--- title: Muck Rack Reviews meta_title: 'Muck Rack Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 490 reviews by the users' company size, role or industry to find out how Muck Rack works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 490 scale: '5' date_modified: '2026-07-31' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Muck Rack Reviews **Vendor:** Muck Rack **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 490 ## About Muck Rack Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. ## Muck Rack Pros & Cons **What users like:** - Users appreciate the **ease of use** of Muck Rack, noting quick responses and intuitive setup for tracking PR activities. (74 reviews) - Users commend the **robust and well-maintained reporter database** of Muck Rack, enhancing outreach precision and efficiency. (51 reviews) - Users appreciate Muck Rack's **robust reporter database and streamlined pitching tools** for efficient media outreach and coverage tracking. (43 reviews) - Users commend Muck Rack’s **excellent customer support** , praising their responsiveness and helpfulness during the setup process. (40 reviews) - Users appreciate the **ease of access** with Muck Rack, finding it convenient and efficient for journalist searches. (40 reviews) - Users value Muck Rack for its **accurate, updated contact information** , making outreach simple and effective. (34 reviews) - Setup Ease (29 reviews) - Reporting (26 reviews) - Easy Setup (25 reviews) - Search Functionality (25 reviews) **What users dislike:** - Users report **limited functionality** in data visualization and coverage reports, complicating their analytics experience. (22 reviews) - Users find **data inaccuracy** in Muck Rack's reporting, causing trust issues with the integrated pitching platform. (21 reviews) - Users highlight **incomplete media coverage** in Muck Rack, struggling with limitations in local and national tracking. (16 reviews) - Users note **limited mobile support** and issues with report making and data analysis, impacting overall effectiveness. (16 reviews) - Users find Muck Rack's **limited coverage** problematic, especially for publications in Latin America and the Middle East. (15 reviews) - Users find Muck Rack's pricing **extensively high** , especially for additional seats and lacking a free version. (13 reviews) - Users find the **search functionality inconsistent** , requiring exact spelling and often returning irrelevant results. (13 reviews) - Inaccuracy (10 reviews) - Limited Features (10 reviews) - Limited Media Monitoring (10 reviews) ## Muck Rack Reviews ### 1. Great way to find and connect with journalists **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca C. | Creative Writer, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Muck Rack?** The huge amount of people registered and the media lists that show this. It really is a one-stop shop, so you won't have to go searching LinkedIn or personal websites, except for additional information. The search feature brings up people, articles, topics, etc. **What do you dislike about Muck Rack?** I have not run into anything I disliked yet. **What problems is Muck Rack solving and how is that benefiting you?** This is the way that PR is going and trends suggests that a lot of industries are looking to engage freelancers rather than full-time employees. This is a platform just as good for networking as it is for PR and hiring. ### 2. Quick Response to Journalist Updates -- But a lot of un-updated journalists **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Muck Rack?** - The ability to find any information needed about reporters, like their beat, email and recent articles. - The ability to track words and phrases that have to do with my clients. - The ability to send batches of pitches to journalists. - Creating media lists inside the site. **What do you dislike about Muck Rack?** - Reporters who change outlets or emails are not often updated unless specifically requested. - Word tracking often leads to too many emails or updates not thorough enough to catch the important articles - Can't download previously created media lists into the website, must start from scratch. **Recommendations to others considering Muck Rack:** Use it if you are ready to switch from manual excel spreadsheets to ones you can create in-website. Use it if you need access to a lot of reporters and their informatuon. **What problems is Muck Rack solving and how is that benefiting you?** Contacting media, keeping track of media coverage of clients and competitors, sending out pitches. ### 3. Helpful for finding journalists **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2019 **What do you like best about Muck Rack?** It's very easy to find journalists within specific regions and with specific beats/areas of interest. It's also great for discovering new media within topic areas. **What do you dislike about Muck Rack?** I don't like that building media lists isn't super intuitive -- it takes a little work. Overall, though, it's fine - just takes a little bit to figure out. **Recommendations to others considering Muck Rack:** I love using Muck Rack for finding media. It's been really helpful in learning of new reporters to reach out to who we may not know of otherwise. **What problems is Muck Rack solving and how is that benefiting you?** MuckRack helps us put together really, really good media lists. We are able to find untapped media to pitch and get our stories out there. It's a very good resource for finding contact information -- the database contains everyone I've needed. ### 4. Loads of info at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch M. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Muck Rack?** This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication. **What do you dislike about Muck Rack?** Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date. **What problems is Muck Rack solving and how is that benefiting you?