# leading marketing analytics software solutions

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community, I’m curious. What do you think are the leading <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-analytics">marketing analytics software</a> solutions right now? I’m putting together a list based on first-hand experience. If you’ve used any of these, or have others you’d recommend, drop your thoughts below. I’d especially love input from teams using Google Analytics 4 (GA4), HubSpot Marketing Hub, or Tableau for deeper performance insights.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics 4 (GA4)</strong></a>: GA4 is Google’s free analytics platform for tracking website and app performance. It provides detailed insights into user acquisition, engagement, and conversions, with flexible event tracking for customized reporting. Teams value its integration with Google Ads and BigQuery for unified marketing and advertising analysis.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a>: HubSpot offers built-in marketing analytics that connect directly to CRM data, letting teams track leads from first touch through closed deals. It covers email, ads, social media, and SEO performance, making it a solid all-in-one for campaign measurement and ROI tracking.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/tableau/reviews"><strong>Tableau</strong></a>: Tableau is a business intelligence platform that excels at data visualization. Marketing teams use it to connect multiple data sources, create interactive dashboards, and explore campaign performance trends. It’s ideal for those needing custom, in-depth views of marketing metrics.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-analytics/reviews"><strong>Adobe Analytics</strong></a>: Adobe Analytics is designed for enterprise teams that require advanced segmentation, cross-channel attribution, and predictive modeling. It helps marketers understand customer journeys in detail and identify optimization opportunities across touchpoints.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/domo/reviews"><strong>Domo</strong></a>: Domo consolidates marketing, sales, and operational data into real-time dashboards. Marketers use it to track KPIs like CPA, ROAS, and engagement across multiple channels, enabling quick, data-driven decision-making.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What do you think of these suggestions? Have you used them, or something else entirely, that delivered exceptional marketing insights?</p>

##### Post Metadata
- Posted at: 8 months ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;You can check out some other resources G2 has created about marketing analytics software here: https://www.g2.com/categories/marketing-analytics/resources&lt;/p&gt;

##### Comment Metadata
- Posted at: 8 months ago
- Author title: Industry Analyst





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4