Emarsys Reviews

This is a very versatile marketing tool, one of the most favorable points that I find in favor of Emarsys, is its versatility for the creation of marketing announcements, with a very professional segementation, of all kinds, with many characteristics, which can lead a campaign, a very determined range of people, with very particular interests, in this case, the adaptation of these campaigns essentially to the market that needs to be reached is very successful, 90% of the publications, really reach people with an interest in particular, since from the beginning it has been possible to segment with some initial information, analysis, this entails creating marketing offers practical person to person, where the client feels identified with what he / she is seeing, and the possibilities of access to this information, are much greater than with other marketing tools, which have market segmentation, but not with such high indices of personalization.

Something that fails this application is mainly not having a free trial or demo, even for a couple of hours, apart from this, there is not much information on the internet that validates the capacity and effectiveness of this tool, I do not understand how they want to reach more people, if they cannot offer a free trial, at the beginning when we started using this system, it was a risk, we read a couple of reviews that spoke well of it, but no more, it would be paramount, they offered a trial version, which be fully operational, to see what is being bought, from the comments of others, videos and other information on the internet, which is not always reliable, you cannot be sure to buy a tool, which by the way, is quite costly.

Ideal tool to carry out marketing campaigns, with high segmentation and personalization.

This tool has a marketing intelligence, very advanced, which allows us, which allows us to create personalized marketing offers, where each client will receive the information that really interests him, and that we want him to see, this means, that We really address the offer to a potential customer, and we do not waste time and money, as it happens on other platforms.

Myron has been in business for 70 years, which presents its own challenges with regards to adapting their business model in order to remain competitive in the digital age. That's where Emarsys has been so helpful. The entire team at Emarsys has taken the time to understand our goals, business model, and technical capabilities, and with that understanding they've recommended and helped implement custom solutions that have already paid-off. Our email marketing is up over 35% ytd -- something that wouldn't be possible without Emarsys.

The best part f Emarsys is that our account manager, Alex B., is not only personable and knowledgeable, but he's always there when needed. No matter how unorthodox the question or request, he always has an answer or is able to quickly connect with the appropriate members on his team to get the accurate information and best recommendation.

Our experience with every member of the North American team has been amazing; the only challenge was when we worked with their European team members, and that's largely because of the time difference. To their credit, Emarsys recognized our challenges and quickly worked to implement a solution that worked for everyone.

Although everyone on the North American team is great, I'd recommend everyone request Alex B. work on their account!

Our biggest struggle/challenge has been our outbound business model, and Emarsys has helped make our email marketing profitable by guiding us towards best practices, and helping us get the most out of our raw data.

- User-friendly and intuitive interface

- A lot of documentation and training videos available

- Reliability – never had any outage or failures

- Easy to use drag and drop automation program builder

- A lot of segmentation possibilities: contact behaviour, geolocation, historical sale data and contact information

- Templates are a little limited, without knowledge of HTML it’s difficult to customise the design.

- Support can be inconsistent.

It’s worth reviewing all the functionalities when getting the quote to ensure you get what you need, as some parts of the platform are chargeable separately.

- We can manage extensive database and segment contacts based on their behaviour and interests, which helped us to improve our open rate and interaction as we are now sending more relevant emails to our customers.

- We were also able to implement GDPR strategy, although it wasn’t easy, we received a lot of help and guidance from the support team.

It can send emails. You can easily copy an old campaign and work off of it.

This platform reeks of an organization that runs on the mercy of venture capitalists driven by deadlines wherein the people behind the actual product pay no attention to detail of the software their company is producing.

Emarsys

* The software should be in BETA - too many bugs!

* The admin itself is not intuitive, you have to find screens not found in the navigation to control email templates

* The email builder is based on templated HTML blocks that are annoying and frustrating to customize

* Drag and Drop / Reordering commonly doesn’t properly work without refreshing page

* If you don’t know HTML I don’t recommend this platform, making changes to these templates takes way more time than it has to based on other email platforms I've used

* The screens to control these blocks are buried in the admin and hard to navigate

* If your code is invalid admin screens tend to lock up and it breaks the admin

* When you update a template block you have to manually update the template

* Smart Criterion

* Amount of emails collected and being sent for this smart insight are in my experience thus far are inaccurate

