Best Event Management Platforms

How Many Event Management Platforms Products Does G2 Track?

Total Products under this Category: 616

Category Stats (Sep 2026)

  • Average Rating: 4.61/5 (↑0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Zoho Backstage (+1.45%) - Among all products in this category, Zoho Backstage recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Event Management Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,500+ Authentic Reviews
  • 616+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Event Management Platforms

G2 Grid® for Event Management Platforms plotting products by satisfaction and market presence

Highlighted products: Cvent Event Marketing & Management, Webex Events & Webinars, vFairs, Eventbrite, Swoogo, Whova, Bizzabo, and RingCentral Events.

Underlying data: [Grid® JSON](https://www.g2.com/categories/event-management-platforms/grids.json?focus%5B%5D=cvent-event-marketing-management&focus%5B%5D=webex-events-webinars&focus%5B%5D=vfairs&focus%5B%5D=eventbrite&focus%5B%5D=swoogo&focus%5B%5D=whova&focus%5B%5D=bizzabo&focus%5B%5D=ringcentral-events)

Cvent Event Marketing & Management

Cvent delivers an all-in-one event platform for any event, and every event. Our platform simplifies the management of each stage of the event lifecycle while giving you the data and insights you need to maximize your value. Whether in-person, virtual, or hybrid, you’ll have a single platform with everything you need to find suppliers, engage attendees, maximize sponsor value, and capture important event data. As a global leader in event marketing and management technology, Cvent is uniquely positioned to support your events of all types, sizes, and complexities.

Average Rating: 4.3/5.0

Total Reviews: 2,332

How Do G2 Users Rate Cvent Event Marketing & Management?

  • Performance and reliability: 8.5/10 (Category avg: 9.1/10)
  • Ease of Use: 7.9/10 (Category avg: 9.0/10)
  • Exhibition management: 8.1/10 (Category avg: 8.4/10)
  • API / integrations: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Cvent Event Marketing & Management?

  • Seller: Cvent
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Tysons Corner, VA
  • Twitter: @cvent
    42,011 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,821 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Event Manager, Event Coordinator
  • Top Industries: Non-Profit Organization Management, Events Services
  • Company Size: 37% Medium, 35% Small

What Do G2 Reviewers Say About Cvent Event Marketing & Management?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Cvent, praising its intuitive navigation and efficient tools for event management.
  • Users value the innovative features of Cvent, which streamline event planning and enhance attendee management for large conferences.
  • Users value the efficient attendee management of Cvent, ensuring seamless planning and execution for large events.
  • Users appreciate the excellent customer support of Cvent, finding it reliable and always ready to assist.
  • Users value the easy setup of Cvent, finding it simple to customize and manage large events efficiently.
Cons
  • Users find Cvent Event Marketing & Management expensive, making it less accessible for smaller organizations.
  • Users find Cvent Event Marketing & Management not intuitive, facing challenges due to its complex user interface and steep learning curve.
  • Users find registration issues frustrating, including challenges with login, invoicing, and platform integration.
  • Users express frustration with limited customization options, which hinder their ability to tailor the platform to their needs.
  • Users note the limited features of Cvent, particularly regarding integration and mobile accessibility for event management.

What Are Recent G2 Reviews of Cvent Event Marketing & Management?

What Are G2 Users Discussing About Cvent Event Marketing & Management?

Webex Events & Webinars

Webex Events and Webinars are two powerful workflows in the Webex Suite, designed to help customers host in-person, virtual, and hybrid interactive experiences. Webex Events (formerly Socio) is an end-to-end event management platform powering immersive, intuitive, and inclusive virtual, hybrid, and in-person events. Raise the bar with event apps, flexible registration, check-in and badge printing, lead retrieval, and live streaming technology. Webex Events blends flexibility with ease of use so organizers can host engaging events that support their goals, no matter the organization or type of event, up to 100,000 attendees. Webex Webinars (formerly Webex Events) allows event hosts to reach global audiences at scale, deliver virtual webinars with confidence, and create meaningful connections. With Webex Webinars, you can reach up to 100,000 attendees and offer an inclusive and accessible event with real-time translations in 100+ languages and live interpreters. Features such as breakout sessions, live polling and Q&A with Slido, gesture recognition, and integrations allow attendees to engage with you and each other. Build brand recognition with your attendees with custom branding options and themes. Successfully execute webinars with rehearsal and stage manager features that allow you to manage the stage and content that your audience sees before, during, and after the event.

Average Rating: 4.6/5.0

Total Reviews: 1,058

How Do G2 Users Rate Webex Events & Webinars?

  • Performance and reliability: 9.2/10 (Category avg: 9.1/10)
  • Ease of Use: 9.2/10 (Category avg: 9.0/10)
  • Exhibition management: 8.7/10 (Category avg: 8.4/10)
  • API / integrations: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Webex Events & Webinars?

  • Seller: Cisco
  • Company Website:
  • Year Founded: 1984
  • HQ Location: San Jose, CA
  • Twitter: @Cisco
    720,366 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    95,294 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Project Manager
  • Top Industries: Non-Profit Organization Management, Information Technology and Services
  • Company Size: 45% Small, 33% Medium

What Do G2 Reviewers Say About Webex Events & Webinars?

AI-generated summary from verified user reviews

Pros
  • Users find Webex Events & Webinars easy to use, enhancing professional interactions and streamlining operations seamlessly.
  • Users appreciate the seamless event management of Webex Events & Webinars, enhancing client interactions and streamlining operations.
  • Users value the robust feature set of Webex Events, enhancing organization and user engagement during virtual events.
  • Users appreciate the straightforward attendee management of Webex Events & Webinars, enhancing engagement and ensuring smooth events.
  • Users appreciate the excellent customer support of Webex Events & Webinars, ensuring quick resolutions and user satisfaction.
Cons
  • Users find the steep learning curve of Webex Events & Webinars challenging, especially during initial setup and navigation.
  • Users find the setup process for Webex Events & Webinars not intuitive, struggling with navigation and limited customization options.
  • Users note the missing features in Webex Events, wishing for improved customization and better speaker assignment options.
  • Users find the complexity of Webex Events & Webinars overwhelming, hindering navigation and user experience significantly.
  • Users note a lack of customization options in Webex Events & Webinars, limiting their experience and flexibility.

What Are Recent G2 Reviews of Webex Events & Webinars?

What Are G2 Users Discussing About Webex Events & Webinars?

vFairs

vFairs is the flexible event management platform for in-person, virtual, and hybrid events. Organizers, marketers, and agencies use us to run the full journey from one place, from branded registration and ticketing to RFID and facial recognition check-in, exhibitor and speaker portals, lead capture, and virtual venues built for real networking. The platform adapts to your goals instead of the other way around, backed by a dedicated project manager and an org-level dashboard with cross-event reporting. A Gartner Magic Quadrant Leader twice in a row and a Gartner Customer Choice Award winner. Whether it is a conference, trade show, summit, fundraiser, or job fair, vFairs has the technology to make it a success.

