Link copied to clipboard # Gladly vs Kustomer Comparison - What are their main differences? Share [ Export ](/compare/gladly/kustomer/export.csv) GladlyKustomer[+ Add Product](#) Pricing **Gladly** No pricing available **Kustomer** Free Trial **Contact Us** ยท Kustomer Pricing **Pricing Insights** from reviews Time to Implement **Gladly** 2 months Based on 42 responses **Kustomer** 2 months Based on 35 responses Return on Investment **Gladly** 12 months3 months sooner Based on 27 responses **Kustomer** 15 months Based on 27 responses Perceived Cost **Gladly** $$$$$ **Kustomer** $$$$$ Average Discount **Gladly** 11% **Kustomer** 12%1% more ![Gladly](https://images.g2crowd.com/uploads/product/hd_favicon/8aaa2b1ae4369fe350abc7ddca7d7028/gladly.svg "Gladly") ![Kustomer](https://images.g2crowd.com/uploads/product/hd_favicon/549a61e64a7f54024fa731bd899ce6f7/kustomer.svg "Kustomer") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Gladly** [ Ease of Use (191) ](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1042428&qs=pros-and-cons#reviews)[ Helpful (135) ](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1041354&qs=pros-and-cons#reviews)[ Missing Features (40) ](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1039243&qs=pros-and-cons#reviews)[ Complexity (31) ](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1041619&qs=pros-and-cons#reviews) **Kustomer** [ Ease of Use (56) ](https://www.g2.com/products/kustomer/reviews?filters%5Bsentiment_snippet%5D=1350016&qs=pros-and-cons#reviews)[ Features (42) ](https://www.g2.com/products/kustomer/reviews?filters%5Bsentiment_snippet%5D=1349474&qs=pros-and-cons#reviews)[ Slow Performance (21) ](https://www.g2.com/products/kustomer/reviews?filters%5Bsentiment_snippet%5D=1349111&qs=pros-and-cons#reviews)[ Slow Loading (17) ](https://www.g2.com/products/kustomer/reviews?filters%5Bsentiment_snippet%5D=1349594&qs=pros-and-cons#reviews) Integrations **Gladly** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cd804ef20e15e6afc01c5980a8dcf607/assembled-wfm.png "Product Avatar Image") Assembled WFM ](https://www.g2.com/products/assembled-wfm/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eac408c131f013530178efd9a9ca600/freshdesk.png "Product Avatar Image") Freshdesk ](https://www.g2.com/products/freshdesk/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/gladly/integrations) **Kustomer** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c9257c8f58f5609fa620ad04685c0302/google-admin.png "Product Avatar Image") Admin ](https://www.g2.com/products/google-admin/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image") Aircall ](https://www.g2.com/products/aircall/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5d96f3961b9daaa78f9da6f76d5b8e55/appbot.png "Product Avatar Image") Appbot ](https://www.g2.com/products/appbot/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7a56e684dc598f6db412d26903dc66a/chargebee.png "Product Avatar Image") Chargebee ](https://www.g2.com/products/chargebee/reviews)[ View all ](https://www.g2.com/products/kustomer/integrations) Screenshots **Gladly** ![Gladly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1468839/1.0-_2_-min.jpg) **Kustomer** No screenshot available **Ratings** from reviews Meets Requirements **Gladly** 9.3 9.3803 **Kustomer** 8.9 8.9416 Ease of Use **Gladly** 9.5 9.5809 **Kustomer** 8.8 8.8431 Ease of Setup **Gladly** 9.3 9.3323 **Kustomer** 8.7 8.7241 Ease of Admin **Gladly** 9.2 9.2177 **Kustomer** 8.2 8.2157 Quality of Support **Gladly** 9.4 9.4766 **Kustomer** 9.0 9.0397 Has the product been a good partner in doing business? **Gladly** 9.5 9.5177 **Kustomer** 8.8 8.8153 Product Direction (% positive) **Gladly** 9.4 9.4770 **Kustomer** 8.7 8.7401 **Features** ratings from reviews AI Customer Support Agents 8.4 17 8.4 10 Conversational Support 9.0 348 8.9 228 Customer Self-Service 8.6 279 8.5 110 Digital Customer Service Platforms 8.5 47 8.3 38 Live Chat 9.0 445 8.4 256 Social Customer Service 9.3 253 9.0 54 Help Desk 9.0 396 8.7 301 Contact Center 9.0 467 Not enough data Customer Service Automation 8.6 63 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 22.3% Mid-Market(51-1000 emp.) 61.0% Enterprise(\> 1000 emp.) 16.8% Small-Business(50 or fewer emp.) 22.3% Mid-Market(51-1000 emp.) 61.0% Enterprise(\> 