G2

mandi D.

Trade Show & Events Operations Specialist

Mid-Market (51-1000 emp.)

9/14/2026

"Powerful All-in-One Event Management Platform"

4.5/5

What do you like best about Cvent Event Marketing & Management?

While Cvent is a powerful platform, some areas can feel overly complex, particularly when managing large events with multiple registration types, admission items, pricing rules, and registration logic. Small changes can sometimes have impacts elsewhere in the event build, which means thorough testing is essential before launch.

The user interface is generally intuitive, but some administrative areas require navigating through multiple screens to make updates. Tasks such as managing registration logic, discounts, or event configurations can feel less streamlined than they could be.

Reporting is robust, but creating highly customised reports can take time, especially for users who are less familiar with the platform. I would also like to see more advanced AI-driven insights and recommendations that help event planners proactively identify trends, registration risks, or attendee engagement opportunities.

From a pricing perspective, Cvent delivers strong value for organisations running multiple or complex events, but some advanced modules and add-on features can increase costs, which may be challenging for smaller event teams.

That said, most of these challenges are outweighed by the benefits of having registration, communications, attendee engagement, and reporting managed within a single platform. The efficiency gains and visibility into event performance make it a valuable solution overall. Cvent integrates well with the other tools we use for marketing, reporting, and event management. Registration and attendee data can be shared across systems, which helps reduce manual entry and improves data consistency.

For our team, this has made it easier to connect event registration data with marketing campaigns, attendee reporting, and business intelligence dashboards. Having data flow between platforms provides better visibility into event performance and attendee engagement.

While some integrations require initial setup and ongoing management, overall Cvent works well as a central hub within our event technology stack and helps streamline workflows across teams. Review collected by and hosted on G2.com.

What do you dislike about Cvent Event Marketing & Management?

Cvent is a powerful platform, but some areas can be overly complex, especially when managing multiple registration types, pricing rules, discounts, and registration logic. Small changes can sometimes impact other parts of the event build, making thorough testing essential.

While the interface is generally user-friendly, certain administrative tasks require navigating through multiple menus, which can slow down configuration updates. Reporting is strong, but creating highly customised reports can have a learning curve for newer users.

I would also like to see more advanced AI-driven insights to help identify registration trends, attendee engagement opportunities, and potential event risks more proactively.

From a pricing perspective, the platform delivers strong value for large or complex events, but some advanced features and add-on modules can increase costs.

Overall, the benefits outweigh the challenges, but there is room for improvement in usability, reporting efficiency, and AI-powered insights. Review collected by and hosted on G2.com.

What problems is Cvent Event Marketing & Management solving and how is that benefiting you?

Cvent solves the challenge of managing event registration, attendee communications, reporting, and engagement across multiple systems by bringing everything into a single platform. Instead of manually tracking registrations, emails, pricing, discounts, surveys, and attendee data in separate tools, we can manage the entire event lifecycle in one place.

For our team, this has improved efficiency, reduced administrative work, and provided better visibility into event performance. The platform allows us to create tailored registration experiences for different attendee groups, automate communications, and access real-time reporting, helping us make faster, data-driven decisions.

Cvent has also improved the attendee experience by providing a more seamless registration process, mobile event access, surveys, and self-service information. As event complexity grows, having a centralised system helps us maintain consistency, accuracy, and control while scaling our events more effectively.

Overall, Cvent saves time, improves data accuracy, streamlines event operations, and helps us deliver a better experience for both attendees and event teams. Review collected by and hosted on G2.com.