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At a Glance
Market Segments
Small-Business (81.1% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Klaviyo
Star Rating
(1,137)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSalesforce Marketing Cloud
Star Rating
(4,432)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, with a score of 9.5 for integration, allowing seamless connections with various platforms, while Klaviyo, although strong, scores slightly lower at 8.8.
- Reviewers mention that Klaviyo shines in ease of use, achieving a score of 8.7, making it more accessible for small businesses, whereas Salesforce Marketing Cloud Engagement has a lower score of 7.7, indicating a steeper learning curve.
- G2 users highlight that Klaviyo's automated email responses are particularly effective, scoring 9.1, while Salesforce Marketing Cloud Engagement's score of 8.2 suggests it may not be as robust in this area.
- Users on G2 report that Klaviyo's high-volume sending capabilities are impressive, with a score of 9.0, which is crucial for businesses with large email lists, compared to Salesforce's score of 8.6.
- Reviewers say that Klaviyo's audience segmentation features are highly rated at 9.1, allowing for more targeted marketing efforts, while Salesforce Marketing Cloud Engagement's segmentation score is slightly lower at 9.0.
- Users report that Salesforce Marketing Cloud Engagement offers superior campaign automation features, scoring 9.7, which is essential for complex marketing strategies, while Klaviyo's score of 8.9 indicates it may not be as comprehensive in this regard.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Klaviyo
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
9.0
868
8.2
3,270
Ease of Use
8.7
872
7.6
3,447
Ease of Setup
8.5
525
7.3
1,936
Ease of Admin
8.9
481
7.8
1,710
Quality of Support
8.4
830
7.7
3,084
Has the product been a good partner in doing business?
9.0
484
8.0
1,675
Product Direction (% positive)
9.0
816
7.5
3,163
Features by Category
Email Marketing
9.0
516
|
Verified
7.9
1171
9.2
507
|
Verified
8.4
1167
8.9
491
|
Verified
8.1
1150
8.9
452
|
Verified
8.2
1066
Online Marketing
7.8
371
|
Verified
7.4
1062
8.3
396
|
Verified
7.4
888
8.7
425
|
Verified
7.5
841
8.7
441
7.2
917
8.2
248
7.3
854
Lead Management
8.5
342
8.0
1032
8.4
270
7.6
995
9.0
461
|
Verified
8.0
1044
7.8
217
7.9
1025
8.5
350
|
Verified
8.1
1024
8.5
392
|
Verified
7.8
964
8.4
331
|
Verified
7.9
923
8.2
281
|
Verified
8.3
1033
Campaign Management
8.7
346
|
Verified
7.6
875
8.0
198
7.6
771
8.1
288
|
Verified
7.1
669
7.6
198
6.7
201
Social
Feature Not Available
6.3
376
7.8
195
6.6
566
7.8
188
6.8
215
7.4
183
7.0
203
7.8
258
|
Verified
6.9
177
Reporting & Analytics
8.5
464
|
Verified
7.4
1066
8.3
414
|
Verified
6.9
892
8.3
423
|
Verified
6.5
770
8.4
434
|
Verified
6.5
716
7.6
200
6.5
703
Platform
8.5
322
|
Verified
6.9
629
8.7
302
|
Verified
7.8
187
8.9
313
|
Verified
8.0
676
8.3
206
|
Verified
7.4
168
7.8
193
|
Verified
7.3
128
8.9
314
|
Verified
8.0
669
8.0
159
7.8
139
Agentic AI - Marketing Automation
6.9
25
6.9
8
6.9
24
6.5
9
7.3
23
6.7
10
7.1
23
6.5
8
7.0
24
5.8
8
7.5
25
7.1
8
Integration
8.4
316
|
Verified
8.0
667
8.6
310
|
Verified
7.7
533
8.4
260
|
Verified
7.4
496
Messenger
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
Tracking
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Not enough data
Reporting
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.1
27
Not enough data
9.3
29
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
38
Not enough data
8.5
41
Targeting
Not enough data
9.2
42
Not enough data
9.0
41
Triggered Content
Not enough data
8.6
27
Not enough data
8.3
22
Not enough data
8.9
33
Personalized Content
Not enough data
8.8
32
Not enough data
8.9
25
Not enough data
8.9
40
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
137
9.1
30
8.0
100
8.8
29
8.8
133
|
Verified
8.9
28
8.3
116
|
Verified
8.7
29
8.7
125
|
Verified
8.9
29
8.5
107
8.6
30
8.8
130
|
Verified
9.1
30
8.6
53
8.9
30
SMS Platform
8.6
135
|
Verified
9.0
28
8.9
133
|
Verified
9.3
29
Feature Not Available
8.4
30
Feature Not Available
7.9
30
8.2
62
8.5
27
8.8
112
|
Verified
8.7
30
Agentic AI - SMS Marketing
6.8
11
8.7
5
6.7
10
9.3
5
6.8
10
9.3
5
6.7
10
9.3
5
6.8
10
9.0
5
7.0
10
9.3
5
Data Sourcing
8.4
75
Not enough data
8.3
67
Not enough data
8.5
95
Not enough data
8.5
90
Not enough data
Intelligence
8.6
104
Not enough data
8.1
72
Not enough data
8.0
67
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.5
86
Agentic AI - Customer Journey Mapping
Not enough data
8.3
12
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
9.2
14
7.9
42
8.8
14
8.0
44
Platform Data
8.4
15
7.7
49
8.2
14
7.4
45
8.7
14
7.8
47
8.3
13
7.9
44
Platform Additional Functionality
8.3
15
8.7
47
9.1
13
8.0
41
8.3
14
8.5
43
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
46
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.0
42
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.1
6
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
8.2
16
8.0
92
8.3
17
8.5
107
8.5
17
8.0
98
8.8
16
8.7
105
7.1
15
7.5
76
7.4
14
7.9
69
Campaign Activity
7.9
17
8.6
100
8.3
18
8.6
114
8.0
16
8.3
89
7.3
16
8.4
102
8.0
16
8.1
92
8.0
15
7.9
73
Agentic AI - Marketing Analytics
7.6
7
8.3
5
7.6
7
8.0
5
7.9
8
8.0
5
Categories
Categories
Shared Categories
Klaviyo and Salesforce Marketing Cloud are categorized as SMS Marketing, Personalization, Conversational Marketing, Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Template Builder, Email Deliverability, Customer Data Platform (CDP), Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Landing Page Builders, Lead Capture, Loyalty Management, and Personalization Engines
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.4%
Other
36.1%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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