Average Rating: 4.7/5.0

Total Reviews: 1,715

How Do G2 Users Rate vFairs?

  • Performance and reliability: 9.1/10 (Category avg: 9.1/10)
  • Ease of Use: 9.1/10 (Category avg: 9.0/10)
  • Exhibition management: 9.2/10 (Category avg: 8.4/10)
  • API / integrations: 8.5/10 (Category avg: 8.6/10)

Who Is the Company Behind vFairs?

  • Seller: vFairs
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Carrollton, TX
  • Twitter: @vfairs
    686 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    335 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Program Manager, Project Manager
  • Top Industries: Non-Profit Organization Management, Higher Education
  • Company Size: 46% Small, 31% Medium

What Do G2 Reviewers Say About vFairs?

AI-generated summary from verified user reviews

Pros
  • Users praise vFairs for their exceptional customer support, ensuring smooth and successful event experiences consistently.
  • Users commend the ease of use of vFairs, highlighting excellent support and seamless event execution.
  • Users appreciate the supportive and helpful team at vFairs, ensuring seamless event execution and user satisfaction.
  • Users appreciate the excellent customer service from vFairs, ensuring smooth events and a great experience for attendees.
  • Users appreciate the quick response times of vFairs, ensuring smooth and successful event management throughout the process.
Cons
  • Users find the poor usability of vFairs challenging, particularly with its non-intuitive backend and limited offline features.
  • Users experience limitations in event customization and find the app clunky, leading to attendee confusion and delays.
  • Users find the learning curve steep, requiring excessive clicks and effort to navigate the vFairs platform.
  • Users find the backend complicated and not intuitive, making navigation a bit challenging at times.
  • Users express frustration over limited customization, wishing for more freedom to tailor vFairs to their needs.

What Are Recent G2 Reviews of vFairs?

What Are G2 Users Discussing About vFairs?

Eventbrite

Eventbrite is the leading global events management platform. With Eventbrite, creators and entrepreneurs can build customizable event pages, sell tickets to their events, and market their events through the Eventbrite Marketplace and integrated email and social media integrations.

Average Rating: 4.3/5.0

Total Reviews: 909

How Do G2 Users Rate Eventbrite?

  • Performance and reliability: 9.0/10 (Category avg: 9.1/10)
  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Exhibition management: 8.1/10 (Category avg: 8.4/10)
  • API / integrations: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Eventbrite?

  • Seller: Eventbrite
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @eventbrite
    252,617 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    926 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 64% Small, 24% Medium

What Do G2 Reviewers Say About Eventbrite?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Eventbrite, highlighting its user-friendly ticketing system and seamless integrations.
  • Users find Eventbrite a reliable and user-friendly event management solution, enhancing event promotion and attendee engagement.
  • Users commend Eventbrite for its easy event setup and straightforward management, enhancing both organization and promotion.
  • Users appreciate the flexible ticketing options of Eventbrite, enhancing their event management and attendee experience.
  • Users love the ease of creation with Eventbrite, benefiting from its simple navigation and clear instructions.
Cons
  • Users find Eventbrite a bit clunky and suggest improvements for aesthetics and ticketing flow for better usability.
  • Users find Eventbrite to be expensive, citing high fees and costs for limited customization options.
  • Users find the high fees on Eventbrite particularly burdensome for smaller events and nonprofits.
  • Users experience event duplication issues, complicating the management process and causing confusion with ticket sales.
  • Users find limited customization options with Eventbrite, impacting ticket management and the overall user experience.

What Are Recent G2 Reviews of Eventbrite?

What Are G2 Users Discussing About Eventbrite?

Swoogo

Swoogo is an event management platform designed to streamline in-person, virtual, and hybrid events of all sizes. With flexible tools for customized registration, marketing, and analytics, Swoogo simplifies the logistics—from attendee tracking to on-site check-in—so events teams can focus on what truly matters: crafting exceptional event experiences. Our user-based pricing offers unlimited events and registrations without hidden fees, all supported by our reputation for outstanding customer service.

Average Rating: 4.9/5.0

Total Reviews: 206

How Do G2 Users Rate Swoogo?

  • Performance and reliability: 9.8/10 (Category avg: 9.1/10)
  • Ease of Use: 9.7/10 (Category avg: 9.0/10)
  • Exhibition management: 8.7/10 (Category avg: 8.4/10)
  • API / integrations: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Swoogo?

  • Seller: Swoogo
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Los Angeles, California
  • Twitter: @swoogo
    1,104 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director of Events
  • Top Industries: Events Services, Non-Profit Organization Management
  • Company Size: 50% Small, 29% Medium

What Do G2 Reviewers Say About Swoogo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Swoogo, highlighting its intuitive interface and fast processing capabilities.
  • Users appreciate the stellar customer support from Swoogo, ensuring quick resolutions and personalized assistance for their event needs.
  • Users appreciate the intuitive platform of Swoogo, enabling effortless event management without a steep learning curve.
  • Users praise Swoogo for its user-friendly interface and extensive features, making event planning efficient and enjoyable.
  • Users value the exceptional customer support at Swoogo, noting quick responses and personal interactions that enhance their experience.
Cons
  • Users note the limited customization of Swoogo, requiring coding skills for deeper branding and design alterations.
  • Users find Swoogo's limited features restrict customization and usability, particularly for non-tech-savvy staff and schools.
  • Users experience a steep learning curve with Swoogo, requiring more training resources for complex event management.
  • Users find the mobile app inadequate, lacking essential features which compels them to seek alternatives.
  • Users face poor reporting capabilities, as generating detailed and customized reports can be overly complex and time-consuming.

What Are Recent G2 Reviews of Swoogo?

What Are G2 Users Discussing About Swoogo?

Whova

Whova is an all-in-one event management platform that promotes success throughout the event life cycle. Whova helps you manage pre-event tasks like registration, event webpage and event marketing, and call for speakers/abstracts all in one place. During the event, you can rely on our award-winning event app, which includes engaging networking features, name badge and check-in, exhibitor lead retrieval, and more event management tools for a smooth event experience. And after the event, Whova helps generate a post-event report and event summary, so you can evaluate and communicate your event’s success. Whova has been recognized by the Event Technology Awards for 9 years in a row, winning accolades like People’s Choice Award, Best Event Management Platform, and Best Event App. Among Whova's customers are Google, Microsoft, American Express, Godiva, Hilton, Lego, IKEA, L'Oreal, the American Marketing Association, Harvard University, NASA, and countless other organizations from 100+ countries. With reliable customer support and over 10 years of experience in the event industry, Whova ensures that event organizers are in good hands. Whova has powered over 50,000 in-person and virtual/hybrid conferences, including association events, education events, government events, corporate events, trade shows, expos, and community gatherings, making it a top choice for event organizers everywhere.

