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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
Contact Us
$97.00 Per Month
Dotdigital
Star Rating
(1,119)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansHighLevel
Star Rating
(569)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Dotdigital and HighLevel offer robust email marketing capabilities, Dotdigital excels in sending outbound emails with a score of 9.1, compared to HighLevel's 8.6. Reviewers mention that Dotdigital's email deliverability management features are particularly effective, ensuring higher open rates.
- Reviewers mention that HighLevel shines in SMS marketing, scoring 9.2 for bulk SMS and 9.3 for text scheduling, which users find essential for timely communication. In contrast, Dotdigital's SMS features, while competent, do not match the same level of user satisfaction, particularly in MMS marketing where it scored 7.3.
- Users on G2 highlight that Dotdigital offers a more user-friendly experience with an ease of use score of 8.7, making it easier for teams to adopt and utilize the platform effectively. HighLevel, with a score of 7.8, has been noted by reviewers as having a steeper learning curve, particularly for new users.
- Reviewers mention that both platforms provide good support, but Dotdigital stands out with a quality of support score of 8.8, which users appreciate for its responsiveness and helpfulness. HighLevel's score of 8.1 indicates room for improvement in this area, as some users have reported slower response times.
- Users say that HighLevel's automation capabilities are impressive, scoring 9.2, which allows for sophisticated marketing workflows. In comparison, Dotdigital's automation score of 8.4 is solid but lacks some of the advanced features that HighLevel offers, such as multi-step planning and autonomous task execution.
- G2 users report that both platforms have strong reporting features, but HighLevel's reporting score of 8.8 is higher than Dotdigital's 7.8. Reviewers mention that HighLevel's analytics tools provide deeper insights into campaign performance, which is crucial for data-driven decision-making.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Dotdigital
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.6
945
8.8
180
Ease of Use
8.7
956
7.8
516
Ease of Setup
8.1
501
7.4
307
Ease of Admin
8.4
375
8.1
131
Quality of Support
8.9
925
8.2
175
Has the product been a good partner in doing business?
8.6
374
8.7
125
Product Direction (% positive)
8.9
931
8.9
177
Features by Category
Sales Force Automation
Not enough data
8.7
106
Not enough data
Feature Not Available
Not enough data
9.0
110
Not enough data
8.3
106
Not enough data
7.5
83
Not enough data
8.8
96
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
86
Marketing Automation
Not enough data
8.9
104
Not enough data
9.1
102
Not enough data
9.0
105
Not enough data
8.3
96
Customer Support
Not enough data
8.0
91
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
94
Not enough data
8.2
90
Reporting & Analytics
Not enough data
8.3
94
Not enough data
8.3
102
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.1
88
Not enough data
8.3
101
Not enough data
7.8
89
Platform
Not enough data
8.6
104
Not enough data
8.9
102
Not enough data
8.6
97
Not enough data
8.0
85
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.5
98
Not enough data
7.8
82
Integration
Not enough data
8.5
85
Not enough data
8.2
91
Not enough data
8.1
78
Generative AI
Not enough data
8.3
60
Agentic AI - CRM
Not enough data
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
8.9
90
9.1
545
|
Verified
8.7
86
8.8
535
|
Verified
8.4
83
8.6
505
|
Verified
8.7
88
Online Marketing
8.0
449
|
Verified
8.8
90
8.3
486
|
Verified
8.7
79
8.3
478
|
Verified
8.5
78
8.3
496
|
Verified
8.3
86
7.8
403
Feature Not Available
Lead Management
8.1
380
|
Verified
8.8
77
8.1
411
|
Verified
8.5
69
8.7
491
|
Verified
8.7
75
7.8
350
|
Verified
8.3
74
8.0
361
|
Verified
8.7
82
8.0
386
|
Verified
8.1
74
7.8
352
|
Verified
8.8
77
7.8
371
|
Verified
9.1
81
Campaign Management
8.3
441
|
Verified
Feature Not Available
8.0
360
|
Verified
8.4
76
7.6
325
|
Verified
8.8
87
7.4
318
Feature Not Available
Social
7.0
303
Feature Not Available
7.4
322
|
Verified
Feature Not Available
7.1
315
|
Verified
8.5
76
7.2
305
|
Verified
Feature Not Available
7.1
294
|
Verified
8.5
78
Reporting & Analytics
8.5
506
|
Verified
8.8
86
8.1
413
|
Verified
8.5
79
7.8
383
|
Verified
8.4
78
7.7
363
|
Verified
8.4
76
7.4
330
Feature Not Available
Platform
8.0
358
|
Verified
8.6
82
8.2
316
|
Verified
8.8
84
8.7
369
|
Verified
8.7
83
7.6
279
|
Verified
8.0
63
7.6
305
|
Verified
Feature Not Available
8.8
354
|
Verified
8.5
74
7.8
284
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
7.7
26
7.9
13
7.9
25
8.2
13
7.5
24
8.2
13
7.7
25
7.6
12
7.6
26
7.9
12
7.4
27
8.1
12
Integration
8.3
365
|
Verified
8.4
75
7.9
351
|
Verified
8.2
77
7.6
312
|
Verified
8.4
72
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Messenger
Not enough data
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Channels
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Customers
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
9.1
59
Feature Not Available
9.4
60
8.4
59
9.2
57
8.0
57
9.1
60
8.4
57
Feature Not Available
7.3
52
8.6
53
8.5
60
8.8
57
8.2
55
8.7
58
SMS Platform
7.8
58
8.8
57
8.4
58
9.2
62
7.4
48
9.1
62
Feature Not Available
7.1
47
8.0
49
8.1
46
8.5
51
8.6
55
Agentic AI - SMS Marketing
6.3
8
7.4
9
6.5
8
8.3
9
6.9
8
8.7
9
6.5
8
8.0
9
6.7
8
7.7
8
6.5
8
8.1
8
Channels
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.6
7
Not enough data
8.3
6
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Communication
Not enough data
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Internal Use
Not enough data
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Support
Not enough data
8.4
45
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and HighLevel are categorized as SMS Marketing and Marketing Automation
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Marketing and Advertising
44.0%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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