Muck Rack Reviews & Product Details

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets in real time, using advanced tagging, entity recognition, and entity-level sentiment to surface the earned media coverage and conversations that matter most. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets. The result is accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

Product Website

Seller

Muck Rack

Discussions

Muck Rack Community

Languages Supported

English

Overview by

Gabrielle Smith

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Muck Rack Integrations

(5)

Verified by Muck Rack

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more

Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.

Muck Rack Demo - Easily create dynamic media lists

Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.

Muck Rack Demo - Automatically track coverage and build reports

With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.

Muck Rack Demo - Personalized pitching at scale

Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.

Muck Rack Demo - Build beautiful dashboards in seconds

Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.

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Samantha L.

IT Manager

Computer & Network Security

Mid-Market (51-1000 emp.)

1/15/2026

"Comprehensive Media Monitoring with Robust Collaboration and Constant Updates"

4.5/5

What do you like best about Muck Rack?

Muck Rack is comprehensive and robust in offering complete database for all users, provided they have access

The app gives regular and timely media monitoring solutions, something that keeps every stakeholder well informed

Muck Rack ensures powerful collaboration mechanisms are deployed to ensure smooth workflow facilitation

The constant updates that Muck Rack offers to users ensures relationships are well managed Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The price for Muck Rack are extensively higher and premium

The tool lacks a comprehensive free version, snd this demands a paid subscription for the service Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack ensures powerful mechanisms to capture and controlling the right media contacts.

The concept of media tracking and transparency is well facilitated by this app and no manual tracking required

Muck Rack is intentional in improving the PR of the workflow and the company at large and this keeps the entire team motivated

The PR impact is also significantly measured by this app, and this demonstrates the performance of every media outlet Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Thank you for the positive review!

Katherine H.

Operations Director

Small-Business (50 or fewer emp.)

1/19/2026

"Updated Media Database, Personalized Outreach, and Real-Time Monitoring"

4.5/5

What do you like best about Muck Rack?

Muck Rack makes media databases available and updated, and this helps in marketing

The outreach process is well personalized and automated, allowing users to have an easy campaigns management

The monitoring of media is real time and efficient, and this makes the users more informed

The support team is robust and willing to offer assistance when needed Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The contracts terms for Muck Rack makes the app more expensive

We get outdated customer data and this affects the efficiency in marketing Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We use Muck Rack to manage all media struggles and this includes making contact data available

The platform ensures easy targeting of customers and getting the most efficient outlet to use

The outreach process is well centralized and proper tracking is easily achieved

We see value for Muck Rack, something that helps us include professionals Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Katherine, thank you for taking the time to share your experience! We're glad Muck Rack is helping your team manage outreach and run more efficient campaigns.

Adrienne H.

PR Manager

2/4/2026

"A Game-Changer for PR Management"

5/5

What do you like best about Muck Rack?

I use Muck Rack for PR program management and media outreach, and it solves several problems for me. The database gives me access to journalists and allows me to personalize pitches globally while tracking engagement and outcomes. I love the AI-enabled discovery of relevant journalists on a granular level throughout the platform. The support I've received through onboarding is A++, making me feel supported with an onboarding strategist available any time and 24/7 live chat. It's a great start, and the platform itself is slick, doing almost everything I need. I like that they're constantly innovating, rolling out several features leveraging AI to improve ease of use, discovery, and reporting. They're engaged with their own solutions, and I appreciate how Muck Rack matches appropriate journalists for my pitches at almost any stage. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I really like Muck Rack, but I'd appreciate two simple features. I have the global database and would greatly appreciate if content presented were translated. As it stands, I have to copy over to another tool to translate which is inefficient. Another feature request: I can personalize the message for a given journalist, but not the timing of my pitch delivery. Since journalists often prefer to receive pitches at specific times, this change would be much cleaner than having to set up new pitches for individual journalists. Lastly, while Muck Rack does offer newswire distribution, it's more expensive, so I use another tool to fill this gap. I'm hoping these rates decrease over time so I can consolidate. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Adrienne, thanks so much for the thoughtful review. We’re thrilled to hear Muck Rack is supporting your PR program with journalist discovery, personalized outreach and clear engagement tracking. It’s especially great to know the onboarding experience and access to our support team helped you feel confident getting started. We also love hearing that our work in AI and ongoing innovation is resonating with you.