Average Rating: 4.8/5.0

Total Reviews: 1,531

How Do G2 Users Rate Whova?

  • Performance and reliability: 9.3/10 (Category avg: 9.1/10)
  • Ease of Use: 9.3/10 (Category avg: 9.0/10)
  • Exhibition management: 9.1/10 (Category avg: 8.4/10)
  • API / integrations: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Whova?

  • Seller: Whova
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Diego, California
  • Twitter: @WhovaSupport
    3,779 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Teacher, CEO
  • Top Industries: Education Management, Non-Profit Organization Management
  • Company Size: 46% Small, 37% Medium

What Do G2 Reviewers Say About Whova?

AI-generated summary from verified user reviews

Pros
  • Users find Whova's ease of use invaluable, with intuitive navigation and accessible event resources enhancing their experience.
  • Users appreciate the engagement opportunities Whova provides, enhancing personal connections and user-friendly event management.
  • Users praise Whova for its user-friendly interface, enhancing engagement and connection during conferences and events.
  • Users value the effective networking capabilities of Whova, enhancing connections and communications during conferences.
  • Users appreciate the seamless attendee management of Whova, enhancing organization and maximizing their conference experience.
Cons
  • Users are disappointed by the missing features, such as note emailing, mobile replays, and interactive maps.
  • Users find the excessive notifications overwhelming, leading to frustration and a cluttered experience with the app.
  • Users face notification issues with persistent alerts and unclear message response confirmations, affecting overall usability.
  • Users find navigation challenging, often requiring extra steps to return to previous pages and locate new replies.
  • Users find difficult navigation and an overwhelming interface, particularly for newcomers and Android users, frustrating.

What Are Recent G2 Reviews of Whova?

What Are G2 Users Discussing About Whova?

Bizzabo

Plan, deliver, and measure impactful events with Bizzabo's Event Experience OS. From intimate summits to 10,000+ attendee conferences, event organizers can streamline workflows, elevate attendee experiences, and capture the insights that matter. Recognized as a Leader in the 2025 GartnerⓇ Magic Quadrant™ and the only Customer Favorite in the 2024 Forrester Wave™, Bizzabo is trusted by the world’s top brands to deliver immersive experiences that connect and convert. With advanced customization, innovative smart wearables, and powerful event intelligence, organizers can scale their entire event portfolio with ease. And with enterprise-grade infrastructure and 99.99% uptime, event professionals can focus on creating memorable events, while Bizzabo handles the complexity behind the scenes.

Average Rating: 4.3/5.0

Total Reviews: 445

How Do G2 Users Rate Bizzabo?

  • Performance and reliability: 8.4/10 (Category avg: 9.1/10)
  • Ease of Use: 8.6/10 (Category avg: 9.0/10)
  • Exhibition management: 7.6/10 (Category avg: 8.4/10)
  • API / integrations: 7.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Bizzabo?

  • Seller: Bizzabo
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Bizzabo
    15,295 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    200 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Director
  • Top Industries: Events Services, Computer Software
  • Company Size: 37% Small, 37% Medium

What Do G2 Reviewers Say About Bizzabo?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Bizzabo, appreciating its intuitive setup and efficient event planning features.
  • Users value the efficiency and ease of event planning with Bizzabo's dedicated templates and excellent support.
  • Users appreciate the quick response times of Bizzabo's customer support, enhancing their event planning experience.
  • Users appreciate the efficient attendee management provided by Bizzabo, highlighting its ease of use and seamless integrations.
  • Users find Bizzabo's easy setup enhances event planning efficiency, allowing for more events in less time.
Cons
  • Users find limited customization options in Bizzabo's templates and reporting features, impacting their overall experience.
  • Users find Bizzabo's confusing processes tedious, particularly with automation, integrations, and a challenging back-end platform.
  • Users express frustration with the lack of customization in Bizzabo, feeling limited in personalization options and integrations.
  • Users face limitations in event management and customization, leading to confusion and a steep learning curve.
  • Users find the learning curve steep with Bizzabo, making it challenging, especially for those less tech-savvy.

What Are Recent G2 Reviews of Bizzabo?

What Are G2 Users Discussing About Bizzabo?

RingCentral Events

WHAT IS RINGCENTRAL EVENTS? RingCentral Events is an all-in-one, AI-powered platform for creating engaging webinars and virtual, hybrid, or onsite event experiences. Designed to help brands build community and drive measurable ROI, RingCentral Events provides everything needed to run personalized, high-impact events from start to finish. SCALABLE PRODUCTION AND CUSTOMIZATION Whether you are hosting a simple webinar or a complex multi-stage conference, RingCentral Events offers unmatched flexibility. The built-in professional production studio allows for polished, branded streams without the need for external hardware. With over 40 app integrations, custom domains, and fully branded event venues, you can create a unique space that reflects your brand’s identity. Engagement features like live chat, Q&A, emojis, and confetti ensure your audience stays active and connected. YEAR-ROUND ROI WITH CREATOR LAB RingCentral Events transforms one-off sessions into a continuous content engine. Through the AI-powered Creator Lab, organizers can instantly repurpose event recordings into professional-grade marketing assets. The system automatically identifies high-impact moments to generate AI highlight clips, transcripts, social media posts, email follow-ups, and blog entries. These assets can be centralized in a branded Content Hub, driving attendee engagement and lead generation long after the live event ends. TRANSPARENT PRICING AND PERFORMANCE ANALYTICS Maximize your budget with transparent, flat-fee pricing that includes unlimited registrations and events. Easily understand the success of your strategy by tracking detailed attendee engagement and performance metrics across your entire event portfolio. This data-driven approach allows you to continuously refine your content and improve your event ROI. WHY CHOOSE RINGCENTRAL EVENTS Modern marketing and event teams choose RingCentral to bridge the gap between live interactions and long-term community growth. By combining the high-end capabilities of our built-in production studio with the content-scaling capabilities of Creator Lab, RingCentral Events ensures your brand delivers an impactful, professional, and seamless experience every time.

Average Rating: 4.5/5.0

Total Reviews: 946

How Do G2 Users Rate RingCentral Events?

  • Performance and reliability: 8.6/10 (Category avg: 9.1/10)
  • Ease of Use: 8.8/10 (Category avg: 9.0/10)
  • Exhibition management: 8.0/10 (Category avg: 8.4/10)
  • API / integrations: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind RingCentral Events?

  • Seller: RingCentral
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Belmont, CA
  • Twitter: @RingCentral
    61,963 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,675 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Project Manager
  • Top Industries: Non-Profit Organization Management, Events Services
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About RingCentral Events?

