Compare HighLevel and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (94.8% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
$97.00 Per Month
Starting at $1,250.00 Per Month
HighLevel
Star Rating
(601)4.6 out of 5
Market Segments
Small-Business (94.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSalesforce Marketing Cloud
Star Rating
(4,442)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in delivering a comprehensive 360-degree view of the customer, which is crucial for creating personalized, multi-channel marketing campaigns. Users appreciate its advanced automation features, particularly the Journey Builder, which allows for sophisticated, multi-step customer journeys across various channels.
- Users say that HighLevel shines as an all-in-one platform for digital marketing, integrating various tools for managing email campaigns, automations, and client communication. Reviewers highlight the convenience of having everything in one place, making it easier to run email outreach and nurture sequences effectively.
- According to verified reviews, HighLevel's user support is a standout feature, with many users praising the helpfulness of support staff who simplify complex processes. This contrasts with Salesforce Marketing Cloud, where some users have noted challenges in navigating its extensive features, indicating a steeper learning curve.
- Reviewers mention that while Salesforce Marketing Cloud has robust capabilities for email deliverability and dynamic content, some users find it less intuitive compared to HighLevel, which offers a more user-friendly experience. HighLevel's ease of use is reflected in its higher ratings for day-to-day usability.
- Users highlight that HighLevel's pricing model is significantly more accessible, starting at just $97, making it a popular choice for small businesses. In contrast, Salesforce Marketing Cloud's entry-level price of $1,250 can be a barrier for smaller organizations looking to implement comprehensive marketing solutions.
- G2 reviewers report that Salesforce Marketing Cloud is particularly strong in reporting and analytics, providing detailed insights that help businesses track their marketing performance. However, HighLevel is catching up with its own reporting capabilities, which users find increasingly effective for measuring campaign success.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
HighLevel
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.7
202
8.2
3,279
Ease of Use
7.8
539
7.6
3,456
Ease of Setup
7.3
329
7.3
1,944
Ease of Admin
8.0
148
7.8
1,715
Quality of Support
8.1
196
7.7
3,093
Has the product been a good partner in doing business?
8.6
142
8.0
1,680
Product Direction (% positive)
8.9
199
7.5
3,172
Features by Category
Sales Force Automation
8.8
111
Not enough data
Feature Not Available
Not enough data
9.0
114
Not enough data
8.4
110
Not enough data
7.5
83
Not enough data
8.8
97
Not enough data
8.3
83
Not enough data
7.9
80
Not enough data
8.1
87
Not enough data
Marketing Automation
9.0
112
Not enough data
9.1
105
Not enough data
9.1
109
Not enough data
8.4
98
Not enough data
Customer Support
8.0
91
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.3
91
Not enough data
Reporting & Analytics
8.4
96
Not enough data
8.3
103
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.1
87
Not enough data
8.3
101
Not enough data
7.8
88
Not enough data
Platform
8.5
109
Not enough data
9.0
107
Not enough data
8.6
98
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Not enough data
Integration
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Not enough data
Generative AI
8.4
62
Not enough data
Agentic AI - CRM
7.9
22
Not enough data
8.5
21
Not enough data
8.9
22
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
91
7.9
1174
8.7
87
8.4
1171
8.4
84
8.1
1150
8.8
90
8.2
1069
Online Marketing
8.8
94
7.4
1064
8.7
79
7.4
890
8.6
80
7.5
842
8.2
87
7.2
918
Feature Not Available
7.3
854
Lead Management
8.8
78
8.0
1033
8.5
69
7.6
995
8.7
75
8.0
1044
8.3
74
7.9
1025
8.8
84
8.1
1025
8.1
75
7.8
965
8.8
77
7.9
923
9.1
81
8.3
1034
Campaign Management
Feature Not Available
7.6
875
8.4
76
7.6
771
8.8
89
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
Feature Not Available
6.6
566
8.5
77
6.9
216
Feature Not Available
7.0
203
8.5
79
6.9
177
Reporting & Analytics
8.8
87
7.4
1068
8.5
79
6.9
892
8.4
78
6.5
770
8.4
76
6.5
716
Feature Not Available
6.5
703
Platform
8.6
82
7.0
632
8.8
84
7.8
190
8.7
82
8.0
678
8.0
62
7.4
168
Feature Not Available
7.4
129
8.5
75
8.0
670
Feature Not Available
7.8
139
Agentic AI - Marketing Automation
8.1
14
7.2
9
8.2
13
6.5
9
8.2
13
7.2
10
7.6
12
6.9
9
7.9
12
5.8
8
8.1
12
7.1
8
Integration
8.4
76
8.0
668
8.2
76
7.7
534
8.3
71
7.4
496
Messenger
9.2
6
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
Channels
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
62
9.1
30
9.4
62
8.8
28
9.2
58
8.8
27
9.2
61
8.6
28
Feature Not Available
8.9
28
8.7
54
8.6
29
8.8
58
9.1
30
8.7
59
8.9
29
SMS Platform
8.8
57
9.0
27
9.2
62
9.2
28
9.1
62
8.4
29
7.1
47
7.8
29
8.1
46
8.4
26
8.6
55
8.6
29
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.3
11
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.7
11
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Not enough data
Internal Use
8.3
9
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Salesforce Marketing Cloud are categorized as Marketing Automation, SMS Marketing, and Conversational Marketing
Unique Categories
HighLevel is categorized as CRM, AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, Live Chat, and Conversational Support
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.3%
Consulting
9.7%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.1%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
