# Podium vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Podium excels in user experience, with many praising its intuitive interface that simplifies customer communication. Users appreciate how it consolidates messages from various channels, making it easier to manage interactions without the chaos of multiple platforms.
- **Users say** that SAP Engagement Cloud offers a straightforward approach to creating automations and campaigns, with one reviewer highlighting the ease of building reports and breaking down data. This simplicity is a significant advantage for those who prioritize quick setup and minimal learning curves.
- **According to verified reviews** , Podium stands out for its robust support features, including call forwarding and auto-replies, which enhance customer engagement. Reviewers have noted that these functionalities help streamline communication and improve response times.
- **Reviewers mention** that while SAP Engagement Cloud provides good integration capabilities, some users find it challenging to configure to their specific workflows. This can lead to a steeper learning curve compared to Podium, which is often praised for its ease of use and setup.
- **Users highlight** that Podium's AI capabilities are impressive, allowing for customization that meets diverse business needs. This adaptability is a key factor for small businesses looking to enhance their customer interaction strategies.
- **G2 reviewers note** that while both platforms have strong automation features, SAP Engagement Cloud's reporting capabilities are appreciated for their depth, with users mentioning the ability to integrate relational data for better communication strategies. However, Podium's overall user satisfaction and ease of use make it a compelling choice for those prioritizing a seamless experience.



| | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,107 | 637 | 
| **Largest Market Segment** | Small-Business (60.7% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $ | 

---
## Top Pros & Cons

### Podium

Pros:
- Ease of Use (393 reviews)
- Helpful (352 reviews)

Cons:
- Missing Features (95 reviews)
- Messaging Issues (94 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1765 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 9.3 (1784 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 9.1 (1111 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 9.3 (913 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 9.0 (1642 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (931 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 8.9 (1747 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Podium

#### Entry-Level Pricing

Plan: Core

Price: Contact Us Per Month

Description: With essential AI features, respond to and convert more leads faster.

Key Features:
- Consolidated Lead Conversion Platform
- Review Management with AI Reponses
- Basic Automations

[Browse all 3 editions](https://www.g2.com/products/podium/pricing)

#### Free Trial

No

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.8 (122 reviews) | 
| **Calendaring** | Not enough data | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.0 (84 reviews) | 

#### Social

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (93 reviews) | 
| **Social Sharing** | Not enough data | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.4 (109 reviews) | 

#### Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | Not enough data | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (29 reviews) | 
| **Decision Making** | Not enough data | 6.7 (29 reviews) | 

#### Integration

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### AI Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 7.5/10 | 47 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Core Conversational Capabilities - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Controlled LLM Response Generation** | Not enough data | Not enough data | 
| **Context Maintenance Within Sessions** | Not enough data | Not enough data | 
| **Natural Language Understanding & Intent Inference** | Not enough data | Not enough data | 

#### Data

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reliability** | 8.0 (40 reviews) | Not enough data | 
| **Data Security** | 8.7 (41 reviews) | Not enough data | 

#### Interaction

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Complex Query Handling** | 8.0 (42 reviews) | Not enough data | 
| **Natural Conversation** | 8.2 (41 reviews) | Not enough data | 
| **Understanding** | 8.3 (41 reviews) | Not enough data | 
| **Context Management** | 8.3 (41 reviews) | Not enough data | 
| **Customizability** | 8.3 (40 reviews) | Not enough data | 

#### Task & Flow Management - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Scripted Dialogue & Decision Tree Support** | Not enough data | Not enough data | 
| **Fallback Responses for Unknown Queries** | Not enough data | Not enough data | 

#### Learning

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Interaction Learning** | 8.1 (41 reviews) | Not enough data | 
| **Error Learning** | 7.8 (42 reviews) | Not enough data | 

#### Deployment & Embedding - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API Access for Business System Integration** | Not enough data | Not enough data | 
| **Web Widget & SDK Embedding** | Not enough data | Not enough data | 

#### Content Generation

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Creativity** | 8.1 (42 reviews) | Not enough data | 
| **Content Accuracy** | 7.9 (42 reviews) | Not enough data | 

#### Admin & Configuration - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code Conversation Design** | Not enough data | Not enough data | 

#### System

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API Flexibility** | Feature Not Available | Not enough data | 
| **Update Frequency and Utility** | 8.4 (42 reviews) | Not enough data | 
| **Cross-Platform Compatibility	** | 8.5 (41 reviews) | Not enough data | 
| **Software Integration** | 8.5 (40 reviews) | Not enough data | 

#### Agentic AI - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.9 (9 reviews) | Not enough data | 

#### Monitoring & Improvement - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Feedback-Driven Response Optimization** | Not enough data | Not enough data | 