AI-generated summary from verified user reviews

Pros
  • Users find RingCentral Events to be user-friendly, simplifying their experience for hosting various types of events.
  • Users value the scalable and interactive virtual sessions offered by RingCentral Events, enhancing engagement and collaboration.
  • Users find RingCentral Events to be intuitive and user-friendly, enhancing their experience with seamless hosting capabilities.
  • Users value the enhanced engagement features of RingCentral Events, making virtual sessions interactive and informative.
  • Users appreciate the user-friendly platform of RingCentral Events, facilitating seamless virtual and hybrid event hosting.
Cons
  • Users find the learning curve steep with RingCentral Events, hindering efficient setup and use of features.
  • Users report a steep learning curve for RingCentral Events, complicating setups and creating potential technical interruptions.
  • Users note the limited features of RingCentral Events, leading to difficulties in setup and management of events.
  • Users express frustrations with missing features, complicating setup and speaker interactions, impacting overall event management.
  • Users find RingCentral Events to have confusing processes, particularly with setup and managing breakout rooms effectively.

What Are Recent G2 Reviews of RingCentral Events?

What Are G2 Users Discussing About RingCentral Events?

Blackthorn Events

Blackthorn is a comprehensive event management solution designed specifically for organizations utilizing Salesforce® CRM. This innovative software enables teams to leverage their existing data to create, promote, and manage events seamlessly within the Salesforce environment. By eliminating the need for complex integrations, Blackthorn simplifies the event planning process, allowing users to focus on engagement and success metrics. Targeted primarily at businesses and educational institutions, Blackthorn caters to a diverse audience that includes event planners, marketing teams, and administrators. Its versatility makes it suitable for various types of events, ranging from one-off webinars to large-scale annual conferences. The platform’s user-friendly interface and native integration with Salesforce ensure that users can easily navigate the event creation process, manage registrations, and track performance metrics without needing extensive technical expertise. Key features of Blackthorn include secure payment processing, SMS messaging, and real-time analytics, which enhance attendee engagement and provide valuable insights into event performance. The software supports a wide range of event types, including free and paid events, and offers customization options such as CSS styling for branding purposes. Users can also manage sponsors, create auto-generated landing pages, and utilize mass email campaigns to promote their events effectively. These features not only streamline the event management process but also foster better communication and engagement with attendees. The mobile capabilities of Blackthorn further enhance the event management experience. Organizers can utilize a dedicated check-in app to efficiently manage attendee arrivals, complete with QR code scanning and badge printing functionalities. Additionally, the platform supports various payment methods, including credit cards, ACH, and invoicing, making it easy for attendees to register and pay for events. The robust reporting features, including over 40 pre-built event reports and dashboards, allow users to measure return on investment (ROI) and gain insights into attendee behavior, ensuring that organizations can make data-driven decisions for future events. Recognized for its excellence, Blackthorn has received multiple awards, including the Salesforce.org ISV Partner of the Year for Education in both EMEA and AMER regions. This recognition underscores the platform's commitment to delivering high-quality event management solutions tailored to the unique needs of its users. With its extensive features and seamless integration within Salesforce, Blackthorn stands out as a powerful tool for organizations looking to enhance their event planning and execution processes.

Average Rating: 4.5/5.0

Total Reviews: 215

How Do G2 Users Rate Blackthorn Events?

  • Performance and reliability: 8.8/10 (Category avg: 9.1/10)
  • Ease of Use: 8.6/10 (Category avg: 9.0/10)
  • Exhibition management: 7.4/10 (Category avg: 8.4/10)
  • API / integrations: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Blackthorn Events?

  • Seller: Blackthorn.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    98 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Higher Education
  • Company Size: 44% Medium, 41% Small

What Do G2 Reviewers Say About Blackthorn Events?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly event management features of Blackthorn Events, ensuring seamless event organization and communication.
  • Users appreciate the ease of use of Blackthorn Events, making event management straightforward and efficient.
  • Users praise the excellent customer support of Blackthorn Events for prompt and effective issue resolution.
  • Users highlight the excellent customer service of Blackthorn Events, noting prompt, helpful responses and efficient issue resolution.
  • Users appreciate the Salesforce integration of Blackthorn Events, streamlining processes and enhancing event management efficiency.
Cons
  • Users find difficult customization challenging, hindering effective registration and navigation throughout the Blackthorn Events platform.
  • Users find the form design cumbersome, struggling with backend registration and navigation complexities for event management.
  • Users experience slow customer support and find navigation and event management to be cumbersome and less efficient.
  • Users express concerns over limited customization, wishing for better control and more creative options in event templates.
  • Users experience slow customer support and difficulty with event navigation, impacting overall event management efficiency.

What Are Recent G2 Reviews of Blackthorn Events?

What Are G2 Users Discussing About Blackthorn Events?

Eventify

Eventify is an event management platform that covers the full event lifecycle, from registration and ticketing through to live-day execution and post-event reporting. It's built for in-person, virtual, and hybrid formats, and goes beyond software by offering a managed onsite service that most platforms don't. Key features include: Event creation and registration: Customizable event pages, ticketing, and attendee management that scales from intimate gatherings to large-scale conferences. Onsite check-in and badging: Smart kiosks with QR-based badge printing, self-service check-in options, branded lanyards, and a trained onsite team, eliminating the need for multiple external vendors. Custom event apps: Branded mobile apps serving as the attendee hub for schedules, speaker info, and networking. Includes an AI Co-pilot that lets attendees ask questions conversationally rather than navigate menus, covering sessions, schedules, and personalized networking suggestions. Has shown up to 40% reduction in support queries across events. Virtual and hybrid tools: Native integrations with Zoom, YouTube Live, Vimeo, and WebinarJam, plus live Q&A, polls, chat, 1:1 appointments, and virtual exhibitor booths. Engagement and gamification: Leaderboards, quests, trivia, and campaign tools designed to drive active participation rather than passive attendance. Analytics and reporting: Session-level data, check-in reports, and engagement metrics with export capabilities. For teams tired of stitching together separate tools for software, hardware, and branding, Eventify is built to handle all three.

Average Rating: 4.8/5.0

Total Reviews: 67

How Do G2 Users Rate Eventify?

  • Performance and reliability: 9.3/10 (Category avg: 9.1/10)
  • Ease of Use: 9.5/10 (Category avg: 9.0/10)
  • Exhibition management: 9.7/10 (Category avg: 8.4/10)
  • API / integrations: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Eventify?

