Muck Rack is the leading provider of award-winning PR software and media intelligence services powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves.
The integrated platform unites global monitoring and reporting with world-class media data for seamless team collaboration, pitching, press release distribution, social listening and measurement. Purpose-built for communications and public relations and powered by AI and human expertise, Muck Rack embeds intelligence into every corner of the PR workflow and helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations.
Monitoring + Media Database
Muck Rack’s AI-powered Media Monitoring surfaces relevant coverage and conversations from more than 600,000 sources in real time, helping teams identify opportunities, track competitors and measure sentiment. Fully integrated across Muck Rack’s platform, Media Monitoring connects seamlessly with reporting and dashboards to provide a single source of truth for PR professionals.
The platform’s Media Database is the most accurate and up-to-date in the industry. Combining advanced technology with an expert editorial team, Muck Rack curates hundreds of millions of data points on journalists and outlets across digital, broadcast, print, podcasts, newsletters and social media.
AI Solutions
Muck Rack’s AI solutions transform signals into action, helping communicators generate coverage, manage risk and prove their impact with clarity and confidence. Powered by proprietary models and embedded AI agents, users can make smarter, faster decisions across every stage of the PR workflow. These capabilities are also integrated seamlessly with Generative Pulse, a tool enabling brands to understand and shape how they appear in generative AI search.
Press Release Distribution
Muck Rack enables organizations to manage their entire press release workflow—from planning and distribution to monitoring and reporting. Through two distribution methods and access to over 1,000 newswires, users can reach the right audiences efficiently. Press releases can be sent instantly or scheduled ahead, with tracking and impact measurement available directly within the platform.
Reporting & Media Intelligence
Muck Rack’s advanced analytics and reporting tools offer outcome-based templates to measure key areas of media relations, including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.
Media Intelligence Services take reporting a step further combining hands-on support with proprietary AI technology to manage high volumes of traditional and social media mentions. Muck Rack’s team of 100+ AMEC-certified editors and analysts monitors the media landscape, filters out the noise, and delivers clear, relevant insights to drive action.
Social Listening
Muck Rack Social Listening is powered by our extensive media infrastructure, giving PR teams a seamless way to monitor conversations, anticipate crises and measure campaign impact. Built specifically for communicators, it enables users to track direct and indirect brand mentions, hashtags, influencers and keywords across platforms like Instagram, X, TikTok, YouTube, and Facebook–and align metrics with earned media KPIs to inform strategy.