# What are the best tools for tracking display ad performance?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I want to start a discussion focused on <strong>tools that make it easy to track display ad performance, </strong>clear dashboards, flexible attribution, and cross-channel reporting. While some lean enterprise, several have features and integrations that make sense for learner teams too. (Referencing G2’s <a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising">Display Advertising</a> category.)</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">These are some of the top-rated options on G2’s Display Advertising category:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a><strong>:</strong> Known for accessible, multi-channel programmatic with robust in-platform reporting (custom reports, campaign dashboards, frequency capping, optimization). Is it simple enough to standardize KPIs across teams without exporting to BI? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews"><strong>The Trade Desk</strong></a><strong>:</strong> Enterprise DSP with deep measurement—exposure logs, flexible reporting feeds/APIs, and a broad partner ecosystem to tie spend to outcomes. Does its reporting granularity make week-over-week optimization faster for you? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a><strong>:</strong> Popular with agencies and multi-location brands; offers granular bidding, optimization, and reporting, plus integrations for automated client reporting. For local campaigns, do its dashboards surface enough detail to act daily? </li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’ve implemented any of these (or others), I’d love to hear what worked well, what didn’t, and which dashboards or metrics (reach, frequency, view-through, assisted conversions) were most helpful for day-to-day optimization.</p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Which platform gave you the clearest ROI view out of the box (reach, freq, CTR, view-through, assisted conv.)? Did you keep reporting in-platform or export to GA4/BI?&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist





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