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Compare Drift and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
No pricing available
Drift
Star Rating
(1,255)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansKlaviyo
Star Rating
(1,154)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, reflected in its higher G2 Score compared to Drift. Users appreciate Klaviyo's easy integration with various marketplaces and the simplicity of scheduling campaigns, making it a strong choice for businesses looking for a seamless experience.
- According to verified reviews, Drift stands out for its live chat capabilities, with users highlighting the platform's ability to engage potential customers directly on their website. This feature allows for real-time conversations, which many find more effective than traditional forms of communication.
- Users say that Klaviyo's workflow structure and automation features are particularly compelling, especially in team settings. Reviewers mention that the platform is constantly evolving, which keeps it relevant and effective for their marketing needs.
- Reviewers mention that Drift's implementation process is notably quick and user-friendly. Many users have successfully launched chatbots using templates in just a few hours, which has had an immediate positive impact on their demand generation efforts.
- G2 reviewers highlight that while Drift offers a robust set of features, some users feel that Klaviyo's rich segmentation options and easy-to-use templates provide a more comprehensive solution for email marketing, making it easier to target specific audiences effectively.
- According to recent feedback, Drift's quality of support is rated higher than Klaviyo's, with users appreciating the responsiveness and helpfulness of Drift's support team. This can be a crucial factor for businesses that require ongoing assistance and guidance.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Klaviyo
No pricing availableFree Trial
Drift
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
1,017
9.0
877
Ease of Use
8.7
1,030
8.7
882
Ease of Setup
8.4
507
8.5
535
Ease of Admin
8.5
473
8.9
485
Quality of Support
8.8
938
8.4
837
Has the product been a good partner in doing business?
8.9
472
9.0
488
Product Direction (% positive)
8.9
995
9.0
826
Features by Category
Email Marketing
Not enough data
9.0
520
|
Verified
Not enough data
9.2
509
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
456
|
Verified
Online Marketing
Not enough data
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.7
443
Not enough data
8.2
250
Lead Management
Not enough data
8.5
344
Not enough data
8.4
272
Not enough data
9.0
465
|
Verified
Not enough data
7.8
218
Not enough data
8.5
352
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Campaign Management
Not enough data
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Reporting & Analytics
Not enough data
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Platform
Not enough data
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Messenger
8.5
203
|
Verified
7.4
13
8.2
201
|
Verified
6.4
14
9.1
273
|
Verified
6.3
13
8.5
250
|
Verified
6.0
12
Channels
7.9
116
|
Verified
6.1
12
8.9
250
|
Verified
7.2
13
7.7
91
|
Verified
6.3
13
7.6
81
|
Verified
6.0
12
7.8
90
|
Verified
6.7
12
Customers
8.6
224
|
Verified
8.2
13
8.4
202
|
Verified
7.6
13
8.1
241
|
Verified
7.1
12
8.7
241
|
Verified
6.7
12
8.5
245
|
Verified
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
277
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
15
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Responses
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Not enough data
Platform
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Not enough data
Generative AI
7.7
84
Not enough data
7.7
82
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Conversational Platform
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Not enough data
Generative AI
7.9
31
Not enough data
7.7
31
Not enough data
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Drift and Klaviyo are categorized as Conversational Marketing
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Chatbots, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Retail
19.2%
Marketing and Advertising
12.7%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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