We really appreciate your feature feedback around translation, pitch scheduling and distribution pricing and will be sure to share it with our product team. Thanks again for taking the time to share such detailed insights and for partnering with us as we continue to evolve the platform.

Leandra N.

1/18/2026

"Essential Tool for Journalists to Aggregate Their Portfolio"

5/5

What do you like best about Muck Rack?

I use Muck Rack to curate and spotlight my writing portfolio because it makes it easy for me to find and compile articles I've contributed to various publications all in one place. The initial setup was very easy for me. I love its ability to collate all my online journalism pieces into one location. Without Muck Rack, I would have to bookmark and save links all the time, but this platform made it easy to set up once and just review and update as needed. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

At times I found it difficult to locate an article for inclusion in my profile, but that may have had more to do with the publication than Muck Rack's capabilities. When I tried to search and link articles to my profile, I couldn't always find my published works to connect. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Leandra, thanks for the thoughtful review. We’re glad Muck Rack is making it easy to build and maintain your writing portfolio and keep all your published work in one place. It’s great to hear the setup was simple and that updating your profile feels manageable over time.

We also appreciate your feedback on missing articles. While content does depend on the publication and what we have access to, definitely reach out to our support team to see if there's anything we can do on our side to improve access.

Bao N.

Head of Communications

Mid-Market (51-1000 emp.)

11/20/2025

"Effortless Media Outreach with Powerful, Intuitive Tools"

5/5

What do you like best about Muck Rack?

MuckRack has become one of my go to tools because it’s genuinely easy to use and the database feels endless. It surfaces everyone I need to reach, including freelancers and newer reporters who don’t always show up elsewhere. It has also saved me in crisis moments. Over a holiday weekend I needed to quickly track down reporter contacts to correct a few stories, and MuckRack made it simple.

I’m also impressed with the new Generative Pulse feature. We just started using it and it’s already giving us a clear view of our share of voice across topics. Overall, it’s a reliable, intuitive tool that has made my job much easier. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Hoping for better mobile integration or a mobile app Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Bao, we’re so glad Muck Rack was able to help save the day! We work hard to keep the platform easy-to-use, and to maintain the most up to date database, supported by strong relationships with journalists.

LLMs and GEO/AEO are opening new opportunities for PR and earned media, and we’re happy to hear Generative Pulse is already providing value. There's much more on the way, so stay tuned.

We’ll pass your request for a mobile app to our product team for future consideration. Thanks again for the thoughtful feedback.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/23/2026

"Muck Rack Makes It Easy to Track Brand Mentions and Prove PR Impact - A*****************************"

5/5

What do you like best about Muck Rack?

I like using Muck Rack to track key search terms related to our brand and product on the internet, I want to see mentions and average UVMs. It basically lets us know that our PR activity is working. It easy to implement for our business and to get set-up and running, its something that we check on a monthly basis. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Not much to dislike but it could provide more granular data on keywords and search terms. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Its hard to now how affective PR activity is, Muck Rack provides us data that enables us to see how affective our PR work is, for example its great to see trends over time, the amount of times our company name is mentioned etc so we can see that we are growing and receiving more coverage from our press releases. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Thanks for the thoughtful review! We’re glad Muck Rack is making it easier to track brand mentions and metrics like to show that your PR efforts are working. It’s great to hear the platform was easy to implement and has become part of your regular reporting. We also appreciate your feedback on keyword and search term granularity and we're making investments in more data to help you prove impact.

Anky C.

12/18/2025

"Invaluable PR Tool with Excellent Support"

5/5

What do you like best about Muck Rack?

