent reviews, several reviewers cite Meltwater as expensive for smaller businesses, with some noting that add-ons inflate the price and certain features are only available in higher-tier plans. - **Muck Rack:** Reviewers describe Muck Rack as expensive but generally express higher satisfaction with its value, especially for small-business use cases. - **Switching reasons:** Recent reviewers mention switching from Meltwater to Muck Rack due to pricing flexibility and more favorable cost-to-value for small teams. ### What are the best alternatives to Meltwater and Muck Rack? The top 3 alternatives to Meltwater and Muck Rack are Agility PR Solutions, Onclusive, and Semrush. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669) | Mid-Market | Expensive for smaller businesses, add-ons increase cost | Comprehensive features and analytics | | [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | 4.5/5 (500) | Small-Business | Expensive but higher value satisfaction for small teams | User-friendly, reliable media database | | [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) | 4.1/5 (408) | Small-Business | — | Ease of use and targeted media outreach | | [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207) | Mid-Market | — | Comprehensive media monitoring | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026) | Small-Business | — | Robust analytics and SEO tools | ### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and Muck Rack? Buyers should prioritize monitoring capabilities, ease of use, analytics and reporting, integrations, and support quality when comparing Meltwater and Muck Rack. - **Monitoring:** Monitoring is the most frequently mentioned feature for both products, with Meltwater receiving 156 all-time mentions for features and analytics, and Muck Rack praised for reliable media coverage tracking in recent reviews. - **Ease of Use:** Meltwater has 190 all-time mentions for ease of use, while Muck Rack scores 8.8 on Ease of Use, indicating higher reviewer satisfaction. - **Analytics and Reporting:** Meltwater is cited for analytics in 87 all-time mentions; Muck Rack is noted for accurate and customizable coverage reports in recent reviews. - **Integrations:** Meltwater is mentioned in 193 reviews for Klear integration and 11 for Slack; Muck Rack is cited for Slack integration in recent reviews. - **Support Quality:** Meltwater scores 8.6 and Muck Rack 9.1 on Quality of Support, with reviewers highlighting responsive support for both. ### What are the pros and cons of Meltwater vs Muck Rack? Meltwater's headline strength is its comprehensive analytics and feature set, while Muck Rack is most valued for its user-friendly interface and reliable media database. - **Meltwater strengths:** Comprehensive features (156 all-time mentions), analytics (87), detailed information (89), and ease of use (190). - **Meltwater trade-offs:** Reviewers note information overload (21), limited features (55), filtering issues (30), and higher cost for smaller businesses. - **Muck Rack strengths:** In recent reviews, Muck Rack is praised for its intuitive interface, up-to-date media database, and efficient media list building. - **Muck Rack trade-offs:** Reviewers mention high pricing, occasional outdated contact information, and some limitations in niche or international media coverage. ### Is Meltwater or Muck Rack better for small businesses? Muck Rack is the better fit for small businesses, with a higher proportion of small-business reviewers and stronger satisfaction scores in that segment. - **Meltwater:** Largest reviewer segment is Mid-Market; small-business reviewers often cite high cost and complexity as challenges. - **Muck Rack:** Largest reviewer segment is Small-Business; reviewers highlight ease of use, quick setup, and strong value for smaller teams. ### Which Social Media Listening Tools platform has better integrations? Meltwater is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **Meltwater:** KLEAR integration is cited in 193 reviews, and Slack integration in 11 reviews. - **Muck Rack:** Slack integration is mentioned in recent reviews. ### How do Meltwater and Muck Rack compare on customer support? Muck Rack leads Meltwater on Quality of Support by a material margin of 0.5 points (9.1 vs 8.6). - **Meltwater:** Reviewers frequently describe support as responsive and helpful, with 156 all-time mentions for helpfulness and multiple recent reviews citing quick resolutions. - **Muck Rack:** Reviewers consistently praise Muck Rack's customer service for being quick, responsive, and willing to troubleshoot, with a 9.1 Quality of Support score. ### Which is easier to implement, Meltwater or Muck Rack? Muck Rack is easier to implement, with a 1-point higher Ease of Setup score (8.9 vs 7.9). - **Meltwater:** Reviewers describe setup as sometimes complex, with a learning curve for advanced features and Boolean queries, but onboarding support is often cited as helpful. - **Muck Rack:** Reviewers highlight quick and simple setup, intuitive onboarding, and minimal training required for new users. ### Which product has better Monitoring? Muck Rack is rated higher for Monitoring, with reviewers citing reliable coverage tracking and a higher overall satisfaction score. - **Meltwater:** Monitoring and analytics are cited in 156 and 87 all-time mentions respectively, with reviewers noting comprehensive tracking but occasional information overload and filtering challenges. - **Muck Rack:** Monitoring is frequently praised in recent reviews for accuracy and ease of use, and the product holds a higher G2 rating (4.5/5) and Meets Requirements score (8.8). Alternatives **Meltwater Alternatives** ![Onclusive](https://images.g2crowd.com/uploads/product/hd_favicon/d52cd01950ff1a43eaf4f9e4605a994b/onclusive.svg "Onclusive") [ Onclusive ](/products/onclusive/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Emplifi](https://images.g2crowd.com/uploads/product/hd_favicon/4f86515775ff9a64288ec74a5d6fecc9/emplifi-emplifi.svg "Emplifi") [ Emplifi ](/products/emplifi-emplifi/reviews) **Muck Rack Alternatives** ![Agility PR Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/083df72d2eed04c202b2830397dffbc6/agility-pr-solutions.svg "Agility PR Solutions") [ Agility PR Solutions ](/products/agility-pr-solutions/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Prowly](https://images.g2crowd.com/uploads/product/hd_favicon/cd93f46bf16fc443ff8cc018bb04228c/prowly.svg "Prowly") [ Prowly ](/products/prowly/reviews) ![Critical Mention](https://images.g2crowd.com/uploads/product/hd_favicon/29474cb095d4aa1b167df55ac04d3c90/critical-mention.svg "Critical Mention") [ Critical Mention ](/products/critical-mention/reviews)