** The email is a good aggregation and the site makes it very easy to search work done by prospective employees. ### 5. Build Media Lists Efficiently and Easily with Muckrack **Rating:** 4.5/5.0 stars **Reviewed by:** Sayali K. | Energy Team, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2019 **What do you like best about Muck Rack?** I like how easy it is to find reporters from any outlet and any beat- it only takes seconds and the search process breaks it down really well. **What do you dislike about Muck Rack?** I dislike how sometimes the reporter information isn't always the most up to date. Also, there should be more beat categories. For example, I was looking for immigration reporters in certain towns and immigration was not a beat. I then had to scroll through reporters and read their bios to see if they covered immigration- that took a long time! Add more beats and categories. **Recommendations to others considering Muck Rack:** Muck Rack is great for beginners in the PR industry who are just starting to build media lists **What problems is Muck Rack solving and how is that benefiting you?** The benefits are that building media lists is fast and easy- there is a lot of information on Muckrack. ### 6. Very Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Muck Rack?** It is such a reliable source for contacts. Often times when using other databases, they are outdated or do not have certain contacts. Muckrack on the other hand has every contact I could ever need and also list out their recent work which is a really great help when researching new outlets. **What do you dislike about Muck Rack?** I like basically everything about Muckrack and wish that my company used this program as our main source for finding contacts. **Recommendations to others considering Muck Rack:** I believe it is more beneficial for PR specialists to invest their money in MuckRack for media contact purposes than other databases because it is up to date and almost always has the contact info of the person you need. **What problems is Muck Rack solving and how is that benefiting you?** They allow you to find contact information for various editors with ease. ### 7. Muck Rack **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Muck Rack?** Muck Rack provides an easy and efficient way to find contacts in journalism. They are always my go-to when looking up people's contact information and usually have the most up-to-date information. **What do you dislike about Muck Rack?** Sometimes the information is not accurate when people change companies and change emails. You often have to double check on Cision or other platforms. **Recommendations to others considering Muck Rack:** Make sure to double check the contact information on other platforms if possible **What problems is Muck Rack solving and how is that benefiting you?** It is easy to use the platform to find the contact information. ### 8. The perfect search engine for communications specialists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Muck Rack?** Muckrack allows me and my fellow coworkers to easily search for journalist, monitor news and build reports. I’m always seearch for way to stay on top of the news of the day. Muckrack brings it right to me. Straight to my inbox better than the newsletters I’ve tried to sign up for. **What do you dislike about Muck Rack?** I dislike how PR focused it is. As a communication specialist what I do is more similar to marketing combined with journalism so more avenues to prioritize my field would be helpful. **What problems is Muck Rack solving and how is that benefiting you?** Finding story ideas, journalists to interview and trends to follow ### 9. Where has MuckRack been all my life? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Muck Rack?** They have almost every single press contact I might need ever. Its amazing **What do you dislike about Muck Rack?** Sometimes the filters don't clear out when you're searching a new contact **Recommendations to others considering Muck Rack:** IF you can afford it, do it. **What problems is Muck Rack solving and how is that benefiting you?** Finding press contacts that dont make their info public - also realized its great for tracking down their social media pages if I want to see their interests etc to further narrow down my target lists ### 10. MuckRack review from a journalist's perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Muck Rack?** As a journalist, I’m a big fan of this platform. This is a great space to connect journalists with PR individuals. I have made connections with a lot of people telling me they were interested in my work based off of what I’ve written in the past. **What do you dislike about Muck Rack?** The only downside is that this system is heavily saturated with national professionals. If you’re looking for local writers or influencers, they may not be hip to this database or it’ll take a lot of searching. Also this database is newer so not everyone is on this. Localization is important and this database needs to expand on that to connect local reporters and media outlets with local businesses. **Recommendations to others considering Muck Rack:** Localize it! Make it easier for PR professionals to find local reporters and media outlets. Make this database small business friendly. **What problems is Muck Rack solving and how is that benefiting you?** As a journalist, I'm finding more opportunities for work. Muck Rack compiles anything I've worked on and the database is so easy to use. For PR people, his is a great tool to build press lists and follow up with reporters based on articles they’ve written in the past (especially on a state or national level). ### 11. Great for creating those complex media lists **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2019 **What do you like best about Muck Rack?** I love the various filters that MuckRack provides—it makes creating media lists so much more efficient. **What do you dislike about Muck Rack?