Compare CleverTap and Mixpanel 
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Per Year
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansMixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in its user-friendly interface, making it easy for non-technical users to navigate and extract insights. Users appreciate how the platform helps them digest information clearly, enabling quick and informed decision-making.
- Users say that CleverTap stands out for its robust multi-channel campaign capabilities, allowing for seamless integration of push notifications, SMS, email, and WhatsApp. This versatility is highlighted by users who find it easy to create and manage campaigns across various channels.
- Reviewers mention that Mixpanel provides excellent visibility into the customer journey, which is particularly beneficial for tracking the effectiveness of lifecycle marketing efforts. Users value the ability to analyze behavior across different channels, enhancing their marketing strategies.
- According to verified reviews, CleverTap's dashboard is praised for its intuitive design, making it easy for users to generate reports and track real-time data. This ease of use is a significant advantage for teams looking to streamline their analytics processes.
- G2 reviewers highlight that while both platforms offer strong support, CleverTap receives higher marks for its quality of support and ease of implementation. Users have noted that CleverTap's onboarding process is straightforward, which helps teams get up and running quickly.
- Users report that Mixpanel shines in custom event tracking, with many praising its ability to provide detailed insights into user behavior. This feature allows businesses to tailor their analytics to specific needs, making it a valuable tool for data-driven decision-making.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
CleverTap
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.8
538
8.8
974
Ease of Use
8.9
540
8.5
984
Ease of Setup
8.5
326
8.1
446
Ease of Admin
9.0
249
8.6
369
Quality of Support
9.0
529
8.4
750
Has the product been a good partner in doing business?
9.3
247
8.8
337
Product Direction (% positive)
9.5
522
8.6
894
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
159
Not enough data
8.8
147
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
154
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
132
Not enough data
Lead Management
8.9
138
Not enough data
8.6
137
Not enough data
9.2
170
Not enough data
8.4
122
Not enough data
8.6
135
Not enough data
8.6
146
Not enough data
8.6
139
Not enough data
8.8
136
Not enough data
Campaign Management
8.8
146
Not enough data
8.1
135
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
149
Not enough data
8.4
146
Not enough data
8.5
140
Not enough data
7.4
121
Not enough data
Platform
8.7
155
Not enough data
8.7
137
Not enough data
9.2
153
Not enough data
8.3
122
Not enough data
8.6
127
Not enough data
8.8
142
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
158
Not enough data
8.5
150
Not enough data
8.2
135
Not enough data
Metrics
Not enough data
8.8
271
Not enough data
8.8
341
Not enough data
8.2
295
Not enough data
8.9
354
Not enough data
8.9
351
Not enough data
8.5
317
Not enough data
8.4
290
Not enough data
8.8
319
Not enough data
8.9
342
Reporting
Not enough data
8.7
311
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
333
Not enough data
8.3
240
Not enough data
8.2
244
Not enough data
8.6
334
Other
Not enough data
8.7
330
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
233
Not enough data
8.1
181
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Administration
Not enough data
8.5
278
Not enough data
8.3
246
Not enough data
8.7
342
Not enough data
8.8
286
User Identification
8.6
196
8.3
256
9.1
211
8.8
276
8.6
183
8.4
265
Tracking & Reporting
9.2
203
9.2
300
9.0
199
8.8
289
8.6
179
8.3
244
8.7
209
8.9
304
8.8
185
8.5
249
9.1
190
8.9
292
Metrics
9.1
163
9.0
255
9.0
93
8.3
212
8.9
155
8.7
245
9.0
140
8.7
216
9.1
160
9.0
236
Campaigns
9.0
239
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
239
Not enough data
9.0
244
Not enough data
9.0
236
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Product Analytics
Not enough data
8.6
412
Not enough data
8.9
508
Not enough data
8.6
452
Not enough data
8.8
494
Not enough data
7.5
333
Not enough data
8.3
368
Not enough data
7.5
305
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.3
74
Not enough data
6.3
75
Not enough data
5.8
72
Not enough data
5.8
72
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.5
67
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Analysis
8.6
193
Not enough data
8.9
232
|
Verified
Not enough data
8.7
177
Not enough data
8.9
178
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
242
|
Verified
Not enough data
8.8
188
Not enough data
8.3
152
Not enough data
9.1
180
Not enough data
9.3
195
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
202
Not enough data
8.9
197
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
9.0
255
9.0
93
8.3
212
8.9
155
8.7
245
9.0
140
8.7
216
9.1
160
9.0
236
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Mixpanel are categorized as Mobile App Analytics
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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