Link copied to clipboard # Muck Rack vs Prowly Comparison - What are their main differences? Share [ Export ](/compare/muck-rack/prowly/export.csv) Muck RackProwly[+ Add Product](#) Pricing **Muck Rack** No pricing available **Prowly** Free Trial **Starting at $258.00** 2 Users Per Year · Basic Annual **Pricing Insights** from reviews Time to Implement **Muck Rack** 1 monthFaster Based on 72 responses **Prowly** 2 months Based on 25 responses Return on Investment **Muck Rack** 8 months6 months sooner Based on 67 responses **Prowly** 14 months Based on 17 responses Perceived Cost **Muck Rack** $$$$$ **Prowly** $$$$$ Average Discount **Muck Rack** 10% **Prowly** 17%7% more ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") ![Prowly](https://images.g2crowd.com/uploads/product/hd_favicon/cd93f46bf16fc443ff8cc018bb04228c/prowly.svg "Prowly") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Muck Rack** [ Ease of Use (74) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=1313100&qs=pros-and-cons#reviews)[ Database Quality (51) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=1313521&qs=pros-and-cons#reviews)[ Limited Functionality (22) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=2066763&qs=pros-and-cons#reviews)[ Data Inaccuracy (21) ](https://www.g2.com/products/muck-rack/reviews?filters%5Bsentiment_snippet%5D=1313486&qs=pros-and-cons#reviews) **Prowly** [ Ease of Use (11) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=1270552&qs=pros-and-cons#reviews)[ Features (10) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=1270875&qs=pros-and-cons#reviews)[ Limited Functionality (6) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=1270864&qs=pros-and-cons#reviews)[ Limited Coverage (5) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=2233490&qs=pros-and-cons#reviews) Integrations **Muck Rack** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a45358798c292981f351f096c165556/instantly.png "Product Avatar Image") Instantly ](https://www.g2.com/products/instantly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_18e4069f1b54a9012faa6cc8e9e0ddce/lexisnexis-intelligent-investigator.jpg "Product Avatar Image") LexisNexis Intelligent... ](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews)[ View all ](https://www.g2.com/products/muck-rack/integrations) **Prowly** Not enough data Screenshots **Muck Rack** ![Muck Rack screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/169227/Journalists.png) **Prowly** ![Prowly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99614/relevant-results.jpeg) **Ratings** from reviews Meets Requirements **Muck Rack** 8.8 8.8386 **Prowly** 8.5 8.594 Ease of Use **Muck Rack** 8.7 8.7391 **Prowly** 8.8 8.894 Ease of Setup **Muck Rack** 8.9 8.9268 **Prowly** 8.2 8.260 Ease of Admin **Muck Rack** 8.8 8.8127 **Prowly** 8.4 8.454 Quality of Support **Muck Rack** 9.1 9.1361 **Prowly** 8.5 8.590 Has the product been a good partner in doing business? **Muck Rack** 9.1 9.1130 **Prowly** 8.3 8.354 Product Direction (% positive) **Muck Rack** 9.0 9.0355 **Prowly** 7.8 7.886 **Features** ratings from reviews Press Release Distribution 7.1 19 7.5 16 PR CRM 8.8 84 7.8 14 Media and Influencer Targeting 6.8 222 8.5 61 Social Media Listening Tools 8.7 19 Not enough data Answer Engine Optimization (AEO) 7.9 10 Not enough data PR Analytics 5.4 36 Not enough data Media Monitoring 7.2 250 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 57.4% Mid-Market(51-1000 emp.) 29.6% Enterprise(\> 1000 emp.) 13.0% Small-Business(50 or fewer emp.) 57.4% Mid-Market(51-1000 emp.) 29.6% Enterprise(\> 1000 emp.) 13.0% Small-Business(50 or fewer emp.) 76.6% Mid-Market(51-1000 emp.) 16.8% Enterprise(\> 1000 emp.) 6.5% Small-Business(50 or fewer emp.) 76.6% Mid-Market(51-1000 emp.) 16.8% Enterprise(\> 1000 emp.) 6.5% **Reviewers' Industry** [![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack")](https://www.g2.com/products/muck-rack/reviews) Muck Rack Public Relations and Communications 48.6% Marketing and Advertising 5.7% Non-Profit Organization Management 4.6% Entertainment 3.9% Information Technology and Services 3.7% Other 33.5% [![Prowly](https://images.g2crowd.com/uploads/product/hd_favicon/cd93f46bf16fc443ff8cc018bb04228c/prowly.svg "Prowly")](https://www.g2.com/products/prowly/reviews) Prowly Public Relations and Communications 16.8% Internet 6.5% Media Production 6.5% Computer Software 6.5% Marketing and Advertising 5.6% Other 57.9% FAQs ## Muck Rack vs Prowly FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Prowly vs Muck Rack? Muck Rack stands out from Prowly with higher reviewer ratings, stronger support scores, and a focus on trend analysis, while Prowly is noted for its Newsroom and lead scoring features. | [Prowly](https://www.g2.com/products/prowly/reviews) | [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | | --- | --- | | 4.2/5 (112 reviews) | 4.5/5 (500 reviews) | | Small-Business | Small-Business | | 8.3 | 8.9 | | 8.5 | 9.1 | | Ease of Use (11 all-time mentions) | — | ### How do the pricing models of Prowly and Muck Rack compare? Muck Rack is rated higher for value, with a stronger Price/Cost satisfaction score than Prowly. - **Prowly:** Reviewers highlight affordability and cost-effectiveness for small businesses, but some mention that pricing can feel high for smaller teams not using all features regularly. - **Muck Rack:** Reviewers describe the platform as expensive, but satisfaction with value is reflected in its higher Price/Cost score. ### What are the best alternatives to Prowly and Muck Rack? The top three alternatives to Prowly and Muck Rack are Agility PR Solutions, Meltwater, and CisionOne. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Prowly](https://www.g2.com/products/prowly/reviews) | 4.2/5 (112 reviews) | Small-Business | Affordable for small businesses | Ease of Use (11 all-time mentions) | | [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | 4.5/5 (500 reviews) | Small-Business | Described as expensive but highly rated for value | Up-to-date media database | | [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) | 4.1/5 (408 reviews) | Small-Business | — | — | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | — | — | | [CisionOne](https://www.g2.com/products/cisionone/reviews) | 3.9/5 (1344 reviews) | Small-Business | — | — | ### Which PR Analytics features should I prioritize when comparing Prowly and Muck Rack? Buyers should prioritize Newsroom, trend analysis, lead scoring, analytics, and integrations when comparing Prowly and Muck Rack. - **Newsroom:** Prowly offers Newsroom and Newsrooms features, with 10 all-time reviewer mentions for features and 6 for analytics; Muck Rack does not offer this feature. - **Trend Analysis:** Muck Rack provides trend analysis, which is not available in Prowly. - **Lead Scoring:** Prowly includes lead scoring, which is not present in Muck Rack. - **Analytics:** Prowly has 6 all-time reviewer mentions for analytics, while Muck Rack is cited for strong reporting and coverage tracking in recent reviews. - **Integrations:** Prowly has 5 all-time reviewer mentions for integrations; Muck Rack is cited for Slack integration in recent reviews. ### What are the pros and cons of Prowly vs Muck Rack? Prowly's headline strength is its ease of use and all-in-one PR management, while Muck Rack excels with its up-to-date media database and trend analysis. - **Prowly strengths:** Ease of use (11 all-time mentions), comprehensive feature set (10), user interface (9), analytics (6), easy setup (6), integrations (5), and strong client service (4). - **Prowly trade-offs:** Limited functionality (6), limited coverage (5), limited features (5), data inaccuracy (4), incomplete media coverage (4), and limited social media integration (4). - **Muck Rack strengths:** Up-to-date media database, trend analysis, strong customer support, and robust reporting and coverage tracking as cited in recent reviews. - **Muck Rack trade-offs:** Reviewers note high cost, occasional outdated contact information, and some interface complexity in recent reviews. ### Is Prowly or Muck Rack better for small businesses? Prowly is the better fit for small businesses, with strong reviewer sentiment and a focus on affordability and ease of use. - **Prowly:** Largest segment is Small-Business; reviewers consistently highlight affordability, ease of use, and value for small teams and startups. - **Muck Rack:** Largest segment is Small-Business; reviewers note high value but also mention higher cost, which may be a consideration for smaller organizations. ### Which PR Analytics platform has better integrations? Muck Rack is favored for integrations, with reviewers specifically citing Slack integration. - **Prowly:** Integrations are mentioned in 5 all-time reviews, but no specific third-party tools are named in recent reviews. - **Muck Rack:** Slack integration is cited in recent reviews, with 2 all-time mentions. ### How do Prowly and Muck Rack compare on customer support? Muck Rack leads Prowly on Quality of Support by a material margin of 0.6 points (9.1 vs 8.5). - **Prowly:** Reviewers describe support as responsive and helpful, with 4 all-time mentions for client service and several recent reviews noting quick issue resolution. - **Muck Rack:** Reviewers consistently praise customer service for being quick, responsive, and helpful, with a Quality of Support score of 9.1. ### Which is easier to implement, Prowly or Muck Rack? Muck Rack is rated higher for Ease of Setup, with a 0.6-point advantage over Prowly (8.9 vs 8.3). - **Prowly:** Reviewers frequently mention easy and fast setup, with 6 all-time mentions for easy setup and positive onboarding experiences. - **Muck Rack:** Reviewers highlight simple and intuitive initial setup, with multiple recent reviews describing the process as very easy and straightforward. ### Which product has better Newsroom? Prowly is the stronger choice for Newsroom, with dedicated Newsroom features and high reviewer mention counts. - **Prowly:** Offers Newsroom and Newsrooms features, with 10 all-time reviewer mentions for features and 6 for analytics, and is frequently praised for its professional, customizable newsroom pages. - **Muck Rack:** Does not offer a dedicated Newsroom feature. Alternatives **Muck Rack Alternatives** ![Agility PR Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/083df72d2eed04c202b2830397dffbc6/agility-pr-solutions.svg "Agility PR Solutions") [ Agility PR Solutions ](/products/agility-pr-solutions/reviews) ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Critical Mention](https://images.g2crowd.com/uploads/product/hd_favicon/29474cb095d4aa1b167df55ac04d3c90/critical-mention.svg "Critical Mention") [ Critical Mention ](/products/critical-mention/reviews) **Prowly Alternatives** ![Agility PR Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/083df72d2eed04c202b2830397dffbc6/agility-pr-solutions.svg "Agility PR Solutions") [ Agility PR Solutions ](/products/agility-pr-solutions/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![Prezly](https://images.g2crowd.com/uploads/product/hd_favicon/57480d80f333cac72f9899133c104dcd/prezly.svg "Prezly") [ Prezly ](/products/prezly/reviews)