# Pontiac Intelligence Reviews **Vendor:** Pontiac Intelligence **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.8/5.0 **Total Reviews:** 16 ## About Pontiac Intelligence Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’. Each tool we launch is amongst the most comprehensive available from any DSP, including ones with very high minimums. ## Pontiac Intelligence Pros & Cons **What users like:** - Users appreciate the **targeted audience capabilities** of Pontiac Intelligence, enabling precise reach across multiple channels and devices. (2 reviews) - Users appreciate the **fast response from support** and the flexibility of Pontiac Intelligence for programmatic campaigns. (1 reviews) - Users appreciate the **ease of use** of Pontiac Intelligence, making programmatic campaigns simple and effective. (1 reviews) - Users appreciate the **flexibility in lead generation** with Pontiac Intelligence, enjoying no minimum spend and detailed reporting. (1 reviews) - Users appreciate Pontiac Intelligence's **omni-channel marketing** , effectively reaching audiences across multiple platforms and devices. (1 reviews) - Reporting Capabilities (1 reviews) - Speed (1 reviews) **What users dislike:** - Users find the **delay in analytics** frustrating and are looking for improvements in real-time data processing. (1 reviews) ## Pontiac Intelligence Reviews ### 1. Amazing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Greg J. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Pontiac Intelligence?** I'm a new user to Pontiac Intelligence. Thus far experience has been amazing. They've proactively reached out to help with account setup and been very responsive to all my questions and requests thus far. **What do you dislike about Pontiac Intelligence?** They have a very helpful series of videos which are offered as part of their platform certification. I got a lot out of the videos but the format actually forced me to review them all (and actually get certified!) to see all the information. Would have preferred to just be able to skip to the videos that were most relevant to me use case. **What problems is Pontiac Intelligence solving and how is that benefiting you?** They are allowing us to immediately access features (like being able to whitelist a group of websites) that you cannot access as a new advertiser on Native platforms dealing with regular account reps. ### 2. Exceptional Programmatic Ad Platform for Streamlined Advertising Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Steve P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Pontiac Intelligence?** It has a great easy to use interface where you can choose the budget, creatives, the audience, add and create pixels and get detailed reporting for all programmatic platforms with no minimum spend. Very Flexible, fast response from support and a very good training portal.. Everything I really need to run programmatic campaigns. No Minimum spend to get started ! **What do you dislike about Pontiac Intelligence?** Real time analytics would be a good improvement. Right Now there is a delay. **What problems is Pontiac Intelligence solving and how is that benefiting you?** I am a small agency wanting to offer programmatic ads and many of the other platforms have minimum spend of $5000-$40,000 just to use them which is hard for a small agency to start ### 3. Fast and easy campaign launch - great support **Rating:** 5.0/5.0 stars **Reviewed by:** Romy K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Pontiac Intelligence?** Does the optimization (white list, block list) automatically and saves me a lot of time. **What do you dislike about Pontiac Intelligence?** In some aspects it is more adequate to the US market. Such as regions and planning. **What problems is Pontiac Intelligence solving and how is that benefiting you?** I can count on Pontiac to close a gap in inventory vey fast. Setting a campaign is a very easy and fast task. ### 4. Powerful DSP to help you reach your audience across channels **Rating:** 5.0/5.0 stars **Reviewed by:** Catherine A. | Co-Founder, Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Pontiac Intelligence?** Pontiac truly takes an omni-channel approach with their DSP. From display ads, to digital out of home, and even CTV, we are able to help our clients reach their exact audience across channels and devices. The opportunities are endless with Pontiac. **What do you dislike about Pontiac Intelligence?** I don't have any downsides for Pontiac. It's a powerful platform that makes programmatic media buying affordable. My best recommendation for anyone running programmatic ads is to make sure you know and understand what you are doing. Work with a media-buyer you trust who understands how to use the platform. **What problems is Pontiac Intelligence solving and how is that benefiting you?