** I don’t like that sometimes the beats of reporters are not updated with what they currently work on. You have to always double check on their social platforms to make sure **What problems is Muck Rack solving and how is that benefiting you?** Media lists ### 12. MuckRack- Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Muck Rack?** Easy to find reporters when looking to create a media list. Includes all of the reporters' social media platforms and also the latest updates they've made on each site. Also includes other recommendations of contacts who should look into for more information or within the network of that same person. **What do you dislike about Muck Rack?** Information on reporters isn't always current or up to date. Sometimes reporters change outlets and this isn't shown on their profile making it difficult to determine if everything is correct. Also, the beat for each reporter can be board. For example, a reporter has the beat of automobile technology but on Muckrack their only listed under technology which isn't specific enough. **What problems is Muck Rack solving and how is that benefiting you?** Not many problems. The database isn't very large so they don't always have every reporter at a specific outlet, so I'd recommend using another database as well. It's nice that they include a photograph of the person your searching in case your a visual person or two people have the same name and your looking for a specific person. ### 13. Best PR communications software **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Muck Rack?** Amazing customer service! I switched over from Cision about a year ago, They made the transition seamless and the user experience of the platform is 10 times better. I've placed dozens of stories using this platform and I recommend it to all of my PR friends. I was not offered an incentive for this review. I just really love this platform. **What do you dislike about Muck Rack?** Because the platform is newer, the database of journos isn't as expansive as cision or meltwater. But if I'm looking for someone specific, I use the chat feature and someone sends me a link to the reporters profile within minutes. **Recommendations to others considering Muck Rack:** Try the demo. You won't be disappointed. Also, reach out to their customer service team to learn how to build press lists intuitively. **What problems is Muck Rack solving and how is that benefiting you?** I've connected with reporters who are interested in writing about my organization's issue. It's so easy to follow up with reporters based on articles they've already written using this platform. ### 14. Great tool for quick hits directly to your inbox **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Muck Rack?** The automatic email function is great and easy to see first thing in the morning. **What do you dislike about Muck Rack?** The accuracy of the tool. Sometimes it pulls incorrect companies or media mentions. At times, I'll have to really double-check the media mentions pulled and even find some hits that the tool missed. Sometimes this can be complicated. **What problems is Muck Rack solving and how is that benefiting you?** Energy and time around finding media mentions that are positive and negative to adequately address. It saves a lot of time. ### 15. An aggregator without much character **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Muck Rack?** Muck Rack trawls the web for relevant publication effectively and seems to do a nice job in compiling the list for the journalist concerned. **What do you dislike about Muck Rack?** I don't like the layout of the website, as it appears poorly designed and eye-straining. The page hierarchy isn't clear enough for users to know where to look for key information. **Recommendations to others considering Muck Rack:** Anyone seeking information on journalists should also visit the webpage of their publications, as they tend to also have an author page dedicated to archiving purposes. Also, consult their LinkedIn and Twitter accounts for a fuller picture of their recent work. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack primarily to access the journalist's recent publications and to understand the person's beat. ### 16. Muck Rack Review **Rating:** 4.5/5.0 stars **Reviewed by:** Justin E. | Business Development Executive, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2018 **What do you like best about Muck Rack?** I appreciate software. The great thing about Muck Rack is that it allowed me to answer questions from a business plan in whether or not we should move towards replacing our UI. Thanks to Muck Rack we've been able to streamline and create automation unlike what we've normally been exposed to previously. **What do you dislike about Muck Rack?** I feel that within the user interface there are certain functionalities that still need work. Maybe a drag and drop button to help populate the screen may be easier. However, overall the learning was pretty quick to navigate in onboarding. **Recommendations to others considering Muck Rack:** Muck Rack is a game changer for having to answer tough questions on when and if the time is right to improve your UI **What problems is Muck Rack solving and how is that benefiting you?** With Muck Rack development on our project afterward will be so much smoother and will open new doors as to what new things we can accomplish. ### 17. Wonderful product; not the perfect fit for my needs **Rating:** 4.5/5.0 stars **Reviewed by:** Julie R. | Public Relations, Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Muck Rack?** The user interface on the search was so easy to find and identify freelance journalists or contributors. I love that Muck Rack pulls from Twitter because let's be honest, Twitter and Linkedin get updated a lot faster than a media's website. I go to MuckRack when I have exhausted my google searching, have built a solid media list, and need additional ideas for pitching. It's great to see what reporters have written about (especially since many are freelancers and write for multiple outlets), and I love the feature where you can see who tweeted a specific article. **What do you dislike about Muck Rack?