SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details

I like most the automation part and the freedom it provides to the clients, allowing us to use it the way the company intends for the customer. The analytics part is pretty simple and easy to use and visualize. The automation combines trigger, segmentation, recurring, and real-time features with a lot of channels available for us, letting us easily use more than 20 types of automations in our CRM. The implementation and initial use of the tool were smooth, thanks to the help of NTT Data. Review collected by and hosted on G2.com.

The main problem that doesn't work as well is that SAP Engagement Cloud is so online-focused. There are a lot of cool features that are only intended to work with online info, which limits a company that works both with online and physical sales. Features like price drop, predict recommendation, and product interest just work for online interactions, limiting the number of customers we could impact or the info we could use. Review collected by and hosted on G2.com.

Gosto da confiança nos segmentos e dados de clientes fornecidos pelo SAP Engagement Cloud (anteriormente SAP Emarsys). Os segmentos funcionam muito bem para mim e o histórico de alterações é particularmente útil ao verificar dados de clientes ou alterações de consentimento. Também aprecio as possibilidades de incluir campos personalizados. Review collected by and hosted on G2.com.

Eu não gosto do aspecto de 'buscar por', porque a lupa só permite buscar por e-mails. Eu gostaria de buscar meus clientes usando campos personalizados, como CPF. A configuração inicial não foi fácil porque usamos CPF como nossa chave principal, enquanto o SAP Engagement Cloud procurava por e-mails, então precisávamos personalizar muitas coisas. Review collected by and hosted on G2.com.

I find SAP Engagement Cloud very easy, user-friendly, and fast. I like its user-friendly interface and how it allows things to get done faster than our previous system. The AI analytical tool is great for easy access to performance data, and I appreciate the engagement event segment builder which is excellent for creating specific segments without needing a template. Review collected by and hosted on G2.com.

It's not as easy to see where the segments are used - campaign or digital ad. Only when you click delete, you can have an overview. You cannot delete segments within the segment either. You have to search it up from the overview to find it and delete it there. Review collected by and hosted on G2.com.

I like the ease of integration of SAP Engagement Cloud with third-party systems. They make it very simple to integrate both systems in just a few minutes, allowing me to share my database quickly and very easily. This includes integrating SmartSys with various channels like the web, making everything very fast and easy to accomplish. I also find the initial setup very simple compared to other SAP products, such as SAP Marketing Cloud and Cloud for Customer. Review collected by and hosted on G2.com.

A better integration with the B2B business type would be ideal. Additionally, it would be useful to improve the views of the contacts and have a clarification on how to work with them. Review collected by and hosted on G2.com.

I like how flexible SAP Engagement Cloud is. It's really important to use all the data we have about customers to understand their behavior and make the right choices. SAP Engagement Cloud provides a lot of tools that help us in this process and supports integrations with almost all of our systems. I appreciate the relational data and segments, which allow us to integrate our systems and make informed choices before sending campaigns. The integration capabilities, such as with Google Analytics, offer us a new perspective on reaching clients and understanding customer behavior better. Review collected by and hosted on G2.com.

I really think that SAP Engagement Cloud should make it possible to search customers by document using the magnifying glass. Sometimes we need to find a specific customer and don't have their email, so we have to search by the document (like the CPF in Brazil). It's a hard process because we have to go through a segmentation process to find this contact. Review collected by and hosted on G2.com.

I really like the extensive scope of features offered by SAP Engagement Cloud. It allows me to do pretty much anything from personalization to retargeting, helping me reach customers at the right time with the right message. I find the segment builder particularly valuable, as it lets me choose exactly which triggers, like certain behavior or browsing a specific category, lead to targeting. This level of control in segmentation and retargeting is quite beneficial. Review collected by and hosted on G2.com.

I think the program could be a bit more transparent or beginner-friendly. A certain tutorial right in the interface of the dashboard would be helpful. Review collected by and hosted on G2.com.

SAP Engagement Cloud offers strong automation capabilities and helpful customer segmentation tools that make it easier to create targeted campaigns. The ability to manage multiple channels in one platform improves efficiency and keeps reporting centralized. Once you understand the system, the workflows are powerful and allow for detailed personalization. Review collected by and hosted on G2.com.

The platform can feel complex and not very intuitive for new users. Some processes require multiple steps that could be streamlined, and reporting customization can sometimes feel limited. There is also a learning curve when setting up more advanced automation features. Review collected by and hosted on G2.com.

I like the distinct and clear segmentation of SAP Engagement Cloud, which prevents errors during dispatch, such as duplicate shipments, and enables precise targeting of audiences. The regional support is also a great advantage, as it prevents misunderstandings in communication and avoids serious errors. Additionally, I find the handling of the software to be relatively easy, and the range of functions is very extensive. Review collected by and hosted on G2.com.

The scope of the many usage possibilities also leads to confusion. The structure and layout of the interface could be more intuitive and logical. The use of AI to support the individual modules would be sensible. Price/performance: I don't want to feel like I'm constantly being talked into additional modules/extensions by contacts. There shouldn't be too many smaller 'nodes' charged extra. Review collected by and hosted on G2.com.

I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. Review collected by and hosted on G2.com.

Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. Review collected by and hosted on G2.com.

I really like SAP Emarsys' interface. The UI is very good, and it makes setting up SMS and email marketing campaigns much easier compared to other tools I've used. I trust the company because they have other tools that I like. Because of this trust, I'm willing to use SAP Emarsys. Review collected by and hosted on G2.com.

I think sometimes it glitches, especially when we create campaigns in bulk. I also feel they could introduce more programs, like loyalty programs and better subscriptions. Some plans don't provide value for what we are paying, and others provide too much value, so they should look at the subscription tiers. Review collected by and hosted on G2.com.