Best Cross-Channel Advertising Software

How Many Cross-Channel Advertising Software Products Does G2 Track?

Total Products under this Category: 247

Category Stats (Sep 2026)

  • Average Rating: 4.32/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Scalemate (+0.35%) - Among all products in this category, Scalemate recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Cross-Channel Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,400+ Authentic Reviews
  • 247+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Cross-Channel Advertising Software

G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence

Highlighted products: Bloomreach, StackAdapt, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and The Trade Desk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=stackadapt&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=the-trade-desk)

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 816

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Quality of Support: 9.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomreach's ease of use exceptional, facilitating quick implementation and smooth day-to-day operations.
  • Users greatly value the extensive reporting dashboards, intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
  • Users greatly appreciate the outstanding support from Bloomreach, ensuring quick resolution and a seamless experience.
  • Users commend the outstanding customer support from Bloomreach, highlighting exceptional responsiveness and professionalism from the team.
  • Users find Bloomreach to have a highly intuitive interface, making it easy for teams to utilize effectively.
Cons
  • Users find the learning curve steep, as the interface isn't intuitive initially, but documentation aids in mastery.
  • Users find the limited features of Bloomreach challenging, especially regarding the learning curve and customization complexities.
  • Users are disappointed with missing features like email preview and poor communication from account reps.
  • Users find the learning difficulty with Bloomreach's advanced features and initial setup to be quite frustrating.
  • Users find the difficult learning curve for advanced features in Bloomreach to be a significant hurdle initially.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 893

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Quality of Support: 9.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • Twitter: @StackAdapt
    2,579 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 32% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of StackAdapt, appreciating its user-friendly interface and efficient campaign setup.
  • Users praise StackAdapt for its superior customer support, receiving proactive assistance that enhances their advertising strategies.
  • Users commend StackAdapt's exceptionally helpful team for providing strategic insights and fast support, enhancing campaign management.
  • Users value StackAdapt for its excellent customer service and helpful support team, enhancing their advertising experience significantly.
  • Users value the user-friendly interface and robust features of StackAdapt for managing ad campaigns effectively.
Cons
  • Users note reporting limitations in StackAdapt, finding it complex and time-consuming to organize necessary data.
  • Users find reporting issues complicate data organization and rely on support for custom pulls, hindering efficiency.
  • Users find the budget management process complicated with transparency issues and restrictions on credit card billing limits.
  • Users find limited reporting capabilities make data organization more complex and time-consuming than expected.
  • Users find the reporting functionality complex, often needing custom support pulls to access organized data efficiently.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

Adobe Real-Time CDP

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations.

Average Rating: 4.1/5.0

Total Reviews: 179

How Do G2 Users Rate Adobe Real-Time CDP?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.6/10)
  • Ease of Use: 7.7/10 (Category avg: 8.5/10)
  • Quality of Support: 8.4/10 (Category avg: 8.7/10)
  • Ease of Admin: 7.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Adobe Real-Time CDP?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Computer Software
  • Company Size: 33% Large, 31% Small

What Do G2 Reviewers Say About Adobe Real-Time CDP?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Real-Time CDP, enabling efficient setup and effortless navigation of tasks.
  • Users commend the personalization capabilities of Adobe Real-Time CDP, enhancing marketing strategies with real-time insights and accurate profiles.
  • Users value the ability to unify customer data from multiple sources into actionable profiles for personalized experiences.
  • Users value the real-time unification of customer data in Adobe Real-Time CDP, enhancing segmentation and personalized experiences.
  • Users value the seamless integration of Adobe Real-Time CDP, enhancing real-time data unification and audience activation effortlessly.
Cons
  • Users find the steep learning curve challenging, requiring significant support for effective use of Adobe Real-Time CDP.
  • Users find the complex setup of Adobe Real-Time CDP challenging, requiring significant technical expertise and support.
  • Users struggle with the difficult setup of Adobe Real-Time CDP, leading to prolonged integration and implementation times.
  • Users note the high cost of Adobe Real-Time CDP, which may be prohibitive for smaller teams or organizations.
  • Users note a steep learning curve for Adobe Real-Time CDP, requiring significant training and technical expertise for effective use.

What Are Recent G2 Reviews of Adobe Real-Time CDP?

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

Average Rating: 4.2/5.0

Total Reviews: 1,393

How Do G2 Users Rate Facebook for Business?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Quality of Support: 6.6/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Facebook for Business?