* Emarsys does not have the ability to report what specific emails were sent in given automation for troubleshooting purposes

* They charge you extra for reports the system cannot provide

* They charge $150 an hour for training

* Emails campaigns cannot be used in more than one automation flow

* I have wasted a serious amount of time logging into the actual platform

* Says my credentials are invalid when I go to reset claims I can’t use an old password

* The technical support takes a long time to respond without getting to the bottom of the problem

* The platform is WAY overpriced and requires a long term contract commitment

1. Emarsys will lock you into an expensive contract and use that as an advantage to provide sub-par support

2. The software fails terrible short compared to Klaviyo or Mailchimp

3. You need know to know how to code in HTML / CSS with this software if you don't know how, don't use Emarsys

It can send emails.

Single customer view of entire marketing estate and direct integration's into many providers. Unparalleled coverage of marketing suites, ability to segment and automatically upload to facebook and google audiences. Out of the box improvements to existing email campaigns and user journeys.

Support can be slow to react but otherwise incredibly thorough.

Realtime tracking takes 4 hours to upload.

Sales are imported every 24 hours.

Be aware that "realtime" is not completely realtime.

There is a 4 hour delay between onsite tracking syncing with your unified customer profiles.

CRM was / is a nightmare to get right, Emarsys provides automated journeys in the form of blueprints that are always updated with best practice recommendations and solutions. We've improved retention since joining and also solved many deliverability issues that were outstanding.

The platform has been growing really fast over the past couple of years, many new capabilities and functions have been added to adapt to the ever-evolving E-commerce world. Meanwhile, the support team has remained super helpful and support tickets are always solved within the same workday.

The email design functions are still a little bit behind the competitors, with the latest improvement it's been easier to design a template and an email, but still room to improve and make things eaiser to use.

We use Emarsys mainly for growing our email list, it's CRM capabilities and list/segmenting, automation functions are also great features that's been helpful in growing our business.

First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.

Sometimes the WebDokumentation is a bit tricky:-)

We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

The large amount of features, segmentation possibilites, and rules to get the most out of the target groups

In the beginning it can be hard to get an overview of what emarsys can do for you. But after a while you get familiar with it.

The amount of feature list like website recos, email recos, webchannel content, social marketing and many more makes emarsys one of the most powerful marketing automation suites on the market for for small and midsize companies. So for us it is overall the perfect tool for our needs

E-Mail automation, Benefit is the business rules where you can do segmentation and a lot of other things

Smart insights and automation tooling in Emarsys is both advanced and flexible, but also really simple to implement. Bundles of functionality and targeting in a drag and drop style creator that makes creating new email journeys a breeze.

Pricing is easy to understand and structured, but full platform costs can spiral if you opt for all-singing all-dancing functionality. I'd recommend being sure of what tooling is useful for you and your business/operation.

We're able to understand user behaviours easily and create targeted campaigns aimed at reactivating and/or influencing groups of users.

For example, defecting customers, basket abandoners and single purchasers can all be worked on using data.

Emarsys is a solid ESP that works as expected. Our email metrics have improved since switching thanks to a solid integration with our website and the enhanced ability for automated campaigns.

In addition the service has been high-quality with our questions answered quickly.

The reporting could be improved a bit, but we use GA and other ways as our main reporting so it doesn't impact us.

We'd definitely recommend Emarsys. It works as expected and has been a valuable tool.

In the past, our emails weren't integrated with our website, so we could send custom emails based on web behavior. This new capability, in a fairly intuitive software, has been great. We've driven more traffic and conversions.

Simple to use interface and very accessible data and analytics. I'm able to get either a detailed or 'at a glance' view of performance of our email campaigns and adjust our strategy accordingly

Some of the logic behind building segments and automated programmes is not as simple and intuitive as other platforms I've worked with

Talk to the team in detail during implementation to ensure you're able to get the most from the product

Improving engagement and repeat business from existing customers. Revenue is currently up significantly YOY and our engagement metrics are moving in the right direction too.

Reliable support and customer team that goes the extra mile to understand our business. The Emarsys smart insight tools allow our business owners to make more relevant campaigns to targeted audiences enhancing our brand, customer experience, and overall campaign performance.

Automated trigger campaign continues to struggle. Implementation of RDS has been a struggle. Would also love to see Emarsys evolve other notification platforms like Browser Notifications/Messenger/SMS.

