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Compare CleverTap and Sprinklr Marketing 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Enterprise (43.8% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us 1 Seat/Per month (billed annually) Per Year
CleverTap
Star Rating
(637)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Marketing
Star Rating
(109)4.1 out of 5
Market Segments
Enterprise (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user satisfaction, boasting a significantly higher overall score compared to Sprinklr Marketing. Users appreciate its ability to engage customers through personalized communication based on their app activity, which enhances the overall marketing experience.
- Users say that CleverTap's implementation process is notably smooth, with many highlighting the responsive support team that helps clear doubts quickly. This contrasts with Sprinklr Marketing, where some users find the setup more complex, despite its unified platform for managing campaigns.
- Reviewers mention that CleverTap offers superior ease of use, with a focus on automation and campaign creation across various channels. This is particularly beneficial for users looking to enhance their marketing performance through personalized journeys.
- According to verified reviews, Sprinklr Marketing shines in its collaborative features, allowing teams to work seamlessly together on campaigns. Users appreciate the platform's ability to bring all marketing activities into one place, making it easier to plan and execute complex strategies.
- Users highlight that CleverTap provides robust analytics capabilities, enabling marketers to track performance effectively. This is a key advantage for those who prioritize data-driven decision-making, while Sprinklr Marketing, although offering advanced reporting, may not match the same level of detailed insights.
- G2 reviewers note that CleverTap's focus on mid-market businesses allows it to cater effectively to their specific needs, while Sprinklr Marketing is more geared towards enterprise-level clients. This distinction can influence the choice for businesses based on their size and marketing requirements.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Sprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Free Trial
CleverTap
Free Trial is available
Sprinklr Marketing
No trial information availableRatings
Meets Requirements
8.8
533
8.3
88
Ease of Use
8.9
535
7.5
88
Ease of Setup
8.5
321
7.1
49
Ease of Admin
9.0
246
7.4
47
Quality of Support
9.0
525
8.0
83
Has the product been a good partner in doing business?
9.2
245
8.1
44
Product Direction (% positive)
9.5
517
7.4
85
Features by Category
Email Marketing
9.0
167
Not enough data
8.9
160
Not enough data
8.9
159
Not enough data
8.8
147
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
154
Not enough data
9.1
162
Not enough data
9.1
155
Not enough data
8.2
132
Not enough data
Lead Management
8.9
138
Not enough data
8.6
137
Not enough data
9.2
168
Not enough data
8.4
122
Not enough data
8.6
135
Not enough data
8.6
146
Not enough data
8.6
138
Not enough data
8.7
135
Not enough data
Campaign Management
8.8
146
Not enough data
8.1
135
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
161
Not enough data
8.4
149
Not enough data
8.4
146
Not enough data
8.5
140
Not enough data
7.4
121
Not enough data
Platform
8.7
154
Not enough data
8.7
137
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
127
Not enough data
8.8
142
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
Not enough data
8.5
149
Not enough data
8.2
135
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
239
Not enough data
9.3
252
Not enough data
8.9
240
Not enough data
9.2
256
Not enough data
9.3
240
Not enough data
Analytics
8.9
249
Not enough data
8.8
236
Not enough data
Optimization
8.9
237
Not enough data
9.0
244
Not enough data
9.0
234
Not enough data
8.7
216
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
69
Not enough data
9.5
66
Not enough data
Targeting
9.4
65
Not enough data
9.3
65
Not enough data
Triggered Content
9.3
58
Not enough data
9.3
64
Not enough data
9.4
65
Not enough data
Personalized Content
9.2
58
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
161
Not enough data
8.6
155
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
139
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Content Planning
Not enough data
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Marketing Campaign Performance
Not enough data
8.1
18
Not enough data
8.4
21
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.0
17
Not enough data
8.7
22
Platform Interoperability
Not enough data
8.1(won by default)
20
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.9(won by default)
32
Campaign Management
Not enough data
8.7(won by default)
31
Not enough data
8.6(won by default)
30
Not enough data
8.2(won by default)
31
Not enough data
8.4(won by default)
27
Not enough data
8.6(won by default)
28
Not enough data
8.9(won by default)
27
Not enough data
8.6(won by default)
24
Not enough data
8.4(won by default)
26
Not enough data
8.5(won by default)
27
Not enough data
8.3(won by default)
26
Not enough data
8.2(won by default)
25
Not enough data
8.0(won by default)
23
Not enough data
8.3(won by default)
24
Targeting
Not enough data
8.4(won by default)
33
Not enough data
8.4(won by default)
30
Not enough data
8.6(won by default)
31
Not enough data
8.3(won by default)
28
Platform
Not enough data
8.0(won by default)
28
Not enough data
8.7(won by default)
33
Not enough data
8.6(won by default)
32
Not enough data
8.2(won by default)
32
Not enough data
8.6(won by default)
31
Not enough data
8.5(won by default)
32
Not enough data
8.2(won by default)
31
Not enough data
8.1(won by default)
28
Not enough data
8.3(won by default)
32
Content Creation
Not enough data
9.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Analysis
8.6
193
Not enough data
8.9
231
|
Verified
Not enough data
8.7
177
Not enough data
8.9
178
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
238
|
Verified
Not enough data
8.8
188
Not enough data
8.3
152
Not enough data
9.1
179
Not enough data
9.3
192
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
202
Not enough data
8.9
196
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
216
|
Verified
8.4
32
|
Verified
8.8
246
|
Verified
8.6
35
|
Verified
8.8
252
|
Verified
8.4
33
|
Verified
9.1
236
|
Verified
8.5
38
|
Verified
8.1
100
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
258
|
Verified
8.4
41
|
Verified
8.7
262
|
Verified
8.3
44
|
Verified
8.7
237
|
Verified
Feature Not Available
8.8
230
|
Verified
8.0
41
|
Verified
8.6
221
|
Verified
7.9
38
|
Verified
8.5
174
|
Verified
8.2
23
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Sprinklr Marketing are categorized as Marketing Analytics
Unique Categories
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Social Media Advertising
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.2%
Other
60.5%
Marketing and Advertising
27.6%
Information Technology and Services
9.5%
Financial Services
4.8%
Computer Software
4.8%
Consumer Goods
3.8%
Other
49.5%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Sprinklr Marketing has no discussions with answers
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