  • Seller: Meta Platforms, Inc
  • Year Founded: 2008
  • HQ Location: Menlo Park, CA
  • Twitter: @Meta
    9,891,711 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164,238 employees on LinkedIn®
  • Ownership: NASDAQ: META

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 67% Small, 26% Medium

What Do G2 Reviewers Say About Facebook for Business?

AI-generated summary from verified user reviews

Pros
  • Users value the granularity of audience targeting offered by Facebook for Business, which drives significant business growth.
  • Users appreciate the user-friendly interface of Facebook for Business, making it simple to manage and promote their brands.
  • Users value the global advertising capabilities of Facebook for Business, facilitating easy client outreach and business management.
  • Users value the exceptional audience reach of Facebook for Business, significantly boosting their visibility and customer engagement.
  • Users appreciate the globally-reaching campaign management of Facebook for Business, enhancing visibility and client attraction effortlessly.
Cons
  • Users often face ad issues like frequent bans and struggles with policy compliance affecting their advertising effectiveness.
  • Users find customer support frustratingly inaccessible, making it challenging to resolve issues on Facebook for Business.
  • Users struggle with ad management issues, facing frequent account bans and complicated support that hinders effective advertising.
  • Users find the complex ad interface and poor UX of Facebook for Business challenging and confusing for campaign management.
  • Users criticize the limited features of Facebook for Business, which hinders creativity and effective ad management.

What Are Recent G2 Reviews of Facebook for Business?

What Are G2 Users Discussing About Facebook for Business?

LocaliQ

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

Average Rating: 4.5/5.0

Total Reviews: 1,064

How Do G2 Users Rate LocaliQ?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.6/10)
  • Ease of Use: 9.0/10 (Category avg: 8.5/10)
  • Quality of Support: 9.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.3/10)

Who Is the Company Behind LocaliQ?

  • Seller: USA TODAY Co.
  • Company Website:
  • Year Founded: 1906
  • HQ Location: Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
  • LinkedIn® Page: www.linkedin.com
    5,795 employees on LinkedIn®
  • Ownership: NYSE: GCI

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About LocaliQ?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from LocaliQ, noting their responsiveness, personalization, and strategic guidance.
  • Users value the responsive team communication and ease of use that LocaliQ consistently provides during marketing efforts.
  • Users value the team's helpfulness, noting their genuine care and proactive support for achieving success.
  • Users highlight the significant business growth achieved with LocaliQ, boosting leads and enhancing marketing strategies effectively.
  • Users appreciate the ease of use of LocaliQ, streamlining target audience selection and campaign management effortlessly.
Cons
  • Users find LocaliQ expensive, emphasizing the challenge of high costs for small businesses with limited budgets.
  • Users find the high costs of LocaliQ challenging, especially for small businesses with limited budgets.
  • Users express concern over limited features in LocaliQ, impacting lead quality and regional support.
  • Users face a lack of customer support with LocaliQ, resulting in a challenging learning experience.
  • Users report overpromised sales results with vague metrics and aggressive upselling tactics, leading to dissatisfaction.

What Are Recent G2 Reviews of LocaliQ?

What Are G2 Users Discussing About LocaliQ?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 765

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Quality of Support: 8.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll's platform to be easy to use, making campaign setup accessible for beginners and experts alike.
  • Users appreciate the ease of cross-channel retargeting with AdRoll, enhancing engagement and simplifying campaign management.
  • Users value the ease of campaign management with AdRoll, praising its user-friendly platform and effective integrations.
  • Users appreciate the easy setup of AdRoll, allowing quick campaign creation and efficient brand visibility.
  • Users commend the responsive customer support team, always ready to assist with resolutions and enhance user experience.
Cons
  • Users find AdRoll has limited features, especially in video integration and support for various advertising platforms.
  • Users find campaign setup confusing and navigation cluttered due to limited management tools and broad targeting options.
  • Users find the reporting limitations of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics.
  • Users find AdRoll expensive due to costs associated with frequent campaign edits and unclear reporting.
  • Users find reporting to be overly complex, making it challenging to quickly derive key insights from data.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Ease of Use: 8.4/10 (Category avg: 8.5/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 178

