Best Display Advertising Software

How Many Display Advertising Software Products Does G2 Track?

Total Products under this Category: 222

Category Stats (Sep 2026)

  • Average Rating: 4.24/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Realize (+1.36%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Display Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 15,100+ Authentic Reviews
  • 222+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Display Advertising Software

G2 Grid® for Display Advertising Software plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, AdRoll, AdRoll ABM (Formerly RollWorks), Quantcast Platform, LocaliQ, Brave, and Facebook for Business.

Underlying data: [Grid® JSON](https://www.g2.com/categories/display-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=quantcast-platform&focus%5B%5D=localiq&focus%5B%5D=brave&focus%5B%5D=facebook-for-business)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 893

How Do G2 Users Rate StackAdapt?

  • Close Ecosystem API: 8.7/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Display Functionality: 9.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • Twitter: @StackAdapt
    2,579 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 32% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of StackAdapt, appreciating its user-friendly interface and efficient campaign setup.
  • Users praise StackAdapt for its superior customer support, receiving proactive assistance that enhances their advertising strategies.
  • Users commend StackAdapt's exceptionally helpful team for providing strategic insights and fast support, enhancing campaign management.
  • Users value StackAdapt for its excellent customer service and helpful support team, enhancing their advertising experience significantly.
  • Users value the user-friendly interface and robust features of StackAdapt for managing ad campaigns effectively.
Cons
  • Users note reporting limitations in StackAdapt, finding it complex and time-consuming to organize necessary data.
  • Users find reporting issues complicate data organization and rely on support for custom pulls, hindering efficiency.
  • Users find the budget management process complicated with transparency issues and restrictions on credit card billing limits.
  • Users find limited reporting capabilities make data organization more complex and time-consuming than expected.
  • Users find the reporting functionality complex, often needing custom support pulls to access organized data efficiently.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 177

How Do G2 Users Rate The Trade Desk?

  • Close Ecosystem API: 8.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.6/10)
  • Display Functionality: 8.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • Twitter: @TheTradeDesk
    20,680 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 31% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk's advanced targeting options and transparency, enhancing campaign performance and efficiency.
  • Users find The Trade Desk remarkably easy to use, allowing for quick and intuitive campaign setup and management.
  • Users value the advanced audience targeting of The Trade Desk, enhancing their campaigns with diverse and complex options.
  • Users appreciate The Trade Desk's advanced targeting options, enabling precise audience engagement and optimized campaign performance.
  • Users appreciate the effective campaign management features of The Trade Desk, enabling optimized and user-friendly digital ad campaigns.
Cons
  • Users face a steep learning curve with The Trade Desk, particularly challenging for newcomers to navigate effectively.
  • Users find the expensive minimum spend and complexity a barrier for smaller campaigns and new team members.
  • Users often face a steep learning curve with The Trade Desk, making it challenging for new users to adapt.
  • Users note the complex setup and steep learning curve that hinder accessibility for smaller campaigns and new users.
  • Users find the difficult setup of The Trade Desk challenging, particularly for new users and smaller teams.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 765

How Do G2 Users Rate AdRoll?

  • Close Ecosystem API: 7.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Display Functionality: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.3/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll's platform to be easy to use, making campaign setup accessible for beginners and experts alike.
  • Users appreciate the ease of cross-channel retargeting with AdRoll, enhancing engagement and simplifying campaign management.
  • Users value the ease of campaign management with AdRoll, praising its user-friendly platform and effective integrations.
  • Users appreciate the easy setup of AdRoll, allowing quick campaign creation and efficient brand visibility.
  • Users commend the responsive customer support team, always ready to assist with resolutions and enhance user experience.
Cons
  • Users find AdRoll has limited features, especially in video integration and support for various advertising platforms.
  • Users find campaign setup confusing and navigation cluttered due to limited management tools and broad targeting options.
  • Users find the reporting limitations of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics.
  • Users find AdRoll expensive due to costs associated with frequent campaign edits and unclear reporting.
  • Users find reporting to be overly complex, making it challenging to quickly derive key insights from data.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Close Ecosystem API: 7.4/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Close Ecosystem API: 7.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Display Functionality: 8.5/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    536 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
  • Users appreciate the intuitive analytics of the Quantcast Platform, enabling efficient insights and enhanced decision-making.
  • Users appreciate the advanced audience targeting of Quantcast Platform, enhancing their campaign effectiveness and insights.
Cons
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

LocaliQ

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

Average Rating: 4.5/5.0

Total Reviews: 1,064

How Do G2 Users Rate LocaliQ?

