The reach beyond Google and Meta is the biggest win. It gives us a genuine third channel to put clients in front of premium publisher audiences rather than just shifting budget between the same two platforms. Performance-based bidding lets us optimise toward actual conversions, and support has been responsive when managing multiple accounts. Review collected by and hosted on G2.com.

The learning curve is steeper than the mainstream platforms, and campaigns need a decent conversion volume before performance stabilises, so early results can be patchy. Reporting could also be more intuitive. Pulling the insights we want sometimes takes more digging than it should. Review collected by and hosted on G2.com.