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Compare AdRoll ABM (Formerly RollWorks) and Draup for Sales 
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Enterprise (82.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Draup for Sales
Star Rating
(28)4.6 out of 5
Market Segments
Enterprise (82.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Draup for SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in its user-friendly interface, making campaign setup straightforward and efficient. Users appreciate the simplicity of the UI and the seamless CRM integrations, which help streamline their marketing efforts.
- Users say Draup for Sales stands out for its comprehensive insights into market opportunities. Reviewers highlight the platform's ability to provide strategic context, helping teams understand the rationale behind pursuing specific leads rather than just focusing on basic characteristics.
- According to verified reviews, AdRoll ABM's strength lies in its precise account targeting capabilities. Users have noted that this granularity allows for highly personalized campaigns, which significantly enhances engagement with their audience.
- Reviewers mention that Draup for Sales offers valuable competitive intelligence, providing detailed information about competitors' strategies and market positioning. This feature is particularly beneficial for users looking to refine their approach based on comprehensive data analysis.
- G2 reviewers highlight that while AdRoll ABM has a solid support system, Draup for Sales receives higher marks for its proactive customer service. Users appreciate how the Draup team actively engages with their needs and works to deliver tailored solutions.
- Users report that AdRoll ABM has a quicker implementation process, which is a significant advantage for teams needing to get up and running fast. In contrast, Draup for Sales, while offering robust features, may require more time for users to fully leverage its capabilities.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableDraup for Sales
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableDraup for Sales
No trial information availableRatings
Meets Requirements
8.3
476
8.9
25
Ease of Use
8.4
481
8.9
25
Ease of Setup
8.3
308
9.7
13
Ease of Admin
8.5
253
9.4
14
Quality of Support
8.9
457
9.5
25
Has the product been a good partner in doing business?
8.9
257
9.6
14
Product Direction (% positive)
8.7
444
10.0
23
Features by Category
Data Availability
8.0
66
6.5
11
8.4
69
8.1
15
7.1
52
|
Verified
8.0
15
6.2
21
Not enough data
Data Accuracy
8.1
60
6.8
11
8.3
63
7.7
16
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
6.8
10
8.4
48
|
Verified
8.5
10
8.7
45
8.3
10
8.0
50
|
Verified
8.5
11
5.9
32
|
Verified
6.1
6
7.4
35
6.7
6
Features
8.1
56
7.4
9
8.7
61
5.8
6
7.0
33
7.3
8
8.0
49
7.8
10
8.0
58
|
Verified
8.5
14
7.2
32
7.4
12
Feature Not Available
6.9
9
8.0
57
|
Verified
7.8
10
7.3
47
|
Verified
7.6
9
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Not enough data
Lead Management
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Not enough data
Marketing Campaigns
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Not enough data
Campaign Execution
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
173
Not enough data
7.9(won by default)
165
Not enough data
8.3(won by default)
164
Not enough data
7.6(won by default)
136
Not enough data
8.3(won by default)
146
Not enough data
8.5(won by default)
126
Not enough data
8.2(won by default)
110
Not enough data
7.8(won by default)
112
Not enough data
8.2(won by default)
144
Not enough data
7.7(won by default)
135
Not enough data
7.8(won by default)
111
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
178
Not enough data
8.9(won by default)
176
Not enough data
8.2(won by default)
147
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
140
Not enough data
7.6(won by default)
141
Not enough data
8.7(won by default)
162
Not enough data
8.6(won by default)
166
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
8.0
5
7.2
10
8.0
5
7.0
11
Not enough data
7.1
11
8.3
5
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Not enough data
Lead Management
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Draup for Sales are categorized as Lead Intelligence and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Draup for Sales is categorized as Lead Capture, Lead Mining, Market Intelligence, and AI Sales Assistant
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Draup for Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.1%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.3%
Information Technology and Services
60.7%
Financial Services
7.1%
Computer Software
7.1%
Semiconductors
3.6%
Research
3.6%
Other
17.9%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Draup for Sales has no discussions with answers
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