** Pontiac helps us provide programmatic media buying services for our clients. Unlike other DSPs, Pontiac is actually affordable. With Pontiac, we get the power of programmatic media buying, which allows us to target across channels and devices and not rely on Google Display Network. We love that we can serve a variety of ads (display, video, CTV, audio and Digital out of Home) and use advanced targeting capabilities with the Pontiac platform. ### 5. My Go-to platform for all things programmatic **Rating:** 5.0/5.0 stars **Reviewed by:** James H. | Co-founder | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Pontiac Intelligence?** What i enjoy most about Pontiac is there's no minimum, access to all the major supply platforms, fast QA, attentive support team when needed. Also, you have the ability to run across Desktop, Laptops, Pre-Roll, CTV, audio, and DOOH. This is great when leveraging the digital Omni channel approach. **What do you dislike about Pontiac Intelligence?** There's nothing to dislike about Pontiac. There entire team is amazing, knowledgeable, and always available when needed. **What problems is Pontiac Intelligence solving and how is that benefiting you?** Pontiac is solving the accessibility problem for smaller agencies. Typically DSP require contracts and insane guaranteed spending for the year. Pontiac allows smaller agencies to utilize their DSP based on budgets / Goals which goes a long way. ### 6. Pontiac Intelligence are great people who do great work! **Rating:** 4.5/5.0 stars **Reviewed by:** Michaela K. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Pontiac Intelligence?** Pontiac Intelligence is always available to answer questions and work to make sure your campaigns are running smoothly. They check-in on a regular basis. **What do you dislike about Pontiac Intelligence?** The only dislike I have is that we don't get monthly reports. Our old provider used to give monthly reports, and with Pontiac, I have to do them myself. Not a huge issue, just a minor inconvience. **What problems is Pontiac Intelligence solving and how is that benefiting you?** They are checking in on our campaigns, so I don't have to. They make things easier when running campaigns for our clients and help us when we have ideas for ourselves. ### 7. Great Platform, Great Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Tracy M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Pontiac Intelligence?** This is a great platform to get started in the DSP world. It is easy to navigate and they have stellar customer support. Their team provides great recommendations. **What do you dislike about Pontiac Intelligence?** The reporting is good but, in some cases, does not provide the date range reporting that we require. When pushing it through third-party reporting, we can get what we need. **What problems is Pontiac Intelligence solving and how is that benefiting you?** This is an easy-to-implement DSP with no minimums. It integrates with great data platforms and helps us quickly launch campaigns as needed and creates more efficiencies within our staff. ### 8. Pontiac Intelligence allows a small publisher like ourselves to scale our audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Pontiac Intelligence?** Pontiac Intelligence allows small publishers like ourselves to scale our audience and provide ad solutions to our customers that we would typically not be able to provide...at a cost that is reasonable. **What do you dislike about Pontiac Intelligence?** I was hoping we could do more with social media placements, but unfortunately that was one area where the upfront costs were too high for our small publishing footprint. **What problems is Pontiac Intelligence solving and how is that benefiting you?** Pontiac Intelligence provides us with a programmatic and re-targeting solution that I have found to be much more expensive from their competitors. This solution has allowed us to increase revenues while using none of our own inventory. ### 9. Great Responsive Partner **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Co-Founder, CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Pontiac Intelligence?** Personal meetings to make sure that we are best serving our clients. Responsive to our requests and questions. **What do you dislike about Pontiac Intelligence?** Some of the reporting features. Would like better monthly reports and the ability to better customize date ranges for data. **What problems is Pontiac Intelligence solving and how is that benefiting you?** Delivering targeted impressions efficiently helps our clients generate revenue. ### 10. We partner with Pontiac for CTV/OTT, Streaming Audio and Display - Very Happy **Rating:** 4.5/5.0 stars **Reviewed by:** Robben G. | Director Of Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Pontiac Intelligence?** Extensive but intuitive with good Account support. **What do you dislike about Pontiac Intelligence?** There is so much that it takes a long time to train on using the platform. Maybe certain presets for types of campaigns would help. **What problems is Pontiac Intelligence solving and how is that benefiting you?