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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Per Year
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Mixpanel and CleverTap excel in engagement tracking, with Mixpanel scoring 9.0 and CleverTap slightly higher at 9.1. Reviewers mention that CleverTap's engagement features are particularly robust, allowing for more personalized user interactions.
- Reviewers mention that CleverTap outperforms Mixpanel in user segmentation, scoring 9.2 compared to Mixpanel's 8.8. Users say that CleverTap's advanced segmentation capabilities enable more targeted marketing efforts, which is crucial for mid-market businesses.
- Users on G2 highlight that CleverTap provides superior quality of support, with a score of 9.0 versus Mixpanel's 8.5. Reviewers say that CleverTap's support team is responsive and knowledgeable, which enhances the overall user experience.
- Reviewers mention that Mixpanel shines in custom event tracking, scoring 9.1, while CleverTap is close behind at 9.2. Users report that Mixpanel's flexibility in tracking custom events allows for detailed insights into user behavior, which is essential for data-driven decision-making.
- Users say that CleverTap has a slight edge in ease of setup, scoring 8.5 compared to Mixpanel's 8.1. Reviewers mention that CleverTap's onboarding process is more streamlined, making it easier for new users to get started quickly.
- G2 users report that both products have a strong product direction, but CleverTap leads with a score of 9.6 against Mixpanel's 8.6. Reviewers mention that CleverTap's commitment to continuous improvement and feature updates is a significant advantage for long-term users.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
CleverTap
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.8
529
8.8
958
Ease of Use
8.9
531
8.5
967
Ease of Setup
8.5
317
8.1
429
Ease of Admin
9.0
244
8.6
366
Quality of Support
9.0
521
8.4
740
Has the product been a good partner in doing business?
9.2
243
8.8
334
Product Direction (% positive)
9.5
513
8.6
877
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Not enough data
Online Marketing
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
133
Not enough data
Lead Management
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Not enough data
Campaign Management
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Not enough data
Social
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Not enough data
Platform
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
Not enough data
Metrics
Not enough data
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Reporting
Not enough data
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Other
Not enough data
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
User Identification
8.6
196
8.3
256
9.1
211
8.8
276
8.6
183
8.4
264
Tracking & Reporting
9.2
203
9.2
300
9.0
199
8.8
289
8.6
179
8.3
244
8.8
208
8.9
303
8.8
185
8.5
249
9.1
190
8.9
291
Metrics
9.1
163
9.0
254
9.0
93
8.3
211
8.9
155
8.7
244
9.0
140
8.7
215
9.1
160
9.0
236
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Analysis
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
9.0
254
9.0
93
8.3
211
8.9
155
8.7
244
9.0
140
8.7
215
9.1
160
9.0
236
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Mixpanel are categorized as Mobile App Analytics
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
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