I like the fact that is not structured like any other DSP. They made the user experience better instead of making it like DV360. Its more user friendly and it has better performance features. The pricing and inventory availability are similar to those of other DSPs, but it is more user-friendly. Also, being a smaller brand means you get higher-quality, personalized support compared to other platforms. I highly recommend it for agencies and brands that are making their first steps towards performance because they will provide the support and know-how to do so. Review collected by and hosted on G2.com.
The only downside I see is that it is not so mainstream yet, so it does not inspire the security it actually deserves. Review collected by and hosted on G2.com.
Thank you for your thoughtful review! We're glad to hear you're enjoying illumin's user experience and support. We appreciate your feedback and are committed to continuing to improve the platform while helping more advertisers discover everything illumin has to offer.