** The database seemed to be heavy with reporters for biz and tech, which doesn't help me since I am usually looking for hyper-local writers and influencers. Additionally, I work with a lot of lifestyle writers, and lifestyle can mean so much - including design, interiors, products, food, theater, music, etc. I wish I were able to drill down into results a bit more. **Recommendations to others considering Muck Rack:** I really loved this product and their sales team. I wish that their database had deeper insights into local reporters and media outlets, as well as those covering the vast beat of "lifestyle." I think businesses that are focused on tech or business would really benefit from using MuckRack. **What problems is Muck Rack solving and how is that benefiting you?** Media database. It's great for additional research and finding freelancers who I have no worked with before. The media profiles provide a clear picture of a reporter's interests. I also love the fact that journalists seem to have a great respect for the platform. ### 18. Sometimes inaccurate **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2018 **What do you like best about Muck Rack?** The ability to see recent headlines from journalists is sometimes helpful. **What do you dislike about Muck Rack?** The information aggregated by MuckRack is sometimes inaccurate. It often says a journalist is employed by a newspaper simply because that paper reposted the article from its original source. **What problems is Muck Rack solving and how is that benefiting you?** It provided sometimes helpful information tracking down journalists. ### 19. Timely PR Solution That Provides Broad Coverage and Alerts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2018 **What do you like best about Muck Rack?** I especially like the timely reviews of our brand name, as well as any relevant industries/categories that I input into my alerts. It's just about instant—much better than Google alerts. **What do you dislike about Muck Rack?** Cost is quite high if you don't have a discount, but that said, there is no one PR solution that does it all. I use Muck Rack in combination with other tools. **What problems is Muck Rack solving and how is that benefiting you?** With a limited PR budget, I find Muck Rack helpful for giving me instant insights into which highly-influential reporters are mentioning my brand, my leadership team, or news on my industry. This allows me to respond quickly. ### 20. A must for Journalists **Rating:** 4.5/5.0 stars **Reviewed by:** Luis Alberto G. | President | Media Consultant & Trainer, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Muck Rack?** Easy connection between PR firms and journalists **What do you dislike about Muck Rack?** It evolved without explaining to long time users like me it's evolution and changes. **What problems is Muck Rack solving and how is that benefiting you?** Finding original stories before they become trending. ### 21. Muck Rack has changed the way we do our jobs - for the better! **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Muck Rack?** Muck Rack's "coverage reports" and "who shared my link" tools help us track media hits and journalist engagement in ways that we weren't able to do before. It's given us access and insight to journalists who we didn't know covered our company. **What do you dislike about Muck Rack?** I wish it included media outlets who shared our stories, instead of just journalists. **What problems is Muck Rack solving and how is that benefiting you?** We're now able to reach journalists who weren't on our radar at first. Muck Rack has elevated how we do digital public relations and it's reshaping our media relations strategy. ### 22. Very Useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about Muck Rack?** Amazingly responsive customer support that answers any questions, does any additional research you ask of them. **What do you dislike about Muck Rack?** Nothing really but if I had to say, it would be that they don't really personally connect you with any journalists **What problems is Muck Rack solving and how is that benefiting you?** MuckRack helped us pitch to so many reporters which ended up in 30+ hits in news papers. ### 23. Simple and User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Sonnet S. | Press Intern, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Muck Rack?** Layout of the journalist's clips -- it's chronological so it's easy to scroll through and see their work and history. **What do you dislike about Muck Rack?** Boring HTML format. It looks sort of old. **What problems is Muck Rack solving and how is that benefiting you?** Finding a reporter for our media lists; getting their contact info and work history; and it usually is a god send when the reporter doesn't have a good social media presence. ### 24. Good tool for pitching journalists **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Muck Rack?** What I like most about Muckrack is that you can see a lot of comprehensive information about journalists all on one page. **What do you dislike about Muck Rack?** Sometimes I have found that info is outdated on Muckrack. **What problems is Muck Rack solving and how is that benefiting you?** Business problems we have solved are finding journalists' contact information to be able to pitch them. ### 25. Muckrack Rocks! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna S. | Deputy Director of Public Relations , Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Muck Rack?** The extremely user-friendly platform makes finding media contacts a breeze. **What do you dislike about Muck Rack?** Nothing! **What problems is Muck Rack solving and how is that benefiting you?** Seeing what reporters are tweeting and being able to report shares on earned media coverage helps our company better serve our clients and report to them our successes! ### 26. Incredibly usefool tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2017 **What do you like best about Muck Rack?