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Compare AdRoll ABM (Formerly RollWorks) and Yahoo AdTech DSP 
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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Yahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP excels in "Display Functionality" with a score of 8.4, while RollWorks Account-Based Platform offers a slightly higher score of 8.6, indicating that both platforms provide robust display advertising capabilities, but RollWorks may have a slight edge in user experience.
- Reviewers mention that Yahoo AdTech DSP's "Quality of Support" is rated at 7.9, which is lower than RollWorks' impressive 8.9. This suggests that users of RollWorks may experience more responsive and effective customer service.
- G2 users highlight that Yahoo AdTech DSP has a lower score of 5.9 for "Product Direction," indicating concerns about the future development of the platform, whereas RollWorks shines with a score of 8.6, suggesting a more positive outlook on its ongoing enhancements and updates.
- Users on G2 report that RollWorks' "Lead Management" features, particularly "Segmentation" and "Predictive Scoring," are rated highly at 8.7 and 7.8 respectively, showcasing its strength in managing and nurturing leads effectively compared to Yahoo AdTech DSP's lower scores in similar areas.
- Reviewers say that Yahoo AdTech DSP's "Email Marketing" capabilities, particularly in "Building and Personalizing Emails," received a score of 6.3, which is notably lower than RollWorks' offerings, indicating that users may find RollWorks more effective for email campaigns.
- Users report that RollWorks provides superior "Data Availability," particularly in "Account Data Availability" with a score of 8.1, compared to Yahoo AdTech DSP's 7.3, suggesting that RollWorks offers more comprehensive data insights for targeted marketing efforts.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.4
469
7.5
155
Ease of Use
8.5
474
7.4
155
Ease of Setup
8.4
301
7.2
78
Ease of Admin
8.6
249
7.1
75
Quality of Support
9.0
451
7.9
153
Has the product been a good partner in doing business?
8.9
253
7.6
79
Product Direction (% positive)
8.7
437
5.9
151
Features by Category
Data Availability
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Not enough data
Data Accuracy
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Not enough data
Channel Functionality
8.6
179
8.4
29
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
8.0
41
|
Verified
7.9
164
7.6
41
|
Verified
8.3
163
8.2
36
|
Verified
7.6
135
6.2
38
|
Verified
8.3
145
6.6
35
|
Verified
8.6
125
7.7
33
|
Verified
8.2
109
7.6
31
|
Verified
7.8
111
7.4
34
|
Verified
8.2
143
8.1
44
|
Verified
7.7
134
6.9
30
|
Verified
7.8
110
7.8
37
|
Verified
Feature Not Available
7.0
11
|
Verified
7.5
96
6.4
12
|
Verified
Targeting
8.6
176
7.8
37
|
Verified
8.9
175
8.1
38
|
Verified
8.3
146
8.3
38
|
Verified
8.0
128
7.4
28
|
Verified
Platform
8.2
139
7.4
28
|
Verified
7.6
140
6.7
39
|
Verified
8.7
161
7.6
37
|
Verified
8.6
164
8.0
42
|
Verified
8.3
134
7.6
34
|
Verified
7.9
136
6.8
36
|
Verified
8.1
125
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.9
125
6.9
33
|
Verified
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
8.0
41
|
Verified
7.9
164
7.6
41
|
Verified
8.3
163
8.2
36
|
Verified
7.6
135
6.2
38
|
Verified
8.3
145
6.6
35
|
Verified
8.6
125
7.7
33
|
Verified
8.2
109
7.6
31
|
Verified
7.8
111
7.4
34
|
Verified
8.2
143
8.1
44
|
Verified
7.7
134
6.9
30
|
Verified
7.8
110
7.8
37
|
Verified