  • Seller: Eventify
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Sydney, AU
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Events Services
  • Company Size: 57% Small, 28% Medium

What Do G2 Reviewers Say About Eventify?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Eventify, praising its organized structure and intuitive design for all attendees.
  • Users commend Eventify for its efficiency and organization, making event management seamless for all attendees.
  • Users value the easy setup of Eventify, allowing for seamless event organization and user-friendly management across departments.
  • Users appreciate the efficiency and organization of Eventify, facilitating seamless attendee access and event management.
  • Users highlight the user-friendly interface and robust feature set of Eventify, enhancing event planning efficiency.
Cons
  • Users feel that the limited customization options often lead to time-consuming setups for more complex events.
  • Users find the lack of customization options limits branding and layout control for their events.
  • Users report issues with accidental unsubscribing and occasional system hiccups during event management processes in Eventify.
  • Users note that Eventify's improvement needed includes better customization support and user interface for easier onboarding.
  • Users express a need for more guidance, including tutorials and self-service documentation for effective setup and use.

What Are Recent G2 Reviews of Eventify?

Fourwaves

Fourwaves is conference management software for academic conferences: abstract submissions, peer review, registration, event website, program and conference app in one platform, built for researchers at universities, scientific societies and research networks. Organizers run symposia, research days, annual meetings and multi-track congresses on it, in person, hybrid or virtual, from the first call for abstracts to post-event certificates. Every module shares the same data, so nothing needs to be re-imported between a submission form, the review round, the program and the abstract booklet. The same workflow runs a 30-submission research day and a 3,000+ submission, multi-track peer-reviewed conference. Features include: - Abstract submission software: custom forms, conditional logic, file uploads, authors submit and revise their own work - Peer review: single or double blind, a reviewer portal with a scoring form you customize, assignment by topic, and no reviewer is assigned their own submission - Accept and reject decisions by presentation type, and a generated abstract booklet - Event registration with customizable forms, secure online payments and multi-tax support - No-code event website, unlimited pages, your banner and colors, on your own domain - Conference program builder with multi-track sessions, and a personal agenda for each participant - Fourwaves Conference App on iOS and Android, free with every event: program, personal agenda, posters and slides, participant list, offline access, live sync with the event website - Virtual and hybrid platform, plus interactive poster sessions - Targeted email communications with merge fields - Name badges and certificates of attendance - API access to pull registrations, submissions and the program into your other tools - Customers are across North America, Europe, Asia and beyond. - 99.99% uptime, 97.9% organizer satisfaction, and a median first support response under 5 minutes. The platform and support are available in English and French.

Average Rating: 4.8/5.0

Total Reviews: 55

How Do G2 Users Rate Fourwaves?

  • Performance and reliability: 9.3/10 (Category avg: 9.1/10)
  • Ease of Use: 9.5/10 (Category avg: 9.0/10)
  • Exhibition management: 9.5/10 (Category avg: 8.4/10)
  • API / integrations: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Fourwaves?

  • Seller: Fourwaves
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Montréal, CA
  • Twitter: @fourwavesco
    123 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Research, Higher Education
  • Company Size: 52% Small, 30% Medium

What Do G2 Reviewers Say About Fourwaves?

AI-generated summary from verified user reviews

Pros
  • Users find Fourwaves to be highly user-friendly, simplifying event management with efficient and flexible features.
  • Users praise the responsive customer support of Fourwaves, enhancing their experience with prompt assistance and regular improvements.
  • Users find Fourwaves' platform to be intuitive, making it easy for both organizers and students to navigate.
  • Users appreciate the efficiency of Fourwaves, enabling smooth management of events and prompt support when needed.
  • Users value the excellent event management capabilities of Fourwaves, enhancing the efficiency of their conferences and events.
Cons
  • Users find Fourwaves has limited features that restrict customization and detailed functionality for event organization.
  • Users note that Fourwaves can be quite expensive, impacting budgets especially for smaller, non-profit events.
  • Users note missing features like limited invoice editing and form flexibility, but appreciate ongoing improvements from support.
  • Users find data inaccuracy challenging, requesting clearer statistics and improved video display on Fourwaves.
  • Users find the high fees for Fourwaves challenging, especially for smaller events with limited budgets.

What Are Recent G2 Reviews of Fourwaves?

Brushfire

Backed by award-winning service and support, Brushfire Ticketing is designed to simplify and optimize the sale of event tickets and registrations across a wide range of sectors. Notably a Square Preferred Partner, the platform provides an ecosystem that includes sought-after integrations and highly customized event applications while providing dedicated customer and attendee support beyond transactional interactions. Brushfire Ticketing empowers sellers to increase their bottom line while providing a seamless experience for ticket buyers and registrants by focusing on revenue optimization with tools like dynamic pricing and data-driven reporting. Key features and benefits include: Flexible Ticketing and Registration: The platform accommodates diverse ticketing structures, including time-slotted admissions, season passes, and variable pricing. Registration processes are customizable, enabling efficient management of attendee information. Virtual Event Capabilities: Brushfire supports virtual events, allowing organizations to connect with audiences online through live streams, interactive experiences, and digital content. This expands reach and engagement, making events more accessible to a wider audience. Embedded Events—Brushfire allows sellers to seamlessly integrate ticket sales and registration directly onto their website so attendees experience a smooth, simple, branded purchase process. This eliminates the need for redirects, streamlines the purchasing process, and enhances user convenience, leading to higher conversions and greater event engagement. Custom Event App: Brushfire's Bespoke Event app isn’t a generic container app—it’s a fully customized, one-of-a-kind app designed specifically for you. Created to enhance the event experience, the app enables attendees to easily navigate the event, stay up-to-date with real-time information, and effortlessly connect with fellow attendees. Integrated Application Functionality: With Brushfire’s high-value integrations, you get the power of Brushfire plus seamless connections to essential applications like CartStack, Afterpay, Referral Rock, and more. Square Partnership: Trusted by Square for its ability to handle high-volume transactions, this partnership ensures smooth, secure payment processing. Brushfire integrates seamlessly with Square, providing an all-in-one solution for ticket sales, add-on sales, and onsite transactions. Additionally, the collaboration allows Brushfire to offer discounted rates on fees and equipment. Data Analysis and Reporting: Comprehensive reporting tools provide data-driven insights into attendance, sales, and engagement, empowering smarter decisions and revenue growth. Dedicated Support: Brushfire sets itself apart with expert in-house attendee support, building strong customer relationships by handling every call and email from attendees. They also offer onsite setup, training, and check-in assistance, ensuring your event runs smoothly and fostering trust and loyalty throughout the process. Save Time. Save Money. Sell More with Brushfire.

Average Rating: 4.7/5.0

Total Reviews: 189

How Do G2 Users Rate Brushfire?

  • Performance and reliability: 8.9/10 (Category avg: 9.1/10)
  • Ease of Use: 8.7/10 (Category avg: 9.0/10)
  • Exhibition management: 7.4/10 (Category avg: 8.4/10)
  • API / integrations: 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Brushfire?

