Compare Podium and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Small-Business (60.2% of reviews)
Mid-Market (53.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
$
Podium
Star Rating
(2,075)4.6 out of 5
Market Segments
Small-Business (60.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 3 pricing plansSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(597)4.3 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Podium excels in user experience, with many users appreciating its simplicity and effectiveness for customer communication. One user highlighted how it consolidates text messages, reviews, and customer interactions into one platform, making it easy to respond quickly to inquiries.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) offers robust campaign support through features like push notifications and automation programs. Reviewers noted its ability to personalize campaigns at scale, leveraging real-time data and AI insights to enhance customer engagement.
- According to verified reviews, Podium stands out for its ease of setup and administration, with users praising the intuitive interface that allows for quick onboarding. This has been particularly beneficial for small businesses looking to streamline their communication processes.
- Reviewers mention that while SAP Engagement Cloud provides a comprehensive set of features, some users have faced challenges with configuration and setup. However, they appreciate the platform's intelligent design and the variety of APIs available for data management.
- G2 reviewers highlight that Podium's two-way text messaging feature is particularly effective, allowing businesses to engage with customers rapidly and efficiently. Users have expressed satisfaction with how this feature facilitates quick responses without the hassle of back-and-forth communication.
- Users report that SAP Engagement Cloud's automation capabilities are impressive, especially for managing customer journeys. The platform's segmentation and event-triggered workflows have been praised for making campaigns more personalized and effective, although some users wish for a more user-friendly setup process.
Pricing
Entry-Level Pricing
Podium
Core
Contact Us
Per Month
With essential AI features, respond to and convert more leads faster.
- Consolidated Lead Conversion Platform
- Review Management with AI Reponses
- Basic Automations
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Podium
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
9.1
1,739
8.3
404
Ease of Use
9.3
1,758
8.2
409
Ease of Setup
9.1
1,088
7.1
215
Ease of Admin
9.3
889
8.2
172
Quality of Support
9.0
1,616
8.4
398
Has the product been a good partner in doing business?
9.2
907
8.5
173
Product Direction (% positive)
9.0
1,725
8.9
377
Features by Category
Email Marketing
Not enough data
8.7
264
|
Verified
Not enough data
8.7
248
|
Verified
Not enough data
8.5
258
|
Verified
Not enough data
8.3
233
|
Verified
Online Marketing
Not enough data
7.0
158
|
Verified
Not enough data
8.0
191
|
Verified
Not enough data
8.1
218
|
Verified
Not enough data
8.0
215
|
Verified
Not enough data
7.8
158
Lead Management
Not enough data
7.9
174
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
158
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Campaign Management
Not enough data
8.2
182
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Social
Not enough data
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Reporting & Analytics
Not enough data
8.0
237
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Platform
Not enough data
7.5
153
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
6.8
107
|
Verified
Not enough data
8.5
137
|
Verified
Not enough data
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
Not enough data
7.8
158
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
8.0
40
Not enough data
8.7
41
Not enough data
Interaction
8.0
42
Not enough data
8.2
41
Not enough data
8.3
41
Not enough data
8.3
41
Not enough data
8.3
40
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
8.1
41
Not enough data
7.8
42
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
8.1
42
Not enough data
7.9
42
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Feature Not Available
Not enough data
8.4
42
Not enough data
8.5
41
Not enough data
8.5
40
Not enough data
Agentic AI - AI Chatbots
5.4
9
Not enough data
6.5
9
Not enough data
6.5
9
Not enough data
6.1
9
Not enough data
6.7
9
Not enough data
5.9
9
Not enough data
6.9
9
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Messenger
8.3
157
Not enough data
7.6
207
Not enough data
9.1
221
Not enough data
Feature Not Available
Not enough data
Channels
7.9
211
Not enough data
8.6
220
Not enough data
9.3
237
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
Customers
8.2
152
Not enough data
8.4
155
Not enough data
8.5
222
Not enough data
8.3
222
Not enough data
8.5
223
Not enough data
Agentic AI - Conversational Marketing
4.4
13
Not enough data
4.5
13
Not enough data
4.2
13
Not enough data
4.9
13
Not enough data
4.9
13
Not enough data
5.0
13
Not enough data
4.9
13
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Platform Basics