Feature Not Available
7.0
11
|
Verified
7.5
96
6.4
12
|
Verified
Targeting
8.6
176
7.8
37
|
Verified
8.9
175
8.1
38
|
Verified
8.3
146
8.3
38
|
Verified
8.0
128
7.4
28
|
Verified
Mobile
Not enough data
8.1
13
Feature Not Available
7.0
11
|
Verified
7.5
96
6.4
12
|
Verified
Platform
8.2
139
7.4
28
|
Verified
7.6
140
6.7
39
|
Verified
8.7
161
7.6
37
|
Verified
8.6
164
8.0
42
|
Verified
8.3
134
7.6
34
|
Verified
7.9
136
6.8
36
|
Verified
8.1
125
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.9
125
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
8.0
41
|
Verified
7.9
164
7.6
41
|
Verified
8.3
163
8.2
36
|
Verified
7.6
135
6.2
38
|
Verified
8.3
145
6.6
35
|
Verified
8.6
125
7.7
33
|
Verified
8.2
109
7.6
31
|
Verified
7.8
111
7.4
34
|
Verified
8.2
143
8.1
44
|
Verified
7.7
134
6.9
30
|
Verified
7.8
110
7.8
37
|
Verified
Feature Not Available
7.0
11
|
Verified
7.5
96
6.4
12
|
Verified
Targeting
8.6
176
7.8
37
|
Verified
8.9
175
8.1
38
|
Verified
8.3
146
8.3
38
|
Verified
8.0
128
7.4
28
|
Verified
Platform
8.2
139
7.4
28
|
Verified
7.6
140
6.7
39
|
Verified
8.7
161
7.6
37
|
Verified
8.6
164
8.0
42
|
Verified
8.3
134
7.6
34
|
Verified
7.9
136
6.8
36
|
Verified
8.1
125
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.9
125
6.9
33
|
Verified
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by 0.3)
171
8.0
41
|
Verified
7.9(won by 0.3)
164
7.6
41
|
Verified
8.3(won by 0.1)
163
8.2
36
|
Verified
7.6(won by 1.4)
135
6.2
38
|
Verified
8.3(won by 1.7)
145
6.6
35
|
Verified
8.6(won by 0.9)
125
7.7
33
|
Verified
8.2(won by 0.6)
109
7.6
31
|
Verified
7.8(won by 0.4)
111
7.4
34
|
Verified
8.2(won by 0.1)
143
8.1
44
|
Verified
7.7(won by 0.8)
134
6.9
30
|
Verified
7.8(tied score)
110
7.8(tied score)
37
|
Verified
Feature Not Available
7.0(won by default)
11
|
Verified
7.5(won by 1.1)
96
6.4
12
|
Verified
Targeting
8.6(won by 0.8)
176
7.8
37
|
Verified
8.9(won by 0.8)
175
8.1
38
|
Verified
8.3(tied score)
146
8.3(tied score)
38
|
Verified
8.0(won by 0.6)
128
7.4
28
|
Verified
Platform
8.2(won by 0.8)
139
7.4
28
|
Verified
7.6(won by 0.9)
140
6.7
39
|
Verified
8.7(won by 1.1)
161
7.6
37
|
Verified
8.6(won by 0.6)
164
8.0
42
|
Verified
8.3(won by 0.7)
134
7.6
34
|
Verified
7.9(won by 1.1)
136
6.8
36
|
Verified
8.1(won by 0.9)
125
7.2
30
|
Verified
Feature Not Available
7.9(won by default)
30
|
Verified
7.9(won by 1.0)
125
6.9
33
|
Verified
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
8.0
41
|
Verified
7.9
164
7.6
41
|
Verified
8.3
163
8.2
36
|
Verified
7.6
135
6.2
38
|
Verified
8.3
145
6.6
35
|
Verified
8.6
125
7.7
33
|
Verified
8.2
109
7.6
31
|
Verified
7.8
111
7.4
34
|
Verified
8.2
143
8.1
44
|
Verified
7.7
134
6.9
30
|
Verified
7.8
110
7.8
37
|
Verified
Feature Not Available
7.0
11
|
Verified
7.5
96
6.4
12
|
Verified
Targeting
8.6
176
7.8
37
|
Verified
8.9
175
8.1
38
|
Verified
8.3
146
8.3
38
|
Verified
8.0
128
7.4
28
|
Verified
Demand Side Platforms
8.9
6
7.2
12
|
Verified
8.3
7
6.5
8
|
Verified
8.1
6
7.3
8
|
Verified
Platform
8.2
139
7.4
28
|
Verified
7.6
140
6.7
39
|
Verified
8.7
161
7.6
37
|
Verified
8.6
164
8.0
42
|
Verified
8.3
134
7.6
34
|
Verified
7.9
136
6.8
36
|
Verified
8.1
125
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.9
125
6.9
33
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Yahoo AdTech DSP are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Social Media Advertising, and Sales Intelligence
Yahoo AdTech DSP is categorized as Mobile Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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