Who Uses This Product?

  • Who Uses This: Event Coordinator
  • Top Industries: Religious Institutions, Non-Profit Organization Management
  • Company Size: 59% Small, 34% Medium

What Do G2 Reviewers Say About Brushfire?

AI-generated summary from verified user reviews

Pros
  • Users find Brushfire's platform easy to use, with responsive support and helpful templates that enhance event management.
  • Users value the responsive customer support of Brushfire, appreciating quick solutions and reliable assistance throughout their events.
  • Users appreciate the easy event setup and duplication features, enhancing their organization and efficiency as event creators.
  • Users rave about the unparalleled customer service of Brushfire, receiving timely and helpful support throughout their event planning.
  • Users value the quick-response support and excellent management features of Brushfire's ticketing system for events.
Cons
  • Users are frustrated by the missing features in Brushfire, complicating processes like refunds and promotional applications.
  • Users often face ticketing issues such as convoluted refund processes and difficulties with payment options and usability.
  • Users express frustration with limited customization options, hindering their ability to tailor the experience to their needs.
  • Users express frustrations with tedious event management processes and limited integration with other systems like RankOne.
  • Users find a steep learning curve with Brushfire, but appreciate the helpful customer support available to assist.

What Are Recent G2 Reviews of Brushfire?

What Are G2 Users Discussing About Brushfire?

Accelevents

Accelevents is a modern, enterprise-ready event management platform built for organizations that need flexibility, speed, and reliability across every phase of the event lifecycle. The platform supports in-person, virtual, and hybrid events, combining robust registration tools, real-time badge printing, mobile event apps, and abstract management in one, easy-to-use system. With Accelevents, organizers can: • Set up branded event registration pages in minutes • Build stunning event websites and emails • Offer on-site and self-serve event check-in with badge printing • Deploy a fully customizable mobile app for attendees • Track session attendance and issue CE credits or certificates • Equip exhibitors with built-in lead capture tools • Manage speaker content, agendas, and networking • Access live analytics, engagement data, and post-event reporting • Integrate with Salesforce, HubSpot, Marketo, and other CRM and marketing tools Accelevents is trusted by event teams at the fast-growing companies and global enterprises to run conferences, trade shows, field marketing events, employee summits, and more. From registration and access control to mobile engagemen

Average Rating: 4.7/5.0

Total Reviews: 164

How Do G2 Users Rate Accelevents?

  • Performance and reliability: 9.5/10 (Category avg: 9.1/10)
  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Exhibition management: 8.4/10 (Category avg: 8.4/10)
  • API / integrations: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Accelevents?

  • Seller: Accelevents
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Boston, MA
  • Twitter: @AccelEvents
    1,095 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director
  • Top Industries: Non-Profit Organization Management, Events Services
  • Company Size: 55% Small, 36% Medium

What Do G2 Reviewers Say About Accelevents?

AI-generated summary from verified user reviews

Pros
  • Users commend Accelevents for its exceptional customer support, highlighting quick responses and helpful assistance from the team.
  • Users value the intuitive ease of use of Accelevents, simplifying event management and enhancing attendee experiences.
  • Users rave about the easy setup of Accelevents, finding it user-friendly and efficient for ticketing systems.
  • Users value Accelevents for its user-friendly interface and extensive features, making event management effortless for all teams.
  • Users highlight the exceptional customer support from Accelevents, ensuring timely assistance and enhancing their event planning experience.
Cons
  • Users find limited customization frustrating, impacting event setup and accessibility for their unique requirements.
  • Users find the interface of Accelevents not intuitive, making updates and navigation frustrating and confusing.
  • Users find the missing features in Accelevents, such as survey duplication and analytics accuracy, quite limiting.
  • Users report software bugs affecting badge printing and dashboard accuracy, leading to frustration despite good customer support.
  • Users experience confusing processes with Accelevents, struggling to navigate the event hub and landing page effectively.

What Are Recent G2 Reviews of Accelevents?

What Are G2 Users Discussing About Accelevents?

Samaaro

Samaaro is an AI-powered event marketing platform that helps marketing teams turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact.

Average Rating: 4.9/5.0

Total Reviews: 45

How Do G2 Users Rate Samaaro?

  • Performance and reliability: 9.5/10 (Category avg: 9.1/10)
  • Ease of Use: 9.8/10 (Category avg: 9.0/10)
  • Exhibition management: 9.4/10 (Category avg: 8.4/10)
  • API / integrations: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Samaaro?

  • Seller: Samaaro
  • Year Founded: 2020
  • HQ Location: Bengaluru, IN
  • Twitter: @Samaaro
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Events Services
  • Company Size: 45% Medium, 36% Small

What Do G2 Reviewers Say About Samaaro?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Samaaro, enhancing their event management experience with a user-friendly interface.
  • Users commend Samaaro for its user-friendly interface and efficient event management capabilities, enhancing overall experience and operations.
  • Users praise the seamless attendee management of Samaaro, appreciating its integration and ease of use throughout the event.
  • Users praise the integration capabilities of Samaaro, streamlining event management through a unified platform.
  • Users love the customizable and interactive features of Samaaro, making virtual events seamless and engaging.
Cons
  • Users report slow performance with Samaaro, particularly noting issues with speed and user experience on mobile.
  • Users find the UI not intuitive, leading to a slower and less efficient experience with Samaaro.
  • Users find the UI to be poor, noting it can be slow and requires significant improvements.
  • Users experience connectivity issues with Samaaro, particularly noting slowness during international use.
  • Users note the need for improved automation in event program updates to enhance usability and reduce manual work.

What Are Recent G2 Reviews of Samaaro?

What Are G2 Users Discussing About Samaaro?

Check Cherry

Check Cherry helps event professionals run their business with online booking, proposals, contracts, payments, and automated client communication—all in one platform.

Average Rating: 4.9/5.0

Total Reviews: 29

How Do G2 Users Rate Check Cherry?

  • Performance and reliability: 10.0/10 (Category avg: 9.1/10)
  • Ease of Use: 10.0/10 (Category avg: 9.0/10)
  • API / integrations: 9.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Check Cherry?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Entertainment, Photography
  • Company Size: 100% Small

What Are Recent G2 Reviews of Check Cherry?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026

Event Management Platforms Topics

Expand/Collapse

Learn More About Event Management Platforms

Event management platforms buying insights at a glance

Event management platforms help organizations plan, promote, manage, and measure events through a centralized system that includes tools for registration, marketing, scheduling, engagement, and reporting. These platforms support in-person, virtual, and hybrid event formats while improving efficiency and attendee experience.

Teams primarily use event management platforms to create custom registration flows, build event websites, automate email communications, manage session agendas, capture leads, and track post-event performance. Use cases range from large-scale conferences and expos to internal meetings, trainings, webinars, and fundraisers.