1000 emp.) 16.8% Small-Business(50 or fewer emp.) 21.3% Mid-Market(51-1000 emp.) 66.3% Enterprise(\> 1000 emp.) 12.4% Small-Business(50 or fewer emp.) 21.3% Mid-Market(51-1000 emp.) 66.3% Enterprise(\> 1000 emp.) 12.4% **Reviewers' Industry** [![Gladly](https://images.g2crowd.com/uploads/product/hd_favicon/8aaa2b1ae4369fe350abc7ddca7d7028/gladly.svg "Gladly")](https://www.g2.com/products/gladly/reviews) Gladly Retail 23.6% Consumer Services 15.5% Furniture 8.9% Apparel & Fashion 7.8% Consumer Goods 6.5% Other 37.7% [![Kustomer](https://images.g2crowd.com/uploads/product/hd_favicon/549a61e64a7f54024fa731bd899ce6f7/kustomer.svg "Kustomer")](https://www.g2.com/products/kustomer/reviews) Kustomer Consumer Services 13.9% Retail 11.1% Health, Wellness and Fitness 6.0% Apparel & Fashion 5.8% Food & Beverages 5.4% Other 57.9% Alternatives **Gladly Alternatives** ![Salesforce Service Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/e2170cb2fb1e97e4b23447ad004fa376/agentforce-service-formerly-salesforce-service-cloud.svg "Salesforce Service Cloud") [ Salesforce Service Cloud ](/products/agentforce-service-formerly-salesforce-service-cloud/reviews) ![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service") [ Zendesk for Customer Service ](/products/zendesk-for-customer-service/reviews) ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ![Freshdesk](https://images.g2crowd.com/uploads/product/hd_favicon/700ca107b848b083e9b0659a98efb160/freshdesk.svg "Freshdesk") [ Freshdesk ](/products/freshdesk/reviews) **Kustomer Alternatives** ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service") [ Zendesk for Customer Service ](/products/zendesk-for-customer-service/reviews) ![Freshdesk](https://images.g2crowd.com/uploads/product/hd_favicon/700ca107b848b083e9b0659a98efb160/freshdesk.svg "Freshdesk") [ Freshdesk ](/products/freshdesk/reviews) ![Gorgias](https://images.g2crowd.com/uploads/product/hd_favicon/f2ea93430628f5d7db1467087af9ec37/gorgias.svg "Gorgias") [ Gorgias ](/products/gorgias/reviews) ## Gladly vs Kustomer FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Kustomer vs Gladly? Gladly stands out for higher reviewer satisfaction across all major dimensions, including a 0.3-point lead in overall rating and a 0.6-point advantage in Ease of Use. | [Kustomer](https://www.g2.com/products/kustomer/reviews) | [Gladly](https://www.g2.com/products/gladly/reviews) | | --- | --- | | 4.4/5 (565 reviews) | 4.7/5 (1115 reviews) | | Mid-Market | Mid-Market | | 8.7 | 9.3 | | 9.0 | 9.4 | | Ease of Use (56 all-time mentions) | Ease of Use (191 all-time mentions) | ### How do the pricing models of Kustomer and Gladly compare? Gladly is rated as the stronger value, with higher reviewer satisfaction on price and cost-related dimensions. - **Kustomer:** In recent reviews, several reviewers mention that Kustomer's pricing is on the higher side for the service provided, with some noting competitors offer similar features at lower rates. - **Gladly:** Reviewers describe Gladly as a premium-priced solution but consistently highlight satisfaction with the value received, especially for its unified customer view and efficiency gains. - **Switching reasons:** Reviewers switching to Gladly cite improved workflow efficiency and a more customer-centric experience as key drivers, despite the higher investment. ### What are the best alternatives to Kustomer and Gladly? The top 3 alternatives to Kustomer and Gladly are Agentforce Service, Fin, and Zendesk for Customer Service. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Kustomer](https://www.g2.com/products/kustomer/reviews) | 4.4/5 (565) | Mid-Market | Pricing is on the higher side for the service provided | Ease of Use (56 all-time mentions) | | [Gladly](https://www.g2.com/products/gladly/reviews) | 4.7/5 (1115) | Mid-Market | Premium-priced but delivers strong value and efficiency | Ease of Use (191 all-time mentions) | | [Agentforce Service](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) | 4.4/5 (7359) | Mid-Market | โ€” | Customizability and scalability | | [Fin](https://www.g2.com/products/fin/reviews) | 4.5/5 (3901) | Small-Business | โ€” | Automation and AI-driven support | | [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) | 4.3/5 (7032) | Mid-Market | โ€” | Omnichannel support