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Compare Insider One and Yext 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Enterprise (40.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneYext
Star Rating
(965)4.4 out of 5
Market Segments
Enterprise (40.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Yext. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys that cater to different customer segments.
- Users say that Yext offers valuable features like automatic listing updates and customizable local landing pages, which help streamline marketing efforts. However, some reviewers note that while the initial setup is quick, the platform can struggle with more complex configurations.
- According to verified reviews, Insider One stands out for its exceptional support and implementation speed. Users highlight the ongoing guidance and recommendations from account managers, which enhance the overall experience and ensure that businesses can effectively utilize the platform's capabilities.
- Reviewers mention that Yext's auto content scheduling feature is beneficial for managing marketing campaigns, but it may not fully meet the needs of users looking for advanced personalization options. In contrast, Insider One provides robust behavioral and contextual targeting features that allow for more dynamic customer engagement.
- G2 reviewers highlight that Insider One's ease of use and setup are major advantages, with many users praising the intuitive interface and quick onboarding process. This contrasts with Yext, where some users have expressed challenges in fully leveraging the platform's features despite its user-friendly initial setup.
- Users report that while Yext has a solid foundation for e-commerce search, Insider One's advanced capabilities in personalization and recommendations significantly enhance conversion rates. Reviewers appreciate how Insider One allows for targeted merchandising and tailored experiences that resonate with different customer types.
Pricing
Entry-Level Pricing
Insider One
No pricing availableYext
No pricing availableFree Trial
Insider One
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
9.4
1,140
8.8
761
Ease of Use
9.4
1,152
8.5
779
Ease of Setup
9.0
610
8.4
566
Ease of Admin
9.1
311
8.5
397
Quality of Support
9.6
1,137
8.5
721
Has the product been a good partner in doing business?
9.5
312
8.7
399
Product Direction (% positive)
9.8
1,094
8.4
744
Features by Category
Email Marketing
9.6
511
Not enough data
9.6
490
Not enough data
9.6
493
Not enough data
9.6
434
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
530
Not enough data
9.6
545
Not enough data
9.5
534
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
504
Not enough data
9.5
502
Not enough data
9.6
549
Not enough data
Feature Not Available
Not enough data
9.5
481
Not enough data
9.5
447
Not enough data
9.5
485
Not enough data
9.6
469
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
531
Not enough data
9.4
526
Not enough data
9.4
520
Not enough data
9.4
517
Not enough data
9.2
420
Not enough data
Platform
9.5
527
Not enough data
9.5
278
Not enough data
9.6
506
Not enough data
9.5
443
Not enough data
9.4
448
Not enough data
9.5
489
Not enough data
9.4
429
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
498
Not enough data
9.4
497
Not enough data
9.4
459
Not enough data
Content
Not enough data
8.1
114
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.8
110
Not enough data
8.0
114
Not enough data
8.0
113
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.4
103
Not enough data
7.9
105
Not enough data
7.6
109
Platform
Not enough data
7.8
112
Not enough data
8.1
116
Not enough data
7.9
113
Not enough data
8.4
120
Not enough data
8.3
116
Not enough data
7.7
102
Not enough data
8.0
121
Not enough data
8.0
107
Agentic AI - Web Content Management
Not enough data
5.5
16
Not enough data
5.8
16
Monitoring
Not enough data
7.3
24
Not enough data
8.0
27
Not enough data
7.8
27
Administration
Not enough data
7.6
28
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.5
27
Not enough data
8.1
25
Not enough data
8.5
26
Content Discovery
Not enough data
8.7
28
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Visitor Behavior
9.5
581
Not enough data
9.6
599
Not enough data
9.5
544
Not enough data
Templates
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Not enough data
Personalization
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.6
570
Not enough data
9.6
572
Not enough data
9.6
597
Not enough data
9.6
585
Not enough data
Multichannel
9.6
589
Not enough data
9.5
525
Not enough data
9.6
587
Not enough data
Administration
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
92
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
81
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
103
Not enough data
8.6
87
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.2
10
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
9.7
602
5.3
12
9.6
582
5.6
12
Targeting
9.6
595
5.6
12
9.6
565
5.7
12
Triggered Content
9.5
503
5.8
12
9.5
500
5.6
12
9.7
554
5.6
12
Personalized Content
9.6
540
5.3
12
9.6
518
5.4
12
9.6
578
5.4
12
Agentic AI - Personalization Engines
8.8
14
4.7
6
8.9
15
4.7
6
9.0
16
4.7
6
8.9
15
4.7
6
8.9
15
4.7
6
9.0
16
5.0
6
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
582
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Not enough data
Intelligence
9.4
605
|
Verified
Not enough data
9.5
575
|
Verified
Not enough data
9.6
566
|
Verified
Not enough data
Listing Management
Not enough data
8.8
219
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
8.2
226
|
Verified
Not enough data
8.5
222
|
Verified
Performance
Not enough data
8.5
229
|
Verified
Not enough data
8.3
226
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
76
Not enough data
8.1
74
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
78
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
76
Not enough data
7.8
60
Not enough data
8.2
74
Not enough data
8.1
71
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
Not enough data
8.0
126
Not enough data
8.8
141
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
7.2
107
|
Verified
Not enough data
8.2
147
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.3
16
Not enough data
6.4
16
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.0
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.0
30
Not enough data
5.8
29
Not enough data
6.3
15
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
5.8
14
Not enough data
6.0
14
Not enough data
6.0
13
Generative AI
Not enough data
6.1
12
Not enough data
5.8
12
Content & Collaboration
Not enough data
8.0(won by default)
95
Not enough data
8.1(won by default)
93
Not enough data
7.8(won by default)
89
Not enough data
7.9(won by default)
91
Not enough data
8.1(won by default)
98
Not enough data
8.0(won by default)
89
Social Management
Not enough data
7.9(won by default)
143
Not enough data
8.4(won by default)
144
Not enough data
8.0(won by default)
142
Not enough data
8.1(won by default)
144
Not enough data
7.4(won by default)
128
Not enough data
7.7(won by default)
99
Not enough data
7.7(won by default)
97
Agentic AI - Social Media Management
Not enough data
6.9(won by default)
22
Not enough data
7.3(won by default)
22
Not enough data
7.0(won by default)
21
Not enough data
7.2(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.1(won by default)
21
Not enough data
7.3(won by default)
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Not enough data
Platform Data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Not enough data
Platform Additional Functionality
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
7.7
29
9.6
58
7.5
29
9.5
56
7.8
31
9.6
54
7.5
25
Product Discovery
9.7
61
7.7
30
9.6
59
7.6
28
9.5
59
7.9
28
9.6
53
7.2
23
9.7
57
8.0
29
Integration
9.6
61
7.9
26
9.7
55
7.2
24
9.6
57
7.3
22
Page Customization
Not enough data
7.0
40
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
42
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
35
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
4.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.2
7
Platform
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
5.5
7
Not enough data
6.2
7
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
5.7
7
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.1
7
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Consumer Intelligence
Not enough data
8.3
181
Not enough data
7.6
175
|
Verified
Not enough data
8.0
174
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
151
|
Verified
Not enough data
8.4
192
|
Verified
Media Monitoring
Not enough data
7.6
153
Not enough data
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
133
|
Verified
Generative AI
Not enough data
6.9
84
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.2
29
Not enough data
7.1
29
Analysis
9.3
624
Not enough data
9.4
696
Not enough data
9.3
557
|
Verified
Not enough data
9.4
602
|
Verified
Not enough data
Campaigns
9.4
580
|
Verified
Not enough data
9.7
699
|
Verified
Not enough data
9.4
486
Not enough data
9.2
486
Not enough data
9.6
573
|
Verified
Not enough data
9.6
659
|
Verified
Not enough data
Engagement
9.6
627
Not enough data
Platform
9.6
675
Not enough data
9.4
626
|
Verified
Not enough data
9.5
547
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Yext are categorized as E-Commerce Search and Personalization Engines
Unique Categories
Yext is categorized as Multi-Location Marketing Platforms, Store Locator, Local SEO, Local Listing Management, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, Online Reputation Management, Social Media Management, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, and Digital Communications Governance
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Financial Services
19.6%
Hospital & Health Care
9.1%
Marketing and Advertising
7.9%
Insurance
7.8%
Retail
6.5%
Other
49.1%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Is YEXT worth the cost?
4 Comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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