** Its easy to use and for the most part up to date on everything. I also like how you can reach out to journalists directly on the platform. It shows their biography, current social media properties, their current place of employment, as well as published articles. Another useful facet on the website is their direct links to their Twitter profiles. I use this a lot in my searches as it helps me connect directly with the author or journalist at the publication. They also have a handy compiling method where you can click all the articles you'll use and save them on your dashboard. **What do you dislike about Muck Rack?** Sometimes, in rare cases, author information is out of date. For example, I was using muckrack directly for a briefing, but the articles shown were older than the actual articles that we published on the site. **Recommendations to others considering Muck Rack:** Muck Rack is a great tool for compiling research and quantifying the reach of your subjects. The key in using this service lies in relying on the provided author information. It makes list building far easier and quicker. Moreover, the website is easy to navigate and use so It's definitely easy to jump right in. **What problems is Muck Rack solving and how is that benefiting you?** It makes my reporter searches and article compilations much quicker. I am able to zone in on specific outlets I want to look at, which root out lesser known publications that have a tendancy to be either less popular or less accurate. It cuts my research time in half. ### 27. Good resource for PR Articles **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Muck Rack?** Muck rack allows other journalists to publish, where I can find a lot of great resources **What do you dislike about Muck Rack?** Have to watch for articles not up to standard and not source them **What problems is Muck Rack solving and how is that benefiting you?** It’s a great resource for writing on various topics ### 28. Vice President at Edelman **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2018 **What do you like best about Muck Rack?** Ability to see social profiles and who is covering based on a specific keyword **What do you dislike about Muck Rack?** Sometimes the search results can be hard to narrow down and too broad, even with the keywords in place. Additionally broadcast producers are harder to track. **What problems is Muck Rack solving and how is that benefiting you?** Finding the best reporters, sharing coverage with client in real time and having metrics in place. ### 29. Muckrack review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Muck Rack?** Good searching capabilities for media contacts! **What do you dislike about Muck Rack?** Wish the database of reporters were bigger **What problems is Muck Rack solving and how is that benefiting you?** Lack of contact info for journalists ### 30. Helps me find the write journalists for a story **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2018 **What do you like best about Muck Rack?** It gives me the information I need to make an informed decision. **What do you dislike about Muck Rack?** Sometimes information is out of date, so it would be good if there was someone who was responsible for doing regular updates to the database. **What problems is Muck Rack solving and how is that benefiting you?** Landing stories because I pitched the right journalists. ### 31. Muck Rack Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Muck Rack?** The team, product speed, efficiency. Excellent product and far better than competitors. **What do you dislike about Muck Rack?** Nothing. I love the team, the product, its service, all of it. **What problems is Muck Rack solving and how is that benefiting you?** Making contacts and tracking metrics ### 32. Assistant Account Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2018 **What do you like best about Muck Rack?** Social feed details- outlet email algorithm **What do you dislike about Muck Rack?** Does not sort coverage from recent to least recent- sorted on relevance **Recommendations to others considering Muck Rack:** Comparable to CisionPoint's recent upgrade **What problems is Muck Rack solving and how is that benefiting you?** Media intel, media preference of communication ### 33. Media List miracle worker **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Muck Rack?** I love how easy to navigate it is and visually appealing the content comes up as **What do you dislike about Muck Rack?** sometimes it doesn’t have all the info I need **What problems is Muck Rack solving and how is that benefiting you?** Finding information on reporters I want to pitch. It has saved me tons of time from having to do my own research ### 34. Muck Rack Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2018 **What do you like best about Muck Rack?** It just makes everything so easy. It offers a new design that is innovative in the features useful for monitoring the news **What do you dislike about Muck Rack?** There were some confusing parts of the user interface, but it is not going to make me stop using the product. **Recommendations to others considering Muck Rack:** I think it is worth using it. it may be hard to learn but the benefits are worth it. **What problems is Muck Rack solving and how is that benefiting you?** it really helps get the full spectrum of the news and eliminate the bias that might come without using muck rack ### 35. Good for Finding Freelancers and Contributors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Muck Rack?** It's good for searching for coordinators and freelancers covering a certain beat. **What do you dislike about Muck Rack?** I would like to see more journalists and influencers included on the platform! **Recommendations to others considering Muck Rack:** This shouldn't replace your media database, like Cision! **What problems is Muck Rack solving and how is that benefiting you?