Best Customer Revenue Optimization (CRO) Software

Julie Jung
JJ
Researched and written by Julie Jung

Customer revenue optimization (CRO) software helps sales organizations increase revenue from key accounts by aligning with other customer-facing functions, such as marketing and customer service, to become an extended revenue team. The software harnesses knowledge from throughout the business to understand customer needs and deliver outcomes that fulfill them at any point of contact. This maximizes the vendor’s revenue per customer by maintaining an active relationship throughout the customer life cycle.

An evolution of CRM software, CRO relies on data from that system to fuel intelligent interactions. Tools within a customer revenue optimization system may include relationship maps and organizational charts, sales analytics, customer account planning, automated deal renewal, or other applications that support winning bigger deals through better understanding of the customer.

Sales teams are the primary beneficiaries of a CRO implementation, and are usually the ones who are considered to “own" it. However, like CRM, it becomes more useful with greater levels of adoption. The software can surface more insights and recognize more opportunities when it has more interaction data to digest.

To qualify for inclusion in the Customer Revenue Optimization category, a product must:

Integrate with a company’s CRM software
Provide customer data, communication tools, and automations for managing customer interactions at all points
Map revenue team activities to customer outcomes
Leverage CRM data via algorithms or AI for insights about sales team effectiveness, forecast accuracy, and revenue attainment
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Best Customer Revenue Optimization (CRO) Software At A Glance

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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64 Listings in Customer Revenue Optimization Available
(5,588)4.6 out of 5
6th Easiest To Use in Customer Revenue Optimization software
View top Consulting Services for Clari
(884)4.5 out of 5
10th Easiest To Use in Customer Revenue Optimization software
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(1,568)4.7 out of 5
2nd Easiest To Use in Customer Revenue Optimization software
View top Consulting Services for ChurnZero
(1,630)4.5 out of 5
12th Easiest To Use in Customer Revenue Optimization software
View top Consulting Services for Gainsight Customer Success
(1,074)4.7 out of 5
4th Easiest To Use in Customer Revenue Optimization software
10% Off: $26-54 per month
(686)4.5 out of 5
7th Easiest To Use in Customer Revenue Optimization software
(194)4.9 out of 5
3rd Easiest To Use in Customer Revenue Optimization software
Entry Level Price:Starting at $99.00
(629)4.5 out of 5
8th Easiest To Use in Customer Revenue Optimization software
(485)4.7 out of 5
14th Easiest To Use in Customer Revenue Optimization software
(55)4.7 out of 5
9th Easiest To Use in Customer Revenue Optimization software
Entry Level Price:$19.00