# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs CleverTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that **CleverTap** excels in user experience, with many users praising its intuitive interface and ease of use. Reviewers highlight that the platform allows for seamless campaign creation and management, making it a favorite for marketers looking for efficiency.
- **Users say** that **Salesforce Marketing Cloud** offers robust multi-channel campaign management, particularly for email marketing. Many users appreciate its deep segmentation and personalization capabilities, which enhance their CRM-driven strategies.
- **According to verified reviews** , **CleverTap** stands out for its responsive support team, with users noting that their queries are addressed promptly. This level of support is particularly beneficial for those new to the platform or those needing assistance with analytics.
- **Reviewers mention** that while **Salesforce Marketing Cloud** is powerful, some users experience challenges with its setup and configuration, which can be complex. This has led to mixed feelings about the initial onboarding process compared to CleverTap's more straightforward approach.
- **G2 reviewers highlight** that **CleverTap** provides excellent analytics features, allowing users to monitor customer activity and send timely communications based on user behavior. This capability is particularly praised by marketers looking to enhance engagement through data-driven strategies.
- **Users report** that **Salesforce Marketing Cloud** is a strong contender for businesses focused on email campaigns, with many noting its effectiveness in managing large-scale email marketing efforts. However, some users feel that it may not be as agile as CleverTap for mobile engagement strategies.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 4,463 | 654 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Mid-Market (53.0% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | $75.00 Per Month | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3292 reviews) | 8.8 (545 reviews) | 
  | **Ease of Use** | 7.6 (3471 reviews) | 8.9 (547 reviews) | 
  | **Ease of Setup** | 7.3 (1960 reviews) | 8.5 (333 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 9.0 (247 reviews) | 
  | **Quality of Support** | 7.7 (3106 reviews) | 9.0 (536 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | 9.3 (245 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3180 reviews) | 9.5 (528 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1298 |
| **CleverTap** | 8.4/10 | 214 |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1177 reviews) | 9.0 (170 reviews) | 
| **Sending Outbound Emails** | 8.4 (1174 reviews) | 8.9 (163 reviews) | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | 8.9 (161 reviews) | 
| **Automated Email Responses** | 8.2 (1073 reviews) | 8.8 (149 reviews) | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | 8.1 (129 reviews) | 
| **Dynamic Content** | 7.4 (893 reviews) | 8.7 (156 reviews) | 
| **A/B Testing** | 7.5 (843 reviews) | 9.1 (165 reviews) | 
| **Mobile Optimized** | 7.2 (918 reviews) | 9.1 (157 reviews) | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | 8.2 (134 reviews) | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | 8.9 (140 reviews) | 
| **Data Quality Management** | 7.6 (995 reviews) | 8.6 (139 reviews) | 
| **Segmentation** | 8.0 (1047 reviews) | 9.2 (173 reviews) | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | 8.4 (123 reviews) | 
| **Lead Nurturing** | 8.1 (1027 reviews) | 8.6 (137 reviews) | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | 8.6 (148 reviews) | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | 8.6 (140 reviews) | 
| **CRM Lead Integration** | 8.3 (1040 reviews) | 8.7 (137 reviews) | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Program Management** | 7.6 (878 reviews) | 8.8 (147 reviews) | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | 8.1 (137 reviews) | 
| **Calendaring** | 7.1 (670 reviews) | 8.1 (130 reviews) | 
| **Budgeting** | 6.7 (201 reviews) | 7.8 (124 reviews) | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Feature Not Available | 
| **Social Sharing** | 6.6 (566 reviews) | 7.9 (130 reviews) | 
| **Social Campaigns** | 6.9 (216 reviews) | 7.9 (135 reviews) | 
| **Social Media Engagement** | 7.0 (203 reviews) | 7.7 (128 reviews) | 
| **Social Media Advertising** | 6.9 (177 reviews) | 8.0 (134 reviews) | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Basic Reporting** | 7.4 (1072 reviews) | 9.0 (164 reviews) | 
| **Web Analytics** | 6.9 (892 reviews) | 8.4 (151 reviews) | 
| **ROI Analytics** | 6.5 (771 reviews) | 8.4 (148 reviews) | 
| **Revenue Analytics** | 6.5 (717 reviews) | 8.5 (142 reviews) | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | 7.3 (122 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Customization ** | 7.0 (637 reviews) | 8.7 (156 reviews) | 
| **Workflow Capability** | 7.8 (198 reviews) | 8.7 (138 reviews) | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | 9.2 (153 reviews) | 
| **Internationalization** | 7.4 (169 reviews) | 8.3 (122 reviews) | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | 8.6 (128 reviews) | 
| **Performance and Reliability** | 8.0 (671 reviews) | 8.8 (144 reviews) | 
| **Output Document Generation** | 7.8 (140 reviews) | 8.5 (121 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | 6.9 (9 reviews) | 
| **Multi-step Planning** | 6.5 (9 reviews) | 7.8 (9 reviews) | 
| **Cross-system Integration** | 7.4 (11 reviews) | 7.4 (9 reviews) | 
| **Adaptive Learning** | 7.0 (10 reviews) | 7.6 (9 reviews) | 
| **Proactive Assistance** | 5.8 (8 reviews) | 7.6 (9 reviews) | 
| **Decision Making** | 7.4 (9 reviews) | 7.2 (9 reviews) | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (668 reviews) | 8.6 (159 reviews) | 
| **Integration APIs** | 7.7 (537 reviews) | 8.5 (152 reviews) | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | 8.2 (136 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 8.9/10 | 248 |

