--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details Visit Website SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. * * * Product Website SAP Engagement Cloud (formerly SAP Emarsys) Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Engagement Cloud (formerly SAP Emarsys) Community](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) Languages Supported Czech, German, English, French, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Matthew Lloyd Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations (30) What do users say about integrations? 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Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") GC Verified User in Consulting Small-Business (50 or fewer emp.) 6/30/2026 "Powerful automations and customization; setup, usability, and support need improvement" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I especially like the part about automation and the related tactics. I use them to create personalized communications and build journeys suited to the needs of the customers. Automation leads the user to receive personalized communications and exclusive benefits, and this results in an increase in the average sales ticket. It helps me retain customers by offering discounts and personalized offers based on my customers' needs. For managing contact data, it is particularly useful to me because I handle all the consent marketing and data management aspects. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? {"I don't find the platform as user-friendly as other competitors.","The support section needs improvement: sometimes, when I open a ticket for support or to report issues, the response takes too long.","The initial setup was not easy: we also needed the development team."} Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for marketing automation and contact data management as master data. It helps me create automations to build customer loyalty by offering personalized discounts and offers. I manage consent marketing and build tailored journeys, with personalized communications that increase the average sales ticket. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Gabriel O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel O.") GO Gabriel O. Analista TI Enterprise (\> 1000 emp.) 9/17/2025 "Empodera Insights do Cliente, Necessita de Pesquisa Avançada" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? Gosto da confiança nos segmentos e dados de clientes fornecidos pelo SAP Engagement Cloud (anteriormente SAP Emarsys). Os segmentos funcionam muito bem para mim e o histórico de alterações é particularmente útil ao verificar dados de clientes ou alterações de consentimento. Também aprecio as possibilidades de incluir campos personalizados. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Eu não gosto do aspecto de 'buscar por', porque a lupa só permite buscar por e-mails. Eu gostaria de buscar meus clientes usando campos personalizados, como CPF. A configuração inicial não foi fácil porque usamos CPF como nossa chave principal, enquanto o SAP Engagement Cloud procurava por e-mails, então precisávamos personalizar muitas coisas. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? Eu uso o SAP Engagement Cloud para segmentar clientes, enviar campanhas e medir resultados como ROI e engajamento. Ele resolve o problema de enviar mensagens para diferentes tipos de clientes. Review collected by and hosted on G2.com. Show More 3/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite KE Kedarnath E. Small-Business (50 or fewer emp.) 4/14/2026 "Powerful Integrations, But Initial Setup Can Improve" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like that SAP Engagement Cloud is easily adaptable and can be integrated with third-party systems, like CDP, using public APIs that can be configured. It’s great that it supports an omnichannel experience with trigger-based events and offers excellent filtering options before sending emails to ensure opt-ins are checked. I find the in-built recommendations and algorithms very good, which is useful for marketing purposes. We can track data from commerce and use segmentation to target specific users effectively, and the system’s recommendations like recently purchased items, viewed products, and shopping cart info are easily plug-and-play for our email promotions. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Could be improvements like we had a separate marketing cloud where the segmentation was very good, but currently, we do not have that. It should have been better without whitelisting the domains for sending emails. Setup and initiating the engagement cloud is a bit of a tedious process. We have to raise a ticket and follow up, which has become challenging. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for omnichannel integration with CDP for triggering emails based on events, applying constraints, and leveraging powerful data metrics and algorithms for recommendations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Nikhil N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikhil N.") NN Nikhil N. Functional Solution Expert Mid-Market (51-1000 emp.) 4/14/2026 "Powerful Real-Time Engagement with Room for Improvement" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I found SAP Engagement Cloud very informative and practical, especially for real-time customer engagement use cases. The real-time journey execution and event-driven architectures have been clearly explained by Koon and the team, which provided a great experience. I appreciate how it eliminates the need for middleware, directly triggering emails based on customer interactions on the website. The event-triggered communication feature is particularly useful as it automatically sends out emails, SMS, or WhatsApp messages based on events like abandoned carts or product views. The interactive session added a lot of value, and I found the overall session relevant for teams working in real-time engagement scenarios with SAP Engagement Cloud. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The initial setup is really time-consuming because enabling the email, maintaining the tenant configuration, and validation requires creating a ticket to SAP. It takes about one or two days even with a medium priority. There's also a known issue called fail set mode that should be removed and given directly to the application owner instead of having to create a ticket with SAP. The 'wait for response' node is only available for event-based or event desk automation journeys. It should be available for all other journeys like product, tactics, and audience-based journeys. This would allow more flexibility in selecting customers instead of depending heavily on the event bus. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud eliminates the need for middleware. It triggers emails, SMS, and WhatsApp messages in real-time based on customer interactions on a website, like cart abandonment or product views. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Felipe J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Felipe J.") FJ Felipe J. Enterprise (\> 1000 emp.) 4/11/2026 "Powerful Customization and Automation, Difficult Setup" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I really like predictive intelligence, automation topics, and advanced segmentations. The creation of personalized campaigns is another feature I value. These functions allow me to execute complex data strategies in minutes, something that would traditionally take days. I can create customer segments that, for example, buy AE jeans, what their size is, and who haven't visited us in 6 months. In summary, these features make the tool valuable because they turn data into revenue. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Currently in my country, there is a law that does not allow people to be contacted twice through the same channel. Currently, other tools have this implemented automatically. In my case, with SAP Engagement Cloud, it has to be done very manually. It was very difficult; in Colombia, there are no people who implement this solution correctly. That's why this implementation was extremely difficult and costly. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for personalization and automation in retail, addressing the lack of personalization, customer lifecycle tracking, cart abandonment, and conversion loss. It benefits me with predictive intelligence, advanced segmentations, and quick execution of complex data strategies. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Pablo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pablo P.") PP Pablo P. Mid-Market (51-1000 emp.) 6/19/2026 "Intuitive Email Marketing with SAP Engagement Cloud" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I really like SAP Engagement Cloud (formerly SAP Emarsys) because it is very intuitive and clear. It's easy to navigate, and you can easily go back if you make a mistake or want to see different things. I find it really fine to go back and redo things anytime, which is helpful in trying different scenarios and testing things. The drag and drop system is great for easily customizing images for different customers and audiences, and it makes the daily job easier by allowing for testing and revisiting different scenarios. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? nothing so far Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? With SAP Engagement Cloud, I can easily customize images for different customers with the drag and drop system, making email campaigns more personalized. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 6/18/2026 "Powerful Campaign Automation but Interface Could Be Improved" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate the ability to create automated and personalized customer journeys on SAP Engagement Cloud. This makes it possible to send targeted communications based on user behavior, improving the effectiveness of campaigns and saving operational time. I use the platform to manage my eCommerce, particularly for marketing automation activities that help me segment the customer database and send relevant and targeted communications. I automate flows like emails and abandoned carts, reducing manual work and optimizing conversions and engagement. Additionally, the integration with Shopify was simple and allows me to automatically synchronize customer and order data. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The interface may seem unintuitive at first and requires some time to master. Some configurations are complex and training is needed to make the most of all available features. It was not immediate as it takes some time to set up integrations and workflows. Some features could be more intuitive and quicker to configure. I would suggest templates and guided configurations. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to manage my ecommerce, segment the customer database, and automate flows such as emails and abandoned carts, reducing manual work and optimizing conversions and engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![M Belen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "M Belen C.") MC M Belen C. CRM Consultor 6/19/2026 "Intuitive Campaign Setup, Needs Multilingual Flexibility" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the drag-and-drop system in SAP Engagement Cloud (formerly SAP Emarsys) for configuring and setting up campaigns. It's a very dynamic tool, with modules and blocks that make it a nice environment. Everything integrates easily, allowing for easy edits and saves. It's a very nice environment and I like it. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I don't like having to create a new campaign for each specific language. It would be great if I could create just one campaign with different options to automatically set up all needed languages. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for campaigns and newsletters with its dynamic drag-and-drop system, making setup easy. It integrates everything, including reporting analytics, offering a seamless environment. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite AK A K. Enterprise (\> 1000 emp.) 4/2/2026 "Versatile Tool with Room for Improvement in Design Features" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like that SAP Engagement Cloud offers a structured platform with a lot of possibilities, including multiple communication channels. It provides big opportunities for data analysis and is a very intuitive platform. The great support is another aspect I appreciate, and it allows us to only need one tool that offers it all, thus avoiding a long onboarding time since everyone can easily use it. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The process of creating email designs is a bit more complex and could be improved by making it easier to build blocks, perhaps with more templates from the community. The same goes for the forms, the webchannel, and the data dashboard. They are outdated and it is not possible to design them individually without a big effort. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for email marketing to reach our customers. It provides multiple communication channels and big opportunities for data analysis. It's an intuitive platform with great support, meaning we only need one tool without lengthy onboarding. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Namitha .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Namitha .") N Namitha . Small-Business (50 or fewer emp.) 3/31/2026 "Real-Time Data Automation with SAP Engagement Cloud" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I use SAP Engagement Cloud to handle customer engagement using real-time operational data, which lets my customer messages update automatically based on backend events like delivery issues. I appreciate not having to write cron jobs, webhooks, or ETL flows just to keep campaigns up to date. The real-time connection to ERP data automates complex problems like reduced ML infrastructure needs, less custom algorithm tuning, and no need to maintain recommendation engines. The system reacts instantly to operational events like inventory changes or delays because it's connected directly to SAP's core systems. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? There's no deep, code-level debugging like we have with custom microservices, CloudWatch metrics, message tracing. This makes it harder to identify the root cause of failures, slowing development cycles. The initial setup wasn't hard but definitely not plug and play. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to handle customer engagement with real-time data without writing cron jobs or ETL flows. It automates managing hard problems like machine learning infrastructure and recommendation engines. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about SAP Engagement Cloud (formerly SAP Emarsys)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discussions/new) GU Guest User What is Emarsys used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emarsys-used-for) ![Timo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timo S.") TS Timo Stang • Last activity over 4 years ago how much turnvoer my company need before emarsys is worth. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) [ View all Discussions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) SAP Engagement Cloud (formerly SAP Emarsys) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach 4.6/5(775) [ Compare Now ](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ##### ##### SAP Engagement Cloud (formerly SAP Emarsys) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/features) ## 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