#### Reliability & Safety - AI Chatbots

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Guardrails & Content Controls** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 7.1/10 | 270 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Messenger

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sequencing** | 8.3 (158 reviews) | Not enough data | 
| **AI** | 7.7 (208 reviews) | Not enough data | 
| **Live Chat** | 9.1 (224 reviews) | Not enough data | 
| **Customization Interface** | Feature Not Available | Not enough data | 

#### Channels

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Media** | 7.9 (212 reviews) | Not enough data | 
| **Website** | 8.6 (221 reviews) | Not enough data | 
| **Text Message (SMS)** | 9.3 (238 reviews) | Not enough data | 
| **Voice Assistants** | Feature Not Available | Not enough data | 
| **Other** | 8.0 (195 reviews) | Not enough data | 

#### Customers

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Targeting** | 8.3 (154 reviews) | Not enough data | 
| **Profiles** | 8.4 (156 reviews) | Not enough data | 
| **Analytics** | 8.5 (224 reviews) | Not enough data | 
| **Lead Gathering** | 8.3 (223 reviews) | Not enough data | 
| **Sales Conversion** | 8.5 (222 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 4.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.2 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (13 reviews) | Not enough data | 
| **Decision Making** | 4.9 (13 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### Automotive Marketing

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 7.9/10 | 69 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Platform Basics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 8.6 (66 reviews) | Not enough data | 
| **Interoperability** | 8.5 (64 reviews) | Not enough data | 
| **Performance** | 9.1 (65 reviews) | Not enough data | 

#### Platform Data

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dashboard** | 9.1 (65 reviews) | Not enough data | 
| **Alerts and Notifications** | 9.0 (66 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Cloud** | 8.5 (63 reviews) | Not enough data | 
| **Mobility** | 9.1 (65 reviews) | Not enough data | 
| **Messaging** | 9.3 (65 reviews) | Not enough data | 

#### Platform Content

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Automation** | 9.0 (64 reviews) | Not enough data | 

#### Agentic AI - Automotive Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (9 reviews) | Not enough data | 
| **Decision Making** | 6.7 (9 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 7.7/10 | 277 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | 8.7 (230 reviews) ✓ Verified | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | 9.3 (242 reviews) ✓ Verified | 7.4 (18 reviews) | 
| **Text Scheduler** | 8.4 (187 reviews) | 8.5 (24 reviews) | 
| **Automatic Replies** | 8.6 (241 reviews) ✓ Verified | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | 8.3 (213 reviews) ✓ Verified | 8.0 (20 reviews) | 
| **MMS Marketing** | 8.4 (216 reviews) ✓ Verified | 7.1 (18 reviews) | 
| **Personalization** | 8.5 (233 reviews) ✓ Verified | 8.3 (23 reviews) | 
| **Transactional SMS** | 8.5 (216 reviews) ✓ Verified | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 8.5 (223 reviews) ✓ Verified | 7.8 (23 reviews) | 
| **Automation** | 8.6 (223 reviews) ✓ Verified | 8.6 (23 reviews) | 
| **White Label** | Feature Not Available | 7.4 (17 reviews) | 
| **Text-to-Landline** | 7.7 (204 reviews) ✓ Verified | 6.9 (15 reviews) | 
| **Short Codes** | Feature Not Available | 7.1 (16 reviews) | 
| **API Integration** | 8.2 (206 reviews) ✓ Verified | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (24 reviews) | 5.4 (9 reviews) | 
| **Multi-step Planning** | 6.1 (24 reviews) | 5.4 (9 reviews) | 
| **Cross-system Integration** | 6.6 (24 reviews) | 6.1 (9 reviews) | 
| **Natural Language Interaction** | 6.4 (24 reviews) | 5.6 (9 reviews) | 
| **Proactive Assistance** | 5.8 (24 reviews) | 5.2 (9 reviews) | 
| **Decision Making** | 5.7 (24 reviews) | 5.6 (9 reviews) | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 8.1/10 | 434 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Channels

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Multi-Channel Coverage** | 8.1 (328 reviews) | Not enough data | 
| **Open Listening** | 8.1 (326 reviews) | Not enough data | 
| **Physical Media** | Feature Not Available | Not enough data | 

#### Design

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communications Strategy Development** | 8.2 (341 reviews) | Not enough data | 
| **Create Content** | Feature Not Available | Not enough data | 
| **Personalization** | 8.5 (379 reviews) | Not enough data | 
| **Inbound Identification** | 8.4 (370 reviews) | Not enough data | 
| **Regulatory Compliance** | 8.6 (340 reviews) | Not enough data | 

