SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details

I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal. Review collected by and hosted on G2.com.

limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization Review collected by and hosted on G2.com.

I like most the automation part and the freedom it provides to the clients, allowing us to use it the way the company intends for the customer. The analytics part is pretty simple and easy to use and visualize. The automation combines trigger, segmentation, recurring, and real-time features with a lot of channels available for us, letting us easily use more than 20 types of automations in our CRM. The implementation and initial use of the tool were smooth, thanks to the help of NTT Data. Review collected by and hosted on G2.com.

The main problem that doesn't work as well is that SAP Engagement Cloud is so online-focused. There are a lot of cool features that are only intended to work with online info, which limits a company that works both with online and physical sales. Features like price drop, predict recommendation, and product interest just work for online interactions, limiting the number of customers we could impact or the info we could use. Review collected by and hosted on G2.com.

I really appreciate the AI assistance feature in SAP Engagement Cloud (formerly SAP Emarsys). It makes reports faster, easier, and quicker to use. It also speeds up the creation of email campaigns with features like a subject line generator and preview text, which helps to support customers in creating their emails more efficiently. Review collected by and hosted on G2.com.

I don't like the data separation issue in SAP Engagement Cloud (formerly SAP Emarsys). It's not possible to separate data from different contacts in one application, which is challenging especially for managing between business units or countries. Also, during the setup, it's easy in general but depends on whether it's a sub-paper contract or a Marceus paper contract, which can lead to confusion about the steps needed. Review collected by and hosted on G2.com.

I had a very grateful experience with SAP Engagement Cloud. I prefer this tool over others because it's simple to use, especially in marketing automation, and it allows me to create omnichannel journeys with ease. This includes sending push notifications, SMS, or email. The ability to create automation and review it all through analytics dashboards is very important to me, as it supports my work with other companies to create automation and email campaigns. The UI experience is also a plus, making it simple to achieve new leads and create business opportunities. Review collected by and hosted on G2.com.

I think it would be useful if SAP Engagement Cloud could also provide integrated CRM capabilities that encompass both marketing and sales processes. Currently, it doesn’t allow us to cover all processes comprehensively. Also, the initial setup was very challenging, especially when integrating it with Salesforce. We needed to create a map to understand what to do, which made the process complex. Review collected by and hosted on G2.com.

I like that SAP Engagement Cloud is intuitive, easy to understand, and seems simple in a good way. It's not daunting to begin creating new emails, especially since my coworkers have set up a lot of the design and coding, making it pretty 'plug and play' for me. The initial setup was somewhat easy once I got my 'license' with the correct features. Review collected by and hosted on G2.com.

It seems like the layout presented on the site isn't how it looks in real life (especially on a phone). I've just experienced it looking different on mobile, when sending a test mail, compared to what it was supposed to look like according to your 'show on mobile' function. Review collected by and hosted on G2.com.

I like that SAP Engagement Cloud lets me use the data from our ecommerce system to not only segment our customer base but also contact them through many different channels. Since our company focuses solely on digital marketing, it's great to have all communication in one tool, including running Google Ads, Meta Ads, and LinkedIn Ads. I also appreciate how the setup with the built-in connector for sales data was pretty straightforward. Review collected by and hosted on G2.com.

I think the campaign builder, the template builder, could be a little bit more user-friendly. More drag and drop. Review collected by and hosted on G2.com.

Gosto da confiança nos segmentos e dados de clientes fornecidos pelo SAP Engagement Cloud (anteriormente SAP Emarsys). Os segmentos funcionam muito bem para mim e o histórico de alterações é particularmente útil ao verificar dados de clientes ou alterações de consentimento. Também aprecio as possibilidades de incluir campos personalizados. Review collected by and hosted on G2.com.

Eu não gosto do aspecto de 'buscar por', porque a lupa só permite buscar por e-mails. Eu gostaria de buscar meus clientes usando campos personalizados, como CPF. A configuração inicial não foi fácil porque usamos CPF como nossa chave principal, enquanto o SAP Engagement Cloud procurava por e-mails, então precisávamos personalizar muitas coisas. Review collected by and hosted on G2.com.

I like that SAP Engagement Cloud is easily adaptable and can be integrated with third-party systems, like CDP, using public APIs that can be configured. It’s great that it supports an omnichannel experience with trigger-based events and offers excellent filtering options before sending emails to ensure opt-ins are checked. I find the in-built recommendations and algorithms very good, which is useful for marketing purposes. We can track data from commerce and use segmentation to target specific users effectively, and the system’s recommendations like recently purchased items, viewed products, and shopping cart info are easily plug-and-play for our email promotions. Review collected by and hosted on G2.com.

Could be improvements like we had a separate marketing cloud where the segmentation was very good, but currently, we do not have that. It should have been better without whitelisting the domains for sending emails. Setup and initiating the engagement cloud is a bit of a tedious process. We have to raise a ticket and follow up, which has become challenging. Review collected by and hosted on G2.com.

I found SAP Engagement Cloud very informative and practical, especially for real-time customer engagement use cases. The real-time journey execution and event-driven architectures have been clearly explained by Koon and the team, which provided a great experience. I appreciate how it eliminates the need for middleware, directly triggering emails based on customer interactions on the website. The event-triggered communication feature is particularly useful as it automatically sends out emails, SMS, or WhatsApp messages based on events like abandoned carts or product views. The interactive session added a lot of value, and I found the overall session relevant for teams working in real-time engagement scenarios with SAP Engagement Cloud. Review collected by and hosted on G2.com.

The initial setup is really time-consuming because enabling the email, maintaining the tenant configuration, and validation requires creating a ticket to SAP. It takes about one or two days even with a medium priority. There's also a known issue called fail set mode that should be removed and given directly to the application owner instead of having to create a ticket with SAP. The 'wait for response' node is only available for event-based or event desk automation journeys. It should be available for all other journeys like product, tactics, and audience-based journeys. This would allow more flexibility in selecting customers instead of depending heavily on the event bus. Review collected by and hosted on G2.com.

I really like predictive intelligence, automation topics, and advanced segmentations. The creation of personalized campaigns is another feature I value. These functions allow me to execute complex data strategies in minutes, something that would traditionally take days. I can create customer segments that, for example, buy AE jeans, what their size is, and who haven't visited us in 6 months. In summary, these features make the tool valuable because they turn data into revenue. Review collected by and hosted on G2.com.

Currently in my country, there is a law that does not allow people to be contacted twice through the same channel. Currently, other tools have this implemented automatically. In my case, with SAP Engagement Cloud, it has to be done very manually. It was very difficult; in Colombia, there are no people who implement this solution correctly. That's why this implementation was extremely difficult and costly. Review collected by and hosted on G2.com.