# Muck Rack vs Prowly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Muck Rack excels in user satisfaction, boasting a significantly higher overall score compared to Prowly. Users appreciate Muck Rack's extensive database, noting that "rarely is a journalist not discoverable," which enhances their media outreach efforts.
- **According to verified reviews** , Prowly shines in simplifying PR management tasks. Users highlight its intuitive interface, stating that it "makes PR work feel much more organized and less manual," allowing for efficient management of media contacts and press releases without the need for multiple tools.
- **Reviewers mention** that Muck Rack's onboarding process is notably easy, which helps users quickly adapt to the platform. This ease of setup is a significant advantage for teams looking to get started with media monitoring and outreach without a steep learning curve.
- **Users say** that while Prowly offers powerful all-in-one PR management tools, it sometimes struggles with specific workflow needs. However, they appreciate features like press kit creation and tracking outreach, which streamline their daily tasks.
- **G2 reviewers highlight** Muck Rack's superior support quality, with many users praising the responsiveness and helpfulness of the support team. This level of service is crucial for teams that rely on timely assistance to navigate their PR efforts effectively.
- **According to recent feedback** , Prowly's media database is well-regarded, with users noting its effectiveness in organizing contacts. However, Muck Rack's media database is rated even higher, making it a more robust option for those who prioritize comprehensive media insights.



| | Muck Rack | Prowly | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 436 | 112 | 
| **Largest Market Segment** | Small-Business (53.6% of reviews) | Small-Business (75.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $258.00 2 Users Per Year | 

---
## Top Pros & Cons

### Muck Rack

Pros:
- Ease of Use (74 reviews)
- Database Quality (51 reviews)

Cons:
- Limited Functionality (22 reviews)
- Data Inaccuracy (21 reviews)

### Prowly

Pros:
- Ease of Use (11 reviews)
- Features (10 reviews)

Cons:
- Limited Functionality (6 reviews)
- Limited Coverage (5 reviews)

---
## Ratings Comparison
| Rating | Muck Rack | Prowly | 
|---|---|---|
  | **Meets Requirements** | 8.8 (295 reviews) | 8.5 (95 reviews) | 
  | **Ease of Use** | 8.8 (298 reviews) | 8.8 (95 reviews) | 
  | **Ease of Setup** | 8.9 (183 reviews) | 8.3 (61 reviews) | 
  | **Ease of Admin** | 9.0 (91 reviews) | 8.4 (54 reviews) | 
  | **Quality of Support** | 9.2 (276 reviews) | 8.5 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (92 reviews) | 8.3 (54 reviews) | 
  | **Product Direction (% positive)** | 8.9 (283 reviews) | 7.9 (87 reviews) | 

---
## Pricing

### Muck Rack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Prowly

#### Entry-Level Pricing

Plan: Basic Annual

Price: Starting at $258.00 2 Users Per Year

Description: For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually

Key Features:
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month

[Browse all 5 editions](https://www.g2.com/products/prowly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.2/10 | 10 |
| **Prowly** | 7.6/10 | 16 |

#### Content Creation

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Press Release Creation** | 6.0 (5 reviews) | 8.1 (16 reviews) | 
| **Multimedia** | 7.0 (5 reviews) | 7.7 (15 reviews) | 
| **Newsrooms** | Feature Not Available | 7.5 (14 reviews) | 
| **SEO** | 6.7 (5 reviews) | 6.3 (13 reviews) | 

#### Agentic AI - Press Release Distribution

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Distribution** | 8.5 (9 reviews) | 8.0 (15 reviews) | 
| **Contact List** | 8.9 (9 reviews) | 7.8 (15 reviews) | 
| **Social Sharing** | 5.0 (5 reviews) | 7.1 (11 reviews) | 
| **Analytics** | 8.1 (8 reviews) | 7.9 (15 reviews) | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 8.8/10 | 72 |
| **Prowly** | 7.8/10 | 14 |

#### Contact Management

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Media Database** | 9.3 (69 reviews) | 8.5 (12 reviews) | 
| **Record Management** | 8.6 (50 reviews) | 7.5 (12 reviews) | 
| **Relationship Management** | 9.0 (55 reviews) | 7.5 (12 reviews) | 
| **Segmentation** | 9.1 (43 reviews) | 7.8 (12 reviews) | 

#### PR Management

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Communications** | 9.0 (53 reviews) | 8.5 (11 reviews) | 
| **Campaign Management** | 9.0 (47 reviews) | 7.6 (12 reviews) | 
| **Engagement Tracking** | 8.3 (42 reviews) | 8.0 (11 reviews) | 
| **PR Analytics** | 8.4 (54 reviews) | 8.9 (11 reviews) | 

#### Agentic AI - Regulatory Change Management

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Workflow Automation

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Lead Scoring** | Feature Not Available | 6.4 (7 reviews) | 
| **Pitching** | 8.9 (58 reviews) | 7.4 (11 reviews) | 
| **Campaign Scheduling** | 8.9 (46 reviews) | 8.5 (11 reviews) | 
| **Follow-ups** | 8.5 (52 reviews) | 7.4 (11 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.6/10 | 176 |
| **Prowly** | N/A | N/A |