  • Close Ecosystem API: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.6/10)
  • Display Functionality: 9.1/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.3/10)

Who Is the Company Behind LocaliQ?

  • Seller: USA TODAY Co.
  • Company Website:
  • Year Founded: 1906
  • HQ Location: Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
  • LinkedIn® Page: www.linkedin.com
    5,795 employees on LinkedIn®
  • Ownership: NYSE: GCI

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About LocaliQ?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from LocaliQ, noting their responsiveness, personalization, and strategic guidance.
  • Users value the responsive team communication and ease of use that LocaliQ consistently provides during marketing efforts.
  • Users value the team's helpfulness, noting their genuine care and proactive support for achieving success.
  • Users highlight the significant business growth achieved with LocaliQ, boosting leads and enhancing marketing strategies effectively.
  • Users appreciate the ease of use of LocaliQ, streamlining target audience selection and campaign management effortlessly.
Cons
  • Users find LocaliQ expensive, emphasizing the challenge of high costs for small businesses with limited budgets.
  • Users find the high costs of LocaliQ challenging, especially for small businesses with limited budgets.
  • Users express concern over limited features in LocaliQ, impacting lead quality and regional support.
  • Users face a lack of customer support with LocaliQ, resulting in a challenging learning experience.
  • Users report overpromised sales results with vague metrics and aggressive upselling tactics, leading to dissatisfaction.

What Are Recent G2 Reviews of LocaliQ?

What Are G2 Users Discussing About LocaliQ?

Brave

Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Users get a private, speedier Web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. Users can opt into privacy-respecting ads that reward them with a frequent flyer-like token they can redeem or use to tip or contribute to publishers and other content creators. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries. Brave currently has over 50 million monthly active users and 20 million daily active users. Brave Software was co-founded by Brendan Eich, creator of JavaScript and co-founder of Mozilla (Firefox), and Brian Bondy, formerly of Khan Academy and Mozilla.

Average Rating: 4.6/5.0

Total Reviews: 527

How Do G2 Users Rate Brave?

  • Close Ecosystem API: 8.8/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Display Functionality: 9.4/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Brave?

  • Seller: Brave
  • Year Founded: 2015
  • HQ Location: San Francisco, California
  • Twitter: @brave
    417,539 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    363 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Student
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 58% Small, 29% Medium

What Do G2 Reviewers Say About Brave?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automatic ad blocking in Brave, enhancing privacy and creating a faster, cleaner browsing experience.
  • Users appreciate the strong focus on privacy and security in Brave, enhancing their browsing experience significantly.
  • Users appreciate the unique Brave Rewards system, enhancing their browsing experience while maintaining privacy and speed.
  • Users love the impressive speed and efficiency of Brave, enhancing their browsing experience significantly.
  • Users find Brave's ease of use remarkable, thanks to its fast setup and smooth integration of features.
Cons
  • Users face ad complaints as some websites require disabling shields for proper functionality and can be confusing.
  • Users note the limited extensions available in Brave compared to Chrome, impacting customization and functionality.
  • Users experience frustrating slow performance with Brave due to high RAM usage and lag during multitasking.
  • Users face ad issues with Brave, requiring manual adjustments for some websites due to strict blocking features.
  • Users experience feature issues with Brave due to overwhelming options and confusing settings affecting usability and onboarding.

What Are Recent G2 Reviews of Brave?

Realize

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

Average Rating: 3.7/5.0

Total Reviews: 69

How Do G2 Users Rate Realize?

  • Close Ecosystem API: 10.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.6/10)
  • Display Functionality: 10.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Realize?