and integrations | ### Which Help Desk features should I prioritize when comparing Kustomer and Gladly? Buyers should prioritize Ease of Use, Integrations, Automation, Reporting, and Email capabilities when comparing Kustomer and Gladly. - **Ease of Use:** Gladly scores 9.5 and Kustomer 8.8; Gladly has 191 all-time mentions, Kustomer 56. - **Integrations:** Gladly has 59 all-time mentions, Kustomer 18; both products are frequently cited for Shopify integration. - **Automation:** Kustomer has 20 all-time mentions for automation features; Gladly reviewers highlight AI and workflow automation in recent reviews. - **Reporting:** Both products receive reviewer feedback on reporting, with Kustomer's reporting cited as a trade-off and Gladly's reporting noted as needing improvement in recent reviews. - **Email:** Email is the most frequently mentioned feature across both products, with reviewers highlighting unified email management and conversation history. ### What are the pros and cons of Kustomer vs Gladly? Gladly's headline strength is its ease of use, while Kustomer is recognized for its feature set and automation capabilities. - **Kustomer strengths:** Features (42 all-time mentions), helpfulness (37), automation (20), integrations (18), and efficiency (30). - **Kustomer trade-offs:** Slow performance (21), slow loading (17), learning curve (16), complexity (14), and reporting limitations (13). - **Gladly strengths:** Ease of use (191), helpfulness (135), features (128), efficiency (105), integrations (59), and customer support (78). - **Gladly trade-offs:** Missing features (40), reporting and analytics customization limitations, and higher price noted in recent reviews. ### Is Kustomer or Gladly better for small businesses? Fin is the top-rated alternative for small businesses, but between Kustomer and Gladly, Gladly is favored for small-business fit based on reviewer sentiment and ease of use. - **Kustomer:** Largest segment is Mid-Market; reviewers note ease of setup and helpful support, but some cite a steeper learning curve and higher pricing as barriers for small teams. - **Gladly:** Largest segment is Mid-Market; reviewers consistently highlight ease of use, intuitive interface, and workflow efficiency, making it attractive for small businesses seeking simplicity and unified customer management. ### Which Help Desk platform has better integrations? Gladly is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool coverage. - **Kustomer:** Shopify (23 all-time mentions), UJET (14), and Amazon Connect are frequently cited integrations. - **Gladly:** Shopify (36 all-time mentions), Slack, and Freshdesk are named integrations, with 59 all-time mentions for integrations overall. ### How do Kustomer and Gladly compare on customer support? Gladly leads on Quality of Support with a 0.4-point advantage over Kustomer (9.4 vs 9.0). - **Kustomer:** Reviewers describe support as friendly, knowledgeable, and responsive, with 20 all-time mentions for customer support, though some note occasional delays and onboarding complexity. - **Gladly:** Reviewers consistently praise Gladly's support for being helpful and efficient, with 78 all-time mentions, and highlight strong onboarding and ongoing assistance. ### Which is easier to implement, Kustomer or Gladly? Gladly is rated higher for Ease of Setup, with a 0.6-point lead over Kustomer (9.3 vs 8.7). - **Kustomer:** Reviewers describe setup as straightforward and user-friendly, with most citing easy onboarding but some noting complexity for advanced configurations. - **Gladly:** Reviewers consistently highlight easy and intuitive setup, with many stating they became proficient within a day and found the process smooth and efficient. ### Which product has better Email? Gladly is favored for Email, with higher reviewer satisfaction and more all-time mentions for unified email management. - **Kustomer:** Email is frequently cited as a core feature, with reviewers noting unified email threads and integration with macros, but some mention challenges with email formatting and automation. - **Gladly:** Email is the most frequently mentioned feature, with reviewers praising the unified conversation thread, ease of tracking, and AI-powered email responses, contributing to higher satisfaction scores.