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Compare Klaviyo and Sailthru by Marigold 
Featured Products
At a Glance
Market Segments
Small-Business (81.1% of reviews)
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,173)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSailthru by Marigold
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a higher overall score compared to Sailthru by Marigold. Users appreciate Klaviyo's easy-to-use templates and rich segmentation options, which enhance their marketing effectiveness.
- According to verified reviews, Sailthru by Marigold is praised for its robust personalization and automation features, making it a strong choice for businesses focused on managing large email campaigns. Users highlight its user-friendly interface and drag-and-drop capabilities.
- Users say that Klaviyo's integration capabilities are a significant advantage, with seamless connections to various marketplaces. This ease of integration is complemented by a straightforward setup process, which many find effective in team settings.
- Reviewers mention that while Sailthru by Marigold offers advanced analytics for targeting audiences, it may not have the same level of recent user engagement as Klaviyo, which has received a higher volume of reviews in the past 90 days, indicating a more active user base.
- G2 reviewers highlight that Klaviyo's workflow structure and automation features are compelling, allowing users to create effective marketing flows. This is particularly beneficial for teams looking to streamline their processes and improve collaboration.
- According to recent feedback, Sailthru by Marigold is recognized for its ability to gather comprehensive customer profiles from various channels, which can enhance personalization efforts. However, Klaviyo's ongoing evolution and customer support are frequently noted as key strengths that keep users satisfied.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSailthru by Marigold
No pricing availableFree Trial
Klaviyo
Free Trial is available
Sailthru by Marigold
No trial information availableRatings
Meets Requirements
9.0
886
8.7
133
Ease of Use
8.7
891
8.3
133
Ease of Setup
8.5
543
7.9
52
Ease of Admin
8.9
488
8.5
54
Quality of Support
8.4
845
8.5
125
Has the product been a good partner in doing business?
9.0
491
8.7
51
Product Direction (% positive)
9.0
835
7.6
129
Features by Category
Email Marketing
9.0
522
|
Verified
8.6
94
|
Verified
9.2
515
|
Verified
9.0
94
|
Verified
8.9
494
|
Verified
8.6
95
|
Verified
8.9
460
|
Verified
8.6
77
|
Verified
Online Marketing
7.8
373
|
Verified
7.9
57
|
Verified
8.3
399
|
Verified
8.3
71
|
Verified
8.7
428
|
Verified
8.6
82
|
Verified
8.6
445
8.7
73
|
Verified
8.2
251
8.1
12
Lead Management
8.5
346
7.9
22
|
Verified
8.4
273
7.7
37
|
Verified
9.0
471
|
Verified
8.0
40
|
Verified
7.8
219
7.5
25
|
Verified
8.5
354
|
Verified
7.8
30
|
Verified
8.5
395
|
Verified
7.6
34
|
Verified
8.4
333
|
Verified
8.1
25
|
Verified
8.2
283
|
Verified
7.5
27
|
Verified
Campaign Management
8.7
348
|
Verified
8.5
66
|
Verified
8.0
200
7.9
12
8.1
290
|
Verified
9.2
10
7.6
200
8.3
9
Social
Feature Not Available
8.5
10
7.8
197
8.2
46
|
Verified
7.7
190
7.0
11
7.4
185
8.2
10
7.8
260
|
Verified
7.5
12
Reporting & Analytics
8.5
467
|
Verified
7.9
94
|
Verified
8.3
416
|
Verified
7.8
74
|
Verified
8.3
425
|
Verified
8.0
57
|
Verified
8.4
438
|
Verified
7.7
62
|
Verified
7.5
202
7.7
13
Platform
8.5
323
|
Verified
8.0
32
|
Verified
8.7
307
|
Verified
7.7
28
|
Verified
8.9
313
|
Verified
8.8
32
|
Verified
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
7.3
5
8.8
314
|
Verified
8.6
32
|
Verified
8.0
159
8.2
22
|
Verified
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
8.4
30
|
Verified
8.5
311
|
Verified
8.6
30
|
Verified
8.4
260
|
Verified
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.0
8
Not enough data
9.2
6
Targeting
Not enough data
8.9
6
Not enough data
9.0
5
Triggered Content
Not enough data
10.0
5
Not enough data
9.6
9
Not enough data
9.5
7
Personalized Content
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.3
9
|
Verified
Not enough data
8.6
13
Not enough data
8.3
6
|
Verified
Not enough data
9.0
7
|
Verified
Campaigns
Not enough data
8.1
9
Not enough data
8.5
9
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
9.2
12
|
Verified
Not enough data
8.3
10
|
Verified
Engagement
Not enough data
8.5
11
|
Verified
Platform
Not enough data
8.3
13
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
9.2
12
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Sailthru by Marigold are categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, and Marketing Automation
Unique Categories
Klaviyo is categorized as Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Sailthru by Marigold is categorized as Customer Journey Mapping, Email Testing, Personalization Engines, Push Notification, Transactional Email, Mobile Marketing, and Landing Page Builders
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.5%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.1%
Retail
12.6%
Publishing
11.9%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.3%
Other
51.7%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Sailthru by Marigold has no discussions with answers
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