Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,446)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansInsider One
Star Rating
(1,348)4.8 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with a significantly higher satisfaction rating compared to Agentforce Marketing. Users appreciate its intuitive interface and ease of use, which allows for quick campaign execution without extensive training.
- According to verified reviews, Agentforce Marketing is recognized for its powerful automation capabilities, particularly through features like Journey Builder. Users highlight its ability to create complex customer journeys across multiple channels, although some mention that the setup can be challenging.
- Users say that Insider One's segmentation features are a standout, enabling businesses to engage customers based on specific interests and behaviors. This level of personalization is particularly beneficial for companies looking to tailor their marketing strategies effectively.
- Reviewers mention that while Agentforce Marketing provides a comprehensive view of customer data, it sometimes struggles with meeting specific workflow needs, leading to configuration challenges that can hinder user experience.
- G2 reviewers highlight the quality of support offered by Insider One, which is rated highly for responsiveness and helpfulness. This contrasts with Agentforce Marketing, where users have expressed mixed feelings about support quality, indicating room for improvement.
- According to recent user feedback, both platforms serve the mid-market well, but Insider One's diverse tools and quick execution capabilities make it a preferred choice for larger corporations looking to implement effective campaigns rapidly.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Insider One
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
3,281
9.4
1,216
Ease of Use
7.6
3,458
9.4
1,232
Ease of Setup
7.3
1,946
9.0
680
Ease of Admin
7.8
1,715
9.1
347
Quality of Support
7.7
3,095
9.6
1,214
Has the product been a good partner in doing business?
8.0
1,680
9.4
349
Product Direction (% positive)
7.5
3,174
9.8
1,170
Features by Category
Email Marketing
7.9
1174
9.6
520
8.4
1171
9.6
496
8.1
1151
9.6
498
8.2
1069
9.6
438
Online Marketing
7.4
1064
Feature Not Available
7.4
890
9.6
538
7.5
842
9.6
557
7.2
918
9.5
541
7.3
854
Feature Not Available
Lead Management
8.0
1033
9.5
507
7.6
995
9.5
507
8.0
1044
9.6
562
7.9
1025
Feature Not Available
8.1
1025
9.5
485
7.8
965
9.5
455
7.9
923
9.5
488
8.3
1034
9.6
475
Campaign Management
7.6
875
Feature Not Available
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Feature Not Available
Social
6.3
376
Feature Not Available
6.6
566
9.3
441
6.9
216
9.4
451
7.0
203
Feature Not Available
6.9
177
Feature Not Available
Reporting & Analytics
7.4
1068
9.4
538
6.9
892
9.4
534
6.5
770
9.4
524
6.5
716
9.4
522
6.5
703
9.1
421
Platform
7.0
633
9.5
535
7.8
191
9.5
282
8.0
679
9.6
511
7.4
168
9.5
442
7.4
129
9.4
450
8.0
670
9.5
497
7.8
139
9.4
429
Agentic AI - Marketing Automation
7.2
9
8.9
24
6.5
9
8.8
24
7.2
10
8.9
24
6.9
9
8.8
24
5.8
8
8.8
24
7.1
8
8.8
24
Integration
8.0
668
9.4
506
7.7
535
9.4
503
7.4
497
9.4
459
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
585
Not enough data
9.6
605
Not enough data
9.5
545
Templates
Not enough data
9.5
562
Not enough data
9.5
609
Not enough data
9.6
601
Personalization
Not enough data
9.6
594
Not enough data
9.5
579
Not enough data
9.6
592
Not enough data
9.4
521
Not enough data
9.5
572
Not enough data
9.6
579
Not enough data
9.6
610
Not enough data
9.6
591
Multichannel
Not enough data
9.6
595
Not enough data
9.5
530
Not enough data
9.6
591
Administration
Not enough data
9.6
585
Not enough data
9.4
605
Not enough data
9.5
578
Not enough data
9.4
581
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
9.7
605
8.5
40
9.6
583
Targeting
9.2
41
9.6
596
9.0
40
9.6
564
Triggered Content
8.5
26
9.5
503
8.2
21
9.5
503
8.9
32
9.7
555
Personalized Content
8.7
31
9.6
542
8.9
24
9.6
517
8.9
39
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
9.1
30
9.6
86
8.8
28
9.4
79
8.8
27
9.5
80
8.6
28
9.4
81
8.9
28
9.4
87
8.6
29
9.4
84
9.1
30
9.5
87
8.9
29
9.4
81
SMS Platform
9.0
27
9.4
85
9.2
28
9.5
86
8.4
29
9.3
78
7.8
29
Feature Not Available
8.4
26
9.3
85
8.6
29
9.3
86
Agentic AI - SMS Marketing
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Data Sourcing
Not enough data
9.5
585
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
608
|
Verified
Not enough data
9.4
579
|
Verified
Not enough data
9.6
569
|
Verified
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
9.5
661
|
Verified
8.0
44
9.5
659
|
Verified
Platform Data
7.7
49
9.4
640
|
Verified
7.4
45
9.4
616
|
Verified
7.8
47
9.3
653
|
Verified
7.9
44
9.3
618
Platform Additional Functionality
8.7
47
9.5
621
|
Verified
8.0
41
9.4
621
|
Verified
8.5
43
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
62
Not enough data
9.6
60
Not enough data
9.5
60
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
62
Not enough data
9.7
55
Not enough data
9.6
58
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
9.3
624
9.1
46
9.4
710
8.3
39
9.3
557
|
Verified
9.1
37
9.4
607
|
Verified
Campaigns
8.7
44
9.4
579
|
Verified
9.0
43
9.7
712
|
Verified
8.8
44
9.4
495
8.8
42
9.2
487
9.4
37
9.6
587
|
Verified
9.1
37
9.6
681
|
Verified
Engagement
8.4
42
9.6
631
Platform
8.9
42
9.6
679
8.8
43
9.4
636
|
Verified
8.6
43
9.5
545
Agentic AI - Mobile Marketing
8.1
6
8.9
32
8.1
6
9.0
30
8.1
6
9.0
32
7.8
6
9.0
29
8.1
6
8.9
31
8.3
6
9.0
30
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Insider One are categorized as Mobile Marketing, SMS Marketing, Customer Journey Analytics, Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, E-Commerce Personalization, Customer Data Platform (CDP), and Bot Platforms
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.8%
Financial Services
3.8%
Food & Beverages
3.8%
Other
52.8%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
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