--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details Visit Website SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. * * * Product Website SAP Engagement Cloud (formerly SAP Emarsys) Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Engagement Cloud (formerly SAP Emarsys) Community](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) Languages Supported Czech, German, English, French, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Matthew Lloyd Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations (30) What do users say about integrations? 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HP Helen P. 11/4/2025 "Streamlined Email Marketing with SAP Emarsys" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Emarsys for significantly improving the look and performance of our email marketing efforts. The ability to build emails using blocks, with pre-loaded brand colors, has made the process of creating emails much quicker and more efficient. Additionally, the product catalog feature has been immensely beneficial, allowing me to pull in product information without the need to code everything individually, which saves a lot of time. The block targeting capability is another standout feature as it facilitates the creation of one email for multiple audiences, thereby enhancing the effectiveness of our campaigns. Furthermore, the overall ease of use of SAP Emarsys is a major plus, streamlining my daily workflow and making it a tool I would consider purchasing again. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I found the setup process to be challenging due to the coding required for customizing templates with our branding. This initial hurdle made it difficult to get started on the platform without external assistance. Additionally, I find it cumbersome to easily add or amend code for customizations to the templated blocks, which limits flexibility and customization. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Emarsys to enhance email marketing effectiveness by improving email aesthetics and performance. The block-building feature accelerates email creation and allows targeted content for various audiences, enriching the process with built-in product integration. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Matthias G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthias G.") MG Matthias G. Lead Marketing Retail Small-Business (50 or fewer emp.) 3/5/2026 "Powerful tool with room for improvement in integration" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the many possibilities to segment and target with SAP Engagement Cloud (formerly SAP Emarsys). It is useful that we can also pass individual events through event tracking, which allows us to address our customers more specifically and thereby achieve better open and click rates as well as conversion rates. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The technical integration is partially very 'difficult' and not very well documented. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? With SAP Engagement Cloud, we can address our newsletter customers individually and conduct large advertising campaigns. Segmentation and event tracking help us communicate more targetedly, which results in better open and click rates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated AD Arnold D. Internet Mid-Market (51-1000 emp.) 3/10/2026 "Powerful for targeted campaigns, but no-code support needed" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate that it is relatively easy to build automation tracks with the existing data that is fed into the SAP Engagement Cloud (formerly SAP Emarsys). This allows you to very freely build and target all kinds of segments. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Some improvement would sometimes be helpful with event-based campaigns. Without developers, nothing can be initiated here. A 'No-Code' solution would be very helpful for marketers here. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I can specifically target our existing and newsletter customers with SAP Engagement Cloud and build automation tracks based on existing data to address different segments. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Marion C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marion C.") MC Marion C. 10/29/2025 "Reliable, Efficient, and Accurate Email Marketing Tool" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Emarsys very easy to use, particularly in retrieving information about customers and accessing emails they have received. The system simplifies tasks like finding customer details and tracking order confirmation emails, enhancing our team's ability to resolve customer queries efficiently. I appreciate that it significantly improves customer experience by ensuring order confirmation emails are handled effectively, even if initially not received by the customer. Additionally, I value the reliability and accuracy of SAP Emarsys. There is minimal error in the system, and it is consistently available, solidifying my trust in it as a reliable tool. Overall, I think SAP Emarsys is a great tool that serves our marketing email needs and aids in seamless customer communication. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I find it problematic that I am unable to view the preview of emails that are older than six months or a year. This limitation hinders my ability to access and review past communications effectively, which could be crucial in certain instances. This could be either a functionality issue with SAP Emarsys or a decision made by my company, but regardless, it affects my experience with the software. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I find SAP Emarsys helps provide customers with order confirmation emails and solve their inquiries effectively, enhancing the customer experience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Pedro Henrique R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pedro Henrique R.") PR Pedro Henrique R. 10/28/2025 "Agile and Strategic Solution for Personalized Communication" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I think that SAP Emarsys is a quite elaborate and structured platform, with a fair learning curve that facilitates internalization and continuous use. The ability to create effective automations is one of the most valuable aspects, in addition to the advanced segmentations that allow me to combine multiple criteria efficiently. The dashboards are extremely useful for tracking real-time results and help make informed decisions. Furthermore, the ability to organize and create personalized communications with customers makes campaigns more relevant, improves engagement, and increases customer satisfaction and loyalty. The help from customer support has been essential in overcoming challenges and adapting to the platform. Overall, the ability of SAP Emarsys to make our work more agile and strategic is something that would captivate me to purchase it again. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? In the beginning, it was a bit challenging to understand the logic of automations on the SAP Emarsys platform. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Emarsys to create personalized communications, track results in real-time, and make campaigns more relevant. This improves engagement, increases customer satisfaction, and streamlines work, making it more strategic. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated MW Max W. 10/28/2025 "User-Friendly Setup, Needs Improved Data Handling" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Emarsys for its ease of setup, which is made possible by the abundance of online resources available to help users get up to speed quickly. This makes the onboarding process smooth and efficient. I also value the platform's capability to engage with our customers through dynamic and adaptable emails, allowing us to effectively communicate about our products and services. The management of data within SAP Emarsys stands out to me because it is user-friendly and easy to navigate, enhancing my overall experience. Additionally, using Relational Data segments alongside SAP Emarsys is beneficial as it enables access to data outside the Emarsys database, providing flexibility and extending our data capabilities. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? One area that I find could be improved is the ease of use of relational data segments. Currently, it seems to require reliance on SQL, which can be a barrier for users who are not familiar with it. Making relational data segments more accessible without needing SQL expertise would enhance the overall usability of SAP Emarsys. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Emarsys enables us to engage with customers dynamically via adaptable emails, improving communication about our products. The platform's user-friendly data management supports efficient operations and accessing data even outside its database boosts our flexibility. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Giacomo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giacomo M.") GM Giacomo M. 5/15/2026 "Facilitate Email Marketing and Report Management" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the practicality in its use and the management of reports on SAP Engagement Cloud (formerly SAP Emarsys). Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Nothing to report Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to facilitate and manage the sending of newsletters. Its ease of use makes it an intuitive tool, while the management of reports is an aspect I particularly appreciate. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated MA Mateo A. CRM MANAGER Enterprise (\> 1000 emp.) 11/10/2025 "Pros and Cons about Emarsys -ETATEX" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? What I like about SAP Emarsys is how easy it is to create segmentations for campaign sending, as well as how intuitive its automation programs are. I believe they are very helpful for automating communications that used to be manual. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? What I don’t like about Emarsys is the way we view campaign result data. Although the tool provides its own dashboards, we use a different sales attribution model. Therefore, we have to rely on Open Data. The tables there are confusing — it’s unclear what information each one contains — and ultimately, when you compare the data from Emarsys with Open Data, it doesn’t match. You don’t get the same number of sends, opens, etc. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Emarsys is helping us eliminate the manual work involved in managing campaign journeys. This benefits us because it gives us more time to focus on data analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Apoorva A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apoorva A.") AA Apoorva A. 10/27/2025 "Good Potential, Limited by Complexity and UX Challenges" 3/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? SAP Emarsys helps in automating our journeys and streamlines email campaign implementations. The predict and recommendations feature adds significant value, allowing us to populate emails with personalized content, such as recently viewed items or personal recommendations, making our communications more personalized. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? While SAP Emarsys offers some valuable features, such as Predict Recommendations, the overall experience feels less intuitive than expected. The setup process was challenging, particularly when learning how automation journeys, campaigns, and segmentation work. Compared to other platforms with more streamlined and modern interfaces, Emarsys requires more effort to navigate effectively. The Predict Recommendations tool shows promise but still needs considerable refinement to deliver stronger results. At this stage, I would be hesitant to repurchase the product — its unique features don’t fully outweigh the usability challenges and the availability of similar options in other tools. Improving user-friendliness and simplifying campaign setup would make a significant positive difference. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Emarsys to automate marketing journeys and email campaigns, making them more personalized with recommendation features, which streamlines our marketing efforts and enhances engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Olha L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olha L.") OL Olha L. 10/27/2025 "Omnichannel Leader with Seamless Salesforce Integration" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Emarsys for its robust omnichannel features that allow seamless communication through email, web, SMS, and app channels. This versatility is crucial in executing comprehensive marketing strategies. The predictive data functionality stands out for its ability to enhance customer orientation, offering invaluable insights that drive effective campaign personalization. The integration with Salesforce is incredibly efficient, as it ensures immediate transfer of data and customer information to Emarsys, enriching the CRM process significantly. Furthermore, the evolving AI functionalities are compelling, promising continuous improvement in automation and customer engagement efficiency. Overall, the setup process was smooth, prominently due to the availability of internal support, which was indispensable in facilitating everything from basic configurations to more complex tasks like SMS campaigns. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? There are some settings level features that are not very user friendly. For example to create a web campaign for each language and not having all transaltions in one web campaign as it is for the email campaigns Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Emarsys to communicate across email, web, SMS, and app channels, using comprehensive customer data to enhance our customer orientation and ensure seamless data flow from Salesforce. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about SAP Engagement Cloud (formerly SAP Emarsys)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discussions/new) GU Guest User What is Emarsys used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emarsys-used-for) ![Timo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timo S.") TS Timo Stang • Last activity over 4 years ago how much turnvoer my company need before emarsys is worth. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) [ View all Discussions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) SAP Engagement Cloud (formerly SAP Emarsys) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach 4.6/5(775) [ Compare Now ](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ##### ##### SAP Engagement Cloud (formerly SAP Emarsys) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/features) ## 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