Most platforms are priced per event, per attendee, or through subscription plans. Per-event pricing typically starts around $500 and can exceed $10,000 depending on event size and features. Pay-per-attendee models average between $1 and $10 per registrant. Subscription pricing ranges from $100/month for basic plans to $5,000+/month for enterprise-grade solutions.

If you’re evaluating event management platforms, consider your event type, attendee volume, team size, integration needs, and technical capabilities. Key questions to ask include:

  • How flexible are the registration and agenda-building tools?
  • Does the platform support both virtual and in-person formats?
  • What integrations are available with CRM, email, or video tools?
  • How intuitive is the mobile experience for attendees and organizers?
  • What support is provided before and during live events?

G2's top-rated event management platforms currently include Cvent Event Marketing & Management, Webex Events & Webinars, Whova, vFairs, and Swoogo.

What are event management platforms?

Event management platforms are all-in-one software solutions that help organizers plan, promote, manage, and measure events of any size. These platforms centralize essential tools like registration, marketing, scheduling, and analytics into a single interface, making the entire event lifecycle easier to manage.

Whether you’re organizing a conference, trade show, fundraiser, or webinar, event management platforms streamline complex logistics and enhance attendee experience, allowing planners to focus on delivering a memorable, successful event.

Event Management Platforms are projected to reach USD 34.7 billion by 2029, growing at a compound annual growth rate (CAGR) of 17.4%, driven by increasing demand for virtual events, automation, and attendee engagement tools. (Source 3)

G2 currently covers 201 event management platform products, with 895 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. (Source 2)

What are the top reviewed event management software on G2?

G2 scores the top-rated event management systems based on a proprietary algorithm that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated event management products on G2 for this category:

1. Cvent Event Marketing & Management

  • Number of Reviews: 1,544
  • Satisfaction: 90
  • Market Presence: 99
  • G2 Score: 95

2. Webex Events & Webinars

  • Number of Reviews: 389
  • Satisfaction: 97
  • Market Presence: 93
  • G2 Score: 95

3. Whova

  • Number of Reviews: 788
  • Satisfaction: 100
  • Market Presence: 76
  • G2 Score: 88

4. vFairs

  • Number of Reviews: 481
  • Satisfaction: 98
  • Market Presence: 72
  • G2 Score: 85

5. Swoogo

  • Number of Reviews: 115
  • Satisfaction: 92
  • Market Presence: 52
  • G2 Score: 72

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

  • The Satisfaction Score measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. (Source 2)
  • The Market Presence Score measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. (Source 2)
  • G2 ranks products using a unique scoring system called the G2 Score, calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category. (Source 2)

Event management platforms pricing and cost considerations

Event management platform pricing varies significantly depending on the vendor, event complexity, feature set, and deployment model. Pricing structures typically include:

  • Per-event pricing: Suitable for organizations hosting occasional events with one-time fees based on event size or features used.
  • Subscription pricing: Monthly or annual plans with access to a set number of events or attendees, ideal for teams running multiple events throughout the year.
  • Enterprise-level tiers: Comprehensive solutions with advanced features like virtual event support, mobile apps, custom branding, integrations, and dedicated customer support.

Most event management platforms follow a per-license, per-year pricing model, although per-attendee pricing may also apply. According to G2 data covering 3 Event Management Platform products (7 editions), the average annual license cost is approximately $5,352.29 per product. Minimum pricing starts around $1,666.33 per year, while high-end solutions can cost up to $11,800 per year per license.

Organizations should evaluate the Total Cost of Ownership (TCO) when selecting an event management platform, considering additional expenses such as onboarding, custom development, integration with CRM or marketing tools, mobile app access, customer support, and training services. For larger enterprises or multi-event programs, scalable pricing models and transparent cost structures are critical to long-term budgeting.

Types of event management systems on G2

Not every event requires the same planning approach. Event management platforms vary based on functionality, customization, and use case. Here are the main types to consider, each suited to different needs and levels of complexity.

  • All-in-one Event Management Platforms: These platforms offer a complete set of tools to manage an event from start to finish. Everything from attendee registration to post-event analytics is handled within a single solution.
  • Event Scheduling Software: This type focuses specifically on venue and time-slot management, similar to event planning software. It allows guests or internal teams to schedule events based on real-time availability.
  • Open-Source Event Platforms: These platforms provide access to their source code, allowing complete customization. They are typically free to use, though implementation and maintenance require technical expertise.

Top event management platform features rated by G2 reviewers

There is no one-size-fits-all event management platform. Different features support different planning styles, team sizes, and event formats. The top-rated features help organizers streamline logistics, engage attendees, and measure success.

  • Event creation: Set up and customize event details quickly.
  • Attendee registration: Enable smooth, online sign-up for attendees.
  • Payment processing: Collect and manage secure payments.
  • Email automation: Send scheduled reminders and confirmations.
  • Event website builder: Create a branded site to promote the event.
  • Mobile check-in: Scan tickets and manage entry on-site.
  • Agenda scheduling: Build and share event sessions and timelines.
  • Attendee engagement: Support networking, chat, and interaction.
  • Reporting and analytics: Track registrations, engagement, and ROI.
  • Integrations: Connect with CRM, email, and marketing tools.

Top event management platform benefits identified by G2 reviewers

Effective use of event management platforms can deliver multiple strategic advantages for organizations, including:

Conference management: Event platforms support complex, multi-session conferences with scheduling, registration, and engagement tools, enabling seamless coordination and an elevated attendee experience.

“The platform is multifunctional and solves a lot of problems with their event tech stack - registration, full event website, exhibitor management, conference app, surveys, lead capture, etc.” - Margaret Townsend

Attendee experience: Event platforms enhance every stage of the attendee journey with intuitive registration, personalized agendas, mobile access, and real-time engagement tools, creating a more seamless and memorable event experience.

“An event management platform provides a robust set of virtual conferencing tools that helps us to deliver unique event attendee experiences while engaging attendees to be active participants.” - Travis Eschenmann, Managing Director, Learning and Development

Mobile experience: Event platforms offer dedicated mobile apps that support on-the-go access to schedules, session updates, check-in, and networking, giving attendees a convenient and connected experience from any device.

“I could plan my agenda for my Conference, pull up the session options, and choose or change my agenda as needed. We could also socialize with other attendees, which was fun.” - Tina Stucky, Librarian

Virtual events: Event platforms provide integrated video, live chat, Q&A, and virtual networking features that replicate the in-person experience, keeping remote attendees engaged, connected, and fully immersed in the event.

“With event management software, we can reach our entire membership for virtual events, provide content and activities that they value, and do so at a reasonable cost.” - Mark Crouter, Treasurer, Board Member

Event registration: Platforms streamline the registration process with customizable forms, secure payment options, and automated confirmations, making it easy for attendees to sign up and for organizers to track participation.