#### Generative AI

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.5 (238 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (234 reviews) | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 7.6/10 | 98 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Productivity Tools

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Notes** | 8.4 (88 reviews) | Not enough data | 
| **Internal Discussion** | Feature Not Available | Not enough data | 
| **Assignments and Tasks** | Feature Not Available | Not enough data | 
| **Workflows** | Feature Not Available | Not enough data | 
| **Templates** | 9.2 (93 reviews) | Not enough data | 
| **Integrations** | 8.4 (88 reviews) | Not enough data | 
| **Tagging System** | 8.1 (90 reviews) | Not enough data | 

#### Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Trends** | Feature Not Available | Not enough data | 
| **Performance Tracking** | Feature Not Available | Not enough data | 
| **Email Tracking** | Feature Not Available | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (23 reviews) | Not enough data | 
| **Decision Making** | 6.0 (23 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 8.7/10 | 38 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Responses

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Personalization** | 9.2 (15 reviews) | Not enough data | 
| **Route To Human** | 9.3 (16 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 8.8 (15 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sales Follow-Up** | 8.7 (17 reviews) | Not enough data | 
| **Customer Interaction Automation** | 8.9 (21 reviews) | Not enough data | 
| **Lead Generation** | 8.5 (17 reviews) | Not enough data | 
| **Document Processing** | 8.8 (16 reviews) | Not enough data | 
| **Feedback Collection** | 9.0 (18 reviews) | Not enough data | 

#### Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Conversation Editor** | 8.8 (16 reviews) | Not enough data | 
| **Integration** | 8.7 (18 reviews) | Not enough data | 
| **Human-In-The-Loop** | 9.0 (15 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Independent Decision Making** | 8.6 (15 reviews) | Not enough data | 
| **Adaptive Responses** | 8.8 (15 reviews) | Not enough data | 
| **Task Execution** | 8.6 (16 reviews) | Not enough data | 
| **Problem Solving** | 7.9 (15 reviews) | Not enough data | 

#### Generative AI

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 8.5 (16 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (16 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 8.5/10 | 36 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Responses

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization** | 8.7 (33 reviews) | Not enough data | 
| **Control** | 8.4 (33 reviews) | Not enough data | 
| **Route To Human** | 8.9 (33 reviews) | Not enough data | 
| **Menu bars** | Feature Not Available | Not enough data | 
| **Drip sequences** | 8.2 (32 reviews) | Not enough data | 

#### Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Live chat** | Feature Not Available | Not enough data | 
| **Integrations** | Feature Not Available | Not enough data | 
| **Branding** | 8.5 (31 reviews) | Not enough data | 
| **Analytics** | 8.4 (32 reviews) | Not enough data | 
| **A/B testing** | Feature Not Available | Not enough data | 
| **Role-based access** | 8.8 (32 reviews) | Not enough data | 
| **Collection of information** | 8.9 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 8.1 (32 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (31 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 8.3/10 | 347 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Conversational Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Personalization** | 8.7 (297 reviews) | Not enough data | 
| **Omnichannel** | 8.4 (253 reviews) | Not enough data | 
| **Contextual Engagement** | 8.3 (166 reviews) | Not enough data | 
| **Proactive Engagement** | 8.5 (182 reviews) | Not enough data | 

#### Support Automation

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Intelligent Routing** | 8.5 (258 reviews) | Not enough data | 
| **Seamless Escalation** | 8.3 (166 reviews) | Not enough data | 
| **Transcripts** | 8.7 (169 reviews) | Not enough data | 
| **Self-Serve Support** | 8.1 (174 reviews) | Not enough data | 

#### Generative AI

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.5 (153 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (155 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 8.4/10 | 803 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Generative AI

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.7 (246 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (244 reviews) | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Communication

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pop-up Chat** | 9.2 (700 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 9.0 (726 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 8.1 (509 reviews) | Not enough data | 
| **In-App Messaging** | 9.0 (668 reviews) ✓ Verified | Not enough data | 
| **Co-Browsing** | 7.3 (295 reviews) | Not enough data | 

####  Internal Use

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.2 (617 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 8.9 (677 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.6 (648 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.6 (627 reviews) ✓ Verified | Not enough data | 
| **Team Inbox ** | 8.8 (634 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.5 (600 reviews) ✓ Verified | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 6.6/10 | 42 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **PBX systems, VoIP Softphone** | 6.8 (11 reviews) | Not enough data | 
| **Call Management** | 6.5 (11 reviews) | Not enough data | 
| **Network monitoring** | 6.2 (10 reviews) | Not enough data | 
| **Integrations** | 5.8 (11 reviews) | Not enough data | 
| **Virtual PBX** | 5.8 (10 reviews) | Not enough data | 
| **SIP trunking services** | 6.5 (10 reviews) | Not enough data | 