#### User Identification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Demographics** | Not enough data | 8.6 (197 reviews) | 
| **User Segmentation** | Not enough data | 9.2 (212 reviews) | 
| **Geolocation** | Not enough data | 8.6 (183 reviews) | 

#### Tracking & Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (204 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (200 reviews) | 
| **Attribution** | Not enough data | 8.6 (180 reviews) | 
| **Dashboard** | Not enough data | 8.8 (210 reviews) | 
| **User Path Tracking** | Not enough data | 8.8 (186 reviews) | 
| **User Activity History** | Not enough data | 9.1 (191 reviews) | 

#### Metrics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (164 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (156 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **CleverTap** | 8.5/10 | 280 |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | 9.0 (240 reviews) | 
| **Scheduling** | 9.2 (28 reviews) | 9.3 (253 reviews) | 
| **Retarget** | 9.1 (29 reviews) | 8.9 (241 reviews) | 
| **Segmentation** | 9.2 (28 reviews) | 9.2 (257 reviews) | 
| **Triggered Notifications** | 9.2 (30 reviews) | 9.3 (241 reviews) | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | 8.9 (250 reviews) | 
| **Audience Insights** | 9.3 (27 reviews) | 8.8 (237 reviews) | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | 8.9 (238 reviews) | 
| **Personalization** | 9.5 (28 reviews) | 9.0 (245 reviews) | 
| **Rich Notifications** | 9.4 (27 reviews) | 9.0 (235 reviews) | 
| **Integrations** | 8.9 (28 reviews) | 8.7 (217 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | 6.5 (8 reviews) | 
| **Adaptive Learning** | 9.3 (5 reviews) | 7.1 (8 reviews) | 
| **Proactive Assistance** | 9.0 (5 reviews) | 6.7 (8 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **CleverTap** | 9.2/10 | 83 |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | 9.4 (70 reviews) | 
| **Customer Profiles** | 8.5 (40 reviews) | 9.5 (67 reviews) | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | 9.4 (66 reviews) | 
| **Contextual Targeting** | 9.0 (40 reviews) | 9.3 (66 reviews) | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | 9.3 (58 reviews) | 
| **Triggered Emails** | 8.2 (21 reviews) | 9.4 (65 reviews) | 
| **Triggered Messages** | 8.9 (32 reviews) | 9.4 (66 reviews) | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | 9.2 (59 reviews) | 
| **Personalized Discounts** | 8.9 (24 reviews) | 8.5 (59 reviews) | 
| **Website Personalization** | 8.9 (39 reviews) | 9.0 (56 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **CleverTap** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Not enough data | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (29 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.2 (28 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.6 (29 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **CleverTap** | 8.6/10 | 191 |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | 8.6 (161 reviews) | 
| **Exporting** | 8.3 (106 reviews) | 8.5 (156 reviews) | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | 8.9 (150 reviews) | 
| **Multiple Personas** | 8.4 (86 reviews) | 8.8 (137 reviews) | 
| **Data Analytics ** | 8.4 (86 reviews) | 8.8 (140 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | 8.3 (7 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 47 |
| **CleverTap** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.5 (41 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **CleverTap** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (41 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **CleverTap** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **CleverTap** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **CleverTap** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **CleverTap** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 8.5/10 | 31 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.4 (27 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.7 (29 reviews) | 
| **Conversational Messaging** | Not enough data | 8.0 (28 reviews) | 
| **Personalization** | Not enough data | 8.9 (29 reviews) | 
| **Promotional Messages** | Not enough data | 8.5 (29 reviews) | 
| **Automated Replies** | Not enough data | 8.6 (29 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **API Integration** | Not enough data | 8.6 (28 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.1 (26 reviews) | 
| **Analytics** | Not enough data | 8.7 (28 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **CleverTap** | 8.6/10 | 277 |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | 8.6 (194 reviews) | 