“One of the standout features is how robust and flexible the registration form is. The platform seamlessly integrates different components, making event management smooth and efficient. The tool strikes the perfect balance between built-in turnkey widgets, templates, and reporting while still allowing for customization to fit our unique needs.” - Chris Maeoka, Event Manager

Top event management platform challenges identified by G2 reviewers

While event management platforms offer powerful capabilities, G2 reviewers frequently cite a number of recurring challenges, including:

Mobile app limitations: Mobile event apps are essential for event management platforms but can present challenges like slow performance, app crashes, limited offline access, and minimal customization, leading to poor attendee experience and reduced engagement.

  • Essential questions to ask your event platform vendor: How reliable is your mobile app for large-scale events? What features are available offline? Can we customize the app design and functionality to match our brand and attendee needs?
  • How to overcome the challenge: Test the mobile app early in the evaluation process and ask for access to a demo environment. Look for platforms that offer regular app updates, high app store ratings, and responsive mobile support during live events. Prioritize solutions that allow branding customization and seamless access to schedules, maps, and networking features.

Time-consuming setup: Setting up an event management platform can be time-intensive, especially when building registration forms, customizing agendas, or configuring virtual event features.

  • Essential questions to ask your event platform vendor: What onboarding resources and training do you provide? How long does it typically take to set up an event? Are templates or pre-built event workflows available?
  • How to overcome the challenge: Choose a platform with user-friendly templates, guided setup tools, and strong onboarding support. Plan extra time for your first event and take advantage of vendor training sessions or dedicated implementation support.

Limited customization: Some event management platforms offer limited flexibility for branding, registration forms, agendas, or mobile app design, making events feel generic or less aligned with your brand.

  • Essential questions to ask your event platform vendor: What parts of the platform can we customize? Can we control branding, colors, and layout? Are there restrictions on customizing registration forms or attendee experiences?
  • How to overcome the challenge: Look for platforms that balance ease of use with customization options. Request examples of fully customized events and test the platform's design tools before committing.

Feature gaps: Event management platforms may lack certain features like advanced reporting, lead retrieval, hybrid event tools, or networking capabilities, limiting functionality for complex events.

  • Essential questions to ask your event platform vendor: What key features are included in the platform? Are there upcoming features on your product roadmap? How do you prioritize customer feedback for new feature development?
  • How to overcome the challenge: Identify your must-have features early and confirm availability during vendor demos. Choose a platform with a transparent product roadmap and a track record of regularly releasing updates based on customer needs.

What are event management systems used for?

Event management platforms are used to plan, manage, and execute events of all sizes and formats — from conferences and trade shows to virtual webinars and internal company meetings. These platforms centralize essential tools like registration, scheduling, communication, and reporting, helping organizers streamline operations and create better attendee experiences.

Their use has grown significantly as businesses recognize the value of events in driving engagement and revenue. According to G2, 95% of marketers believe in-person events can have a major impact on achieving business goals, and 72% of companies say events are their most valuable marketing channel. Event management platforms enable teams to capitalize on this opportunity by simplifying logistics, improving audience targeting, and providing data-driven insights to optimize future events. (Source 1)

Common use cases include:

  • Conference management: Coordinate multi-session events with scheduling, speaker management, and attendee tools.
  • Virtual and hybrid events: Host engaging online events with video streaming, live chat, and interactive features.
  • Webinars and trainings: Deliver educational content with registration, email reminders, and analytics.
  • Trade shows and expos: Manage sponsors, exhibitors, floor plans, and lead capture tools.
  • Internal events: Support employee-facing events like town halls, onboarding sessions, or team workshops.

These platforms centralize logistics, boost attendee engagement, and deliver data-driven insights to improve future events.

Who uses event management platforms?

Event management platforms are used by people and teams who plan and run events.

  • Event planners manage logistics, vendors, and schedules.
  • Marketing teams promote events and track engagement.
  • HR teams organize internal events like trainings or town halls.
  • Nonprofits run fundraisers and member events.
  • Sales teams host webinars and client sessions.
  • Agencies manage events for multiple clients.

These tools help both professionals and beginners deliver smooth, successful events.

Event management platform integrations

Event management platforms often connect with other tools to streamline workflows and improve data sharing across teams.

  • CRM integrations: Sync attendee data with systems like Salesforce or HubSpot to track leads and customer activity.
  • Email and marketing tools: Connect with platforms like Mailchimp or Marketo to automate event campaigns and reminders.
  • Video conferencing: Integrate with tools like Zoom or Microsoft Teams to power virtual and hybrid events.
  • Calendar and scheduling apps: Link with Google Calendar or Outlook for easy session management and coordination.
  • Payment gateways: Use Stripe, PayPal, or Square to securely collect registration fees and donations.
  • Analytics platforms: Push data to tools like Google Analytics or BI dashboards for deeper performance insights.

Future of event management software

Event management platforms are rapidly evolving to meet changing expectations in a hybrid, data-driven world.

  • AI automation and personalized planning: Event management platforms are adopting AI to automate tasks like scheduling, content suggestions, and attendee matchmaking. AI-powered features help organizers personalize agendas, recommend sessions, and predict engagement trends. This reduces manual setup, speeds up planning, and improves attendee satisfaction. Automation also enhances lead scoring, post-event follow-ups, and real-time adjustments during live events. (Source 4)
  • Hybrid and virtual event optimization: Platforms now focus on seamless delivery for both in-person and remote audiences. Integrated streaming, live chat, polls, and breakout rooms create unified engagement across formats. These tools increase accessibility and reach while maintaining high interaction levels. Hybrid support is no longer a premium add-on but a core requirement for modern events.
  • Real-time data and analytics: Organizers rely on real-time dashboards to monitor attendance, session engagement, and feedback. This allows quick decision-making and better post-event reporting. Advanced analytics reveal which content resonates most, enabling teams to refine strategy and demonstrate ROI. (Source 4)
  • Mobile-first attendee experience: Mobile apps are central to attendee interaction, offering personalized schedules, live updates, interactive maps, and networking features. A strong mobile experience keeps attendees connected and enhances event flow from check-in to post-event surveys.
  • Sustainable and digital-first operations: Event software is enabling greener events through digital ticketing, paperless materials, and reduced travel via virtual participation. These tools support both environmental goals and operational efficiency, meeting the growing demand for sustainable event practices. (Source 4)

Sources

  1. 70 Event Planning Industry Statistics for 2025, G2
  2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read G2’s full scoring methodology.
  3. Event Management Software Market Report 2024, MarketsandMarkets
  4. The Future of Event Management Platforms: Key Features and Trends for 2025, MeetingHand