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Quality of Support: 8.8/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • Twitter: @TheTradeDesk
    20,680 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 31% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk's advanced targeting options and transparency, enhancing campaign performance and efficiency.
  • Users find The Trade Desk remarkably easy to use, allowing for quick and intuitive campaign setup and management.
  • Users value the advanced audience targeting of The Trade Desk, enhancing their campaigns with diverse and complex options.
  • Users appreciate The Trade Desk's advanced targeting options, enabling precise audience engagement and optimized campaign performance.
  • Users appreciate the effective campaign management features of The Trade Desk, enabling optimized and user-friendly digital ad campaigns.
Cons
  • Users face a steep learning curve with The Trade Desk, particularly challenging for newcomers to navigate effectively.
  • Users find the expensive minimum spend and complexity a barrier for smaller campaigns and new team members.
  • Users often face a steep learning curve with The Trade Desk, making it challenging for new users to adapt.
  • Users note the complex setup and steep learning curve that hinder accessibility for smaller campaigns and new users.
  • Users find the difficult setup of The Trade Desk challenging, particularly for new users and smaller teams.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Vendasta AI Platform

From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. These AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Vendasta is a SOC 2 Type 2 attested organization committed to maintaining strong security and data privacy standards. Visit our Trust Center at trust.vendasta.com to access security documentation, compliance certifications, and data privacy information.

Average Rating: 4.5/5.0

Total Reviews: 538

How Do G2 Users Rate Vendasta AI Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Ease of Use: 8.5/10 (Category avg: 8.5/10)
  • Quality of Support: 9.1/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Vendasta AI Platform?

  • Seller: Vendasta
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Saskatchewan
  • Twitter: @Vendasta
    3,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    742 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Management Consulting
  • Company Size: 84% Small, 11% Medium

What Do G2 Reviewers Say About Vendasta AI Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support of Vendasta AI Platform, enhancing onboarding and ongoing assistance effectively.
  • Users highly value the outstanding customer support from Vendasta, appreciating quick responses and a positive, validating attitude.
  • Users appreciate the ease of use of the Vendasta AI Platform, which simplifies marketing tasks and enhances efficiency.
  • Users love the comprehensive tools and AI services within Vendasta AI Platform, streamlining their marketing and support needs.
  • Users value the time-saving efficiency of Vendasta AI, transforming manual tasks into automated solutions effortlessly.
Cons
  • Users face a challenging learning curve due to complex integrations and automations that hinder user experience.
  • Users find the limited features of Vendasta AI Platform restrict their usage and complicate the overall experience.
  • Users find the difficult learning curve challenging, often needing extensive support to navigate the platform effectively.
  • Users find missing features and limited capabilities hinder the Vendasta AI Platform's effectiveness and usability.
  • Users find the complexity of Vendasta AI Platform concerning, often struggling with setups and integrations impacting performance.

What Are Recent G2 Reviews of Vendasta AI Platform?

What Are G2 Users Discussing About Vendasta AI Platform?

Prisma

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.

Average Rating: 4.0/5.0

Total Reviews: 426

How Do G2 Users Rate Prisma?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.6/10)
  • Ease of Use: 7.8/10 (Category avg: 8.5/10)
  • Quality of Support: 8.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.3/10)

Who Is the Company Behind Prisma?

  • Seller: Mediaocean
  • Company Website:
  • Year Founded: 1967
  • HQ Location: New York, NY
  • Twitter: @TeamMediaocean
    9,812 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Assistant Media Planner, Media Planner
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 50% Large, 38% Medium

What Do G2 Reviewers Say About Prisma?

AI-generated summary from verified user reviews

Pros
  • Users find Prisma to be easy to use and navigate, appreciating the organized data and daily usability.
  • Users appreciate the efficiency of Prisma, enhancing accuracy and streamlining the billing process effectively.
  • Users appreciate the streamlined campaign management in Prisma, enhancing organization and efficiency across multiple financial details.
  • Users love the intuitive navigation of Prisma, finding it visually clear and easy to use.
  • Users appreciate the clear and visually appealing interface of Prisma, making navigation easy and efficient.
Cons
  • Users find Prisma to have a slow performance, causing frustration during tasks like invoicing and campaign creation.
  • Users report encountering technical issues with glitches and errors, complicating operations and disrupting workflow.
  • Users often face error issues with saving changes and glitchy campaign creation, leading to unnecessary extra work.
  • Users find the functionality limitations of Prisma frustrating, citing a steep learning curve and clunky interface.
  • Users face issues with software bugs in Prisma, leading to confusion, lag, and inefficient functionality.

What Are Recent G2 Reviews of Prisma?

What Are G2 Users Discussing About Prisma?

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

Average Rating: 4.3/5.0

Total Reviews: 305

How Do G2 Users Rate Fluency?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Ease of Use: 7.5/10 (Category avg: 8.5/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Fluency?

