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Compare Muck Rack and Prowly 
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At a Glance
Market Segments
Small-Business (57.5% of reviews)
Small-Business (74.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $258.00 2 Users Per Year
Muck Rack
Star Rating
(299)4.6 out of 5
Market Segments
Small-Business (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackProwly
Star Rating
(113)4.2 out of 5
Market Segments
Small-Business (74.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Prowly's Press Release Creation feature scores 7.9, which is lower than Muck Rack's offerings, indicating that Muck Rack may provide a more robust tool for crafting press releases.
- Reviewers mention that Muck Rack excels in Media Database management with a score of 9.3, while Prowly's score of 8.1 suggests that Muck Rack offers a more comprehensive and user-friendly database for media contacts.
- G2 users highlight that Muck Rack's Quality of Support is rated at 9.3, significantly higher than Prowly's 8.5, indicating that users may find Muck Rack's customer service more responsive and helpful.
- Users on G2 report that Muck Rack's Campaign Management feature is rated at 9.0, compared to Prowly's 8.0, suggesting that Muck Rack provides better tools for managing PR campaigns effectively.
- Reviewers say that Prowly's SEO capabilities are rated at 6.5, which is notably lower than Muck Rack's offerings, indicating that Muck Rack may provide more effective tools for optimizing content for search engines.
- Users report that Muck Rack's Engagement Tracking feature scores 8.6, while Prowly's score of 8.1 suggests that Muck Rack may offer more advanced analytics for tracking audience engagement.
Pricing
Entry-Level Pricing
Muck Rack
No pricing availableProwly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Muck Rack
No trial information availableProwly
Free Trial is available
Ratings
Meets Requirements
8.9
220
8.6
96
Ease of Use
8.9
221
8.8
96
Ease of Setup
9.0
112
8.2
62
Ease of Admin
9.0
77
8.4
54
Quality of Support
9.2
207
8.6
92
Has the product been a good partner in doing business?
9.3
78
8.3
54
Product Direction (% positive)
9.0
213
7.9
88
Features by Category
Content Creation
6.0
5
8.1
16
7.0
5
7.7
15
Feature Not Available
7.5
14
6.7
5
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
8.3
6
8.0
15
9.2
6
7.8
15
5.0
5
7.1
11
8.3
6
7.9
15
Contact Management
9.2
56
8.5
14
8.6
47
7.7
14
8.9
50
7.9
14
9.1
41
8.1
14
PR Management
8.9
50
8.6
13
8.9
46
8.0
14
8.3
42
8.3
13
8.4
50
9.1
13
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Feature Not Available
7.2
9
8.7
51
7.8
13
8.8
43
8.7
13
8.4
48
7.8
13
Media Channels
6.9
75
9.3
5
8.0
106
9.0
5
9.0
117
9.3
5
Geographic Coverage
8.4
114
9.0
5
9.1
117
9.7
5
7.8
95
9.0
5
Reporting
8.3
112
9.0
5
8.1
115
9.0
5
8.1
105
9.3
5
8.2
107
9.3
5
Agentic AI - Media Monitoring
3.6
7
Not enough data
3.1
7
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.1
7
Not enough data
Generative AI
5.6
34
9.0
5
5.5
31
9.3
5
Monitoring & Listening
Not enough data
9.2(won by default)
6
Not enough data
7.8(won by default)
6
Not enough data
10.0(won by default)
5
Not enough data
8.3(won by default)
6
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
6
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.8(won by default)
6
Not enough data
8.6(won by default)
6
Not enough data
6.9(won by default)
6
Not enough data
7.5(won by default)
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.4
33
9.2
6
5.6
30
8.3
6
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
9.2
149
8.8
55
8.4
127
8.3
55
Feature Not Available
8.4
51
Outreach
8.6
122
8.8
54
7.7
96
8.3
11
6.8
85
8.6
46
Reporting
8.4
134
9.0
7
8.7
114
8.4
48
8.1
110
8.2
50
Agentic AI - Media and Influencer Targeting
3.9
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
4.4
9
Not enough data
3.9
9
Not enough data
User Rights/Roles
7.7
83
8.3
41
8.5
103
8.3
49
Categories
Categories
Shared Categories
Muck Rack and Prowly are categorized as PR CRM, Media Monitoring, Media and Influencer Targeting, PR Analytics, Social Media Listening Tools, and Press Release Distribution
Unique Categories
Muck Rack is categorized as Answer Engine Optimization (AEO)
Prowly is categorized as Online Newsroom
Reviews
Reviewers' Company Size
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Public Relations and Communications
43.7%
Non-Profit Organization Management
4.5%
Entertainment
4.5%
Marketing and Advertising
4.2%
Information Technology and Services
4.2%
Other
38.8%
Public Relations and Communications
16.5%
Media Production
6.4%
Internet
6.4%
Information Technology and Services
6.4%
Marketing and Advertising
5.5%
Other
58.7%
Alternatives
Discussions
Muck Rack has no discussions with answers
Prowly has no discussions with answers
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