  • Seller: Taboola
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @taboola
    11,236 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,021 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 33% Medium

What Do G2 Reviewers Say About Realize?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of generating ads with AI-generated headlines, simplifying their advertising process significantly.
  • Users find Taboola to be a cost-effective solution for generating high volume traffic efficiently.
  • Users value the ease of generating ads with AI assistance, enhancing their marketing effectiveness and creativity.
  • Users value the high volume traffic provided by Taboola, finding it a cost-effective solution for reaching audiences.
  • Users find that Taboola effectively helps in capturing more leads, enhancing their business promotion efforts.
Cons
  • Users experience lead discrepancy issues in Realize, making it challenging to track and count leads effectively.
  • Users face difficulties due to data inaccuracy, as lead discrepancies hinder effective lead counting.
  • Users face challenges due to lead discrepancies that complicate the accurate counting of leads in Realize.
  • Users experience integration problems with Realize, finding navigation difficult and customer support lacking effectiveness.
  • Users experience a lack of innovation in Realize, facing difficulties with navigation and poor customer support.

What Are Recent G2 Reviews of Realize?

What Are G2 Users Discussing About Realize?

PropellerAds

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification.

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate PropellerAds?

  • Close Ecosystem API: 8.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.6/10)
  • Display Functionality: 9.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.3/10)

Who Is the Company Behind PropellerAds?

  • Seller: PropellerAds
  • Year Founded: 2011
  • HQ Location: Limassol, CY
  • Twitter: @propellerads
    3,875 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    178 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 72% Small, 9% Medium

What Do G2 Reviewers Say About PropellerAds?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of PropellerAds, finding it user-friendly for creating and managing campaigns.
  • Users value the high-quality traffic and support from PropellerAds, facilitating successful campaigns and effective testing.
  • Users commend the easy intuitive setup of PropellerAds, enabling quick access to its powerful features and traffic.
  • Users value the exceptional customer support from PropellerAds, noting quick responses and effective problem-solving.
  • Users appreciate the optimization efficiency of PropellerAds, enjoying swift campaign reviews and impressive targeting capabilities.
Cons
  • Users face account management issues with PropellerAds, including strict rules and slow responses from account managers.
  • Users face strict ad moderation issues with PropellerAds, risking account suspension for minor violations.
  • Users find the high entry barrier for deposits a hurdle, limiting flexibility in testing campaigns effectively.
  • Users notice that inconsistent traffic quality and a short data retention period hinder effective campaign optimization.
  • Users find PropellerAds expensive, especially due to high rates for some geos despite quality traffic.

What Are Recent G2 Reviews of PropellerAds?

What Are G2 Users Discussing About PropellerAds?

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

Average Rating: 4.2/5.0

Total Reviews: 1,393

How Do G2 Users Rate Facebook for Business?

  • Close Ecosystem API: 8.2/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Facebook for Business?

  • Seller: Meta Platforms, Inc
  • Year Founded: 2008
  • HQ Location: Menlo Park, CA
  • Twitter: @Meta
    9,891,711 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164,238 employees on LinkedIn®
  • Ownership: NASDAQ: META

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 67% Small, 26% Medium

What Do G2 Reviewers Say About Facebook for Business?

AI-generated summary from verified user reviews

Pros
  • Users value the granularity of audience targeting offered by Facebook for Business, which drives significant business growth.
  • Users appreciate the user-friendly interface of Facebook for Business, making it simple to manage and promote their brands.
  • Users value the global advertising capabilities of Facebook for Business, facilitating easy client outreach and business management.
  • Users value the exceptional audience reach of Facebook for Business, significantly boosting their visibility and customer engagement.
  • Users appreciate the globally-reaching campaign management of Facebook for Business, enhancing visibility and client attraction effortlessly.
Cons
  • Users often face ad issues like frequent bans and struggles with policy compliance affecting their advertising effectiveness.
  • Users find customer support frustratingly inaccessible, making it challenging to resolve issues on Facebook for Business.
  • Users struggle with ad management issues, facing frequent account bans and complicated support that hinders effective advertising.
  • Users find the complex ad interface and poor UX of Facebook for Business challenging and confusing for campaign management.
  • Users criticize the limited features of Facebook for Business, which hinders creativity and effective ad management.

What Are Recent G2 Reviews of Facebook for Business?

What Are G2 Users Discussing About Facebook for Business?

FCC Ads Manager

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!

Average Rating: 4.3/5.0

Total Reviews: 68

How Do G2 Users Rate FCC Ads Manager?

  • Close Ecosystem API: 7.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Display Functionality: 8.6/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind FCC Ads Manager?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 48% Small, 45% Medium

What Are Recent G2 Reviews of FCC Ads Manager?

