Emarsys makes it very easy to automate all marketing communications through their easy to use user interface. Also, Emarsys makes data available for my team which helps us coming up with meaningful data analysis very efficiently.
One of the biggest wins that we have achieved through Emarsys was improving our shopping cart abandonment rate which continuously improves our online revenue.
Being able to conduct effective A/B testing has been another benefit to our company where we were able to optimize our content effectively and improve metrics such as Open and CTR.
Another feature that we utilize very frequently through Emarsys is creating audiences and making that audience available for my team to run campaigns through Facebook, Instagram and Google. Review collected by and hosted on G2.com.