--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details Visit Website SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. * * * Product Website SAP Engagement Cloud (formerly SAP Emarsys) Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Engagement Cloud (formerly SAP Emarsys) Community](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) Languages Supported Czech, German, English, French, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Matthew Lloyd Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations (30) What do users say about integrations? 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EJ Euceda J. Head of Capital Markets & Institutional Sales Capital Markets Mid-Market (51-1000 emp.) 3/25/2026 "Streamlined Communication with Compliance and Automation" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate how SAP Engagement Cloud (formerly SAP Emarsys) unifies client data and automates compliant, event-driven communications tailored to the capital markets industry. It centralizes investor profiles, transaction history, and engagement touchpoints, which helps eliminate data silos and reduces manual coordination across our team. The built-in compliance framework aligns perfectly with GDPR, BaFin, and MiFID II requirements, allowing us to execute institutional outreach, IPO updates, and fixed-income announcements confidently without heavy legal review. Its reliable workflow automation scales personalized client engagement efficiently, maintaining strong relationships with institutional investors, asset managers, and family offices without sacrificing quality or consistency. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The reporting and analytics feel somewhat limited for capital markets-specific use cases. Custom dashboards for tracking institutional client engagement alongside deal performance require extra manual configuration. The native integration with our trading and portfolio systems works, but it often needs additional IT support to fully sync client and transaction data in real time. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to unify client data from various systems, ensuring consistent outreach and compliance. It automates event-driven workflows, reducing manual follow-ups, and identifies at-risk relationships, improving engagement and client relationship management. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![likhitha v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "likhitha v.") LV likhitha v. Programmer Analyst Trainee at Cognizant Enterprise (\> 1000 emp.) 3/27/2026 "Effortless Campaign Personalization with Robust Automation" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I love how SAP Engagement Cloud personalizes campaigns at scale and automates customer journeys using real-time data and AI insights. The segmentation, AI recommendations, and event-triggered workflows make the campaigns personalized and effective. I also switched to SAP Engagement Cloud from Adobe Campaign to benefit from its simpler automation, better AI personalization, and easier omnichannel campaign management. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? It could improve its ease of use for beginners and make advanced reporting more intuitive. It could be easier with a simpler setup and navigation, and reporting could improve with customizable dashboards and drag-drop reports. The initial setup of SAP Engagement Cloud was a bit challenging at first but became easy once we got familiar with the platform. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to create personalized marketing campaigns, automate customer journeys, manage customer data, and track campaign performance. Its AI insights and segmentation features make providing personalized experiences at scale much easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Rostyslav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rostyslav K.") RK Rostyslav K. Marketing Consultant Small-Business (50 or fewer emp.) 3/19/2026 "Marketing automation without hassle, but complex setup" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like that SAP Engagement Cloud is constantly being improved in line with the latest trends, making it user-friendly. It is not just a product for developers, but also for marketers and anyone without technical knowledge. The ability to add personalization and integrate with third-party databases for subsequent use of this data within the platform is also impressive. This ultimately allows the client to transform emails into profit, which I find the most interesting. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? It was quite difficult for me to set up SAP Engagement Cloud. You need to understand the technical documentation and interact with the manager who needs to activate something. This takes a lot of time and requires coordination, especially if several teams are working. I wish this process were simpler. I noticed that it would be useful to add more AI integration and simplify the automation interface, as many people get confused with it. AI solutions for simplifying programming and technical aspects, for example, in the template editor, would be helpful. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud automates marketing tasks, saves time on routine, and allows for team collaboration on tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 5/29/2026 "Streamlined Marketing Automation and Stellar Support" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I love the simplicity of use and appreciate how easy it is to create automations and campaigns with minimal time spent on learning and fixing issues. The dashboard is simple to use, making building reports and breaking down data straightforward. The platform is essentially 'plug & play,' which is really convenient. The team at SAP Engagement Cloud is amazing to work with; they are super responsive and very helpful, especially in developing segments and automation programs. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Some reporting, like year-on-year comparisons, can be a bit timely to create. It would be helpful to add functions for reporting on things like customer contact growth year-over-year, month-over-month, and quarter-on-quarter. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud simplifies building automations, segmentations, and creating web channel pop-ups. Its dashboard is user-friendly for building reports and breaking down data quickly. The platform's ease of use allows for fast campaign creation without extensive learning. The supportive team enhances the product's value. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Vít J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vít J.") VJ Vít J. Učitel němčiny Enterprise (\> 1000 emp.) 7/3/2026 "Easy In-Interface Configuration That Feels Like a Real Upgrade" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like being able to configure settings directly by clicking within the interface. That’s something I wasn’t familiar with in the old SAP system, so it feels like a helpful improvement. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Sometimes I can’t find where to adjust a setting. I work with artificial intelligence, and I often run into cases where the description doesn’t match what I’m seeing. I understand this is partly due to the internal settings. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? We use it to automate mailings to our customers, mainly through email. We also use CDC and CDP with it, and overall I think it’s amazing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite AS Ann-Sofie S. Enterprise (\> 1000 emp.) 3/11/2026 "Effortless Segmentation and AI-Driven Insights" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Engagement Cloud very easy, user-friendly, and fast. I like its user-friendly interface and how it allows things to get done faster than our previous system. The AI analytical tool is great for easy access to performance data, and I appreciate the engagement event segment builder which is excellent for creating specific segments without needing a template. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? It's not as easy to see where the segments are used - campaign or digital ad. Only when you click delete, you can have an overview. You cannot delete segments within the segment either. You have to search it up from the overview to find it and delete it there. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to easily build segments for campaigns and digital ads, and analyse campaigns. It's user-friendly, fast, and the AI analytical tools make accessing performance data simple. The segment builder also allows for creating specific segments without templates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Pedro U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pedro U.") PU Pedro U. Small-Business (50 or fewer emp.) 3/10/2026 "Simple Integration with SAP Engagement Cloud" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the ease of integration of SAP Engagement Cloud with third-party systems. They make it very simple to integrate both systems in just a few minutes, allowing me to share my database quickly and very easily. This includes integrating SmartSys with various channels like the web, making everything very fast and easy to accomplish. I also find the initial setup very simple compared to other SAP products, such as SAP Marketing Cloud and Cloud for Customer. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? A better integration with the B2B business type would be ideal. Additionally, it would be useful to improve the views of the contacts and have a clarification on how to work with them. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to communicate with customers through various channels and unify all the data on a single platform. This allows me to create campaigns from one place and improve engagement by getting to know my customers better. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Westzone F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Westzone F.") WF Westzone F. e commerce team Retail Enterprise (\> 1000 emp.) 5/13/2026 "Powerful Multi-Platform User Segmentation for Targeted Marketing" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? users data segmentation from multiple platform and then target them for the marketing Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? whats app marketing integration limitation with only limited players in the market like sinch , it required max player to add them so we flaxibility more Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? provide the users data from instore , online / mobile app data combined and we can utlised them for the marketing . and create the segmentation based on the data in different way like user buying history , event etc... Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic Review from User Profile ![Agnes O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agnes O.") AO Agnes O. Small-Business (50 or fewer emp.) 3/20/2026 "User-Friendly with Efficient Template Management" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I use SAP Engagement Cloud for sending newsletters to customers and reviewing performance. I appreciate how easy it is to build newsletters and its customizable features. I love being able to use templates and copy them to new accounts because I have many customers, and it makes managing multiple accounts much easier. The onboarding was easy for me thanks to the setup templates and the user-friendly interface. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The pre-set filter in the search bar should be turned off. I want to see more projects than only the past few ones of the last week. It should be removed. If I need a filter, I would like to set it myself. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for sending newsletters, managing opt-outs, and it makes building and customizing newsletters easy. Using templates and copying them for new accounts saves time since I have many customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Dharani N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dharani N.") DN Dharani N. CRM Senior Analyst 4/29/2026 "Helpful but Needs Improvement in Testing Flexibility" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate how SAP Engagement Cloud makes it easy to build emails without needing HTML knowledge, which is great for beginners. The platform is designed to be handy and user-friendly, so you don't have to know all the technical steps. I also like the tactics and the block-based email build, which save me a lot of time. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I find the testing part more flexible in Adobe Campaign. Maybe here, the testing part is a bit challenging compared to other tools. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for targeting people with email campaigns. It allows emails to be built without HTML knowledge, making it easy even for beginners. The platform is designed to be handy, so you don't need to know all the technical steps. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about SAP Engagement Cloud (formerly SAP Emarsys)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discussions/new) GU Guest User What is Emarsys used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emarsys-used-for) ![Timo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timo S.") TS Timo Stang • Last activity over 4 years ago how much turnvoer my company need before emarsys is worth. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) [ View all Discussions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) SAP Engagement Cloud (formerly SAP Emarsys) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach 4.6/5(775) [ Compare Now ](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ##### ##### SAP Engagement Cloud (formerly SAP Emarsys) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/features) ## 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