Muck Rack Features
Database (2)
Media Database
As reported in 149 Muck Rack reviews. Provides tools to help identify and house media oppurtunties and potential influencers.
Contact/Campaign Management
Based on 127 Muck Rack reviews. Allows users to manage campaigns, as well and media opportunities and influencer information.
Outreach (3)
Media Distribution
As reported in 122 Muck Rack reviews. Gives visability into multiple media channels, allowing for optimal media exposure.
PR Planner
Based on 96 Muck Rack reviews. Helps the public relations process with planning tools to capatilize on media opportunities.
Social Media Services
Provides tools that help engage influencers and increase media contacts. This feature was mentioned in 85 Muck Rack reviews.
Reporting (7)
Monitoring
Provides analysis on media and influencer contacts, as well as the effectiveness of each action. 134 reviewers of Muck Rack have provided feedback on this feature.
Response Desk
Helps respond to media inquires through automation features. This feature was mentioned in 114 Muck Rack reviews.
Impact Measurement
Measures the full impact of campaigns, as well as each individual influencer and media opportunity. This feature was mentioned in 110 Muck Rack reviews.
Keyword Targeting
Based on 112 Muck Rack reviews. Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
As reported in 115 Muck Rack reviews. Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
Based on 105 Muck Rack reviews. Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Provides dashboards for quick visualizations of relevant media coverage and analytics 107 reviewers of Muck Rack have provided feedback on this feature.
User Rights/Roles (2)
Version Control
As reported in 83 Muck Rack reviews. Helps establish a permissions workflow, allowing and restricting access to different company materials.
Team Collaboration
Gives visability and allows team members to communicate effectively and collaboratively. 103 reviewers of Muck Rack have provided feedback on this feature.
Content Distribution (4)
Distribution
Press releases are distributed to multiple media outlets and online channels
Contact List
Tools for filtering a searchable database of relevant media contacts
Social Sharing
Ability to share press releases via email and/or social media
Analytics
Measure and report on campaign results such as views and clicks
Content Creation (3)
Press Release Creation
Tools for uploading, creating, and designing a press release
Multimedia
Ability to embed videos, photos, or other rich media in a press release
SEO
Press releases are optimized for SEO
Contact Management (4)
Media Database
Provides a searchable database of potential PR leads and industry-relevant media contacts 56 reviewers of Muck Rack have provided feedback on this feature.
Record Management
Based on 47 Muck Rack reviews. Allows users to manage, sort, filter, and update contact records
Relationship Management
Records and consolidates all conversations and interactions with PR contacts 50 reviewers of Muck Rack have provided feedback on this feature.
Segmentation
As reported in 41 Muck Rack reviews. Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts
PR Management (4)
Communications
Provides one or more channels for communicating with media influencers and stakeholders This feature was mentioned in 50 Muck Rack reviews.
Campaign Management
Allows users to create, manage, and distribute PR campaigns This feature was mentioned in 46 Muck Rack reviews.
Engagement Tracking
Based on 42 Muck Rack reviews. Measures and reports on contact engagement with PR content
PR Analytics
As reported in 50 Muck Rack reviews. Provides reports on the effectiveness of PR campaigns
Workflow Automation (3)
Pitching
Provides email templates and/or tools for customizing PR pitches This feature was mentioned in 51 Muck Rack reviews.
Campaign Scheduling
Allows users to schedule PR campaigns to be distributed at a later date or time 43 reviewers of Muck Rack have provided feedback on this feature.
Follow-ups
Based on 48 Muck Rack reviews. Automates reminders and follow-up communication to contacts who haven’t engaged with content
Media Channels (3)
Broadcast Media
Based on 75 Muck Rack reviews. Monitors broadcast media such as television and radio news
Print Media
Monitors print media such as newspapers and magazines This feature was mentioned in 106 Muck Rack reviews.
Online Media
Based on 117 Muck Rack reviews. Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
As reported in 114 Muck Rack reviews. Monitors media channels at the local level
National Media
Based on 117 Muck Rack reviews. Monitors media channels at the national level
International Media
As reported in 95 Muck Rack reviews. Monitors international news coverage
Monitoring & Listening (6)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Generative AI (4)
AI Text Generation
Allows users to generate text based on a text prompt. 34 reviewers of Muck Rack have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. 31 reviewers of Muck Rack have provided feedback on this feature.
AI Text Generation
As reported in 33 Muck Rack reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 30 Muck Rack reviews.
AI Visibility & Tracking (2)
AI Mention Tracking
Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.
AI Search Ranking Insights
Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.
Sentiment & Brand Analysis (2)
AI Sentiment Monitoring
Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.
AI Hallucination Detection
Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.
Competitive Benchmarking (2)
Industry AI Sentiment Benchmarking
Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.
Competitor AI Presence Comparison
Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.
AI Content Optimization (2)
Semantic Optimization for AI Models
Allows users to adapt their content to align with the way AI platforms interpret and categorize information.
AI-Driven Content Recommendations
Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.
Reporting & Alerts (2)
Real-Time AI Mention Alerts
Enables users to receive instant notifications when their brand is referenced in AI-generated responses.
AI Visibility Reporting
Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.
Agentic AI - Media Monitoring (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Press Release Distribution (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Regulatory Change Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