  • Seller: Fluency
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Burlington, Vermont
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Analyst, Marketing Manager
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 53% Medium, 24% Small

What Do G2 Reviewers Say About Fluency?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fluency, highlighting its intuitive dashboard and straightforward setup process.
  • Users appreciate the efficiency of Fluency, as it saves time and simplifies campaign management significantly.
  • Users love the efficient budget management in Fluency, facilitating seamless campaign oversight and effective ad spend control.
  • Users love the efficiency of campaign management in Fluency, thanks to centralized tools and real-time insights.
  • Users appreciate the time-saving capabilities of Fluency, enabling efficient campaign management and streamlined workflow.
Cons
  • Users note a challenging learning curve due to Fluency's complexity and new processes compared to familiar tools.
  • Users report several software bugs in Fluency, causing frustration with notifications and unreliable changes being saved.
  • Users find the steep learning curve of Fluency overwhelming, suggesting improvements in onboarding and documentation would help.
  • Users face navigation issues in Fluency, finding the interface messy and cumbersome for managing campaigns and assets.
  • Users often face error issues with Fluency, impacting their experience and increasing workload without adequate support.

What Are Recent G2 Reviews of Fluency?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    536 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
  • Users appreciate the intuitive analytics of the Quantcast Platform, enabling efficient insights and enhanced decision-making.
  • Users appreciate the advanced audience targeting of Quantcast Platform, enhancing their campaign effectiveness and insights.
Cons
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Smarter Ecommerce

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.

Average Rating: 4.7/5.0

Total Reviews: 82

How Do G2 Users Rate Smarter Ecommerce?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 9.0/10 (Category avg: 8.5/10)
  • Quality of Support: 9.7/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Smarter Ecommerce?

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 32% Small

What Are Recent G2 Reviews of Smarter Ecommerce?

What Are G2 Users Discussing About Smarter Ecommerce?

FCC Ads Manager

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!

Average Rating: 4.3/5.0

Total Reviews: 68

How Do G2 Users Rate FCC Ads Manager?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Quality of Support: 8.2/10 (Category avg: 8.7/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind FCC Ads Manager?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 48% Small, 45% Medium

What Are Recent G2 Reviews of FCC Ads Manager?

OpenClips

OpenClips.AI is an AI video and image generation platform that brings every major generative model, Seedance, Veo, Kling, Hailuo, Seedream, Flux, and more, into a single composer. Instead of managing separate subscriptions and prompt formats across tools, users pick the model that fits the shot, attach a product photo or reference image, and generate ad-ready video and image creative in minutes. The platform is built for marketers, ecommerce sellers, and creators who need high volume, high-quality creative without hiring a production team or learning prompt engineering for each model separately. Pricing runs on a pay-per-render credit system with a free tier to start, no subscription commitment required, and every render includes a commercial usage license. Key capabilities: text-to-video and image-to-video generation, a growing library of pre-built launch-ready formats, a public community feed where every clip ships with its original prompt for transparency and remixing, and continuous model additions as new releases become genuinely useful, without disrupting the existing workflow.

Average Rating: 5.0/5.0

Total Reviews: 29

How Do G2 Users Rate OpenClips?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.6/10)
  • Ease of Use: 9.8/10 (Category avg: 8.5/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind OpenClips?

  • Seller: OpenClips
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Podgorica, ME
  • LinkedIn® Page: www.linkedin.com

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 72% Small, 24% Medium

What Are Recent G2 Reviews of OpenClips?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026

Cross-Channel Advertising Topics

Expand/Collapse

Learn More About Cross-Channel Advertising Software

What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

  • Create more touchpoints for brands, increasing the chances of conversions
  • Create a single cross-channel view of the customer buying journey across channels
  • Multiple connections with buyers or customers through their preferred channels
  • Provide a positive brand experience and build lasting relationships
  • Gain better insights into cross-channel campaigns and advertisements
  • Increase brand visibility and customer engagement

Why Use Cross-Channel Advertising Software?

Connect with consumers on all of their favorite channels — Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

Increase customer engagement and improve customer loyalty — Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

Enhance brand visibility and awareness — Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

Ensure more customer touchpoints, and better customer insights and experience — Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

Track ROI — Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

Marketing teams — Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

Cross-Channel Advertising Software Features

Campaign management — Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

Campaign analysis — This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

Real-time dashboards — The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

Advertising performance — Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

Integrations — Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

Attribution models — With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

Reporting and analytics — Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

Potential Issues with Cross-Channel Advertising Software

Personalized messages and medium — Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

Increased time and expenses — With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.