Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and CleverTap 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$75.00 Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansCleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user experience, with many users praising its intuitive interface and ease of use. Reviewers highlight that the platform allows for seamless campaign creation and management, making it a favorite for marketers looking for efficiency.
- Users say that Salesforce Marketing Cloud offers robust multi-channel campaign management, particularly for email marketing. Many users appreciate its deep segmentation and personalization capabilities, which enhance their CRM-driven strategies.
- According to verified reviews, CleverTap stands out for its responsive support team, with users noting that their queries are addressed promptly. This level of support is particularly beneficial for those new to the platform or those needing assistance with analytics.
- Reviewers mention that while Salesforce Marketing Cloud is powerful, some users experience challenges with its setup and configuration, which can be complex. This has led to mixed feelings about the initial onboarding process compared to CleverTap's more straightforward approach.
- G2 reviewers highlight that CleverTap provides excellent analytics features, allowing users to monitor customer activity and send timely communications based on user behavior. This capability is particularly praised by marketers looking to enhance engagement through data-driven strategies.
- Users report that Salesforce Marketing Cloud is a strong contender for businesses focused on email campaigns, with many noting its effectiveness in managing large-scale email marketing efforts. However, some users feel that it may not be as agile as CleverTap for mobile engagement strategies.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.2
3,280
8.8
538
Ease of Use
7.6
3,457
8.9
540
Ease of Setup
7.3
1,945
8.5
326
Ease of Admin
7.8
1,715
9.0
249
Quality of Support
7.7
3,094
9.0
529
Has the product been a good partner in doing business?
8.0
1,680
9.3
247
Product Direction (% positive)
7.5
3,173
9.5
522
Features by Category
Email Marketing
7.9
1174
9.0
168
8.4
1171
8.9
161
8.1
1151
8.9
159
8.2
1069
8.8
147
Online Marketing
7.4
1064
8.1
128
7.4
890
8.7
154
7.5
842
9.1
163
7.2
918
9.1
155
7.3
854
8.2
132
Lead Management
8.0
1033
8.9
138
7.6
995
8.6
137
8.0
1044
9.2
170
7.9
1025
8.4
122
8.1
1025
8.6
135
7.8
965
8.6
146
7.9
923
8.6
139
8.3
1034
8.8
136
Campaign Management
7.6
875
8.8
146
7.6
771
8.1
135
7.1
669
8.1
129
6.7
201
7.8
123
Social
6.3
376
Feature Not Available
6.6
566
7.9
129
6.9
216
7.9
134
7.0
203
7.7
127
6.9
177
8.0
133
Reporting & Analytics
7.4
1068
8.9
162
6.9
892
8.4
149
6.5
770
8.4
146
6.5
716
8.5
140
6.5
703
7.4
121
Platform
7.0
632
8.7
155
7.8
191
8.7
137
8.0
679
9.2
153
7.4
168
8.3
122
7.4
129
8.6
127
8.0
670
8.8
142
7.8
139
8.5
120
Agentic AI - Marketing Automation
7.2
9
7.1
8
6.5
9
7.7
8
7.2
10
7.7
8
6.9
9
7.5
8
5.8
8
7.5
8
7.1
8
7.1
8
Integration
8.0
668
8.6
158
7.7
535
8.5
150
7.4
497
8.2
135
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
9.0
239
9.2
28
9.3
253
9.1
29
8.9
240
9.2
28
9.2
257
9.2
30
9.3
241
Analytics
9.2
28
8.9
250
9.3
27
8.8
237
Optimization
9.0
27
8.9
239
9.5
28
9.0
244
9.4
27
9.0
236
8.9
28
8.7
217
Agentic AI - Push Notification
8.6
6
6.7
7
9.3
5
7.4
7
9.0
5
6.9
7
Segmentation
9.0
37
9.4
70
8.5
40
9.5
67
Targeting
9.2
41
9.5
67
9.0
40
9.3
66
Triggered Content
8.5
26
9.3
58
8.2
21
9.4
65
8.9
32
9.4
66
Personalized Content
8.7
31
9.2
59
8.9
24
8.5
58
8.9
39
9.0
56
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
8.6
162
8.3
106
8.6
157
8.4
103
8.9
151
8.4
86
8.8
137
8.4
86
8.8
140
Agentic AI - Customer Journey Mapping
7.9
12
8.3
7
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.6
193
9.1
46
8.9
232
|
Verified
8.3
39
8.7
177
9.1
37
8.9
178
Campaigns
8.7
44
8.5
190
|
Verified
9.0
43
9.3
242
|
Verified
8.8
44
8.8
188
8.8
42
8.3
152
9.4
37
9.1
180
9.1
37
9.3
195
Engagement
8.4
42
8.6
165
Platform
8.9
42
8.8
202
8.8
43
8.9
197
|
Verified
8.6
43
8.6
173
Agentic AI - Mobile Marketing
8.1
6
8.3
12
8.1
6
8.2
12
8.1
6
7.7
11
7.8
6
8.2
12
8.1
6
7.8
12
8.3
6
8.1
12
Marketing Operations
8.0
92
8.4
216
|
Verified
8.5
107
8.8
246
|
Verified
8.0
99
8.8
252
|
Verified
8.7
105
9.1
236
|
Verified
7.5
76
8.1
100
7.9
69
Feature Not Available
Campaign Activity
8.6
100
8.9
258
|
Verified
8.6
114
8.7
263
|
Verified
8.3
89
8.7
237
|
Verified
8.4
102
8.8
231
|
Verified
8.1
92
8.6
221
|
Verified
7.9
73
8.5
174
|
Verified
Agentic AI - Marketing Analytics
8.3
5
7.7
8
8.0
5
7.3
8
8.0
5
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and CleverTap are categorized as Mobile Marketing, Push Notification, Customer Journey Mapping, Marketing Analytics, Marketing Automation, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, SMS Marketing, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, and Personalization
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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