#### Basic Communication

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Phone Calls** | 8.4 (42 reviews) | Not enough data | 
| **Video Calls** | Feature Not Available | Not enough data | 
| **Instant Messaging** | Feature Not Available | Not enough data | 
| **Screen Sharing** | Feature Not Available | Not enough data | 
| **Conference Calls** | Feature Not Available | Not enough data | 
| **Desk-to-Desk Calls** | 7.3 (37 reviews) | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (7 reviews) | Not enough data | 

#### Access

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Software Pairing** | Feature Not Available | Not enough data | 
| **Browser Extension** | Feature Not Available | Not enough data | 
| **Individual Download** | Feature Not Available | Not enough data | 

#### Advanced Features

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Hold Music** | 6.7 (39 reviews) | Not enough data | 
| **Automated Attendants** | Feature Not Available | Not enough data | 
| **VOiP Number** | 8.1 (39 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Podium** | 7.3/10 | 766 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Consumer Intelligence

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customer Feedback** | 9.1 (634 reviews) ✓ Verified | Not enough data | 
| **Competitive Intelligence** | 8.4 (519 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (561 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Revenue Reporting** | Feature Not Available | Not enough data | 
| **Corporate Reporting** | 8.4 (526 reviews) ✓ Verified | Not enough data | 
| **Dashboard** | 8.9 (652 reviews) ✓ Verified | Not enough data | 

#### Media Monitoring

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Networks Monitoring** | 8.5 (519 reviews) | Not enough data | 
| **Social Media Management** | 7.3 (202 reviews) | Not enough data | 
| **Digital Media Monitoring** | 8.3 (512 reviews) | Not enough data | 

#### In-House Management

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Employee Performance** | 8.6 (504 reviews) | Not enough data | 
| **Team Workflow** | 8.6 (504 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.5 (139 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 5.1 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (12 reviews) | Not enough data | 
| **Decision Making** | 5.6 (12 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Podium** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Podium (11):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [AI Chatbots Software](https://www.g2.com/categories/ai-chatbots), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Live Chat Software](https://www.g2.com/categories/live-chat), [VoIP Providers](https://www.g2.com/categories/voip-providers)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Podium | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 60.7% | 23.8% | 
| **Mid-Market** | 34.5% | 53.2% | 
| **Enterprise** | 4.8% | 23.0% | 

### By Industry

#### Podium

- **Automotive:** 19.8%
- **Retail:** 13.7%
- **Consumer Services:** 9.0%
- **Construction:** 8.1%
- **Furniture:** 6.2%
- **Hospital & Health Care:** 3.9%
- **Medical Practice:** 3.7%
- **Luxury Goods & Jewelry:** 3.5%
- **Health, Wellness and Fitness:** 2.6%
- **Insurance:** 2.5%
- **Other:** 27.0%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Podium

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4156 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3886 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews) — 4.5/5 stars (372 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [Chekkit](https://www.g2.com/products/chekkit/reviews) — 4.9/5 stars (155 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (810 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6995 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2499 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (528 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)

---
## Top Discussions

### Podium

- Title: [How can I make people interact with the chat feature better?](https://www.g2.com/discussions/24096-how-can-i-make-people-interact-with-the-chat-feature-better) — 3 comments, 3 upvotes
  > **Top comment:** "Let them know about how easy it is to connect to the company they are using. It's a direct connection between the customer and service techs."
- Title: [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) — 2 comments
  > **Top comment:** "No, podium is not a CRM. I would call it an online reputation management platform. It helps get and manage, google reviews along with unifying customer..."
- Title: [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) — 2 comments
  > **Top comment:** "Provides an expensive platform small business owners can use to solicit customer reviews on Google maps. "
- Title: [How do I edit my templates ( If this is not a permissions issues )](https://www.g2.com/discussions/how-do-i-edit-my-templates-if-this-is-not-a-permissions-issues) — 2 comments, 1 upvote
  > **Top comment:** "If it is not a permissions issue then to be honest I am not sure.  You can create new templates.  When I login to Podium on a computer it tells me that you..."
- Title: [On an Android phone is there a way other than Google Play Store to download Podium to my cell phone?](https://www.g2.com/discussions/on-an-android-phone-is-there-a-way-other-than-google-play-store-to-download-podium-to-my-cell-phone) — 2 comments, 1 upvote
  > **Top comment:** "Aptoid has been designed according to Google standards, and the experience is almost as good as the Play Store with a well-designed user interface"

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/podium-vs-sap-engagement-cloud-formerly-sap-emarsys)