8.6
65
Not enough data
8.5
64
Not enough data
9.1
65
Not enough data
Platform Data
9.1
65
Not enough data
9.0
65
Not enough data
Platform Additional Functionality
8.5
63
Not enough data
9.1
65
Not enough data
9.3
65
Not enough data
Platform Content
9.0
62
Not enough data
Agentic AI - Automotive Marketing
6.3
9
Not enough data
6.5
9
Not enough data
6.5
9
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
Text Messaging
8.7
230
|
Verified
8.3
23
9.3
241
|
Verified
7.4
18
8.4
187
8.5
24
8.6
239
|
Verified
7.7
17
8.3
213
|
Verified
8.0
20
8.4
216
|
Verified
7.1
18
8.5
233
|
Verified
8.3
23
8.5
216
|
Verified
7.9
19
SMS Platform
8.5
223
|
Verified
7.8
23
8.6
224
|
Verified
8.6
23
Feature Not Available
7.4
17
7.6
201
|
Verified
6.9
15
Feature Not Available
7.1
16
8.2
206
|
Verified
8.2
19
Agentic AI - SMS Marketing
5.7
24
5.4
9
6.1
24
5.4
9
6.6
24
6.1
9
6.4
24
5.6
9
5.8
24
5.2
9
5.7
24
5.6
9
Channels
8.2
326
Not enough data
8.1
323
Not enough data
Feature Not Available
Not enough data
Design
8.3
339
Not enough data
Feature Not Available
Not enough data
8.5
374
Not enough data
8.4
365
Not enough data
8.6
338
Not enough data
Generative AI
7.5
235
Not enough data
7.5
230
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Responses
9.2
15
Not enough data
9.2
15
Not enough data
8.8
15
Not enough data
Automation - AI Agents
8.7
17
Not enough data
8.8
19
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
8.9
17
Not enough data
Platform
9.0
15
Not enough data
9.0
16
Not enough data
9.0
15
Not enough data
Autonomy - AI Agents
8.6
15
Not enough data
8.8
15
Not enough data
8.6
16
Not enough data
7.9
15
Not enough data
Generative AI
8.5
16
Not enough data
8.6
15
Not enough data
Responses
8.7
33
Not enough data
8.4
33
Not enough data
8.9
33
Not enough data
Feature Not Available
Not enough data
8.2
32
Not enough data
Platform
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
8.4
32
Not enough data
Feature Not Available
Not enough data
8.8
32
Not enough data
8.9
31
Not enough data
Generative AI
8.1
32
Not enough data
8.1
31
Not enough data
Conversational Platform
8.7
296
Not enough data
8.4
253
Not enough data
8.3
166
Not enough data
8.5
182
Not enough data
Support Automation
8.5
258
Not enough data
8.3
166
Not enough data
8.7
168
Not enough data
8.1
174
Not enough data
Generative AI
7.5
153
Not enough data
7.5
155
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Generative AI
7.7
246
Not enough data
7.5
243
Not enough data
Feature Not Available
Not enough data
Communication
9.2
697
|
Verified
Not enough data
9.0
722
|
Verified
Not enough data
8.1
509
Not enough data
9.0
664
|
Verified
Not enough data
7.3
295
Not enough data
Internal Use
8.2
617
|
Verified
Not enough data
8.9
677
|
Verified
Not enough data
8.6
646
|
Verified
Not enough data
8.6
627
|
Verified
Not enough data
8.8
634
|
Verified
Not enough data
8.5
598
|
Verified
Not enough data
Platform Basics - VoIP Providers
6.8
11
Not enough data
6.5
11
Not enough data
6.2
10
Not enough data
5.8
11
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
Basic Communication
8.4
42
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
37
Not enough data
Agentic AI - VoIP Providers
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.7
7
Not enough data
Access
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Advanced Features
6.7
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Consumer Intelligence
9.1
632
|
Verified
Not enough data
8.4
518
Not enough data
8.5
559
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
524
|
Verified
Not enough data
8.9
651
|
Verified
Not enough data
Media Monitoring
8.5
518
Not enough data
7.3
200
Not enough data
8.3
512
Not enough data
In-House Management
8.6
503
Not enough data
8.6
503
|
Verified
Not enough data
Generative AI
7.5
138
Not enough data
Agentic AI - Online Reputation Management
5.2
11
Not enough data
5.3
11
Not enough data
5.9
11
Not enough data
5.8
11
Not enough data
5.6
11
Not enough data
5.6
11
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Podium and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as SMS Marketing
Unique Categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Marketing Automation, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Podium
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Automotive
19.9%
Retail
13.8%
Consumer Services
9.1%
Construction
7.9%
Furniture
6.2%
Other
43.2%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
How can I make people interact with the chat feature better?
3 Comments
JJ
Let them know about how easy it is to connect to the company they are using. It's a direct connection between the customer and service techs.Read more
Is podium a CRM?
2 Comments
GY
No, podium is not a CRM. I would call it an online reputation management platform. It helps get and manage, google reviews along with unifying customer...Read more
What does the company podium do?
2 Comments
MB
Provides an expensive platform small business owners can use to solicit customer reviews on Google maps. Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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