--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details Visit Website SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. * * * Product Website SAP Engagement Cloud (formerly SAP Emarsys) Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Engagement Cloud (formerly SAP Emarsys) Community](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) Languages Supported Czech, German, English, French, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Matthew Lloyd Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations (30) What do users say about integrations? 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LB Luke B. Mid-Market (51-1000 emp.) 5/18/2026 "Automation Excellence with Engaging Email Strategies" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find the automation center in SAP Engagement Cloud to be a step above other similar software I've used. It's an excellent way to create unique journeys for customers based on criteria and goals. I appreciate how easy it is to set up custom solutions alongside several built-in automations, which supports our overall business strategy. Creating a multi-step campaign based on our determined logic has been beneficial for delivering targeted campaigns to our customer segments. The automations also effectively fill marketing gaps, such as our successful abandon cart email, which drives revenue and is fully supported by the automation center. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Our own setup is slightly out of the ordinary, but that is mostly due to our own internal issues, so with that in mind our own issues mostly revolve around personalised content. The value in personalised is huge but we have not been able to utilise it as much as we would like due to distrust in our own data. Outside of that we do not have any major complaints about the features of SAP Engagement Cloud. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to enhance our email strategy by building bulk emails and automated campaigns for connecting with customers. Its analytics help adapt strategies based on engagement, and the automation center provides targeted campaigns, supporting our marketing strategy and driving revenue through automation features. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Alejandro F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alejandro F.") AF Alejandro F. Departamento IT Enterprise (\> 1000 emp.) 5/18/2026 "Effective Automation with Details to Improve" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I really like the automations of SAP Engagement Cloud, as they help save a lot of work and allow for precise segmentations. Additionally, I can send commercial actions to the client with valuable information for both the client and the company. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? We need more reports with more features that help us better understand the users. For example, in the loyalty program, we would like to have more details about customer behavior without having to resort to segments. From my technical point of view, it would help me to have more training related to configurations with practical examples. At the end-user level (the business team), they inform me that the interface is not intuitive for them. We have needed the intervention of external consultants and a large amount of work hours, perhaps due to the complexity and interaction with the rest of the ecosystem and custom developments we made to ensure everything works as we want. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to segment customers, automate campaigns, and improve user experience. It helps me maintain smooth contact and understand customer behavior. Automations simplify the work and allow sending valuable business actions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated CB Caio B. CRM Analyst Mid-Market (51-1000 emp.) 9/17/2025 "Versatile Automation, Needs Offline Integration" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like most the automation part and the freedom it provides to the clients, allowing us to use it the way the company intends for the customer. The analytics part is pretty simple and easy to use and visualize. The automation combines trigger, segmentation, recurring, and real-time features with a lot of channels available for us, letting us easily use more than 20 types of automations in our CRM. The implementation and initial use of the tool were smooth, thanks to the help of NTT Data. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The main problem that doesn't work as well is that SAP Engagement Cloud is so online-focused. There are a lot of cool features that are only intended to work with online info, which limits a company that works both with online and physical sales. Features like price drop, predict recommendation, and product interest just work for online interactions, limiting the number of customers we could impact or the info we could use. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud solves data organization and AI implementation by aggregating a lot of channels on a single platform. It offers automation freedom to tailor customer interactions and makes analytics simple and easy to use. Review collected by and hosted on G2.com. Show More 3/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Fritz A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fritz A.") FA Fritz A. Enterprise (\> 1000 emp.) 5/13/2026 "Intuitive UI, Powerful Email Marketing Features" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find the intuitive UI of SAP Engagement Cloud (formerly SAP Emarsys) really appealing. Once everything is set up, designing email campaigns or full automations is as simple as dragging and dropping the desired blocks into place, and the same goes for the segmentation process. When I know what I want to do, the way to get there is usually pretty straightforward. Also, I appreciate that the global support reacts pretty fast, even if the issue at hand isn't that pressing. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The integration of stationary-sales data has been a pain-point for us. Other than that, we are currently still relying on third-party tools as a recommendation engine. If there is one thing I would like to see improvement on, it would certainly be the predict function. Since they are currently working on the feature, I have high hopes. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud lets us easily segment customer groups, tailor advertising, and separate brands. It's user-friendly with no need for coding skills to create content. We gain valuable customer insights through its analytical capabilities. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Pavithra P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavithra P.") PP Pavithra P. Operations Analyst Enterprise (\> 1000 emp.) 5/12/2026 "Intuitive Automation and Robust Personalization—Especially Strong in the SAP Ecosystem" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? The automation workflow builder is a standout — setting up complex customer journeys is intuitive enough that marketers can do it without developer support, saving significant time. The segmentation and personalization features are robust, and the AI-driven recommendations integrate smoothly into campaigns. If you're already in the SAP ecosystem, the integrations feel natural and data flows well across platforms. Onboarding support was also stronger than expected for a platform this feature-rich. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The reporting and analytics, while functional, can feel limited when you need deeper custom insights — exporting data for more advanced analysis often requires workarounds. The platform can also have a steep learning curve for new users despite the relatively clean UI, and some features are buried in ways that aren't immediately obvious. Third-party integrations outside the SAP ecosystem can be inconsistent, with some requiring significant manual effort to set up. Pricing is on the higher end, which can be hard to justify for smaller teams. Customer support response times can also be slower than expected for non-critical issues. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? Before Emarsys, managing personalized customer communication at scale was a manual, fragmented process across multiple tools. Emarsys consolidated our email, automation, and segmentation into one platform, eliminating a lot of the back-and-forth between teams and tools. The automation workflows have significantly reduced the time spent on repetitive campaign setup, freeing the marketing team to focus on strategy rather than execution. The AI-driven personalization has helped improve customer engagement and retention, with measurable uplift in open and conversion rates. Overall, it's brought more structure and efficiency to our marketing operations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![ირაკლი .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ირაკლი .") Ი ირაკლი . SAP CX Consultant Small-Business (50 or fewer emp.) 6/23/2026 "Automates Personalized Engagement with Ease" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like SAP Engagement Cloud for its ability to automate personalized customer journeys across multiple channels, making marketing campaigns more efficient and effective. I also appreciate its user-friendly interface, powerful customer segmentation capabilities, and real-time analytics, which make it easier to optimize campaigns and improve customer engagement. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? One area that could be improved is the complexity of some configurations and workflows, which can require significant setup and training. Additionally, reporting and customization options could be more flexible and intuitive in certain cases. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to solve key marketing challenges by creating personalized, data-driven customer engagement and targeted campaigns across multiple channels. I like its ability to automate customer journeys, user-friendly interface, powerful customer segmentation, and real-time analytics, making campaigns more efficient and effective. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Dominik C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominik C.") DC Dominik C. 5/4/2026 "Boosts Flexibility and Efficiency, Yet Needs Better Data Separation" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I really appreciate the AI assistance feature in SAP Engagement Cloud (formerly SAP Emarsys). It makes reports faster, easier, and quicker to use. It also speeds up the creation of email campaigns with features like a subject line generator and preview text, which helps to support customers in creating their emails more efficiently. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I don't like the data separation issue in SAP Engagement Cloud (formerly SAP Emarsys). It's not possible to separate data from different contacts in one application, which is challenging especially for managing between business units or countries. Also, during the setup, it's easy in general but depends on whether it's a sub-paper contract or a Marceus paper contract, which can lead to confusion about the steps needed. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud helps my customers be more flexible, faster, and efficient in marketing activities. The AI assistance speeds up reporting and email campaign creation, like generating subject lines and preview text, making processes quicker and easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Rocco I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rocco I.") RI Rocco I. CRM & CX Consultant - Business Analyst Small-Business (50 or fewer emp.) 4/22/2026 "Simplifies Marketing Automation, But Setup Can Be Complex" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I had a very grateful experience with SAP Engagement Cloud. I prefer this tool over others because it's simple to use, especially in marketing automation, and it allows me to create omnichannel journeys with ease. This includes sending push notifications, SMS, or email. The ability to create automation and review it all through analytics dashboards is very important to me, as it supports my work with other companies to create automation and email campaigns. The UI experience is also a plus, making it simple to achieve new leads and create business opportunities. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I think it would be useful if SAP Engagement Cloud could also provide integrated CRM capabilities that encompass both marketing and sales processes. Currently, it doesn’t allow us to cover all processes comprehensively. Also, the initial setup was very challenging, especially when integrating it with Salesforce. We needed to create a map to understand what to do, which made the process complex. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I find SAP Engagement Cloud simplifies creating omnichannel journeys and marketing automation, making it easy to achieve new leads and create business opportunities. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Christina W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christina W.") CW Christina W. 4/28/2026 "Intuitive and Easy, But Needs Mobile View Improvements" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like that SAP Engagement Cloud is intuitive, easy to understand, and seems simple in a good way. It's not daunting to begin creating new emails, especially since my coworkers have set up a lot of the design and coding, making it pretty 'plug and play' for me. The initial setup was somewhat easy once I got my 'license' with the correct features. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? It seems like the layout presented on the site isn't how it looks in real life (especially on a phone). I've just experienced it looking different on mobile, when sending a test mail, compared to what it was supposed to look like according to your 'show on mobile' function. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for email campaigns and managing mailing lists. It's intuitive, making it easy to start creating mails with a plug-and-play setup thanks to my coworkers' setup of design and coding. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Piotr O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piotr O.") PO Piotr O. E-commerce & Digital Manager Mid-Market (51-1000 emp.) 4/23/2026 "Streamlined Omnichannel Marketing with Smooth Integration" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like that SAP Engagement Cloud lets me use the data from our ecommerce system to not only segment our customer base but also contact them through many different channels. Since our company focuses solely on digital marketing, it's great to have all communication in one tool, including running Google Ads, Meta Ads, and LinkedIn Ads. I also appreciate how the setup with the built-in connector for sales data was pretty straightforward. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I think the campaign builder, the template builder, could be a little bit more user-friendly. More drag and drop. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for omnichannel marketing, allowing me to contact customers via modern channels like push notifications, SMS, and web. It segments data from ecommerce to contact them through many channels, keeping all communication in one tool. We were able to drive more engagement from the leads we are capturing, thus improving our conversion rates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about SAP Engagement Cloud (formerly SAP Emarsys)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discussions/new) GU Guest User What is Emarsys used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emarsys-used-for) ![Timo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timo S.") TS Timo Stang • Last activity over 4 years ago how much turnvoer my company need before emarsys is worth. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) [ View all Discussions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) SAP Engagement Cloud (formerly SAP Emarsys) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach 4.6/5(775) [ Compare Now ](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ##### ##### SAP Engagement Cloud (formerly SAP Emarsys) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/features) ## 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