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Average Rating: 4.4/5.0

Total Reviews: 31

How Do G2 Users Rate Amazon Display Ads?

  • Close Ecosystem API: 7.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Amazon Display Ads?

  • Seller: Amazon
  • Year Founded: 1994
  • HQ Location: Seattle, WA
  • Twitter: @amazon
    5,898,422 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    765,743 employees on LinkedIn®
  • Ownership: AMZN

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 56% Small, 34% Medium

What Do G2 Reviewers Say About Amazon Display Ads?

AI-generated summary from verified user reviews

Pros
  • Users value the hassle-free usability of Amazon Display Ads, enjoying a seamless advertising experience and budget control.
  • Users value the affordable pricing of Amazon Display Ads, appreciating the wide range of cost-effective products available.
  • Users appreciate the easy-to-use interface of Amazon Display Ads for personalized KPI dashboards and data analysis.
  • Users appreciate the cost-saving options of Amazon Display Ads, enabling easy budget control and effective advertising.
  • Users value the hassle-free service of Amazon Display Ads, enjoying a wide selection of affordable products for advertising.
Cons
  • Users find the reporting interface complex, leading to challenges in setup and audience transparency.
  • Users find the setup process complicated, suggesting it could be simplified for a better experience.
  • Users find the cost for bidding too high, making Amazon Display Ads less appealing for e-commerce companies.
  • Users find the complex setup of Amazon Display Ads challenging and suggest it needs simplification for better usability.
  • Users face challenges with dependency on the Amazon platform, limiting their selling flexibility and options.

What Are Recent G2 Reviews of Amazon Display Ads?

What Are G2 Users Discussing About Amazon Display Ads?

AdCreative.ai

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots ready to be used. Ad Videos: Generate captivating ad videos at scale in minutes. Bring your brand to life and engage your audience like never before. Template Builder: Streamline your design process with our template builder, automating your workflow to save time and enhance creativity. Social Templates: Tap into the power of our community with social templates. Discover and use the top-performing ads crafted by our community builders. Getting started with AdCreative.ai is incredibly simple. Create your brand by uploading your logo and selecting your brand colors. Next, inform the AI about what you are selling and let it generate conversion-focused ad creatives, texts, and audiences in seconds. Visit: www.AdCreative.ai to learn more!

Average Rating: 4.3/5.0

Total Reviews: 781

How Do G2 Users Rate AdCreative.ai?

  • Close Ecosystem API: 8.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind AdCreative.ai?

  • Seller: AdCreative.ai
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Paris, FR
  • Twitter: @AdCreativeai
    3,613 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    276 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 91% Small, 7% Medium

What Do G2 Reviewers Say About AdCreative.ai?

AI-generated summary from verified user reviews

Pros
  • Users find AdCreative.ai's ease of use exceptional, enabling quick ad creation even without design experience.
  • Users love the creativity of AdCreative.ai, praising its ability to generate effective ads quickly and effortlessly.
  • Users value the time-saving capabilities of AdCreative.ai, allowing for quick and effective ad deployment and testing.
  • Users love the quick generation of high-quality ad creatives, significantly saving time and enhancing ad performance.
  • Users love how AI technology efficiently generates high-quality ad creatives, significantly enhancing their ad performance and saving time.
Cons
  • Users find the pricing to be high, especially impacting smaller businesses seeking more affordable options.
  • Users find the limited customization options hinder creative uniqueness and flexibility in their advertising needs.
  • Users find the limited customization options restrict unique design needs, impacting the overall creative experience with AdCreative.ai.
  • Users report billing issues with unauthorized charges and poor customer support, leading to frustration and disappointment.
  • Users report frustrating subscription issues related to unclear billing and unresponsive support, leading to unexpected charges.

What Are Recent G2 Reviews of AdCreative.ai?

What Are G2 Users Discussing About AdCreative.ai?

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

Average Rating: 4.3/5.0

Total Reviews: 305

How Do G2 Users Rate Fluency?

  • Close Ecosystem API: 6.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Display Functionality: 6.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Fluency?

