Introducing G2.ai, the future of software buying.Try now
Compare Optimizely Content Marketing Platform and Semrush 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adaptify SEO
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
Custom Pricing
$139.94 Per Month
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSemrush
Star Rating
(3,002)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the SEO Auditing feature in Semrush, rated at 9.2, provides comprehensive insights that help in identifying technical issues, while Optimizely's SEO capabilities, rated at 8.0, are seen as less robust in comparison.
- Reviewers mention that Semrush excels in Keyword Research with a score of 9.1, allowing users to effectively target their content, whereas Optimizely's keyword targeting features are rated lower at 8.0, leading to less effective content strategies.
- G2 users highlight that Semrush's Custom Reports feature, rated at 9.0, offers extensive customization options that are highly valued for performance tracking, while Optimizely's reporting capabilities, rated at 8.3, are perceived as more limited in flexibility.
- Users on G2 report that Semrush's Campaign Optimization tools, rated at 8.9, provide actionable insights that enhance marketing effectiveness, whereas Optimizely's similar features, rated at 8.1, do not deliver the same level of detail or usability.
- Reviewers say that the Content Management system in Optimizely, rated at 8.8, is praised for its user-friendly interface and organization, while Semrush's content management features, rated at 8.2, are seen as less intuitive and harder to navigate.
- Users report that Semrush's Social Media Integration, rated at 8.3, allows for seamless management of social campaigns, which is a significant advantage over Optimizely's lower-rated social media features, which users find less effective for comprehensive social strategy execution.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.8
60
8.8
2,431
Ease of Use
8.5
61
8.3
2,455
Ease of Setup
8.0
38
8.6
1,663
Ease of Admin
8.9
27
8.6
1,252
Quality of Support
8.9
50
8.6
2,133
Has the product been a good partner in doing business?
9.1
27
8.7
1,232
Product Direction (% positive)
9.6
61
8.9
2,341
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.5
365
Not enough data
7.4
368
Not enough data
7.5
378
Not enough data
7.1
363
Reporting
Not enough data
8.0
419
Not enough data
8.2
409
Not enough data
7.8
394
Not enough data
7.7
394
Not enough data
7.9
389
Not enough data
7.6
369
Not enough data
8.0
403
Other
Not enough data
7.7
381
Not enough data
8.1
394
Not enough data
7.7
383
Not enough data
8.0
385
Not enough data
7.4
350
Not enough data
7.0
329
Not enough data
7.6
348
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
358
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.7(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.6
249
|
Verified
Performance
Not enough data
8.3
257
|
Verified
Not enough data
8.7
262
|
Verified
Local Search Optimization
Not enough data
8.9
584
|
Verified
Not enough data
8.4
543
|
Verified
Not enough data
8.4
515
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
512
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
567
Agentic AI - Competitive Intelligence
Not enough data
7.1
71
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
523
Platform Content
Not enough data
7.3
463
Platform Reporting
Not enough data
8.0
537
Not enough data
8.3
544
Platform Basics
8.1
12
8.5
105
8.3
12
8.2
102
8.3
13
Feature Not Available
8.1
12
Feature Not Available
8.3
13
8.1
94
8.3
13
8.4
105
Content Planning
8.6
13
Feature Not Available
9.0
13
8.2
98
8.5
13
8.7
108
Marketing Campaign Performance
7.7
13
8.5
80
8.1
13
8.7
81
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
7.3
11
8.3
106
8.0
11
8.8
92
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
874
Not enough data
8.8
845
Not enough data
8.8
855
Agentic AI - SEO Tools
Not enough data
6.6
174
Not enough data
6.7
174
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.5
172
Not enough data
6.6
168
Not enough data
6.7
169
SEO Content & Rankings
Not enough data
8.2
1481
Not enough data
9.1
1592
Not enough data
8.8
1510
Not enough data
8.2
916
Not enough data
8.4
830
SEO Reporting
Not enough data
8.9
1566
Not enough data
8.6
1001
Not enough data
8.2
959
Not enough data
7.8
832
Generative AI
Not enough data
6.7
396
Not enough data
6.8
392
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
235
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
202
Not enough data
8.1
177
Not enough data
7.8
148
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
115
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
101
Not enough data
8.2
93
Reporting
Not enough data
9.0
132
Not enough data
Feature Not Available
Not enough data
8.9
120
Not enough data
9.0
130
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
195
Not enough data
8.1
222
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
7.5
194
|
Verified
Not enough data
8.1
212
Segment Trending
Not enough data
8.6
243
|
Verified
Not enough data
8.1
231
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
7.3
199
Analysis
Not enough data
8.3
231
Not enough data
8.6
252
|
Verified
Not enough data
8.3
213
|
Verified
Platform
Not enough data
8.7
257
|
Verified
Not enough data
8.4
236
|
Verified
Not enough data
7.7
211
|
Verified
Not enough data
8.3
233
|
Verified
Not enough data
8.1
208
|
Verified
Not enough data
8.2
205
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.6
137
Not enough data
7.8
122
Not enough data
8.4
141
Platform Data
Not enough data
8.2
128
Not enough data
8.4
133
Not enough data
8.7
144
Not enough data
8.3
129
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
8.3
17
7.7
229
Publishing
7.9
17
7.7
231
Social Media
7.6
17
7.6
231
Planning
8.6
34
7.9
356
Generative AI
7.5
16
7.5
140
7.5
16
7.2
138
7.4
16
7.2
138
7.1
16
6.7
136
Feature Not Available
6.4
133
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
AI Visibility & Tracking
Not enough data
7.8
63
Not enough data
7.9
66
Sentiment & Brand Analysis
Not enough data
7.7
60
Not enough data
6.4
54
Competitive Benchmarking
Not enough data
7.2
56
Not enough data
7.5
60
AI Content Optimization
Not enough data
7.6
58
Not enough data
7.6
57
Reporting & Alerts
Not enough data
6.7
54
Not enough data
7.6
60
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
7.9
356
Tools
Feature Not Available
Feature Not Available
7.6
12
8.2
660
7.4
11
Feature Not Available
Metrics
7.9
8
Feature Not Available
8.2
10
8.2
650
8.0
9
8.2
636
7.4
9
8.0
577
7.2
9
7.8
575
6.4
11
8.9
708
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
387
|
Verified
Not enough data
8.6
423
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
395
|
Verified
Not enough data
7.9
348
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Semrush are categorized as Marketing Calendar, Content Creation, and Content Analytics
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Digital Asset Management, Marketing Resource Management, Content Distribution, and Project Collaboration
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Local Listing Management, Marketing Analytics, Market Intelligence, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
45.9%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
