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Compare CleverTap and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
$75.00 Per Month
Starting at $1,250.00 Per Month
CleverTap
Star Rating
(637)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSalesforce Marketing Cloud
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user experience, with many users praising its intuitive interface and ease of use. Reviewers highlight that the platform allows for seamless campaign creation and management, making it a favorite for marketers looking for efficiency.
- Users say that Salesforce Marketing Cloud offers robust multi-channel campaign management, particularly for email marketing. Many users appreciate its deep segmentation and personalization capabilities, which enhance their CRM-driven strategies.
- According to verified reviews, CleverTap stands out for its responsive support team, with users noting that their queries are addressed promptly. This level of support is particularly beneficial for those new to the platform or those needing assistance with analytics.
- Reviewers mention that while Salesforce Marketing Cloud is powerful, some users experience challenges with its setup and configuration, which can be complex. This has led to mixed feelings about the initial onboarding process compared to CleverTap's more straightforward approach.
- G2 reviewers highlight that CleverTap provides excellent analytics features, allowing users to monitor customer activity and send timely communications based on user behavior. This capability is particularly praised by marketers looking to enhance engagement through data-driven strategies.
- Users report that Salesforce Marketing Cloud is a strong contender for businesses focused on email campaigns, with many noting its effectiveness in managing large-scale email marketing efforts. However, some users feel that it may not be as agile as CleverTap for mobile engagement strategies.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
CleverTap
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.8
532
8.2
3,278
Ease of Use
8.9
534
7.6
3,455
Ease of Setup
8.5
320
7.3
1,943
Ease of Admin
9.0
245
7.8
1,714
Quality of Support
9.0
524
7.7
3,092
Has the product been a good partner in doing business?
9.2
244
8.0
1,679
Product Direction (% positive)
9.5
516
7.5
3,171
Features by Category
Email Marketing
9.0
168
7.9
1174
8.9
161
8.4
1170
8.9
160
8.1
1150
8.8
148
8.2
1068
Online Marketing
8.1
129
7.4
1063
8.7
155
7.4
889
9.1
163
7.5
841
9.1
156
7.2
918
8.2
133
7.3
854
Lead Management
8.9
139
8.0
1033
8.6
138
7.6
995
9.2
169
8.0
1044
8.4
123
7.9
1025
8.6
136
8.1
1025
8.6
147
7.8
965
8.6
139
7.9
923
8.7
136
8.3
1034
Campaign Management
8.8
147
7.6
875
8.1
136
7.6
771
8.1
130
7.1
669
7.8
124
6.7
201
Social
Feature Not Available
6.3
376
7.9
130
6.6
566
7.9
135
6.9
216
7.7
128
7.0
203
8.0
134
6.9
177
Reporting & Analytics
8.9
162
7.4
1068
8.4
150
6.9
892
8.4
147
6.5
770
8.5
141
6.5
716
7.3
122
6.5
703
Platform
8.7
155
7.0
632
8.7
137
7.8
189
9.2
153
8.0
677
8.3
123
7.4
168
8.6
128
7.3
128
8.8
143
8.0
670
8.5
121
7.8
139
Agentic AI - Marketing Automation
7.1
8
7.2
9
7.7
8
6.5
9
7.7
8
7.2
10
7.5
8
6.9
9
7.5
8
5.8
8
7.1
8
7.1
8
Integration
8.6
158
8.0
667
8.5
150
7.7
533
8.2
136
7.4
496
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
9.3
29
9.3
253
9.2
28
8.9
241
9.1
29
9.2
257
9.2
28
9.3
241
9.2
30
Analytics
8.9
250
9.2
28
8.8
237
9.3
27
Optimization
8.9
238
9.0
27
9.0
245
9.5
28
9.0
235
9.4
27
8.7
217
8.9
28
Agentic AI - Push Notification
6.7
7
8.6
6
7.4
7
9.3
5
6.9
7
9.0
5
Segmentation
9.4
70
9.0
37
9.5
67
8.5
40
Targeting
9.4
66
9.2
41
9.3
66
9.0
40
Triggered Content
9.3
59
8.5
26
9.3
65
8.2
21
9.4
66
8.9
32
Personalized Content
9.2
59
8.7
31
8.5
59
8.9
24
9.0
57
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
8.3
106
8.6
156
8.3
106
8.9
151
8.4
103
8.8
138
8.4
86
8.8
140
8.4
86
Agentic AI - Customer Journey Mapping
8.3
7
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
194
8.7
46
8.9
231
|
Verified
9.1
46
8.7
178
8.3
39
8.9
178
9.1
37
Campaigns
8.5
191
|
Verified
8.7
44
9.3
238
|
Verified
9.0
43
8.8
189
8.8
44
8.2
153
8.8
42
9.1
179
9.4
37
9.3
193
9.1
37
Engagement
8.6
166
8.4
42
Platform
8.8
203
8.9
42
8.8
197
|
Verified
8.8
43
8.6
174
8.6
43
Agentic AI - Mobile Marketing
8.5
11
8.1
6
8.2
12
8.1
6
7.7
11
8.1
6
8.2
12
7.8
6
7.8
12
8.1
6
8.1
12
8.3
6
Marketing Operations
8.4
217
|
Verified
8.0
92
8.8
247
|
Verified
8.5
107
8.8
253
|
Verified
8.0
99
9.1
237
|
Verified
8.7
105
8.1
101
7.5
76
Feature Not Available
7.9
69
Campaign Activity
8.9
259
|
Verified
8.6
100
8.7
263
|
Verified
8.6
114
8.7
238
|
Verified
8.3
89
8.8
231
|
Verified
8.4
102
8.6
222
|
Verified
8.1
92
8.5
175
|
Verified
7.9
73
Agentic AI - Marketing Analytics
7.7
8
8.3
5
7.3
8
8.0
5
7.4
7
8.0
5
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Salesforce Marketing Cloud are categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, and Customer Journey Mapping
Unique Categories
Salesforce Marketing Cloud is categorized as A/B Testing, SMS Marketing, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, and Personalization
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.6%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
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1 Comment
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CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Is Salesforce an ESP?
3 Comments
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