More relevant/personalized campaigns are better with Emarsys. This will help us consolidate vendors and streamline an overall better customer experience.

-Lots of data availble in a presentable way.

- Great Customer Sucess manager

- Good reporting

- Not easy to customize templates or add custom colums to reports.

- No double opt in solution

- System logs you out all of the time.

- Exports take too long.

If your business struggles to use all their customer data in a meaningful way. Emarsys may be the right partner for you. Especially if you have a marketing team of mid-level marketers its easy to use and understand. Emarsys also have the depth you need if you put in the work, and pay up.

Personalizing email, FB and google ads. The reporting gives us more control on performance.

The product development and how the features are linked between them.

Omnichannel solution

The price for the whole package is not really competitive compared with other offers but it makes sense since i know it's reliable.

Just check out the demo and make sure you go for the full implementation because it's harder after to complete it.

Reaching the maximum potential of Direct Marketing in Fashion Days. Great support in achieving what we desire.

It has provided a solid, reliable CSR platform on which we have built a strong communications strategy. Keen to offer insight and implement new ideas to maximize value, we have introduced a number of new strategies under their guidance.

Few of the templates Emarsys provide for their customers do not allow us to implement our ideal strategies, which can limit us sometimes

Good for managing massive mailing list and personalizing customer journeys. We are increasing the life time value of our customers. With Emarsys we are easily able to segment our database by multiple factors and then communicate to them with relevant content bespoke to their journey, lifecycle or segment.

We have increased both engagement and profit since working with Emarsys and this helps greatly towards our online presence.

Contains full A/B testing features and tracking tools. And using the shared QQ whitelisted group to ensure email deliverability for Chinese ISPs, good reporting and even integration with Google Analytics.

A complicated user interface on email builders no matter of block-based and template-based. Comparatively expensive and the additional costs involved in the integration of online form services.

Email marketing and customer lifecycle

Automation Centre is always evolving and getting better and better.

Emarsys is great for integrated multi-channel campaigns, so much more than email only.

Little 'brilliant basics' are missing, e.g. test emails don't work when certain criteria are selected, fields aren't searchable or in alphabetical order when you want to export data, no ability to push from staging to production environment

Some miscommunication and lack of support when adopting new features.

Truly being built for multi-channel marketing

Getting more exposure and engagement with customers as we can use facebook and push messages rather than only email

I like how easy and user friendly it is to customize emails, schedule emails, and send to our customer base

Some of the options are hard to find. It take some time learning where everything is but once you get everything the way you want it it's a breeze.

This application gets the job done. While it does take some training and knowledge of email marketing basics, it is very user friendly and it didn't take me very long to figure everything out and become comfortable setting up/sending emails for my team as needed.

We are increasing our reach, tracking customer behaviors/patterns, increasing in-store and online sales, and promoting our brand as well as the brands we carry

Professional system for mailings, with a bunch of features and fairly high rates. Although it is understandable - it is an international company with professional products, it works in many countries.

There are problems with the deliverability of letters, support simply gives replies, but does not solve problems

This program is not a replacement.

I promote my business ..

The speed, quality of work and many other advantages ..

Fairly quick/easy to use for someone who doesn't know coding, lots of features that can help us streamline our online email subscription process.

I dislike that you are only allowed to use one email template and that you can't change the template once it's been added.

I am not familiar with many other products like Emarsys so I can't really say for sure if this product is the best but it gets the job done, is user friendly, and affordable.

Growing our online presence - this has helped us reach more people around the country and compete with our competitors who have had an established online presence for some time now

I love how easy it is to use. You don't need much coding experience to use this software, perfect for both beginners and more advanced users.

No dislikes so far, the features are useful and software is pretty speedy.

Would definitely recommend trying them out!

We've been able to personalize email campaigns and able to track customer performance, and we can use those insights to shape our strategy.

Emarsys allows my company to create a 1-to-1 personalized marketing to each customer so my clients can achieve and maintain truly personalized interactions for with me as needed. This is extremely essential for great customer service.

The onboarding process was more difficult than I would expect. It seems to have unnecessary steps and tutorials to start. Also, the pricing is quite expensive for a small business owner like myself.

Having a one on one relationship with my clients and understanding their behavior. Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them.

The support team and relational data capabilities.

