Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansKlaviyo
Star Rating
(1,306)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns, making it a favorite for small businesses.
- According to verified reviews, Salesforce Marketing Cloud shines in its ability to deliver personalized, data-driven customer engagement across multiple channels, including email, SMS, and social media. Users highlight its comprehensive capabilities for creating highly tailored campaigns.
- Reviewers mention that Klaviyo's marketing analytics tool stands out as a key feature, providing valuable insights that help businesses increase sales and reach larger audiences. This focus on analytics is particularly beneficial for small businesses looking to optimize their marketing efforts.
- Users say that Salesforce Marketing Cloud can be complex to set up, with some noting challenges in configuration. However, once implemented, it offers robust features for managing campaigns across various platforms, which can be a significant advantage for mid-market companies.
- G2 reviewers highlight that Klaviyo's email templates are not only beautiful but also easy to use, enhancing the overall marketing experience. This aspect is particularly appreciated by users who prioritize aesthetics in their campaigns.
- According to recent feedback, Salesforce Marketing Cloud is recognized for its strong support in automated email responses and dynamic content, which allows for a high level of personalization. Users find these features essential for engaging their audience effectively.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Klaviyo
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.2
3,279
9.0
953
Ease of Use
7.6
3,456
8.6
960
Ease of Setup
7.3
1,944
8.5
608
Ease of Admin
7.8
1,715
8.9
521
Quality of Support
7.7
3,093
8.4
908
Has the product been a good partner in doing business?
8.0
1,680
8.9
525
Product Direction (% positive)
7.5
3,172
8.9
904
Features by Category
Email Marketing
7.9
1174
9.0
556
|
Verified
8.4
1171
9.3
543
|
Verified
8.1
1150
8.9
501
|
Verified
8.2
1069
8.9
482
|
Verified
Online Marketing
7.4
1064
7.8
380
|
Verified
7.4
890
8.3
402
|
Verified
7.5
842
8.7
435
|
Verified
7.2
918
8.7
451
7.3
854
8.2
252
Lead Management
8.0
1033
8.5
354
7.6
995
8.4
273
8.0
1044
9.0
508
|
Verified
7.9
1025
7.8
220
8.1
1025
8.5
358
|
Verified
7.8
965
8.5
399
|
Verified
7.9
923
8.4
332
|
Verified
8.3
1034
8.2
285
|
Verified
Campaign Management
7.6
875
8.7
348
|
Verified
7.6
771
8.0
199
7.1
669
8.1
288
|
Verified
6.7
201
7.6
198
Social
6.3
376
Feature Not Available
6.6
566
7.8
196
6.9
216
7.8
188
7.0
203
7.4
183
6.9
177
7.8
258
|
Verified
Reporting & Analytics
7.4
1068
8.5
487
|
Verified
6.9
892
8.3
416
|
Verified
6.5
770
8.4
426
|
Verified
6.5
716
8.4
441
|
Verified
6.5
703
7.6
200
Platform
7.0
632
8.5
334
|
Verified
7.8
190
8.7
315
|
Verified
8.0
678
8.9
317
|
Verified
7.4
168
8.3
208
|
Verified
7.4
129
7.8
194
|
Verified
8.0
670
8.9
320
|
Verified
7.8
139
8.0
160
Agentic AI - Marketing Automation
7.2
9
6.9
26
6.5
9
6.9
24
7.2
10
7.5
25
6.9
9
7.0
23
5.8
8
6.7
25
7.1
8
7.3
25
Integration
8.0
668
8.5
323
|
Verified
7.7
534
8.6
318
|
Verified
7.4
496
8.4
264
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.3
31
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
34
Not enough data
8.7
30
Not enough data
8.5
27
Reporting
Not enough data
9.1
32
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
333
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
65
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
9.1
30
8.6
151
8.8
28
8.1
101
8.8
27
8.8
133
|
Verified
8.6
28
8.3
115
|
Verified
8.9
28
8.7
126
|
Verified
8.6
29
8.5
107
9.1
30
8.9
135
|
Verified
8.9
29
8.7
55
SMS Platform
9.0
27
8.6
135
|
Verified
9.2
28
8.9
135
|
Verified
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
8.3
63
8.6
29
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
9.0
17
8.0
44
9.0
16
Platform Data
7.7
49
8.5
16
7.4
45
8.3
15
7.8
47
8.8
15
7.9
44
8.2
15
Platform Additional Functionality
8.7
47
8.4
16
8.0
41
9.2
14
8.5
43
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
8.5
19
8.5
107
8.4
18
8.0
99
8.8
20
8.7
105
8.8
17
7.5
76
7.3
16
7.9
69
7.6
15
Campaign Activity
8.6
100
8.1
18
8.6
114
8.5
23
8.3
89
8.1
17
8.4
102
7.5
17
8.1
92
8.1
17
7.9
73
8.1
16
Agentic AI - Marketing Analytics
8.3
5
7.6
7
8.0
5
7.6
7
8.0
5
7.9
8
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Klaviyo are categorized as SMS Marketing, Conversational Marketing, Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Landing Page Builders, Lead Capture, Loyalty Management, and Personalization Engines
Klaviyo is categorized as Pop-Up Builder, Email Template Builder, Email Deliverability, Customer Data Platform (CDP), Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Retail
19.2%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.5%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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