  • Seller: Fluency
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Burlington, Vermont
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Social Media Analyst
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 53% Medium, 24% Small

What Do G2 Reviewers Say About Fluency?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fluency, highlighting its intuitive dashboard and straightforward setup process.
  • Users appreciate the efficiency of Fluency, as it saves time and simplifies campaign management significantly.
  • Users love the efficient budget management in Fluency, facilitating seamless campaign oversight and effective ad spend control.
  • Users love the efficiency of campaign management in Fluency, thanks to centralized tools and real-time insights.
  • Users appreciate the time-saving capabilities of Fluency, enabling efficient campaign management and streamlined workflow.
Cons
  • Users note a challenging learning curve due to Fluency's complexity and new processes compared to familiar tools.
  • Users report several software bugs in Fluency, causing frustration with notifications and unreliable changes being saved.
  • Users find the steep learning curve of Fluency overwhelming, suggesting improvements in onboarding and documentation would help.
  • Users face navigation issues in Fluency, finding the interface messy and cumbersome for managing campaigns and assets.
  • Users often face error issues with Fluency, impacting their experience and increasing workload without adequate support.

What Are Recent G2 Reviews of Fluency?

Bannerflow

Bannerflow is a Creative Automation Platform designed to assist modern marketing teams in producing high-performing content more efficiently while maintaining quality and brand consistency. This innovative software solution addresses the challenges faced by marketers in today's fast-paced digital landscape, where the demand for engaging and personalized content is ever-increasing. Targeted primarily at marketing teams and creative professionals, Bannerflow streamlines creative workflows and automates repetitive production tasks, allowing users to focus on strategy and creativity rather than getting bogged down by manual processes. The platform is particularly beneficial for organizations that require the rapid production of diverse digital assets across multiple channels, including display ads, social media, video content, and more. By integrating real-time data into the creative process, Bannerflow empowers teams to make informed decisions that enhance the effectiveness of their campaigns. One of the standout features of Bannerflow is its support for a wide array of digital ad formats. This versatility enables marketers to create personalized and channel-specific campaigns with ease, which can lead to higher engagement rates and improved return on investment (ROI). The platform also facilitates dynamic creative optimization (DCO), allowing users to tailor their messaging based on audience insights and performance metrics. This capability not only enhances the relevance of the content but also ensures that it resonates with the target audience, driving better results. In addition to its robust feature set, Bannerflow emphasizes the importance of brand consistency across all marketing channels. By providing tools that allow for easy collaboration and version control, teams can ensure that their creative outputs align with established brand guidelines. This focus on consistency helps to build trust and recognition among consumers, further amplifying the impact of marketing efforts. Overall, Bannerflow stands out in the creative automation category by combining efficiency with creativity. Its ability to transform complex workflows into streamlined processes, coupled with its emphasis on data-driven decision-making, positions it as a valuable asset for marketing teams looking to enhance their content production capabilities while driving growth.

Average Rating: 4.5/5.0

Total Reviews: 191

How Do G2 Users Rate Bannerflow?

  • Close Ecosystem API: 7.3/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Bannerflow?

  • Seller: Bannerflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Stockholm
  • Twitter: @BannerFlow
    610 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    153 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Graphic Designer
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 46% Medium, 30% Large

What Do G2 Reviewers Say About Bannerflow?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding collaboration capabilities of Bannerflow, enhancing productivity and streamlining workflows across teams.
  • Users love the creative freedom that Bannerflow offers, enabling them to design professional banners effortlessly across platforms.
  • Users praise the excellent customer support of Bannerflow, noting their professionalism and commitment to efficiency.
  • Users value the design quality of Bannerflow, creating professional and personalized banners seamlessly across multiple platforms.
  • Users commend Bannerflow for its efficiency, enhancing collaboration and streamlining workflows for increased productivity.
Cons
  • Users find the learning curve steep, struggling with complex features and limited templates for effective banner creation.
  • Users find the limited templates in Bannerflow restrictive, hindering creativity and complicating the design process.
  • Users find the training difficulty in Bannerflow high, requiring significant time and skills to master its features.
  • Users feel overwhelmed by the complexity of Bannerflow, finding it challenging to master its various features.
  • Users feel highly restricted by the limited customization options in Bannerflow, affecting their design flexibility.

What Are Recent G2 Reviews of Bannerflow?

What Are G2 Users Discussing About Bannerflow?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024