** It assists with specific pitches that require a search for specific journalists - for pitches that wouldn't be picked up by regular staff writers. It helps keep a pulse on specific conversations! ### 36. In depth information on journalists **Rating:** 5.0/5.0 stars **Reviewed by:** Karen S. | President, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2017 **What do you like best about Muck Rack?** You can see reporter information, latest articles, and tweets in a single dashboard making it easy to start your research. **What do you dislike about Muck Rack?** The database is not quite as robust as Cision. **What problems is Muck Rack solving and how is that benefiting you?** Researching outlets and reporters. It has saved me time by being able to access information in one place and vet for further research. ### 37. Great tool to support media relations best practices **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Muck Rack?** Seems the most up-to-date and accurate as compared to other services **What do you dislike about Muck Rack?** Sometimes the search isn't as intuitive as I would hope, but still effective. **What problems is Muck Rack solving and how is that benefiting you?** Improves efficiency ### 38. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Muck Rack?** I like how media information is very easy to find. **What do you dislike about Muck Rack?** I wish they pulled in print clips, but that's hard to find these days. **Recommendations to others considering Muck Rack:** The database seems very up to date, and the customer service is great. We went through a trail period, but ended up choosing a service who could have a great database and clipping service. **What problems is Muck Rack solving and how is that benefiting you?** Using MuckRack has helped me find journalists' contact information easily, along with recent articles which has been helpful. ### 39. Muck Rack review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Muck Rack?** I like that not only do they have the person's Twitter feed but they also give you recent articles they've written. **What do you dislike about Muck Rack?** A lot of it you can only access with the paid subscription, which is understandable. **Recommendations to others considering Muck Rack:** Test it out before going Pro to see if it can be implemented with other systems you already use. **What problems is Muck Rack solving and how is that benefiting you?** It's helpful to quickly find reporters and their interests. ### 40. A great tool for assisting with outreach to journalists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2016 **What do you like best about Muck Rack?** I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented) as well as country. This is extremely useful when trying to connect with foreign media. **What do you dislike about Muck Rack?** If a journalist you are trying to reach out to doesn't have a twitter page, or doesn't keep their twitter updated it won't help you. Also, not all publications are represented, I have also searched for several journalists' information (knowing definitively they work at said outlet) only to find no information.The other problem I have noticed is in exporting. Some times the tweets don't export you in the reports I create. That's really annoying. A few flaws but overall I would still highly recommend. **Recommendations to others considering Muck Rack:** Anyone who is in the midst of media list building, or monitors the media for brand mentions or needs to pitch the media on a story this is the software to use. You can build media lists here based off of search parameters, include tweets, email, etc in exports. If you save searches, you can opt to receive email updates on those searches. It is a good cross referencing tool when using Cision. Definitely worth the money. This has made media list building so much easier!! **What problems is Muck Rack solving and how is that benefiting you?** Journalist outreach for pitching about specific non profit campaigns, as well as media monitoring of brand/campaign mentions. Media list building, and curating. The benefit is seeing information in real time. Other software doesn't harness the timeliness of twitter. It is also appreciated especially in the non profit space to be able to do searches around key words, or hashtags depending on what you are monitoring. Another benefit is in using the who shared my link feature. You can see if any journalists are interacting with specific online content. ## Muck Rack Discussions - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [View Muck Rack pricing details and edition comparison](https://www.g2.com/products/muck-rack/reviews?page=10&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+08%3A20%3A58+-0500&secure%5Bsession_id%5D=f714aba6-3671-4b80-a295-c85d47842a2b&secure%5Btoken%5D=49a814e27993f71a41ce30923ac3b3fb4811715b6e13d567d29adf83cb878035&format=llm_user) ## Muck Rack Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - [LexisNexis Intelligent Investigator](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) ## Muck Rack Features **Content Creation** - Press Release Creation - Multimedia - SEO **Contact Management** - Media Database - Record Management - Relationship Management - Segmentation **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Press Release Distribution** - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Database** - Media Database - Contact/Campaign Management **Content Distribution** - Distribution - Contact List - Social Sharing - Analytics **PR Management** - Communications - Campaign Management - Engagement Tracking - PR Analytics **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Regulatory Change Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Workflow Automation** - Pitching - Campaign Scheduling - Follow-ups **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Muck Rack Alternatives - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) - 4.1/5.0 (400 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,635 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews)