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Compare HighLevel and Salesforce Marketing Cloud 
At a Glance
Market Segments
Small-Business (95.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
$97.00 Per Month
Starting at $1,250.00 Per Month
HighLevel
Star Rating
(598)4.6 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSalesforce Marketing Cloud
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HighLevel excels in providing an all-in-one solution, allowing users to manage CRM, email, SMS, funnels, calendars, and automation from a single dashboard. This integration simplifies workflows, making it easier for small businesses to operate efficiently.
- Users say Salesforce Marketing Cloud is a powerful tool for email marketing, with capabilities for deep segmentation and personalization. Reviewers highlight its effectiveness in managing multi-channel campaigns, which is particularly beneficial for mid-market companies looking to enhance their marketing strategies.
- According to verified reviews, HighLevel's automation features are highly praised, with users appreciating the blend of AI that helps streamline business processes. This focus on automation allows users to keep a close eye on leads and improve overall efficiency.
- Reviewers mention that while Salesforce Marketing Cloud offers robust features for CRM-driven journeys, some users find it challenging to configure the platform to meet their specific needs. This can lead to a steeper learning curve compared to HighLevel, which is noted for its user-friendly interface.
- Users highlight the quality of support provided by HighLevel, noting that assistance is readily available when issues arise. This level of support contributes to a more positive user experience, especially for those who may not be as tech-savvy.
- G2 reviewers indicate that Salesforce Marketing Cloud, while strong in certain areas, has a higher entry-level price point, which may deter smaller businesses. In contrast, HighLevel's affordable pricing makes it an attractive option for startups and small businesses looking to maximize their marketing efforts without breaking the bank.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
HighLevel
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.7
199
8.2
3,278
Ease of Use
7.8
536
7.6
3,455
Ease of Setup
7.4
327
7.3
1,943
Ease of Admin
8.1
146
7.8
1,714
Quality of Support
8.1
193
7.7
3,092
Has the product been a good partner in doing business?
8.7
140
8.0
1,679
Product Direction (% positive)
8.9
196
7.5
3,171
Features by Category
Sales Force Automation
8.8
111
Not enough data
Feature Not Available
Not enough data
9.0
114
Not enough data
8.4
109
Not enough data
7.5
84
Not enough data
8.8
98
Not enough data
8.3
83
Not enough data
7.9
81
Not enough data
8.1
88
Not enough data
Marketing Automation
9.0
112
Not enough data
9.1
105
Not enough data
9.1
110
Not enough data
8.4
99
Not enough data
Customer Support
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.3
91
Not enough data
Reporting & Analytics
8.4
96
Not enough data
8.3
103
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.1
88
Not enough data
8.3
102
Not enough data
7.8
89
Not enough data
Platform
8.5
110
Not enough data
9.0
108
Not enough data
8.6
99
Not enough data
8.1
86
Not enough data
Feature Not Available
Not enough data
8.3
83
Not enough data
8.5
102
Not enough data
7.9
83
Not enough data
Integration
8.5
87
Not enough data
8.3
92
Not enough data
8.1
78
Not enough data
Generative AI
8.4
63
Not enough data
Agentic AI - CRM
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Not enough data
Email Marketing
8.9
91
7.9
1174
8.7
87
8.4
1170
8.4
84
8.1
1150
8.7
89
8.2
1068
Online Marketing
8.8
94
7.4
1063
8.7
79
7.4
889
8.6
80
7.5
841
8.2
87
7.2
918
Feature Not Available
7.3
854
Lead Management
8.8
78
8.0
1033
8.5
69
7.6
995
8.7
75
8.0
1044
8.3
74
7.9
1025
8.8
84
8.1
1025
8.1
75
7.8
965
8.8
77
7.9
923
9.1
81
8.3
1034
Campaign Management
Feature Not Available
7.6
875
8.4
76
7.6
771
8.8
89
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
Feature Not Available
6.6
566
8.5
77
6.9
216
Feature Not Available
7.0
203
8.5
79
6.9
177
Reporting & Analytics
8.8
87
7.4
1068
8.5
79
6.9
892
8.4
78
6.5
770
8.4
76
6.5
716
Feature Not Available
6.5
703
Platform
8.6
83
7.0
632
8.9
85
7.8
189
8.7
83
8.0
677
8.0
63
7.4
168
Feature Not Available
7.3
128
8.5
76
8.0
670
Feature Not Available
7.8
139
Agentic AI - Marketing Automation
7.9
13
7.2
9
8.2
13
6.5
9
8.2
13
7.2
10
7.6
12
6.9
9
7.9
12
5.8
8
8.1
12
7.1
8
Integration
8.5
77
8.0
667
8.2
77
7.7
533
8.4
72
7.4
496
Messenger
9.2
6
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
Channels
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
62
9.1
30
9.4
62
8.8
28
9.2
58
8.8
27
9.2
61
8.6
28
Feature Not Available
8.9
28
8.7
54
8.6
29
8.8
58
9.1
30
8.7
59
8.9
29
SMS Platform
8.8
57
9.0
27
9.2
62
9.2
28
9.1
62
8.4
29
7.1
47
7.8
29
8.1
46
8.4
26
8.6
55
8.6
29
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.3
11
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.7
11
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Not enough data
Internal Use
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Salesforce Marketing Cloud are categorized as Marketing Automation, SMS Marketing, and Conversational Marketing
Unique Categories
HighLevel is categorized as CRM, AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, Live Chat, and Conversational Support
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.4%
Consulting
9.7%
Real Estate
5.0%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
32.9%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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