** CTV/OTT, Streaming Audio, and Digital Display API Integration ### 11. Wonderful Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Pontiac Intelligence?** Level of Expertise and service. Swift response time and quick to answer any questions or update changes to campaigns. **What do you dislike about Pontiac Intelligence?** Pontiac Intelligence is very flexible with product offering so I have no issues to report **What problems is Pontiac Intelligence solving and how is that benefiting you?** Pontiac Intelligence allows us the opportunity to offer programmatic campaigns to our clients. ### 12. Working closely with Pontiac for 5 years **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan A. | SVP, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Pontiac Intelligence?** Pontiac's support team is second to none on the self-service DSP side. Always helpful and always free to jump on a call and get their hands dirty. **What do you dislike about Pontiac Intelligence?** The reporting infrastructure is very straightforward, but I wish we had more insights and ability to splice data. **What problems is Pontiac Intelligence solving and how is that benefiting you?** Pontiac helps us run both low and high $$ ad spends for our programmatic buys. ### 13. Solid platform with a responsive team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2022 **What do you like best about Pontiac Intelligence?** Pontiac provides sophisticated DSP functionalities with no minimum spends. The foot traffic tool is customizable and helps clients understand if and how their advertising budgets are influencing customer behaviors. The Pontiac team is sharp, responsive and open to honest feedback. Their Wiki is great! **What do you dislike about Pontiac Intelligence?** There are occasional bugs/issues that arise which is understandable with an evolving platform but the Pontiac team is always quick to address anything that comes up. **What problems is Pontiac Intelligence solving and how is that benefiting you?** Great tool for digital ad campaigns of all shapes and sizes, allowing us to serve a wide variety of clients. ### 14. Excellent results, great team for support, lots of flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew E. | Funding Manager ▏ Small Business Loans and Financing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Pontiac Intelligence?** Really satisfied with some of the targeting options and site list settings. They also have an API **What do you dislike about Pontiac Intelligence?** Nothing, it all works great. Nothing missing. **What problems is Pontiac Intelligence solving and how is that benefiting you?** That we can effectively get our messages in front of relevant audiences consistently. ### 15. Great platform for inhouse display management **Rating:** 4.5/5.0 stars **Reviewed by:** BTW A. | Lead Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Pontiac Intelligence?** We are able to set up and manage our own campaigns. **What do you dislike about Pontiac Intelligence?** Sometimes it is difficult to get placement on specific websites. **What problems is Pontiac Intelligence solving and how is that benefiting you?** We are able to quickly create and set up display campaigns with the hassle that many other 3rd party provides create. It speeds up our rollout of display campaigns for new clients. ### 16. Sophisticated yet manageable controls and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Pontiac Intelligence?** We were looking for a product with granular targeting controls combined with analytics that are also granular enough to be able to see the impact of varying targeting parameters. This product has a good balance of both. **What do you dislike about Pontiac Intelligence?** The automated campaign spending calculations that suspend campaigns when the algorithm determines the budget will be exhausted too quickly are very inaccurate and are triggered way too often, which has regularly broken our campaign testing. **What problems is Pontiac Intelligence solving and how is that benefiting you?** We wanted to be able to create highly targeted campaigns to relatively small audiences, which we were able to do with Pontiac Intelligence. Some of the targeting rules appear to be applied non-intuitively, so experimentation was needed before we could get it right repeatedly. ## Pontiac Intelligence Discussions - [What is Pontiac Intelligence used for?](https://www.g2.com/discussions/what-is-pontiac-intelligence-used-for) - [View Pontiac Intelligence pricing details and edition comparison](https://www.g2.com/products/pontiac-intelligence/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+22%3A25%3A46+-0500&secure%5Bsession_id%5D=82a6a214-af26-4f99-aa3f-b01fa460ddc7&secure%5Btoken%5D=bd702598657759644d2c1b613ebde83a8acf0cf9bf7e2df00ca4c98cc606ae70&format=llm_user) ## Pontiac Intelligence Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Pontiac Intelligence Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)