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Compare Insider One and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSalesforce Marketing Cloud
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with a high satisfaction rating reflecting its intuitive interface and ease of use. Users appreciate how quickly they can implement personalization ideas into live campaigns, making it a strong choice for teams looking for efficiency.
- Users say Salesforce Marketing Cloud offers robust capabilities for personalized, data-driven customer engagement across multiple channels, including email, SMS, and social media. However, some users mention that it can be complex to navigate, especially for those unfamiliar with SQL queries.
- Reviewers mention that Insider One's support is highly rated, with many users highlighting the company's willingness to adapt and make adjustments based on feedback. This partnership approach fosters a collaborative environment that many find beneficial for their marketing strategies.
- According to verified reviews, Salesforce Marketing Cloud has a strong feature set for managing email campaigns, with users noting its effectiveness in building and personalizing emails. However, some users feel that the learning curve can be steep, which may hinder new users from fully leveraging its capabilities.
- G2 reviewers highlight that Insider One's integration of AI capabilities enhances its personalization process, allowing for a versatile marketing approach across various channels. This adaptability is particularly appealing to businesses looking to optimize their marketing efforts.
- Users report that while Salesforce Marketing Cloud is powerful, its implementation can be challenging, with some users expressing a desire for a more streamlined onboarding process. In contrast, Insider One is praised for its quick setup and user-friendly design, making it easier for teams to get started.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Insider One
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
9.4
1,164
8.2
3,278
Ease of Use
9.4
1,177
7.6
3,455
Ease of Setup
9.0
627
7.3
1,943
Ease of Admin
9.1
327
7.8
1,714
Quality of Support
9.6
1,163
7.7
3,092
Has the product been a good partner in doing business?
9.5
329
8.0
1,679
Product Direction (% positive)
9.7
1,116
7.5
3,171
Features by Category
Email Marketing
9.6
514
7.9
1174
9.6
492
8.4
1170
9.6
495
8.1
1150
9.6
436
8.2
1068
Online Marketing
Feature Not Available
7.4
1063
9.6
532
7.4
889
9.6
548
7.5
841
9.5
536
7.2
918
Feature Not Available
7.3
854
Lead Management
9.5
507
8.0
1033
9.5
504
7.6
995
9.6
552
8.0
1044
Feature Not Available
7.9
1025
9.5
483
8.1
1025
9.5
448
7.8
965
9.5
487
7.9
923
9.5
471
8.3
1034
Campaign Management
Feature Not Available
7.6
875
Feature Not Available
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
9.4
442
6.6
566
9.4
453
6.9
216
Feature Not Available
7.0
203
Feature Not Available
6.9
177
Reporting & Analytics
9.4
533
7.4
1068
9.4
528
6.9
892
9.4
522
6.5
770
9.4
519
6.5
716
9.1
422
6.5
703
Platform
9.5
530
7.0
632
9.5
278
7.8
189
9.6
508
8.0
677
9.5
445
7.4
168
9.4
450
7.3
128
9.5
491
8.0
670
9.4
431
7.8
139
Agentic AI - Marketing Automation
8.9
25
7.2
9
8.9
25
6.5
9
8.9
25
7.2
10
8.8
25
6.9
9
8.8
25
5.8
8
8.8
24
7.1
8
Integration
9.4
500
8.0
667
9.4
500
7.7
533
9.4
461
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
599
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
9.7
602
9.0
37
9.6
582
8.5
40
Targeting
9.6
595
9.2
41
9.6
565
9.0
40
Triggered Content
9.5
503
8.5
26
9.5
500
8.2
21
9.7
554
8.9
32
Personalized Content
9.6
540
8.7
31
9.6
518
8.9
24
9.6
578
8.9
39
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
9.1
30
9.4
80
8.8
28
9.5
81
8.8
27
9.4
82
8.6
28
9.4
86
8.9
28
9.4
84
8.6
29
9.5
87
9.1
30
9.4
82
8.9
29
SMS Platform
9.4
85
9.0
27
9.5
86
9.2
28
9.3
80
8.4
29
Feature Not Available
7.8
29
9.3
86
8.4
26
9.3
85
8.6
29
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
9.5
656
|
Verified
7.9
42
9.5
655
|
Verified
8.0
44
Platform Data
9.4
639
|
Verified
7.7
49
9.4
617
|
Verified
7.4
45
9.3
652
|
Verified
7.8
47
9.3
619
7.9
44
Platform Additional Functionality
9.5
623
|
Verified
8.7
47
9.5
618
|
Verified
8.0
41
9.4
606
8.5
43
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
625
8.7
46
9.4
697
9.1
46
9.3
558
|
Verified
8.3
39
9.4
604
|
Verified
9.1
37
Campaigns
9.4
581
|
Verified
8.7
44
9.7
701
|
Verified
9.0
43
9.4
487
8.8
44
9.2
487
8.8
42
9.6
574
|
Verified
9.4
37
9.6
660
|
Verified
9.1
37
Engagement
9.6
628
8.4
42
Platform
9.6
676
8.9
42
9.4
627
|
Verified
8.8
43
9.5
548
8.6
43
Agentic AI - Mobile Marketing
9.1
32
8.1
6
9.0
31
8.1
6
9.0
31
8.1
6
9.0
30
7.8
6
9.0
30
8.1
6
9.0
31
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Insider One and Salesforce Marketing Cloud are categorized as SMS Marketing, Personalization, Personalization Engines, Customer Journey Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, E-Commerce Personalization, Customer Data Platform (CDP), and Bot Platforms
Salesforce Marketing Cloud is categorized as A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.9%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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