Best Demand Side Platform (DSP) - Page 2
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Best Demand Side Platform (DSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publis
- Marketing and Advertising
- 50% Mid-Market
- 28% Small-Business
5,922,794 Twitter followers
- Overview
- User Satisfaction
- Seller Details
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to
- Marketing and Advertising
- Hospital & Health Care
- 41% Mid-Market
- 31% Small-Business
247,082 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,
- Marketing and Advertising
- Food & Beverages
- 62% Small-Business
- 24% Mid-Market
430 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. Bid
- Marketing and Advertising
- 89% Small-Business
- 6% Enterprise
55 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc
- Account Manager
- Marketing and Advertising
- Internet
- 50% Mid-Market
- 25% Small-Business
318 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a
- Digital Marketing Manager
- Marketing Manager
- Retail
- Marketing and Advertising
- 48% Mid-Market
- 41% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Retail-trained AI that finds maximum profit in your ads, listings, and inventory across Amazon, Walmart and TikTok. One interface to unify all your data. Manage Multi-Marketplace Growth Port Amazo
- CEO
- Owner
- Retail
- Consumer Goods
- 76% Small-Business
- 18% Mid-Market
2,182 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.
- Marketing and Advertising
- 38% Mid-Market
- 31% Small-Business
1,561 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Epom DSP is a highly-customizable ad-buying solution that has proven itself in recent years. From format previews to bid floor visibility this platform has everything for the best ad performance.
- Marketing and Advertising
- 60% Small-Business
- 40% Mid-Market
994 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers
- Marketing and Advertising
- 94% Small-Business
- 6% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leade
- Marketing and Advertising
- 81% Small-Business
- 14% Mid-Market
399 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Zeropark is a global commerce media platform providing incremental advertising solutions for both - brands and businesses looking to connect with consumers during the key moments of the modern custome
- Marketing and Advertising
- 81% Small-Business
- 19% Mid-Market
1,280 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On
- Marketing and Advertising
- 55% Enterprise
- 35% Mid-Market
7,944 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt
- Account Executive
- Marketing and Advertising
- Internet
- 45% Small-Business
- 37% Mid-Market
16,295 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, w
- 73% Small-Business
- 18% Enterprise