| **Campaign Analysis** | 9.1 (46 reviews) | 8.9 (235 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (39 reviews) | 8.7 (179 reviews) | 
| **Custom Dashboards** | 9.1 (37 reviews) | 8.9 (180 reviews) | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | 8.5 (190 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (43 reviews) | 9.3 (242 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (44 reviews) | 8.8 (190 reviews) | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | 8.2 (152 reviews) | 
| **Email Campaigns** | 9.4 (37 reviews) | 9.1 (183 reviews) | 
| **Audience Segmentation** | 9.1 (37 reviews) | 9.3 (199 reviews) | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | 8.6 (166 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | 8.8 (203 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 8.8 (201 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (43 reviews) | 8.6 (175 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | 8.3 (14 reviews) | 
| **Multi-step Planning** | 8.1 (6 reviews) | 8.1 (12 reviews) | 
| **Cross-system Integration** | 8.1 (6 reviews) | 7.5 (12 reviews) | 
| **Adaptive Learning** | 7.8 (6 reviews) | 8.1 (12 reviews) | 
| **Proactive Assistance** | 8.1 (6 reviews) | 7.9 (13 reviews) | 
| **Decision Making** | 8.3 (6 reviews) | 8.1 (13 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 131 |
| **CleverTap** | 8.4/10 | 298 |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | 8.4 (218 reviews) ✓ Verified | 
| **Data Collection** | 8.5 (107 reviews) | 8.8 (248 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (100 reviews) | 8.8 (254 reviews) ✓ Verified | 
| **Multi-User Access** | 8.7 (106 reviews) | 9.0 (238 reviews) ✓ Verified | 
| **Spend Management** | 7.5 (76 reviews) | 8.1 (101 reviews) | 
| **White Label** | 7.9 (69 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | 8.9 (259 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.5 (116 reviews) | 8.7 (265 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.3 (89 reviews) | 8.6 (239 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.4 (102 reviews) | 8.8 (234 reviews) ✓ Verified | 
| **Brand Optimization** | 8.1 (92 reviews) | 8.6 (223 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (73 reviews) | 8.5 (176 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | 7.6 (9 reviews) | 
| **Cross-system Integration** | 8.0 (5 reviews) | 7.0 (9 reviews) | 
| **Proactive Assistance** | 8.0 (5 reviews) | 7.1 (8 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 9.1/10 | 176 |

#### Metrics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (164 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (156 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **CleverTap** | 9.0/10 | 172 |

#### Variation Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.1 (123 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.4 (101 reviews) | 
| **Conversion Goal** | Not enough data | 8.9 (103 reviews) | 
| **Percentage of Traffic** | Not enough data | 9.0 (117 reviews) | 
| **Confidence Level** | Not enough data | 9.0 (37 reviews) | 
| **Multivariant Testing** | Not enough data | 9.1 (107 reviews) | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 9.2 (139 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (137 reviews) | 

#### Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Standard Targeting** | Not enough data | 9.0 (123 reviews) | 
| **Custom Targeting** | Not enough data | 9.1 (121 reviews) | 
| **Data Segmentation** | Not enough data | 9.2 (105 reviews) | 

#### Administration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.8 (131 reviews) | 
| **QA Testing** | Not enough data | 8.5 (46 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (137 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (141 reviews) | 

---
## Categories
**Shared Categories (6):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to CleverTap (3):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | CleverTap | 
|---|---|---|
| **Small-Business** | 28.7% | 28.2% | 
| **Mid-Market** | 48.1% | 53.0% | 
| **Enterprise** | 23.2% | 18.8% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.8%
- **Other:** 43.1%

#### CleverTap

- **Financial Services:** 17.0%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.0%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.8%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1204 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14764 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14693 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1190 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (739 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-clevertap)