#### Media Channels

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Broadcast Media** | 7.0 (86 reviews) | Not enough data | 
| **Print Media** | 8.1 (115 reviews) | Not enough data | 
| **Online Media** | 8.9 (136 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Local Media** | 8.4 (126 reviews) | Not enough data | 
| **National Media** | 9.0 (127 reviews) | Not enough data | 
| **International Media** | 7.9 (101 reviews) | Not enough data | 

#### Reporting

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Keyword Targeting** | 8.4 (133 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.1 (127 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (132 reviews) | Not enough data | 
| **Dashboards** | 8.3 (121 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | 3.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 3.6 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 3.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 3.1 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **AI Text Generation** | 5.6 (37 reviews) | Not enough data | 
| **AI Text Summarization** | 5.4 (32 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.6/10 | 10 |
| **Prowly** | 7.7/10 | 6 |

#### Monitoring & Listening

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Social Measurement** | Not enough data | 9.0 (5 reviews) | 
| **Influencer Identification** | 7.6 (7 reviews) | 7.3 (5 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | 8.0 (5 reviews) | 
| **Trend Analysis** | Not enough data | Feature Not Available | 
| **Competitor Analysis** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.3 (5 reviews) | 
| **Social Reporting** | Not enough data | 8.3 (5 reviews) | 
| **Alerts and Notifications** | Not enough data | 6.3 (5 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.0 (5 reviews) | 

### Online Newsroom

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Management

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Media Kits** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 

#### Distribution & Reporting

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Omnichannel Distribution** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Publication** | Not enough data | Not enough data | 
| **Scheduling Tools** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 5.4/10 | 34 |
| **Prowly** | 8.0/10 | 7 |

#### Generative AI

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **AI Text Generation** | 5.4 (33 reviews) | 8.7 (5 reviews) | 
| **AI Text Summarization** | 5.6 (30 reviews) | 7.3 (5 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.9/10 | 194 |
| **Prowly** | 8.5/10 | 61 |

#### Database

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Media Database** | 9.2 (179 reviews) | 8.8 (55 reviews) | 
| **Contact/Campaign Management** | 8.5 (139 reviews) | 8.3 (55 reviews) | 
| **Newsroom** | Feature Not Available | 8.4 (51 reviews) | 

#### Outreach

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Media Distribution** | 8.6 (132 reviews) | 8.8 (54 reviews) | 
| **PR Planner** | 7.7 (99 reviews) | 8.3 (11 reviews) | 
| **Social Media Services** | 6.8 (86 reviews) | 8.6 (46 reviews) | 

#### Reporting

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Monitoring** | 8.5 (154 reviews) | 9.0 (7 reviews) | 
| **Response Desk** | 8.7 (118 reviews) | 8.4 (48 reviews) | 
| **Impact Measurement** | 8.1 (118 reviews) | 8.2 (50 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 4.5 (10 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Muck Rack | Prowly | 
|---|---|---|
| **Version Control** | 7.7 (85 reviews) | 8.3 (41 reviews) | 
| **Team Collaboration** | 8.6 (109 reviews) | 8.3 (49 reviews) | 

---
## Categories
**Shared Categories (6):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Muck Rack (1):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)

**Unique to Prowly (1):** [Online Newsroom Software](https://www.g2.com/categories/online-newsroom)


---
## Reviewer Demographics

### By Company Size

| Segment | Muck Rack | Prowly | 
|---|---|---|
| **Small-Business** | 53.6% | 75.9% | 
| **Mid-Market** | 32.1% | 17.6% | 
| **Enterprise** | 14.3% | 6.5% | 

### By Industry

#### Muck Rack

- **Public Relations and Communications:** 46.4%
- **Marketing and Advertising:** 5.2%
- **Non-Profit Organization Management:** 4.4%
- **Entertainment:** 4.1%
- **Computer Software:** 3.6%
- **Information Technology and Services:** 3.6%
- **Higher Education:** 2.7%
- **Food & Beverages:** 1.6%
- **Hospital & Health Care:** 1.4%
- **Health, Wellness and Fitness:** 1.4%
- **Other:** 25.5%

#### Prowly

- **Public Relations and Communications:** 16.7%
- **Internet:** 6.5%
- **Media Production:** 6.5%
- **Computer Software:** 6.5%
- **Marketing and Advertising:** 5.6%
- **Entertainment:** 5.6%
- **Information Technology and Services:** 4.6%
- **Financial Services:** 2.8%
- **Online Media:** 2.8%
- **Computer & Network Security:** 1.9%
- **Other:** 40.7%

---
## Alternatives

### Alternatives to Muck Rack

- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (404 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3949 reviews)

### Alternatives to Prowly

- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (404 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Prezly](https://www.g2.com/products/prezly/reviews) — 4.3/5 stars (77 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) — 4.3/5 stars (404 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (347 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

---
## Top Discussions

### Muck Rack

- Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..."

### Prowly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-prowly)