Limited block based capabilities at the stage of email creation.

Maximizing limited resources for tons of locations.

Emarsys is a powerful platform that is also easy to use. Switching to Emarsys helped us reach and exceed out email marketing goals.

Haven't found much that I dislike. Would love to have wider block-based email template.

Lifecycle approach to marketing; combining brick-and-mortar store data with online data.

Drag & Drop Builder and predictive recommendations (oh and the great support team).

Can't think of anything that I dislike with Emarsys

Personalisation. With Emarsys we are easily able to segment our database by multiple factors and then communicate to them with relevant content bespoke to their journey, lifecycle or segment.

Lots of tools for analytics and segmenting

Very limited customization which is the reason we switched to this platform. Any changes you want beyond what you initially tell the developers will either cost you to have them change, or you'll have to figure out a way to do it through HTML.

Increased segmentation and some personalized marketing

All Emarsys employees are very eager to help out and try to find solutions as quickly as possible

Sometimes it feels like specific problems can only be solved by purchasing another tool.

Having a clear picture of our customers and segmenting them

- easily Usability

- KPIs at first sight

- Support could be better if you have a problem/question

- our success client manager hasn't really time for us

- sending the weekly newsletter

- presenting the important KPIs like sales etc.

Communication with success managers.

Innovation of new technologies

Too complex price/module-package-system. You need to buy bigger packages if you need simple elements of them. The modul-system should be more granular.

weekly newsletters - white listed

triggered mails - many possibilities

Good usability, easy to handle in daily doing and easy to learn for new people. The automation centre is easy to handle (drag & drop).

Customer Care, documentation of customized products

Good set up is very important

automation campaigns

The automation campaigns, easy to use, good statistics

We are not satisfied with the support of your client success manager

We send newsletter to our Online Shop customers

good analytic tools, intuitive email building

recommendation features are not easy to personalize

easy automation, segmentation

So much better than Salesforce. Easier to build emails

You can move items in the "media database."

Absolutely recommend It to others.

Sending email campaigns.

Great customer service, very agile to my needs and lots of innovation.

nothing yet, all the problems we've found, they've been able to find a solution.

Franchise solution for cross channel marketing

Emarsys has provided a solid, reliable CSR platform on which we have built a strong retention & communications strategy. Keen to offer insight and implement new ideas to maximise value, we have introduced a number of new strategies under their guidance.

A number of the templates Emarsys provide for their customers do not allow us to implement our ideal strategies, which can limit us sometimes.

We have increased both engagement and profit since working with Emarsys and this helps greatly towards our online presence.

I like best, that Emarsys is easy to understand and very straightforward in its usage.

I dislike, that not everything is modifyable as to how I would need certain columns.

Emarsys helps us to reach a large group of our customers.

Emarsys has a great team that's readily available and willing to assist any issues.

Their interface is fairly clunky. A lot of the ux is difficult to understand and they do not use consistent terminology across the platform.

B2C email marketing mainly promotional products.

Their team was incredibly helpful when setting up the tool. Also gave us contact support during the first couple months.

Emarsys was going to add Push Messages functionalities in Q3 2015, however it got delayed.

Good for managing massive mailing list and personalizing customer journeys.

- Great automation functions

- Robust segmentation capability

- Good design options

- Helpful CS team

- Limited email templates

- Missing some email analytics

Reach potential customers, manage product registration

I really like how easy this software is to use.

I think they could give it a more professional look.

I’m solving everyday issues at my business.

That it can not only collect data, but use the data for custom recommendations.

Our account manager seems to always be gone, or busy.

To send more targeted emails once we transition to it.

I like the reliability. I have am confident that when using the product that it will work the way it needs to

It's not the easiest to navigate through

It's allowing me to branch out

A good support contact setup that means we always get a quick and personal response to requests.

The could do better at informing customers about important changes in the industry, rather than waiting for the questions.

Inbox placement for B2C marketing. Much better results than previous service providers.

analytics features

quick an easy segment creation

adding automation workflows

lack of interfaces

bad support for api users

sending out newsletter

creating email workflows

Strategic management of email campaigns

There is nothing to dislike about emarsys, my experince has been very positive so far.

We are increasing the life time value of our customers

Automation is very powerful anderen easy

Sometimes difficult to manage Ehen you are new

Updating customers