--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details Visit Website SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. * * * Product Website SAP Engagement Cloud (formerly SAP Emarsys) Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Engagement Cloud (formerly SAP Emarsys) Community](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) Languages Supported Czech, German, English, French, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Matthew Lloyd Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations (30) What do users say about integrations? 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Enterprise (\> 1000 emp.) 3/3/2026 "Better Customer Experience with Data Integration Challenges" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the relational data in SAP Engagement Cloud because I can integrate data from other systems in my company and use it to send better communications to our customers. Also, SAP Engagement Cloud offered a better experience and more functionalities compared to Marketing Cloud. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I find the timeout of the queries in the relational segments frustrating. When I try to run a query in a table with a massive amount of data, it always results in a timeout. I think increasing the time parameter could help. Also, the initial setup wasn't very easy. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to personalize communications with customers and keep data in a safe space. Review collected by and hosted on G2.com. Show More 5/22/2026 Validated ReviewerIncentivizedSource: Seller invite ![Mariano R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mariano R.") MR Mariano R. Co-Fundador Small-Business (50 or fewer emp.) 3/30/2026 "Effortlessly Boosted Our Campaign Engagement" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like using SAP Engagement Cloud (formerly SAP Emarsys) for supporting campaigns at work through push notifications, emails, and automation programs like abandoned cart and welcome messages. It solves my problem of reaching people, and with SAP Engagement Cloud, my sales have increased. The interface is something I particularly appreciate, and I think it works very well. I also find the push notifications amazing because they allow us to reach thousands of people with a simple click. The personalization feature is particularly valuable as it makes people feel more connected. Setting it up was easy, which I find helpful. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Test messages Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to support campaigns with push notifications, emails, and automation. It solves my problem of reaching people, increasing my sales. The personalization in push notifications enhances engagement as people feel more identified. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Emily M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily M.") EM Emily M. Small-Business (50 or fewer emp.) 5/18/2026 "Effortless Communication, Minor ESL Improvements Needed" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Engagement Cloud relatively easy to use, which is a big plus for me. The email template blocks are great because they help us and the local CRM teams to manage content efficiently. We can save content blocks and reuse them for other sends, which is really convenient. The initial setup was pretty easy, which made the transition smooth. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Some ESL and loops can be better as we have to find workarounds in some areas. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for sending emails, creating segments, and building journeys. It helps us send communications to customers and manage content with reusable email template blocks, making it easier for the CRM teams. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture") AF Verified User in Furniture Mid-Market (51-1000 emp.) 12/4/2025 "User-Friendly Interface with Segmentation Frustrations" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I use SAP Engagement Cloud (formerly SAP Emarsys) mainly for creating lifecycle programs on email and mobile channels. I appreciate its user-friendly interface, which makes it easy to navigate. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The new segmentation overview seems like it was developed by people who don't actually use SAP Engagement Cloud. The old one was more straightforward. Now, too many useless clicks must be done for certain segment creation. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to target users based on their behavior and engage them through lifecycle programs and batch emails. Review collected by and hosted on G2.com. Show More 7/9/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 9/23/2025 "Powerful Email & Ad Targeting, Marred by Technical Glitches" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I think it's great we're able to segment audiences in specific types, like customer lifetime value and days since last engagement, which helps us tailor messaging in more detail and achieve a higher conversion rate. I personally use the digital ads audience feature the most because it helps me target specific audiences on different ad platforms, and it's significantly increased our return on ad spend. The email marketing and analytics features have also enabled us to understand the different engagement metrics and conversion rates per customer type, identifying weaknesses in our email and automation marketing. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? We face technical issues frequently, like numbers in the dashboards not being right, connections between platforms breaking, and data loss. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to work with customer files, tailor experiences, and retarget. Audience segmentation boosts conversion rates, and digital ads features enhance ad spend ROI. Email marketing analytics reveal engagement metrics and highlight weak spots. Review collected by and hosted on G2.com. Show More 5/15/2026 Validated ReviewerIncentivizedSource: Seller invite ![Emmanuel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emmanuel L.") EL Emmanuel L. Ing. de Software Computer Software Enterprise (\> 1000 emp.) 7/17/2026 "Centralize Channels with Incredible Support" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I use SAP Engagement Cloud to connect all our digital products and register use cases. I greatly appreciate the flexibility it offers and the excellent support it provides. Although the initial setup was laborious due to our current workflow, the support helped us a lot. I consider it a very useful complement for us. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? What at first seems like a monster is too visually complex. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for omnichannel, reducing costs and customer dissatisfaction by centralizing channels. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Jannick T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jannick T.") JT Jannick T. Mid-Market (51-1000 emp.) 3/11/2026 "Versatile Features, Needs Better Onboarding" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I really like the extensive scope of features offered by SAP Engagement Cloud. It allows me to do pretty much anything from personalization to retargeting, helping me reach customers at the right time with the right message. I find the segment builder particularly valuable, as it lets me choose exactly which triggers, like certain behavior or browsing a specific category, lead to targeting. This level of control in segmentation and retargeting is quite beneficial. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I think the program could be a bit more transparent or beginner-friendly. A certain tutorial right in the interface of the dashboard would be helpful. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to effectively reach customers through segmentation and retargeting. The broad feature scope, including personalization and a segment builder, allows targeting based on specific triggers like browsing behavior, ensuring the right message reaches the right customer at the right time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Valen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valen T.") VT Valen T. Senior Customer Happiness Specialist Mid-Market (51-1000 emp.) 2/25/2026 "Powerful Automation and Segmentation, with a Learning Curve" 3/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? SAP Engagement Cloud offers strong automation capabilities and helpful customer segmentation tools that make it easier to create targeted campaigns. The ability to manage multiple channels in one platform improves efficiency and keeps reporting centralized. Once you understand the system, the workflows are powerful and allow for detailed personalization. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The platform can feel complex and not very intuitive for new users. Some processes require multiple steps that could be streamlined, and reporting customization can sometimes feel limited. There is also a learning curve when setting up more advanced automation features. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud helps solve the challenge of managing customer engagement across multiple channels by centralizing campaigns, automation, and reporting in one platform. It streamlines segmentation and personalization, making it easier to deliver targeted messaging at scale. This benefits us by saving time, improving campaign efficiency, and allowing us to make more data-driven decisions that enhance overall customer engagement. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Victor .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor .") V Victor . Small-Business (50 or fewer emp.) 5/15/2026 "Powerful Automation but Bugs Impact Usability" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Engagement Cloud for its powerful capabilities in automation and targeting using SQL, which allows me to iterate rapidly. I find the targeting and personalization features using SQL relational data and views particularly valuable. Having access to all client data enables precise targeting and personalization. Overall, it's a great tool. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? There are some bugs, some latency while creating programs, and some time issues with program nodes. Some days, the software is not responsive, and it takes a lot of time to make changes. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for email and SMS campaigns. It enables precise targeting and personalization using SQL relational data, allowing quick iterations and automations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Ethan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan N.") EN Ethan N. Chairperson Mid-Market (51-1000 emp.) 3/19/2026 "Comprehensive Features, Challenging Setup" 1.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like their automation center quite a bit. It's pretty robust and can do extensive automations in a compact UI. It allows us to automate tons of complex actions that other software simply wouldn't be able to accommodate. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? There are some limits to the automation center's ability to avoid sending email at certain times, the overall UI isn't great, there's almost no way to measure list growth or segment growth, the block-based email editor is awful and is barely block-based, it's essentially the same as hard-coding the email. It was tough and extensive - we're still setting up parts of SAP Engagement Cloud over a year after the initial setup. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud lets us communicate with customers via email, web, and SMS, automating it all. Its automation center handles complex actions that other software can't accommodate. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about SAP Engagement Cloud (formerly SAP Emarsys)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discussions/new) GU Guest User What is Emarsys used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emarsys-used-for) ![Timo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timo S.") TS Timo Stang • Last activity over 4 years ago how much turnvoer my company need before emarsys is worth. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) [ View all Discussions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) SAP Engagement Cloud (formerly SAP Emarsys) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach 4.6/5(775) [ Compare Now ](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ##### ##### SAP Engagement Cloud (formerly SAP Emarsys) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/features) ## 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