Always evolving an up to date with the newest developments of the Ecomnmerce Market.
Emarsys is very user friendly.
Trainings are held by great trainers. There are always many trainings and also good help sites.
By Using pre-build, so called "tactics", you can easy get a quick start and achieve quick wins. And pre built is evcerything, a complete automation with all needed segments and email campaigns that can be customized by yourself.
AB Testing is super Easy, whether in an automation or directly in an email campaign.
Personalization is easy to use by drag and drop the variables into emails when using block based campaigns.
You can also decide if all customers can see the whole content in an email campaign,n not just when sending it to a special audience, by using segmentation.
The support Team is also very good and super fast. Review collected by and hosted on G2.com.