I love Muck Rack for their AI tracking features and appreciate that they don't have a lot of bounce-back emails. Whenever an issue does arise, customer support always updates it quickly, which I find amazing. The tools are great, and the website is easy to navigate. I think it's a wonderful tool for all PR companies or production companies to get their projects out there. The format of the website is another aspect I love, as it allows you to search by people, articles, and more, making it easy to find someone and track articles. I also appreciate the detailed organization and filtering options, which help identify who writes about specific topics like movies or sports. Additionally, the well-organized structure tells you when someone last wrote for a publication. The price is reasonable, and the platform customization is another plus. The initial setup was a breeze, thanks to the amazing staff who walked us through the process and the informative Muck Rack University classes. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't really have any major complaints, but I would like to see a bit more on the social media side. I'm definitely looking towards maybe adding some more social media interaction or interface, especially for tracking social media mentions, tags, and posts. I think it's like a separate thing, but I would like to see it incorporated into the general format. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Anky, thank you for the detailed and thoughtful review! We’re glad Muck Rack’s AI-powered monitoring and database tools are helping you track coverage, identify relevant writers, and manage outreach without duplication. Making it easy to monitor what’s being written, understand who’s covering specific topics, and act quickly is central to how teams use Muck Rack every day. We also appreciate the feedback on social monitoring, and we're actively working on our social media monitoring in Q1. Stay tuned!

Ashlyn C.

Associate Communications Director

Small-Business (50 or fewer emp.)

1/13/2026

"Efficient Media Database with Minor Pitching Concerns"

4/5

What do you like best about Muck Rack?

I find Muck Rack helpful for finding editors, writers, and new outlets to pitch stories to. It helps me find contact information relatively easily and creates and exports larger media lists. I really like how it helps create a central database for my team, which is great for tracking media moves and notes about each specific editor and their preferences. The initial setup was very seamless, and I appreciated the demo with a Muck Rack rep. Their customer service is helpful for any other needs. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I find the integrated pitching platform to be a bit untrustworthy, I don't love the set up of it. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Ashlyn, thanks for taking the time to share your experience. We’re glad Muck Rack is helping you discover new journalists to pitch. We also appreciate your feedback on the integrated pitch platform and would welcome the chance to learn more about what would make the setup feel clearer and more trustworthy for you.

Brian R.

11/20/2025

"Essential Tool for PR Campaigns, but Needs Bulk Upload Improvement"

4/5

What do you like best about Muck Rack?

I appreciate Muck Rack for its up-to-date database of media, which ensures that I am always working with current information. This feature significantly enhances my PR campaigns by allowing me to effectively target the right media outlets and distribute news efficiently. The user-friendly experience provided by Muck Rack makes it easy and intuitive to navigate through its various tools and features, which is a huge bonus for someone like me who deals with media tasks regularly. Additionally, I find its release distribution capabilities to be particularly effective, making the process of getting news out there smooth and hassle-free. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I dislike the process of uploading media lists in Muck Rack. It is cumbersome as larger lists have to be manually inputted rather than offering an efficient bulk upload feature. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Brian, thank you for taking the time to share your feedback. We’re really glad to hear that the accuracy of our media database and the overall experience are helping you run campaigns more efficiently. I'd love to hear more about your list upload process. If you're open to sharing more, feel free to reach out at jessica . andrews [@] muckrack.com.

Kacie F.

1/20/2026

"Effective Contact Management with Room for Improvement"

3/5

What do you like best about Muck Rack?

I really appreciate that with Muck Rack, I don't have to manually pull press contacts or track results. It simplifies the process of identifying proper press contacts and tracking successes. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The tracking does not always pick up all coverage, which is understandable given the technology, but then we needed a team to do by hand in addition, which defeated the purpose of using Muck Rack. Additionally, I don't love how everything we ask for is like pulling teeth - the updated process for tracking results, switching over a name for a seat, etc. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

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Hi Kacie, thanks for sharing such thoughtful feedback. We’re glad Muck Rack is helping you identify the right journalists, pitch, then track results.

We also appreciate your thoughts on coverage gaps and support workflows. Improving the relevance and completeness of coverage is a priority for us this quarter, and we’re actively working on a new feature designed to surface more relevant mentions and reduce missed coverage. Your feedback helps reinforce how important this is.

Thanks again for taking the time to share your experience.